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From Sardines to Line Dancing, These Are the 6 Biggest Trends of Summer 2025

Giddy up, recession indicators!

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summer trends 2025 UNI
Dasha Burobina for PureWow

Every summer brings a crop of new trends, some lasting and important, some frivolous and fleeting. [Stashes brat-green crop top in back of closet.] But whether you’re a “chop-your-hair-into-The-Rachel-immediately” trend-follower or fervent do-your-own-thinger, it’s good to least know what the cool kids are up to. Here, six trends that will be everywhere this season according to PureWow editors, from the drink everyone will be sipping to the meme on every TikTok feed.

summer-trends: a red fish printed top and pants set
Never Fully Dressed

1. Sardine Girl Summer

Tinned fish has a been a “thing” in the food world for the past few years, with brands like Fishwife hip-ifying cat-food-like mackerel and old-man-approved herring. (Sorry, sorry, can you tell I’m married to a person who eats way too much tinned fish?) But this summer, expect the trend to make the jump to categories like fashion, home and entertaining, with everything from t-shirts to necklaces to tea towels emblazoned with a sardine-y vibe. “Sardine Girl Summer is the most fun twist on the Fisherman Aesthetic and Portugal Girl trends,” says PureWow fashion editor Abby Hepworth. “Whether you go for a subtle hint with some gold sardine earrings or go all in with sardine pants, it’s all about leaning into fun and kitsch.”

summer trends line dancing
Thomas Garza/Getty Images

2. Line Dancing

Maybe we should credit Beyoncé. Maybe Chappell Roan and her Pink Pony Club.. But whatever the reason, line dancing is hot hot hot, and only heating up as the summer months roll in. With Paste Magazine naming it “the internet’s favorite hobby” and line dancing parties hosted by Stud Country (which operates queer-friendly weekly parties in places like Brooklyn and L.A.), it’s clear two-stepping is fast-tracking its way into the mainstream. Says PureWow audience development strategist Nicole Frazzini, “It seems to be in line with the recent reclamation of the cowboy aesthetic, but in a way that's inclusive and embodied.”

summer-trends: two glasses of horchata
hayaship/Getty Images

3. Horchata

Milk, vanilla and cinnamon might seem like a flavor profile best reserved for December nights around a fireplace, but this summer, the chilled Mexican drink is taking backyards by storm, with PureWow’s food editor, Taryn Pire, predicting it as a top beverage trend. “The new summer drink at Starbucks is the horchata oatmilk shaken espresso,” Pire notes. “And then there’s the newly released Selena Gomez Oreos, which are also horchata-inspired.” But beyond the brand-name companies, Pire is also seeing the sweet, milky drink appear on menus across the country, from horchata mocktails in Chicago to matcha horchata lattes and cold brews in San Francisco.

4. Lemonade Living Rooms

"While butter yellow—2024's 'it' color—laid the foundation, we’re finally ready to evolve,” says PureWow’s home editor, Sydney Meister. “Layered with limoncello, sorbet pink, mint and sky blue, the lemonade palette feels like it was plucked off an old Italian soda label. It’s not coastal grandmother; it’s coastal nonna in a Marni scarf, sipping San Pellegrino." Want to see it in action? Look to de Gournay’s Miss Gough wallpaper or India Mahdavi’s newest e-shop offerings. Or even Anthropologie’s spring collection, which is awash in sunny marigolds and even literal lemons.

summer-trends: miley cyrus sporting bleached eyebrows
Gilbert Flores/Getty Images

5. Bleached Brows

Put this one in the category of “trending for celebrities, not actual people,” but it’s hard to deny the that the eyebrows of the rich and famous are going, um, blonde. Think Miley Cyrus at the Oscars or Jenna Ortega on the red carpet in March. Expect more trendsetters to lighten up this summer, with even folks known for dark brows (like Kylie Jenner) hopping on the trend. Will this trickle down to the mainstream? Probably not. But it could be an indication that the era of big, bushy Glossier-style brows is finally winding down. (And for the record, if you want to try it commitment-free, just pull out a tube of concealer, suggests PureWow beauty editor Chelsea Candelario.)

6. Everything is a Recession Indicator

Gardening? Recession indicator. Lipstick? Recession indicator! Line dancing? Probably a recession indicator. If you exist anywhere on social media, you’ve probably seen the memes, pointing to signs both real and farcical that the economy is about to tank. But behind the gallows humor is true anxiety, with a generation accustomed to on-demand, cheaply made goods coming to terms with higher prices, a dicey job market and home-ownership dreams that may never come to pass. So perhaps an American Pope isn’t actually a recession indicator. But isn’t it more fun than talking about tariffs?


jillian quint editor in chief purewow

Editor-in-Chief

  • Oversees editorial content and strategy
  • Covers parenting, home and pop culture
  • Studied English literature at Vassar College