Move Over, Two-Buck Chuck: Target’s Classy New Wines Are Only $10

target wine collection

We heard through the grapevine (get it?) that Target is entering the business of our favorite beverage: wine.

The company just announced that a brand-new label of wine is hitting its shelves early next month. Officially called The Collection (sure, the name isn’t of the most creative, but we definitely get the idea—short, sweet and to the point) the new assortment of premium wines features a total of five varietals, including a cabernet sauvignon, red wine blend, rosé, pinot grigio and chardonnay. All of them are sourced from the Delicato Family Vineyards in California.

And, because we admittedly are wont to buy a book for its cover, we are delighted by the very on-trend abstract pastel labels created by Target Creative’s in-house design team and inspired by the process of making wine.

Best thing yet? The Collection’s price. Each bottle retails for $10. Ten. Dollars. So yeah, we’ll probably be adding more than one to our cart. Plus, since they’re so pretty, they’ll definitely score a coveted spot on our bar cart.

The Collection officially launches in stores nationwide on March 3. Sorry Two-Buck Chuck, but you have some mighty competition now.

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clarissa buch
Clarissa Buch Zilberman

Miami Editor

Clarissa Buch Zilberman is a writer and editor based in Miami. Focused on food, lifestyle, and travel, her work has appeared in Food & Wine, Travel + Leisure, Bon Appétit, and...
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