Tons of beauty products go viral. Far fewer stand the test of time. The Laneige Lip Sleeping Mask is one must-have that's been able to do both.
A longtime staple in the makeup bags of my fellow PureWow editors and celebrities like Kendall Jenner and Kate Hudson, the ultra-nourishing balm is rich in vitamin C, coconut oil, shea butter and murmuru seed butter—ingredients that intensely moisturize and repair your lips to banish chapping and dryness. The idea is to slather it on before bed so that you wake up with the perfect pout, but plenty of diehards (myself included) keep it on hand for all-day reapplication.
Besides the fact that it really does feel amazing on the lips, another reason we can't put it down is its famously intoxicating scent. The mask—which comes in a palm-sized tub—is available in a wide range of delicious flavors, from the OG classic Berry to Vanilla, Sweet Candy and Peach Iced Tea. But as I've just recently learned (via a very excited Slack message from my colleague), the Korean beauty brand now also gives you the option to create your own custom blend, swirled to perfection, for just $28 on Amazon. Needless to say, I ordered one immediately—and it's as cool as it sounds.
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