I Browsed Thousands of Items in the Nordstrom Anniversary Sale 2025 Preview—These 13 Are in My Cart to Shop Tomorrow

Take my advice: Prep your cart *now*

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nordstrom anniversary sale 2025 wishlist collage
Dasha Burobina for PureWow

If your bank account survived the Nordstrom Half-Yearly Sale, I hate to break it to you, but something bigger and better is almost here. Yes, I'm talking about the Nordstrom Anniversary Sale—aka the retailer's biggest sale of the year—and if I were you, I would prepare to go all in on it. Speaking of preparing, a slew of preview deals across all categories at Nordstrom (from fashion to beauty) are listed at the retailer to browse now, so you can start building your wish list for the savings event right this minute—and I suggest that you do. That way, when your sale tier opens (if it isn't already—more info on that below), you won't have to waste any time digging through pages of items—and you will be ready to run to checkout before your items sell out.

Just so you know, the sale is open now and runs all the way through August 3. "How do I sign up to shop early?" you ask. I'll get into those nitty-gritty details and everything else you need to know about the sale below—but first, find the 13 items that I (and, I imagine, almost every other Nordstrom shopper) have already added to my wish list in anticipation of the big kickoff.

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One former PureWow editor told me that these square-toe Mary Janes from Rothy's are some of the comfiest shoes she owns, so now that they're nearly $70 off, I'll definitely be picking up a pair for myself. And this deep burgundy hue? Perfection. Not to mention, they're made of a flexible knit fabric that's machine-washable, so keeping them looking as good as new should be no problem.

Another item my fellow PureWow editors are obsessed with? Barbour jackets—and this one's a whopping $145 off during the sale. I love that it has a longline cut that will easily pair with both jeans and dresses, and the removable hood makes it all the more versatile. Unlike some other styles from the brand, this waterproof Hebrides jacket is machine-washable, too, so there's no special upkeep involved. It comes in three colors, and features a full lining that will add some warmth when the fall weather hits. TBH, it sounds like my dream jacket, which is why I won't be skipping this deal.

This Natori Feathers bra seems to be everyone's favorite, and I can totally see why after reading former PureWow Associate Fashion Commerce Editor Stephanie Meraz's full review of it. "Between the soft feel of the fabric and the thin, lightweight padding that felt so malleable and non-suffocating on my skin, I almost forgot that I was even wearing a bra," she raved. A bra that feels barely-there and costs less than $50? Sign me up.

Thick enough to work as a jacket but light enough to wear as a sweater, this Caslon style definitely deserves a spot in your cart. It comes in four different colors, including a nautical striped option that feels perfect for chilly summer nights and this pretty green that I could see myself wearing year-round. Another thing you should know is that it's made from 100 percent cotton, so it should feel completely breathable. Hundreds of shoppers already have their eyes on it, though, so make sure you add it to your cart or wish list now to be able to snag it right at the start of the sale.

PureWow readers and editors alike are obsessed with this rich-yet-lightweight face cream that left one editor's skin "radiant, blemish-free and so much more hydrated after just a few days of use," according to her review. And thanks to the Nordstrom Anniversary Sale, you can snag it in a set alongside The Rich Eye Cream that was made to target your under-eyes and upper lids. The cult-fave formula uses groundbreaking stem cell technology, along with a proprietary blend of vitamins and amino acids, to support skin regeneration, per the brand. It's also chock full of other skin-loving ingredients, including low molecular weight hyaluronic acid, which helps provide plumping hydration. Basically, it's the ultimate recipe for a youthful glow. There's no denying it's a pricey investment for your skin, though, so don't skip the nearly $170 in savings on this set.

The Tencel/linen/cotton/elastane blend of these tapered Faherty pants is sure to feel so soft and airy that they'll quickly become your go-tos from now through fall. They have a stretchy pull-on waistband and an ankle-length cut that will work well with everything from sandals to flats or sneakers. Plus, plenty of shoppers confirm just how comfortable they are. "I love these pants! They are lightweight, flattering, and extremely comfortable. After I bought the blue pants I went back the next day and bought the black ones," shared one buyer.

From the watercolor-like floral print to the all-cotton fabric, gold buttons and adjustable tie at the waist, there isn't anything I don't love about this shirtdress. It can certainly be dressed up for special occasions, but the fit also appears relaxed enough to wear for a casual day out, especially with the dropped shoulders that allow for plenty of movement. And that almost $60 discount? Yeah, that's just a bonus.

ICYMI, brown suede accessories have been all the rage lately, and this spacious bag from AllSaints in the material is almost $160 off during the sale. Its utilitarian style is on-trend for fall, too, and it has some seriously impressive design details like a zippered closure to keep my things secure inside as I head from place to place, interior and exterior pockets and a flat base that keeps it stable. Honestly, it's no wonder why hundreds of shoppers have their eyes on it right this minute, and I have a feeling you'll be just as obsessed.

I'm obsessed with Bombas socks, and for good reason. They have comfort down pat, and thanks to their built-in cushioned tabs, you don't have to worry about blisters. Intrigued yet? Well, wait until I tell you about their brilliant design: The socks are made from a soft, comfortable Supima cotton/polyester/nylon/elastane blend that I simply never want to take off. Seriously, my feet have never been happier since I made the switch, so I can't wait to stock up. Whether or not you're already a Bombas convert, it wouldn't be a bad idea to follow suit. (P.S. This mid-ankle style is included in the sale, too, for those who prefer a higher cut.)

IGK has been one of my go-to brands for hair styling products for years now, and some of my favorites just so happen to be included in this set that's going to be nearly half off during the sale. The 4-in-1 prep spray is a multi-tasking detangler that provides heat protection and frizz control (a must that's always stocked in my beauty cabinet), while the blowout balm has added ingredients like shea butter to make hair extra soft before, well, blowing it out. Also in this set is the Spirulina Protein Smoothing spray, which is a heat-activated smoothing formula that does wonders for my frizzy strands. All of this for just over $50 is a seriously good deal, so jump on it while you can.

11. Farm Rio Luang Top

Farm Rio

This colorful long-sleeve top from Farm Rio is too good to miss out on, especially if you plan on bringing the boho trend into next season. It's made from a lightweight viscose fabric, so you can easily wear it now paired with shorts or a breezy skirt, then well into fall with jeans and a cardigan layered over top. The elastic cuff sleeves and ruffled neckline add such a cute touch that is sure to make it stand out from everything else in your closet.

I'm in the market for some new check-in luggage, so of course I have my eye on this totally functional design from Away. It's made with so many thoughtful features that will make packing and rolling it through the airport that much easier—from the 360-degree swivel wheels to multiple handles on the top, side and underside of the suitcase. And yes, the inside has multiple interior pockets, a compression board and a water-repellent laundry bag. What more could I ask for? Perhaps the carry-on size to match. (BTW, it's the brand's first time being included in the Anniversary Sale, so I'd expect these cases to sell fast.)

I've been meaning to try Drybar's hair styling tools forever because they're my mom's favorites, and now that this blow dry brush is more than $50 off, I'm taking it as my sign. The heat brush is designed to add volume to your hair while also keeping it frizz-free and lowering the time it takes to dry thanks to strategically placed vents (which alone makes it worth it, in my opinion). But in case you need more convincing, you'll want to hear what this reviewer had to say: "This thing is amazing. My hair is naturally super curly, and before I would have to shower, blow dry, straighten, then curl my hair. Now, I can just shower then towel dry, put in products, and use the double shot and it gives me amazing Duchess of Cambridge hair in less than 20 minutes. I would highly recommend this to ANYONE." Yeah, this one's coming home with me.

When Is the Nordstrom Anniversary Sale in 2025?

The Nordstrom Anniversary Sale begins on July 8 at 12:01 am ET for Nordy Club Icons and runs through August 3. Not an Icon member? Here's when you can start shopping, whether you're a Nordy Club member or not:

  • Icons: Shop early from July 8 through July 11
  • Ambassadors: Shop early from July 9 through July 11
  • Influencers: Shop early from July 10 through July 11
  • Everyone (including non-members): Shop from July 12 through August 3

BTW, there's still time to gain early access to the sale if you don't want to wait to shop—just keep reading.

How to Sign Up for Nordstrom's Nordy Club to Shop the 2025 Anniversary Sale Early

Signing up for The Nordy Club is pretty straightforward on the Nordstrom site. To note, there are two ways you can become a Nordy Club member: You can snag yourself a Nordstrom credit card to automatically gain Influencer status and get $40 off your next purchase, which means you can start shopping on July 10, or you can simply sign up for a free membership to start building up your points. Just note that free memberships don't guarantee early access to this year's sale.

Cardmembers, meanwhile, do have access to more perks, like the ability to earn points per dollar on purchases at and outside of Nordstrom to achieve an even higher status at the retailer. It's up to you which route to take (card or no card), but with the card, you can get Influencer status today, guaranteeing your chance to shop early.

What Is the Nordstrom Anniversary Sale?

The Nordstrom Anniversary Sale is a once-a-year opportunity to score massive markdowns on new arrivals and staple favorites alike. If you ask me, it's up there as one of the best and biggest shopping events of the year, since you can stock up on items for e-ver-y season without totally breaking the bank. Just to put that into perspective, top brands like Augustinus Bader, Béis and New Balance went on sale for up to 70 percent off during last year's sale. And this year's bound to be even better.

After scouring the preview deals, which include a rare discounts on PureWow readers' go-to Natori Feathers bra, I'm already counting down the days. Which brings us to...

What Should You Buy During the Nordstrom Anniversary Sale 2025?

You mean, what shouldn't you buy? Just kidding, but if I have to choose, I'd go for fashion deals on new arrivals you can score ahead of the fall season or big ticket items like hair tools or travel bags while they're on steep markdown. After all, this may be your best opportunity to score serious deals on sought-after products before Black Friday. Here are a couple of categories you'll definitely want to pay close attention to during the sale:

  • Shoes: Save on New Balance, Nike, Hoka, Adidas and Schutz
  • Bras: Stock up on Natori, True & Co and Wacoal for less
  • Clothing: Find markdowns on Free People, Madewell, Mother, Nordstrom and Zella
  • Beauty: Score deals on Augustinus Bader, Sunday Riley and NuFACE
  • Handbags and Travel Essentials: Get discounts on Longchamp, Béis, Rebecca Minkoff, Coach and more.

Can You Shop the Nordstrom Anniversary Sale 2025 Without a Nordstrom Credit Card?

Yes! There's no need to have or use a Nordstrom credit card when making purchases from the retailer during the 2025 Anniversary Sale. However, if you do have a credit card (or want to sign up and get $40 off your next purchase), you'll have some benefits like early access to the sale (you'll automatically be at Influencer status as part of the Nordy Club, meaning you can shop starting July 10), credits for in-store alterations, an extra 5 percent off at Nordstrom Rack and more.


natalie bio photo e1692204716113

Associate Commerce Editor

  • Writes commerce stories and features that span multiple topics, including fashion, beauty, travel, home and sales/deals
  • Has contributed to reports on ethical fashion and continues to stay up-to-date on sustainablility developments
  • Completed a bachelor's degree in psychology at the University of Pittsburgh and a master's degree in fashion studies at Parsons The New School

Destinee Scott Editor Bio Pic

Associate Sales and Deals Editor

  • Stays on top of the best sales and deals across the internet
  • Over 3 years of experience in commerce (covering tentpole sales, like Amazon Prime Day, Black Friday and Way Day)
  • Studied Journalism at St. John's University

Why You Should Trust Us

PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.