Wondering Where to Buy Swimsuits Online? Here Are 26 Brands We Love

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If we’re being completely honest, shopping for bathing suits may be our least favorite part of summer. (Anyone else?) Trying on style after style can be tedious, but that feeling you get when you find just the right one that makes you feel confident and look stylish as hell? Priceless. If you’re wondering where to buy swimsuits online, we’ve got good news: There are lots of brands doing an incredible job at making the whole bathing suit-buying experience as painless as possiblePlus, there are actually a few benefits to buying swimsuits online, like the fact that you can try them on in the comfort of your own home and away from less than flattering dressing room light or that you can see how they look styled with coverups and sandals from your closet. Just remember that if you are shopping for swimsuits online, it’s important to know the best way to return them. When placing an order, make sure you check how long it will be eligible for a refund, don't take any tags off until you're sure you're satisfied with it and keep the sanitary sticker that's usually adhered to suit bottoms on, since most stores won't accept a return without it still intact.

The Best Swimsuit Style for Your Body Type

It goes without saying that you should wear the style of swimsuit that make you feel beautiful and comfortable, but if you're looking for guidance on styles that complement your specific shape, we've got you covered. According to our fashion editor, if you have an apple-shaped body, try an empire waist one-piece or a vertical-stripe design. If you have a longer torso and one-pieces are just too stretched on your shape, opt for a brand that specializes in long-torso styles like Summersalt. Trying to lengthen your legs? A pair of high-cut bottoms are going to give you some extra inches.

All this is to say that we went ahead and rounded up 26 of our favorite online swimwear brands that our team actually enjoys shopping when the weather starts to warm up. Including brands known for their sustainable practices and timeless swim retailers we return to time and time again, these suits are, well, suitable for a variety of body types, styles and budgets. Think: one-shoulder one-pieces, styles that offer full coverage and vibrant, teeny weeny bikinis.

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1. Summersalt

Best Overall

  • Why We Love It: gorgeous colorways, extensive size range
  • Return Policy: 30 days
  • Our Pick: The Sidestroke

There is a lot to love when it comes to this playful swimwear brand. The suits are vibrant, sustainably sourced and designed with all body types in mind—offering a diverse size range as well as styles made for long and short torsos, too. We’re partial to the brand’s signature, one-shoulder silhouette, which offers plenty of support for your chest and bum, and comes in a slew of vibrant colors. "I’ve got my eye on one of the long torso selections at Summersalt, where the simple shapes and bright colors are elegant, not too stringy and bare," says Senior Editor Dana Dickey.

Andie Swim

2. Andie Swim

Most Personalized

  • Why We Love It: minimalist silhouettes, variety of sizing
  • Return Policy: up to 21 days
  • Our Pick: The Tulum

One of the worst parts of selecting swimwear online is trying to figure out which styles will actually look good on your figure. Andie aims to take the guesswork out with its fit quiz, a survey that’s based on feedback and wear tests from thousands of women. All you need to do is answer a few questions and voila! You’ve found your desired match—whether it’s a top with added bust support paired with full-coverage bottoms or a flirty one-piece with a mega-plunge neckline. Candace Davison, VP, Editorial, agrees about the sizing: "I was hesitant about buying swimwear online, but their size guide makes it nearly foolproof," she says. "They [also] have great coverage options (and long torso styles perfect for fellow tall people!) that are perfect for an active day at the beach, whether you're into paddle boarding or simply chasing a kid around," she continues.


3. Revolve

Best for Trends

Despite all the frustration that comes with shopping for swimwear online, we can’t discount the confidence boost that the right suit can give us. And we definitely can’t write off the feeling of heading to your BFF’s pool party in one that’s a little bit *fancy* either. So our favorite place to shop bougie swimwear styles? Revolve. Their storefront offers a myriad of picks that come in trending silhouettes and patterns—from bold, vibrant colors to unique, asymmetrical designs—from popular, fashion-forward brands (like Tularosa and vitamin A) that are all 100 percent envy-worthy.


4. Aerie

Best for Mixing and Matching

American Eagle’s sister brand has become one of our go-tos for swimsuits available in an extensive size range in a variety of mix-and-match options. "They always have such cute suits, and the price point is really great considering they last for years," says Fashion Editor Abby Hepworth. This is especially true for gals with bigger busts, as Aerie’s tops are offered in sizes XXS to XXL (or 28B to 40DD). "I also appreciate that they always offer multiple cuts for each pattern or color so you can find the exact suit that works best for you," she says. Also notable is Aerie’s Real Good collection, which is crafted from recycled nylon and features everything from tops ideal for longer torsos to bikini tops specifically made for busts of all shapes and sizes.


5. Athleta

Best Athletic

  • Why We Love It: SPF swim options, sporty and high-coverage styles
  • Return Policy: 60 days
  • Our Pick: Maldives Bra Cup Tankini

We can all agree that diving into the deep end worried about a suit that won’t stay in place is not fun. The good news is that Athleta offers a swimwear collection that is largely comprised of sporty styles, designed to not budge an inch no matter how much you’re moving and shaking. We’re talking full-coverage tops and bottoms and one-pieces ideal for swimming laps in style.

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6. J.Crew

Best Classics

If swimwear in colorful prints calls your name, J.Crew is your match made in heaven. "J.Crew is great for timeless cuts and colors," mentions Senior Food Editor Katherine Gillen. "I have suits from there that are years old and still feel on trend precisely because they're not trendy." The brand offers an extensive swimwear collection featuring two-pieces, one-pieces, cover-ups, rash guards (and more) available in fun patterns like gingham, plaid, florals and animal prints in addition to vibrant, solid hue options.


7. Eberjey

Best Women-Owned

Female-founded brand Eberjey got its start making lingerie for women that not only looks good, but feels good, too. Their goal was to create pieces that are both beautiful and functional—a mission that translates to their swimwear line. The piece are trendy yet classic, stylish yet functional and all oh-so cozy on the skin. (No harsh fabrics or seams that pinch and pull at the skin here!)

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8. Target

Most Affordable Options

  • Why We Love It: unique patterns and silhouettes, extensive size range
  • Return Policy: 90 days or 1 year for store-owned, exclusive brands
  • Our Pick: Kona Sol One-Piece

If you aren’t looking to break the bank, Target is the creme de la creme of affordable swimwear. "It's not even summer yet and I already brought two new sets," raves Associate Editor Chelsea Candelario. "They are so trendy and colorful, but also super affordable." On top of that, the store’s brands come in a wide range of sizes and styles made for every age out there. Whether you’re shopping for a trendy patterned two-piece or a full-coverage one-piece in a solid color, Target is going to have something that fits the bill. "I have a big bust and hips, so finding a set that's cute and covers the bits makes me super happy," says Candelario.


9. Everlane

Best Basics

ICYMI: We are (minorly) obsessed with Everlane’s offerings of affordable yet totally on-trend wardrobe basics. So it’s really no surprise that we are as equally enamored with the brand’s swimwear, too. If you’re hoping to get your hands on classic pieces that will never go out of style and you can wear year after year, Everlane is practically guaranteed to become your go-to. The line consists of two one-pieces and seven sets of two-piece bottoms and tops available in eight different colors. It might not seem like a lot to choose from, but it actually gives you more than 150 combinations.

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Victoria's Secret

10. Victoria's Secret

Most Silhouettes and Patterns

  • Why We Love It: gorgeous patterns, sexy and covered options available
  • Return Policy: up to 30 days
  • Our Pick: Shine Strap One-Piece

While the brand may be best known for its sexy lingerie, all of the gorgeous swimwear options are what we're most excited for. Commerce Director Nicole Briese is a VS fanatic, and her go-to suit explains why. "I literally still have (and wear as my main suit) my Victoria's Secret bikini from college (making it nearly 20 years old)," she says. While the size ranges of the suits only reach up to an XXL typically, you can customize by shopping cup sizes, too. "I love that not only can you shop by size, you can shop by style, weeding out any that don't suit your body type and zero-ing in on the kinds you love best," she says.

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11. ASOS

Best for Tall Builds

  • Why We Love It: variety of brands, inclusive size range
  • Return Policy: 28 days for a full refund, 29 to 45 days for store credit
  • Our Pick: ASOS Design Tall Plunge Swimsuit

When we say ASOS has a massive swimwear collection, we mean it. The site has an impressive roster of one-pieces, bikinis, tankinis and rash guards, all available in a rainbow of hues and every pattern and style you could possibly imagine. Not to mention the wallet-friendly pricing and impressive sizes ranges that has us coming back for more over and over again. "ASOS is amazing for tall friends! They have a pretty solid selection of longer-cut suits that are on-trend and usually very affordable," mentions Wellness Director Sarah Stiefvater.


12. Modcloth

Best for Vintage Styles

  • Why We Love It: modern styles, inclusive size range
  • Return Policy: 30 days for returns, 60 days for exchanges
  • Our Pick: The Ali Bikini Top and Bottoms

Modcloth’s M.O. is modern meets vintage, offering its customers a spectrum of knits, bottoms and, of course, swimwear that exude a retro kind of vibe. The swim section in particular has a quirky combo of nostalgic styles and patterns that are sure to satisfy any maximalist’s taste, but we’re eyeing the neon rainbow number above featuring high-waist bottoms that are so flattering on all body types.

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Saks Fifth Avenue

13. Saks Fifth Avenue

Best for Designer Brands

We’re not saying you have to spend a small fortune on a swimsuit—but we aren’t saying you shouldn’t, either. So if you’re looking to treat yourself by adding a luxe designer piece to your collection, the place to go is Saks. Their storefront is peppered with drool-worthy styles from a wide range of designer brands, alongside a range of prices, so you can still snag a higher-quality style without totally breaking the bank.


14. Amazon

Fastest Shipping

We know, we know…patience is a virtue. But to heck with patience, because who wants to wait days on end for your latest order to arrive? Not us. Which is why whenever we need to get our hands on a swimsuit fast, we turn to the MVP of two-day shipping, Amazon. What’s more is that there are plenty of styles available with Prime shipping on the site. We’re talking everything from timeless, solid color one-pieces to vibrant, funky patterned bikinis, so you’re sure to find a style that will get to you fast and make you look fab.

swimsuits for all
Swimsuits for All

15. Swimsuits For All

Best Size Range

The name says it all: Swimsuits for All is a size-inclusive, on-trend brand that has swimwear made for every body type imaginable. Its size range is expansive and its available styles even more so, with the trendy bikinis and one-pieces are specifically designed to accentuate and help show of your curves, without having to compromise on style.

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Good American

16. Good American

Best Shopping Experience

This Khloe Kardashian-founded brand is well-loved for its size inclusivity, supportive fabric and chic designs. It recently added swimwear to the collection in the last couple of years and it's thriving. "I have a high-waist bikini from last year's collection and I love that the material is supportive without cutting into my hips," reports Commerce Editor Olivia Dubyak. "I also appreciate you can shop the respective bottoms to each top (of which there are multiple cuts) on the same page for an easier user experience," continues Dubyak.

miracle suit nordstrom

17. Nordstrom

Largest Range of Brands

OK, so you like options and being able to browse on-trend brands all at once. (We love a savvy shopper!) If this is the case, Nordstrom is most likely going to be your nirvana. The online retailer has a myriad of different brands that all come in at different price points, allowing you to shop affordable picks from O’Neill and Roxy to splurge-worthy options from designers like Zimmerman, Versace and Balmain.

free people
Free People

18. Free People

Best Boho Styles

In our opinion, Free People has pretty much become synonymous for boho, free-spirited fashion, and this label totally applies to their swimwear, too. So if crocheted tops and bottoms, flowy cover-ups and neutral colors fit your vibe, Free People will be you one-stop-shop for finding a style you absolutely love.


19. Pacsun

Best Beachy Vibes

When we think of Pacsun, we think of white sandy beaches, surfing in crystal blue water and tan lines earned from summer days spent lounging in the sun. So obviously their swim collection is top-tier in the beachy vibes department. Here you can find a decent combination of designs, patterns and colors that will help you nail that surfer girl look in style.

frankies bikinis
Frankies Bikinis

20. Frankies Bikinis

Best Celeb Favorite

Whether this label’s swimwear is already in your dresser drawer or not, you’ve probably come across it on your Insta feed once or twice. Its barely-there styles have been worn many a time by the likes of Gigi and Bella Hadid, Kendall Jenner, Hailey Bieber and many others—all of whom are fond of Frankie’s extra-cheeky designs.


21. Hermoza

Best Full-Coverage Swimsuits

  • Why We Love It: classic silhouettes, color block designs
  • Return Policy: up to 30 days
  • Our Pick: Carmen One-Piece

There are days when you want to show of some skin, and days when you don’t. If you’re currently leaning towards the latter, Hermoza’s styles will without a doubt fit the bill. The luxe brand delivers trendy, fashion-forward designs that provide plenty of coverage for your chest and bum without sacrificing any style points.

solid and striped
Solid & Striped

22. Solid & Striped

Best Prints

Going off of name alone, this one may seem pretty self-explanatory, but we’ll say it anyway: When it comes to playful prints and patterns, Solid & Striped is the reigning champ. "They have the cutest prints and patterns that immediately get me excited for summer, and they have tons of different cuts so you can find what works for your body," raves Managing Editor Catrina Yohay. Here you’ll find everything from graphic, color-blocked one-pieces and shiny, metallic styles to rainbow stripes and cottagecore-esque floral bikinis. And not only does the brand deliver on cheerful prints, but it has nearly every swimsuit style under the sun.


23. Cuup

Best for Large Busts

Shopping for swimwear that fits a bigger bust is notoriously difficult, but here’s where Cuup’s swim line comes into play. Available in a slew of elegant, minimalistic styles, Cuup’s swimsuit tops offer a cup range that spans from A32 all the way up to H40. Translation: These will keep the girls covered and in place, with added comfort and support, too.


24. L*Space

Best for Small Busts

With bold, vibrant colors, neutral basics and eye-catching patterns, L*Space makes the kind of swimwear that is going to cause some double-takes. The brand’s options are seemingly endless, but its smaller, more minimal cup support in the bust is what’s solidified its place on this list as being ideal for smaller-boobed gals.


25. Motherhood

Best Maternity Swimsuits

Don’t let your baby bump deter you from slipping on a suit and soaking up the sun. And sure, your pre-pregnancy swimwear might not be fitting anymore, at least for the time being anyways, but that doesn’t mean you can’t track down stylish maternity styles. Motherhood’s offerings don’t skimp out on the chic factor, while also offering nifty features like supportive fabrics, ultra-stretchy materials and built in bras to help you feel more comfortable.


26. H&M

Best Minimalist Styles

  • Why We Love It: comfortable fabrics, affordable finds
  • Return Policy: up to 30 days
  • Our Pick: Padded-Cup Swimsuit

H&M is chock-full of affordable, high-quality fashion in general, but we're kind of obsessed with the swimwear options. "Even sweeter than the price, [the] bathing suit quality and fit were on par with ones that were three times the price," says Director of Affiliate Strategy, Pamela Masin. "I especially love the amount of mix and match options they have for  tops and bottoms. For instance, I bought this ribbed bikini bottom and three different tops—a bandeauscoop neck and thin strap in a different color—all for [less than] $100," she mentions. The brand features a lot of minimalistic designs with splashes of pattern here and there, and the varying materials (we love the crinkle material) are great texture options to switch

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Commerce Editor

Olivia Dubyak is PureWow's Commerce Editor and textbook Capricorn. She studied journalism at Duquesne University in Pittsburgh, Pennsylvania, but has gone from New York City to...

purewow author

Commerce Editor

Anna Smutny covered a range of beats, from fashion and beauty verticals to home decor (and everything else in between) for PureWow from 2021-2022. With a background in wedding and...