The Top 4 Eyebrow Trends of 2020, Because Eyes are Everything Right Now

If you’re anything like us, then eyebrows have always been high on your beauty priority list. And now, since brows are one of the few parts of our face that show while wearing a mask, they’re even more important. All the more reason to make sure yours are on-point right? No matter what look you’re going for, the professionals at European Wax Center can get you sorted out safely and stylishly. So, whether you’re looking to frame your gorgeous eyes or make a statement with bold brows, here are the four eyebrow trends to know this year.

manicured brows
Digital Art by Sofia Kraushaar

1. Manicured Brows

Natural brows have dominated in recent years, but we’re noticing a shift toward thinner, more manicured brows. Don’t worry: These are nothing like the pencil-thin, over-plucked brows of our younger years. Instead, this trend maintains the natural shape of brows and calls for a simple clean up and a little filling in with a pencil or gel that matches the shade of your hair.

windswept brows
Digital Art by Sofia Kraushaar

2. Windswept Brows

A simple trend to recreate, the windswept brow look simply requires that you brush your brows at a diagonal, toward your temple, instead of up. The technique highlights the natural arch of your brows (which can be further augmented with some artfully placed highlighter) and looks soft, full and natural. Apply some clear brow gel to lock everything in place and you’re good to go.

shadowed brows
Digital Art by Sofia Kraushaar

3. Shadowed Brows

Gone are the days of overly darkened, bold brows. The brow du jour instead calls for a light brow shadow that matches your hair tone and is lightly applied with an angled brush to create depth instead of contrast.

soap brows
Digital Art by Sofia Kraushaar

4. Soap Brows

As the name suggests, “soap brows” are eyebrows that have been brushed upward using a spooly and—you guessed it—soap. The shape of your brows is irrelevant, so no matter what sort of brow situation you’re working with you can still get on the soap brow train. The technique works best on those with fuller brows, but even those with thinner eyebrows can try it and fill in the shape using a pencil or shadow as needed. To take the trend for a spin yourself, simply wet a spooly brush, drag it along a bar of soap, rake it through your brows and voila. It’s inexpensive and easily achieved at home.

angela pares

VP, Design + Branded Content

Angela Pares is the VP of Design + Branded Content at Gallery Media Group, where she oversees the ideation and execution of sponsored content campaigns across PureWow, ONE37pm and...