Here's Everything PureWow Editors Are Buying During the Amazon Prime Day 2023 Sale

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Paula Boudes

Amazon Prime Day is one of our favorite times of the year. When else can you get mega deals on fashion, home and beauty items and have them delivered to your doorstep at lightning speed for free? There’s simply no better time to shop, but, to be honest, all those deals can be kind of overwhelming to sort through in just 48 hours—yes, Prime Day starts on Tuesday, July 11, and ends at 11:59 pm PST on Wednesday, July 12. Luckily, PureWow’s editors are here to help.

We comb through Amazon—reading reviews, chatting with friends about their recommendations and sometimes even testing the products ourselves—pretty much every single day, so we can feel 100 percent confident recommending only the best of the best. Case in point, the Grande Cosmetics Grande Lash serum, currently 30 percent off, that affiliate strategy director Pamela Masin credits for giving her noticeably longer lashes. Or the Beckham Hotel Collection bed pillows, originally $62, now just $40, that are consistently some of the best-selling items on our site. With that in mind, here are 20 items with the PureWow editor stamp of approval to add to cart during Prime Day.

P.S. If you’ve yet to sign up for Amazon Prime, be sure to join here to get the best deals now and throughout the year.

Amazon Prime Day 2023 Is Almost Here—& We Have Every Detail You Need to Know

“Lucky for me, it comes in a lot of colors. I was surprised by the quality considering the price, and it's the perfect size for running errands with because the center compartment is roomy enough for your keys and wallet, and the front is a great spot for your phone (though depending on the size you might have to stand it up in the slot).”Nicole Briese, Assigning Commerce Editor

“I always stock up on GrandeLash every Prime Day! It’s 30 percent off right now, which is rare. The brand claims the tube holds a two to three-month supply, but it typically lasts me at least four months. And yes, it really works! I never received compliments on my lashes before I started using this serum and now I get them all the time.”—Pamela Masin, Affiliate Strategy Director

“My hubby and I are about to move (again) and I'm looking to do a little refresh of our home appliances since we had to downsize for our small Chicago apartment. I cannot wait to get the Vitamix. We are smoothie lovers and I love making homemade pesto, so this little gadget is definitely in my cart now.”—Olivia Dubyak, Commerce Editor

“I’ve been into effortless fashion these days, and this is literally the definition of it. The low scoop neckline, soft rib material and side slit takes it from a basic dress to a trendier style that works for any occasion.”—Destinee Scott, Assistant Editor

“I have one pillow case stuffed with two thin pillows because I've been avoiding upgrading them for so long. Now that I'm pregnant, I'm ready to invest in these fluffier ones to help me sleep much better.”—Olivia Kappler, Commerce Editor

“I'm constantly looking for products that'll give me glowing, hydrated skin. I've been hearing so much hype about Sunday Riley's C.E.O. Glow that it's time I personally see what it’s all about. It has both vitamin C and turmeric (two brightening powerhouses on their own), so I can only imagine what it will do for your skin when combined!”—Nathalie Feingold, Affiliate Content Resident

“Also, I just moved into a new place with no air conditioner so this Dreo tower fan is a must. I think fans are usually an eyesore, but this one is pretty sleek and inoffensive.”—Nathalie Feingold, Affiliate Content Resident

“I also just moved into a new apartment so I’m definitely taking advantage of the SAMSUNG smart TV deal! It has Alexa built in (which was a must for me and my roommates) and I love that it comes pre-installed with Netflix, Hulu, ESPN, Disney+, etc.”—Sydney Meister, Assistant Editor

“I’ve tried so many lip masks, but nothing beats the Laneige Lip Sleeping Mask. I’m excited to stock up on a few (especially the “Sweet Candy” and “Vanilla” flavors). I just love how it keeps my lips moisturized and protected while I catch up on some much needed beauty rest.”—Chelsea Candelario, Associate Editor

“The PMD Clean device has been an absolute game changer for me. I’ve been able to test one over the last eight weeks and I, a beauty/skincare skeptic, am majorly impressed. The pores on my nose are noticeably cleaner and instead of lasting for weeks on end, my breakouts (which have drastically deceased) clear up in a few days. I’d scoop a few of these up to gift to friends. That’s how good it is. (Plus, it has an average of 4.5 stars with over 4k reviews!)”—Marissa Wu, Associate SEO Editor

“I'm planning to snag a pack of these Stasher bags. I have just two now and I love using them both for keeping food fresh and as toiletry bags when traveling!”—Natalie LaBarbera, Assistant Commerce Editor

“If you haven’t tried the NuFace yet, I cannot recommend it enough. You need to use it consistently to see results, but the microcurrents have had a visible effect on the shape of my face. I actually have cheekbones now! The mini is just as powerful as the regular size (just note that it isn't compatible with the other attachments). If you’ve ever been curious about this device, I suggest picking one up while it’s on sale.”—Abby Hepworth, Editor

“It's rare to see a sale on such a popular Yeti product (and in so many colors, too) so I'll be scooping this up on Prime day to bring my iced coffee on walks, car rides, and just around the house with me to cheer up my work from home set up.”—Pamela Masin, Affiliate Strategy Director

“I’ve debated getting a Peloton bike for months, but its just not the best option for my space right now. This cool Peloton Guide AI-Powered Personal Strength Training Device is much more space efficient and is supposed to track reps and help improve your form in real time alongside Peloton instructors. I plan on getting one during the sale and actually get into some at-home workouts.”—Destinee Scott, Assistant Editor

“My current Kindle Paperwhite is nine years old so I’ve been dying for a new one. The latest model has an adjustable warm light (!!!) and a larger screen. Plus, the ten weeks of battery life will be a godsend since mine barely holds its charge now.”—Rachel Gulmi, Operations Director of Branded Content

“I can never have too many easy breezy summer dresses and this smocked midi from The Drop looks like the perfect fit for my rotation. I love a stretchy, smocked bodice, and the ruffled details make it look like the pricier nap dress from Hill House Home (at a fraction of the cost).”—Stephanie Maida, Senior Commerce Editor

“I'm also hoping to stock up on one of my favorite moisturizers (which I consistently use to the last drop): the Elemis Pro-Collagen Marine Cream with SPF 30. It's super lightweight so I love it for summer, and since it has SPF built-in, it doubles as my daily sunscreen.”—Stephanie Maida, Senior Commerce Editor

“I’ve had my eye on Bissell’s Little Green Machine for a while, and I'm finally going to grab it while it's on sale for Amazon Prime Day. As someone who hates it when people wear their outside clothes on my sofa, you can imagine how excited I am to do a much-needed deep clean.”—Emily Brozyna, Social Content Lead

“My old steamer did me well, but has started to leak, meaning it’s time for an upgrade. Originally I was drawn to how chic this portable steamer looks, but the fact that there are more than 4.700 five-star reviews got me really excited about it. According to reviews, it works super quickly and can fold up to easily to fit in a suitcase or weekender bag so I no longer have to stress over finding wrinkle-free wedding guest dresses for the numerous weddings I have this year (and next).”—Abby Hepworth, Editor

“I have thin hair that lays pretty limp if I don’t give it a helping hand. This conditioner helps boost my locks to make them look thicker and give them a little extra volume and bounce. Combined with my newfound love for the diffuser attachment on my hair dryer, I think my hair is about to have its best summer ever.”—Abby Hepworth, Editor

15 Viral Products On Amazon That Are Majorly Discounted During Prime Day

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Why You Should Trust Us

Destinee Scott is PureWow’s Assistant Sales and Deals Editor. She’s been chasing sales and deals for a decade and knows a good one when she sees one for fashion, home, beauty, wellness and more. So whether viral sex toys are marked down or a popular beauty site (like Sephora) is having a secret sitewide sale, she knows before anyone else. She also writes product reviews for PureWow's shopping platform, WowText, so she can give you the 411 on items before you buy them. Her work has also appeared in Prevention, and you can find her babbling about everything from throuples to yoni eggs on her blog, and on Instagram, @destineetscott.

PureWow is the best friend you never had when it comes to finding the best, most useful lifestyle products online. Founded in 2010, our company’s editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which ones are actually worth your hard-earned cash. From our PureWow100 series, which sees each and every item we test being ranked on a 100-point scale of awesomeness, to the painstakingly curated lists our fashion, beauty, cooking, home and family editors create as vertical experts, you can trust that our recommendations include some of the greatest items you’ll find on the internet. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.

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Destinee Scott

Assistant Sales and Deals Editor

Destinee Scott is PureWow’s Assistant Sales and Deals Editor. She’s been chasing sales and deals for a decade and knows a good one when she sees one for fashion, home, beauty...
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Abby Hepworth


Abby Hepworth is an RRCA-certified running coach who has worked in fashion for over 10 years. Want to know what shoes are in this season? She's got you. Need recommendations on...
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