The 10 Best Beauty Products We Tried This Year

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Of the hundreds of products we slathered and swiped this year, these ten are the ones that truly surprised us with every use. So much so that we'll definitely be restocking them when they (inevitably) run out. 

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wander beauty baggage claim eye masks
Wander Beauty

Wander Baggage Claim Eye Masks

Allergy season, too much sodium, not enough sleep: We've honestly lost count of the number of times these depuffing masks have come through for us over the past year. Oh, and the pretty foil packaging isn't just for show (though it certainly makes for great selfies); it ensures a better absorption of eye-brightening ingredients and a comfortable fit so you can go about the rest of your routine as they work their magic.  

Wander Beauty ($25)

drunk elephant cream
Drunk Elephant

Drunk Elephant Protini Polypeptide Cream

We're fairly certain that Goldilocks herself would plop this moisturizer into her shopping cart. Not too greasy nor too light, with no irritating ingredients or potentially aggravating fragrances, and with a clever pump packaging that dispenses the perfect amount of product, everything about this hydrating cream is just right.

Drunk Elephant ($68)

emilie heath nail polish
Emilie Heathe

Emilie Heathe Nail Artist

Minimalists, rejoice. This highly curated line of polishes features just five shades. (Our favorite? The Perfect Red, which is indeed, perfectly pigmented.) The magnetic caps ensure no spills and the super-shiny formula looks luxe on your tips. The fact that it's also 10-free? Nailed it. 

Emilie Heathe ($34)

dyson air wrap

Dyson Airwrap

File this under: splurge-worthy—especially if you never quite got the hang of curling (or heck, even blow-drying) your own hair. The innovative tool uses air (as opposed to heat) to quickly dry and style while retaining smoothness for those prone to frizz or maintaining volume for those with limp strands. 

Dyson ($499)

pat mcgrath sheer lip
Pat McGrath

Pat Mcgrath Lip Fetish Sheer Colour Balm

Finally, a tinted lip balm that delivers on both color and moisture. Apply one layer for a sheer hint of tint or coat liberally for a vibrant pop. Either way, your lips will stay soft and hydrated thanks to shea butter in the formula.

Pat McGrath ($38)

becca glow stick

Becca Skin Love Glow Glaze Stick

Fact: We've never gotten as many compliments on our skin as the first time we wore this highlighter. Whereas most formulas tend to read shimmery (or even frosty) on, this gives you the type of glow that makes you look like you just returned from a weeklong wellness retreat.

Becca ($28)


Lashify Control Kit

We pretty much swore off of falsies until we tried this kit, which comes with featherlight (aka comfortable) lashes that are separated into clusters instead of strips, a curved wand applicator that assists with application, a non-clumpy glue that doesn't get all over your lids and a top coat that seals in any gaps between faux and real hairs. The end result is every bit as full and fluttery as a set of professionally applied extensions.

Lashify ($145)

marc jacobs sequin eyeshadow
Marc Jacobs

Marc Jacobs Sequin Glitter Eyeshadow

We're renaming this "party in a pot" because the multi-dimensional sparkle makes us want to celebrate every time we wear it. Other fitting monikers: "Glitter for grown-ups," "20-second statement eye," and "best eye shadow ever."

Marc Jacobs ($28)

charlotte tilbury concealer
Charlotte Tilbury

Charlotte Tilbury Magic Away Concealer

Concealer has a lot to live up to as the MVP of our makeup bags. It should a) cover b) last and c) not crease or settle into fine lines as it wears. This creamy formula delivers on all fronts—and then some. Plus, the soft puff tip applicator feels downright delightful on your skin (and lends itself particularly well to blending).

Charlotte Tilbury ($32)

living proof body builder
Living Proof

Living Proof Phd Body Builder

Leave it to the smarty-pants at MIT to take something as basic as hairspray and turn it on its head. Thanks to a customizable nozzle, you can dictate exactly how much (or how little) product you want to use. Turn the nob to "M" to dispense larger particles and a higher spray rate (ideal for creating maximum lift at the roots); turn it to "L" for smaller particles and a lower spray rate (perfect for any face-framing pieces that tend to fall flat). 

Living Proof ($29)

Jenny Jin Headshot Vertical 2023

Beauty Director

Jenny Jin is PureWow’s Beauty Director and is currently based in Los Angeles. Since beginning her journalism career at Real Simple magazine, she has become a human encyclopedia of...