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Cult-Favorite Natori Feathers Bra Is *the* Most Comfortable Bra That I Own (& Actually Enjoy Wearing)

It’s bra-mazing

Author image: Stephanie Meraz Editor Bio Picture: editor with brunette hair in purple set at a beach in Cabo.
By Stephanie Meraz
•
Published Mar 20, 2024

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Natori Feathers Bra Review
Paula Boudes for PureWow
  • Value: 20/20
  • Functionality: 18/20
  • Quality/Ease of Use: 19/20
  • Aesthetics: 19/20
  • Comfort: 19/20

TOTAL: 95/100

Here’s a little context: I hate wearing bras. But who doesn’t, really? I’m convinced it’s a universal fact for all of us bra wearers that there’s no better feeling than freeing the gals after a long day of work, happy hour drinks and errands. The pop of the clasps, the release of tension and the flood of relief, bliss and freedom. I hate bras so much, that I’d rather wear sticky boobs or tape my nipples down than succumb to the confining squeeze. So, when I received the task of trying out the cult-favorite Natori Feathers bra, I was more than hesitant. With my skepticism at an all-time high, I set aside my Scotch tape and slipped into the Natori Feathers bra (was $72; now $50) to finally see what all the hype is about. Spoiler: I now understand why it constantly sells out.

The PureWow100 is a scale our editors use to vet new products and services, so you know what's worth the spend—and what's total hype. Learn more about our process here.

Started by Josie Natori on the floor of her living room in 1997, the lingerie brand quickly became known for making the most comfortable bras on the market for women with small breasts and big boobs, offering sizes 32A through 36G, 30A through 30DDD and 38 B through 38DD.

To be quite honest, I gave up on the one-brand-accommodates-all notion years ago, accepting my fate with ill-fitting bras and living with the gap in my cups, tight band and loose straps. It wasn’t until a recent event, where I was treated to a bra-fitting—something I hadn’t experienced since high school—when I realized that I might be wearing the wrong size bra. The bra expert assured me that I’m a 34B—not a 32D or 34C like I had always worn. Then, I took a chance on the Natori Feathers bra.

natori feathers bra review model wearing the bra with purewow 100 badge rating
Natori

Natori Feathers Bra

What We Like

  • the soft, comfortable material makes you almost forget you’re wearing a bra
  • comes in many colorways
  • fits both small and big boobs

What We Don’t Like

  • lace lining can peak through tank tops

Natori

The brand’s original plunge T-shirt bra features a gorgeous Italian lace trim and mesh overlay that spices up the sex appeal on an otherwise basic bra that has remained one of the top sellers for over a decade. I opted for a size 34B, and I was pleasantly surprised from the moment I slipped it on. Not only had I ordered the correct size, but the bra was *actually* comfortable and supportive. How could that be?

Between the soft feel of the fabric to the thin, lightweight padding that felt so malleable and non-suffocating on my skin, I almost forgot that I was even wearing a bra. The lace band felt supple and breathable against my chest and ribcage like a gentle hug that never dug in or caused my skin to spill over (the bra is made from a blend of up to 50 percent recycled materials). The demi contour and deep plunge created a flattering shape and natural lift that looked great with my V-neck blouses and dresses.

I didn’t love how the lace poked out of scoop neck tank tops, but I’ve continued to wear it with other necklines non-stop for weeks on end. Despite the lace design, the bra looks smooth underneath my shirts and I never see lumps or divots poking out against the fabric. I don’t have the patience to give it a hand wash, as the brand suggests, but I’m happy to report that it has survived the delicates wash cycle like a champ (just make sure to zip it up in a washing bag for delicates for extra protection).

Bottom line: When a bra can look great and make me feel like I’m going braless, it’s a miracle worker. Ladies, don’t give up hope like I almost did.

From $72; $50 at Natori
$72 at Macy’s
From $72; $42 at Amazon

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Stephanie Meraz

Associate Fashion Commerce Editor

Stephanie is a natural savant in the fashion, beauty, and dating & relationships beats. She graduated with a bachelor of arts at the University of San Diego, where she majored...
read full bio

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