We're Shopping the Best Prime Day Fashion Sales Live—Here Are 38 Too Stylish to Pass Up

On your marks, get set, shop!

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Amazon’s Prime Big Deal Days fashion sale is upon us, so you can finally get to shopping all the fashion deals and steals from the mega-retailer during the epic sale. The two-day event kicks off on October 7 and runs through October 8, 2025 and includes deals on all categories including home, beauty and tech. But trust me when I say you'll want to head straight for savings on Amazon fall fashion. A ton of PureWow-approved labels are participating in this year’s markdowns, including Amazon’s private in-house fashion label The Drop, as well as top brands like Calvin Klein, Levi’s, Adidas, and Reebok, to name a few.

I've rounded up my noteworthy finds, so you can stock up on fresh styles for the season *and* save a few bucks in the process. From these trendy Sidefeel drawstring-waist jeans, to a cozy pair of Asgard clogs you’ll never want to take off, the best fashion sales do not disappoint

A reminder, Prime Day discounts are available only to Amazon Prime members. But no worries if you aren’t a member yet—you can sign up for a free 30-day trial to take advantage of all the best deals and steals, including free shipping on all Prime orders. Now, without further ado, here are the best items to shop now to save BIG.

Want to know which buzzy products are *really* worth buying? Sign up for our shopping newsletter to uncover our favorite finds.

You feet will be oh-so happy to slip into a pair of these super fluffy slippers from Project Cloud. They truly live up to that cloud name with their cushy insole and soft, genuine shearling lining. But there’s also a rubber outsole to give you better support and traction, even if you’re just trekking to the end of the driveway to pick up the newspaper. Choose from any of ten fabulous color options during Prime Big Deal Days (and note that it's incredibly rare to grab real-deal suede and shearling at this price!).

FAST FACTS

  • Size Range: US 5.5 to 11

No fall capsule wardrobe is complete without a cozy oversized cardigan you can snuggle up in for peak comfort. This ribbed knit comes in nine solid hues and two striped variations, all of which feature large tortoiseshell buttons and a sexy V neckline. And while reviewers say the fabric is wonderfully soft, they do emphasize that hand washing is key to maintaining the fit and feel.

FAST FACTS

  • Size Range: S to XL

Prime Day is the ideal time to stock up on new jeans from Levi’s, whether you’re looking for trendy silhouettes like bootleg and baggy, or something more timeless like the beloved Ribcage Straight Ankle Jeans, now more than 50 percent off. They have a high rise and decent amount of stretch in the fabric to keep you comfortable no matter what the day has in store. And according to reviews, the length works with so many different shoe styles.

FAST FACTS

  • Size Range: US 24 to 32

Trust, this two-piece set is soon to become your favorite go-to for busy weekends. It includes an oversized half-zip sweatshirt and wide-leg sweatpants with a drawstring, so you can be comfy while still looking (relatively) put-together. It comes in sizes XS to XXL and has an adjustable drawstring at the waistband, as well as two deep pockets on the hips. 

FAST FACTS

  • Size Range: XS to XXL

Introducing your new favorite lounge set. This Hanes duo is supremely soft (it’s made of a cotton-viscose blend with bamboo fibers for extra breathability) and is reportedly incredibly comfortable. But the cut is also quite chic, meaning you can wear the T-shirt with dressier staples as well, or pair the shorts with a sleek half-zip for a sporty weekend look. And with nine colors to choose from, I can pretty much guarantee there’s at least one that will fit in seamlessly with your existing athleisure wardrobe.

FAST FACTS

  • Size Range: XS to XXL

Time to swap your tired beige cardigan for one that’s just as easy to wear, but with a bit more pizazz. I’m talking about this best-selling two-tone cutie, of course. This Astylish cardi has long ribbed cuffs, a cozy hood and an oversize fit that makes it ideal for cuddling in come peak fall/winter. And if beige isn’t your vibe, there’s also 11 other cute color combinations to choose from. According to reviewers, the sizing is spot on so go ahead and opt for your favorite hue in your usual size.

FAST FACTS

  • Size Range: S to XXL

I’m a sucker for a good sweater dress, which is precisely why I’m adding this long-sleeve mini to my shopping cart ASAP. The fit and fabric resemble that of your most loved crewneck sweatshirt, but the flouncy hem gives it a distinctly feminine flair I can’t get enough of. Choose from 16 gorgeous colors, including gray, black and brown as well as forest green, garnet and sky blue.

FAST FACTS

  • Size Range: XS to XL

Drawstring jeans are a micro denim trend that’s just waiting to go mainstream, so why not stay ahead of the curve and pick up a pair while they’re on major sale? There are so many washes to choose from (12, to be exact), all with that same white drawcord waist and flattering wide-leg silhouette. With 26 percent polyester and 2 percent elastane, the cotton denim material has plenty of stretch and most reviewers say the length hits at just the right spot.

FAST FACTS

  • Size Range: US 4 to 18

A suede upper and supportive cork footbed make these clogs super comfortable and wonderfully chic. “As a healthcare professional on my feet for long shifts, these unisex comfort clogs are a game-changer,” writes one 5-star reviewer. And, yes, that buckled strap is adjustable so your feet can feel snug and secure with minimal adjustment.

FAST FACTS

  • Size Range: US 5 to 11.5

These sunnies are timeless, flattering and incredibly cool—a true triple threat, if ever I’ve seen one. Choose from classic black or tortoiseshell, or trendier colors like yellow or blue lenses with contrasting frames. All come with polarized lenses for added UV protection and glare reduction.

FAST FACTS

  • Size: 54mm lens

Shake up your everyday jewelry lineup with this gold and silver ring. It gives the illusion of an artful silver stack, but is actually fixed in place with those sliding gold hoops. Reviewers say the quality is fabulous, considering the affordable price tag, now ever lower for Prime Big Deal Days. That said, you should probably remove it when washing your hands or showering to prevent tarnishing.

FAST FACTS

  • Size Range: 5 to 8

No athleisure wardrobe is complete without a pair of comfy jogger pants, and these are some of the best around. They come in more than 24 different colors and reportedly fit true to size. But what really makes them special is the fabulous material, which is soft but not thin, structured but not too thick and is both machine washable and dryer safe. Talk about an all star wardrobe staple!

FAST FACTS

  • Size Range: XS to XXL

Classic Chelsea boots for less than $35? Yes, please! These ones from Dream Pairs have an easy slip-on design and, according to shoppers, feel comfortable and durable. "These boots are absolutely fantastic! From the moment I put them on, I could feel the quality. The fit is perfect—snug but not too tight, with plenty of room to move around comfortably. The material is durable yet soft, and they’ve proven to be incredibly reliable," shared one reviewer.

If you love a big tote that can stow everything you might possible need for the day, but hate always having to dig around to find anything, this organizer is for you. It has 13 pockets in various sizes to neatly store everything from your phone to your wallet to your lipstick, even your lunch, in it’s own distinct spot. There are also multiple size options so you can ensure you’re getting something that will fit within whatever tote you’re working with.

I’m always skeptical of any clothing that comes in just one size, but these Hanky Panky thongs truly live up to the hype. They have an incredible amount of stretch in the lace waistband to accommodate sizes US 4 to 14 without digging in, sagging or losing shape. And as reviewers note, the lace isn’t itchy at all.

FAST FACTS

  • Size Range: one size (fits approximately US 4 to 14)

With more than 26,000 ratings (yes, really) you can bet these leggings will truly live up to the hype. Choose from a full-length option without pockets, one with two pockets or a capri-length option, all of which ring in under 20 bucks—and that’s before you add in the Prime Day savings. The super-high waistband is supportive, comfortable and won’t roll over, and reviewers say the fabric is buttery soft to the touch.

FAST FACTS

  • Size Range: S/M to 4XL

Treat yourself to a pair of classic gold knot earrings without breaking the bank for a timeless look that’ll last for years to come. They also come in silver and a two-tone design for those not feeling yellow gold. Reviewers say they’re surprisingly lightweight, although they also advise removing your new favorite earrings before showering, sweating or swimming to maintain that glorious shine.

FAST FACTS

  • Size: 22 mm

This wrap may not be made of cashmere, but Amazon buyers say it sure feels like it. In other words, it feels like a hug of pure softness, making it an excellent piece for travel or lounging (though you'll probably wear it any chance you get). Plus, there are so many colors to choose from including multiple shades of gray, pink and brown. Just be sure to hand wash it to keep it in tip-top form.

FAST FACTS

  • Size: 75 inches long
denim shacket

‘Tis the season for all things denim, so why not punch up your outerwear collection with this fun denim shacket? The frayed hem gives it a vintage vibe, while the oversize fit is just the right amount of casual—not too baggy, nor too long. Per one 5-star reviewer, “Pleasantly surprised. It’s unbelievably soft, comfortable and fits great. Great length overall, sleeves are just right, color is perfect.” Um, yea, I’ll take two please!

FAST FACTS

  • Size Range: S to 3X

Ballet flats are always the footwear of choice if you're hoping to look and feel cute (and comfy) this spring, and you can't go wrong with this pair—which looks almost identical to this $155 editor-approved style. Like the Rothy's, they have a super cushy insole (made of memory foam) that reduces foot fatigue, so comfort is all but guaranteed. Besides that, you should know that they have a durable rubber sole that's made for walkin', along with a pointy silhouette that's bound to make a chic statement as you do.

FAST FACTS

  • Size Range: US 6 to 10

Hot tip: buy these slippers now, during Prime Big Deal Days, for everyone on your holiday gift list. These faux-shearling lined slippers are as cozy as it gets and boast more than 1,800 5-star reviews. They even have anti-slip rubber soles to ensure you feel as steady as you do comfortable while walking around the house.

FAST FACTS

  • Size Range: US 6-6.5 to 10.5-11

The timeless stripes and contrasting cuffs and collar elevate this comfy pullover to make it feel far more posh than your average sweatshirt. The oversize fit gives an easy-casual vibe but won’t leave you looking unkempt, and reviewers generally agree you can probably stick with your usual size. Plus, it’s both machine washable and dryer safe.

FAST FACTS

  • Size Range: XS to XL

Every great capsule wardrobe needs a pair of polished wide-leg trousers. This NIMIN design comes in 12 easy-to-wear shades, all with a leg-lengthening crease down the front and two deep pockets on the hips. “These pants are flattering and feel high-quality.,” write one pleased shopper. “The wide leg design offers the right amount of volume — relaxed but not overly baggy — and the material feels sturdy. It came with some wrinkles from shipping, but once it’s steamed out, I don’t think it will wrinkle much with wear.”

FAST FACTS

  • Size Range: XS to XXL

These classic sneakers are well-known for their three-stripe design and courtside silhouette, with the added bonus of being incredibly comfortable. The shoes have the brand’s Cloudfoam cushioning for added support and comfort, so they’re a solid pick if you’re going to be walking all day long. Plus, if the all white colorway or the OG black-and-white style aren’t your favorite, you can choose from the many other colors and patterns that are available.

FAST FACTS

  • Size Range: US 4.5 to 13

With the Western aesthetic going strong into the end of 2025 (and beyond), these Beyoncé-inspired cowboy boots will see you through upcoming chilly weather in style. According to reviews, they’re incredibly comfortable and surprisingly durable, too. And multiple folks with wider calves mention these boots having ample room in the boot shaft.

FAST FACTS

  • Size Range: US 6 to 11

With a mid rise and a 7-inch inseam, these shorts are a fabulous option for anyone looking for a bit more coverage without going full Bermuda short. Reviewers say they’re supremely comfy, too, which scores them major points in my book. And although some reviewers say these shorts run a tad big, Amazon still recommends sticking with your usual size for the most comfortable fit.

FAST FACTS

  • Size Range: US 24 to 34

Ideal for wedding receptions and cocktail parties, this one-shoulder midi is as comfortable as it is chic. It’s made of a stretchy material that’s reportedly very soft, and comes in ten gorgeous colors to fit any style. Plus it has pockets—score!

FAST FACTS

  • Size Range: S to XL

Warning, you may just mistake this super-soft sports bra for lululemon IRL. It has a built-in bra with removable cups and offers medium support to those who wear cup sizes A through D. And with a whopping 29 different colors to choose from, I feel confident there’s one (or four) that will mix in perfectly with your existing workout wardrobe.

FAST FACTS

  • Size Range: XS to 3XL

Looking to dip a toe into the barrel jeans trend? This affordable Evaless pair comes with a 4.5-star rating and nearly 500 reviews, many touting these jeans for being incredibly soft and comfortable. The material also reportedly doesn’t bag out in the knees or rear, and the exaggerated pocket detail is just too cool to pass up.

FAST FACTS

  • Size Range: US 4 to 18

Proof that a bra can be both comfortable and supportive. This wireless design offers 360-degree support thanks to the wider band and sculpted cups. As you might expect, the straps are fully adjustable and there are four rows of hook-and-eye closures in back. As an added bonus, lots of reviewers note that this bralette looks super smooth under T-shirts and bodycon dresses.

FAST FACTS

  • Size Range: S to 3XL

A breezy maxi dress is exactly what I want to wear on easy autumn days to look put together while staying comfy. This dolman-sleeve design comes in 36 gorgeous prints from dainty florals to ‘60s geometric patterns to tropical blooms, and a handful of solid hues as well. The wrap front is fixed, but the belt can be tied a myriad of different ways.

FAST FACTS

  • Size Range: S to XXL

A good carryall tote is essential for both daily commutes and organized travel, and this lightweight design fits both needs with aplomb. It comes with nine pockets to keep everything from your keys and wallet to your charging cords and water bottle neatly stowed away, and even has a padded compartment specifically for your laptop or tablet. Add to that a luggage strap that easily loops over the handles of your rolling suitcase and you’ve got yourself a totally must-have, IMO.

FAST FACTS

  • Size: 20”L x 7.5”W x 14.2”H

These breezy shorts come with a built-in spandex short to help prevent chafing while you play tennis, head out for a run or just run errands around town. They have two hidden side pockets as well to safely stow small items like your phone or keys. The cross-front waistband is reportedly very comfortable and incredibly flattering, though some reviewers do note they tend to run a little large.

FAST FACTS

  • Size Range: XS to XXL

This tiered maxi dress was basically made for spinning on the dance floor, making it a fabulous option for casual fall and winter weddings. The bodice is entirely smocked to hug your curves without digging in, and fully covers the strapless bra of your choice. It can be easily dressed up or down, too, giving you even more opportunities to wear this beauty.

FAST FACTS

  • Size Range: XS to XL

A good pair of trousers that are polished enough for the office yet comfortable enough to wear to hang out at home and cool enough to dress up for drinks out with friends can be a totally wardrobe game changer. Lucky for you, this Acelitt pair checks all those boxes and more. The wide waistband has both an adjustable drawstring and elastic to easily move with you throughout the day, but won’t fold over or pinch. And the material is reportedly highly breathable, too. It also has pockets, fits true to size and comes in seven color options.

FAST FACTS

  • Size Range: S to XXL

Easy to toss on over jeans, work pants, a midi skirt or even leggings, this henley top is almost certainly going to become a major fave upon arrival. The length is great for fully covering your waistband or tucking in neatly without popping out when you sit or move. And with more than 30 colors to choose from, I just know you’ll find one (or three) that fit in with your existing wardrobe.

FAST FACTS

  • Size Range: S to 3XL

This is the dress I plan to reach for on days when it’s just too hot to function. The stretchy material is reportedly super soft and hugs in all the right places. It can be dressed up for a cocktail reception or down for exploring the city on your next vacation. Just know, reviews do suggest it runs a bit large, so you may want to consider going down one from your usual size.

FAST FACTS

  • Size Range: XS to XXL

Looking for the perfect fall jacket this Prime Day? Well, don't miss this machine-washable one that's designed with a relaxed fit, so you can easily layer even your thickest sweaters underneath. Not to mention, according to reviewers, it looks much more expensive than it is. One explained, "This jacket is super cute! I love how it fits, it's loose but not too baggy. I love the color, it's a very unique rich green. I love the quality. Very trendy and high end looking."


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Associate Fashion Commerce Editor

  • Covers all things fashion and shopping
  • Boasts over 23 years of experience as an avid shopper, having secured a personal stylist at Limited Too at the age of four
  • Studied English literature, communications and creative writing at the University of San Diego, and completed the Columbia Publishing Course at Columbia University in New York

Screenshot 2024 03 04 at 4.32.14 PM

Associate Commerce Strategist

  • Covers all things commerce and entertainment
  • Has over a decade of editorial experience in both fashion and entertainment, and was previously with ONE37pm before joining the PureWow team in March 2024
  • Studied journalism and marketing at Columbus State University in Georgia

Why You Should Trust Us

PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.