The 10 Best Swimsuits at Target to Buy Before Your Next Vacation
Additional reporting by Destinee Scott and
PureWow editors select every item that appears on this page, and the company may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here.
It may be hard to believe, but summer is coming sooner than you think. At the very least, spring break is basically right around the corner, so naturally, we’re itching for new swimwear to pack for vacation. Luckily, Target just dropped a ton of new swimwear and trendy cover-ups, starting at $15. That's why we took the liberty of rounding up ten of the best new swimsuits at Target to buy today and wear for your next beach or pool trip.
So whether you’re looking to pick up a fun, colorful bikini, a timeless, ruched one-piece or even a swim skort—or all of the above—we've got you covered. You're welcome.
The Best Swimsuits at Target at a Glance
We came for the gorgeous ruffled neckline but stayed for the surprisingly sexy back. The crisscrossed straps of this suit are fully adjustable to ensure the cups hit you in just the right spot, and the bottoms are full-coverage. But back to the cups: These come with removable padding, and a sturdy seam under the bust offers support without an uncomfortable underwire.
The ribbed material of this classic bikini makes it look far more expensive than its affordable price tag, and it comes in Barbie pink, sky blue, lime green and sunny orange, as well as black and white. It’s also made from recycled polyester for an eco-friendly twist. You can also pick up an adjustable triangle top, string-tie bottom and ribbed tankini top in the same fabric and colors for even more cute style combinations.
You'll feel confident going strapless with this new swimsuit made from soft nylon and spandex to fit snugly but comfortably on the body. And when you don't want to go strapless, it comes with a removable strap, so you can rest assured knowing your chest is optimally secured. One buyer also shares, "The cut is very flattering, and the metal in the chest provides enough support. [And] the red color is gorgeous. It gives off Baywatch vibes."
This simple-but-chic skirt has the same sporty, fun vibes as your favorite summer tennis skirt and offers plenty of coverage with built-in full-coverage briefs underneath. There are also multiple matching tops to choose from. One reviewer writes, "I have a few of these, and this one is comfy and doesn't fall down when playing in the waves. Flattering, wore it around town and at the beach."
This one-shoulder stunner features ruching along the bodice to better camouflage any lumps or bumps and a tummy-control panel at the front for extra support and smoothing. The single strap is also adjustable, and sizes 14 through 24 come with an additional strap you can hook over the other shoulder should you want more support up top.
You can never go wrong with a little black bikini, but that sentiment is doubly true when the bikini in question manages to be both sexy and flattering all at once. This Shade & Shore style features a high-waist cut and strategically placed V-shape mesh panels that create the illusion of an itty-bitty waist.
The beauty of this casual polyester and spandex one-piece is that you don't need to change outfits completely after your swim. Just throw on some shorts, and you'll be good to go, thanks to its simple yet flattering high-coverage design, which can be adjusted to your liking. One buyer says it's underrated, adding, "the material is a dream! Not saggy and not cheeky."
Everyone talks about cut-out one-pieces, but a cut-out bikini top can be just as fab. Case in point: This one-shoulder top with cutout detailing to show a bit more cleavage paired with a standard pull-on bottom for under $50. As one buyer says, "[It's] definitely one-of-a-kind and something you don’t see very often."
Other than the fact that this one-piece is cheeky, adjustable (at the neck and back) and made of soft nylon and metallic fiber, we adore the triangular cut-out, which takes it from cute to sexy. We also appreciate the removable cups and the open back, which lets you soak up all the rays without needing to wear a bikini.
Have yourself a Baywatch moment in this sporty-yet-sexy one-piece swimsuit. The back has a full-coverage bottom and racerback top with a cutout in the middle for a fun surprise when you turn around. There are removable cups in the bust and both the red and sky blue color options have white piping around the neck, arms and legs for a vintage vibe we can’t get enough of.
Want to know which buzzy products are *really* worth buying? Sign up for our shopping newsletter to uncover our favorite finds.
Anna SmutnyCommerce Editor
Anna Smutny covered a range of beats, from fashion and beauty verticals to home decor (and everything else in between) for PureWow from 2021-2022. With a background in wedding and...
read full bio
Abby HepworthEditor
Abby Hepworth is an RRCA-certified running coach who has worked in fashion for over 10 years. Want to know what shoes are in this season? She's got you. Need recommendations on...
read full bio