If shopping for skin care has always felt unnecessarily stressful, you might want to check out Versed. Created by the founders of Who What Wear and sold exclusively at Target, the 19-product line aims to make the whole process easier by offering streamlined solutions for every skin type and concern.
That sounds great, but how exactly are they doing this? For starters, every product has been vigorously tested and vetted by more than 9,000 members of their community, who weighed in on everything from packaging (lower-waste, please) to performance (cleaner, more effective ingredients only).
Another huge plus? The entire line was formulated to European Union standards. For some context on what a big deal this is, the U.S. only bans 11 ingredients compared to the EU's 1,300 and counting. So if you're wary of artificial dyes, fragrances, phthalates, sulfates, parabens, silicones, formaldehyde, petroleum, mineral oil, chemical sunscreen, hydroquinone (and the list goes on), you can shop with confidence knowing that there's none of that in these products.
And here's the kicker: Nothing in the range costs more than $20. Approachable clean beauty sounds like an oxymoron, but it's exactly what Versed skin care has accomplished.