ComScore

47 Viral Products That Are Majorly Discounted During Amazon Prime Day 2024

Internet famous products, ahead!

PureWow editors select every item that appears on this page, and the company may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here.

amazon prime day 2024 viral products UNIVERSAL
Dasha Burobina for PureWow

Perhaps the best thing about Amazon Prime Day is that it lets us dip our toes into the latest trends we saw on our socials…but for way less. We’re talking the fashionbeautytech and random whatnots that have created major online followings, like the Laneige Lip sleeping mask (originally $24, now $19), the famous Beats Fit Pro earbuds (originally $200, now $150) and the at-home blowout miracle worker, the Revlon One-Step Volumizer brush (originally $40, now $30).

The sale starts at 3 a.m. EST on Tuesday, July 16, and runs through Wednesday, July 17, and the deals are only available to Amazon Prime members (if you're not already signed up, get a free trial membership here to snag the deals). Below, 47 TikTok- and Instagram-famous products you won’t want to miss. 

Want to know which buzzy products are *really* worth buying? Sign up for our shopping newsletter to uncover our favorite finds.

Reviewers, including Associate Editor Chelsea Candelario, note these teeth whitening strips are great for beginners or anyone with sensitive teeth. “I’ve heard horror stories about certain brands and how you suffer from sensitivity after using them,” says Candelario. “I was lucky (and relieved) that I didn’t have to experience any pain or discomfort while using these. Since they’re made with essential oils, I didn’t have to worry about any harsh chemicals or flavorings in my mouth.” Add them to cart now for a sparkling smile on sale.

“I love a stretchy, smocked bodice, and the ruffled details make it looks just like the pricier nap dress from Hill House Home (at a fraction of the cost),” says PureWow Senior Commerce Editor Stephanie Maida. And hundreds of 5-star reviewers agree, with most noting just how comfortable this 100-percent cotton frock really is. It also comes in sizes XXS to 5X in all 12 colors and patterns.

This luxe smoothing spray has a cult following, including PureWow’s very own Associate Editor Sydney Meister who says, “Not only did my hair feel like the embodiment of a silk scarf, but it also helped with reducing the poofiness my ‘do was facing. The anti-humidity technology was a game changer compared to other products I’ve tried.” Silky smooth locks for 20 percent off? Count us in!

These nipple covers frequently make the rounds on TikTok and beyond because they’re made from medical-grade adhesion (so they’re reusable and sweat-proof) and they’re guaranteed to stay on for up to 12 hours. Plus, they’re designed to be skin-safe; as plenty of shoppers attest, they're non-irritating, even on those sensitive body parts.

Keeping your clothes organized is a great way to prevent clutter and makes it easier to get dressed in the mornings. This six-piece storage set is stackable and easy to set up. Each piece also has a clear window in front, so you can quickly find what you need. According to this TikTok creator, the only downside is that they don't have a solid, reinforced bottom for extra support, but otherwise they're a great buy, especially during Amazon Prime Day.

If you’re not in the market to drop nearly $100 on a pair of lululemon Aligns, one TikToker says this pair of leggings is a buttery-soft dupe. Not only are they made from similar materials (nylon and spandex) but they also have a high waist, moisture-wicking capabilities and a seamless waistband. Add to that the fact that they’re available in 23 colors and are currently just $16 a pop and you’ve got yourself a total no brainer.

We're not ashamed to admit that TikTok made us buy this pet hair remover. In fact, a quick scroll through more than 100,000 reviews and you'll see that we're not the only ones that couldn't resist its simple design that only requires you to roll the gadget back and forth along any surface (couch, rug, clothing and all) to get up fur and lint. And when you're done, all you have to do is press down on the release button to open the pet fur remover and empty its contents. Easy and satisfying.

If you love reading in dimly lit places (i.e., your bed), then you need to get your hands on this rechargeable neck reading light. It also features three light colors, six brightness levels and bendable arms for versatility. Sure, you may feel a bit silly when you wear it around the house but you can take comfort in knowing Reese Witherspoon might be doing the very same thing and that you pair less than $20 for this cult-favorite product.

Cool down on the go with this compact, portable hand fan that has a whopping 42,000 five-star reviews on Amazon. The sleek design easily fits in your bag or back pocket so you can take it with you everywhere you go this summer. Plus, it offers up to 19 hours of cool air on a single charge *and* functions as a back-up power bank and flashlight when you need it.

There are few treats we love more than freshly made ice cream, and suspect it might taste even better coming from a machine you scored for 25 percent off. PureWow content creator Kate Kesselman tested the beloved Ninja machine an episode of Take My Money and concluded, “it changes the game when it comes to smoothies and ice cream.” And the narrow design takes up minimal space on your countertop.

Say buh-bye to dirty floors and loud corded vaccums! This Dyson best-seller is designed to automatically detangle any strands it picks up, so pet hair doesn't stand a chance. Its digital motor spins at up to 110,000 rpm to generate major suction power in order to remove dirt and debris from every crevice. Plus, it offers up to 60 minutes of run-time on a full charge, and it’ll intelligently adapt power based on debris detected and floor type. 

Trench coats are one of those wardrobe staples that simply will never go out of style, so why not invest in this timeless piece now and save $20? This one comes with a removable soft belt and adjustable button straps on the cuffs that you can cinch in to define your waist. Per reviews, it runs a little large, but if you plan to wear it in fall or winter layered over knits we suggest sticking with your usual size (XXS through 5X).

If you ask social media, you haven’t grilled until you’ve cooked smash burgers and scrambled eggs on a Blackstone griddle grill. Boasting 524 square inches of cooking space and 34,000 BTUs of power, it’s safe to say this grill is designed to perfection. Plus, this bad boy has *two* H-shaped burners with independently controlled cooking zones, per the brand. This means you can cook different foods on the 28-inch griddle at the same time (say, pancakes on the left and bacon on the right), with plenty of room to prevent overlap.

Leak resistant, dishwasher safe, cupholder friendly—what’s not to love about this 30-ounce tumbler? An affordably alternative to the cult-favorite Stanley tumbler, this Simple Modern version has nearly 33,000 reviewers on Amazon and a 4.8-star rating. It also comes in a ton of color and pattern options, all of which come with a handy matching straw. Plus, the lid has a flip lip for so you can seamlessly switch from slurping a cold drink to sipping a hot coffee.

Holy snack options, Batman! With eight handy snack boxes that fit perfectly in a portable, lidded container, this serving tray is perfect for picnics, charcuterie boards and anyone who likes to graze throughout the day. The lid even has a pop-out handle to make it easy to carry without tipping or spilling. Add it to your shopping cart now while it’s under $20.

16. Beckham Hotel Collection Bed Pillows

Beckham Hotel Collection

Upgrading your pillows is always a fun and comfy gift to yourself. This highly-coveted soft set is a best-seller, garnering more than 154,600 5-star ratings. They come in a set of two and are designed to help keep you cool (like, fresh side of the pillow, cool) all night long.

We love a good throw-on-and-go outfit and Amazon is making that even easier with this two-piece set that’s chic and comfy. It’s like an outfit in a box, with a sleeveless knit top that’s just the right level of oversized and a coordinating pair of pleated joggers. The set is available in sizes XS to XXL in 25 different colors, all of which are discounted as part of Amazon Prime Day.

Skip the potential sun damage and give yourself a stunning faux glow with this TikTok favorite self tanner. The vegan, cruelty-free formula comes out clear but develops into a vacation-ready tan in just a few hours, with no need to wash the formula off. Reviewers also love that the formula is not sticky and doesn’t easily transfer to clothes or sheets.

Available in a handful of fun colors, the tiny Ecolution popcorn maker is the perfect size for those days you want just a little nosh—especially because the lid serves as a measuring cup, so you can make just the right amount (up to six cups). It’s also extremely easy to use: Just pour your kernels into the wide-mouth top and pop it in the microwave for three minutes or less.

We love any chance we get to make our kitchens more efficient and this TikTok-famous device takes the tedious time out of chopping veggies. Just pop your bell pepper or onion onto the sharp slats and press down the top for seamlessly cut vegetables for your salad, omelet or whatever else you're cookin' up.

Give your arms a break and invest in an electric scrub brush like this Labigo model, now more than 40 percent off, to get your bathroom and kitchen sparkling clean without exhausting yourself. It comes with four different heads suited to different surfaces (like porcelain bathtubs and stone tiles), and the handle can be extended for those hard to reach areas. As for the battery, the brush can be used for about 90 minutes after only 3.5 hours fast charging.

With 2.1 billion views on TikTok, it should come as no surprise that sunrise alarm clocks are trending. Aside from the fact that this one gradually brightens from 10 to 100 percent over 30, 20, or 10-minute intervals before your chosen alarm time, we also love that it offers seven soothing alarm sounds and 16 volume levels. It includes dual alarms that are customizable for different family members or weekend and weekday settings—and it can double as a night light, bedside lamp or mood light to add some warmth to the room before bed (a must for winter). 

“These gel patches are an affordable way to hydrate and plump your skin,” says VP of Editorial Candace Davison. And during Amazon Prime Day you can get even more bang for your buck with a 48-pair pack now more than 60 percent off. Davison continues, “I found the combination of retinol, sea moss and hyaluronic acid woke up my lids and made my under-eye bags less prominent.” Plus, Grace & Stella counts the likes of both Jessica Alba and Leona Lewis as fans.

With so many wireless Bluetooth headphones to choose from, these keep coming up on the top of everyone’s wish list. Not just because buyers confirm their premium-quality sound (shout-out to the active noise-canceling feature that blocks outside sounds), but also because they’re sweat- and water-resistant. Plus, the compact charging/carrying case fits easily into a handbag, fanny pack or even the pockets of your favorite pair of leggings.

Score this Gabrielle Union-approved acupressure mat-and-pillow set for 24 percent off to upgrade your recovery days like a pro. The flexible mat, covered in little plastic spikes, is designed to stimulate blood flow to purportedly reduce muscle tension and soreness, as well as increase energy, circulation and relaxation. And the coordinating pillow brings all those same benefits your neck and head for a full-body experience.

Free your home of spots and stains with this easy-to-use portable Shark cleaner. It comes with two cleaning solutions and four interchangeable heads to help you tackle and lift stains from carpets, upholstery, even car seats. And the water tank is super easy to empty and clean once you’ve completed all your dirty work. Add it to your shopping cart now to save $50.

One gift people are loving for their grandparents? This digital picture frame. It’s super easy to set up; simply connect it to Wi-Fi and create a unique Skylight email address. From there, you can start sharing new photos to display in real time—without the hassle of printing or framing. Not only is this great for anyone who’s anti-social media (or doesn’t know how to work it), but tech-savvy users will also appreciate the gorgeous 10-inch color touch screen with 1280 x 800 resolution. And with cloud-based storage, there’s no need to worry about deleting photos that you might want to display later.

28. Shaperx Bodysuit

Shaperx

In an episode of Take My Money, Kesselman tested this bodysuit because she wanted something that would offer the same snatched look that the viral Skims bodysuit does (albeit, at a lower price). Enter: this Amazon alternative, which is now just $30 (compared to $68 for Skims). After trying it on, she says, “It is so similar to the Skims bodysuit…I think it's even tighter than the original. I like the chest—I feel like I don't need a bra underneath—and the straps are adjustable.” That said, she also mentions: “If you don't like things too tight, size up a bit… [it’s super tight] and definitely gives more space and room in my jeans.”

Portable hand vacuums are all the rage right now—and you won’t want to miss this one while it’s half off. It boasts 120 watts of powerful suction with a strong motor that can tackle dirt and dust in tiny crevices—and thanks to its wireless build, you won’t have to worry about cords getting in your way. Not to mention that it’s compact, lightweight and adorably designed in a black, white or pink finish. 

If there’s one blow dryer influencers are loving, it’s this super-quick-drying one from Shark. First, it uses HyperAIR IQ Technology, which combines high-velocity ionized air for quick, even drying. The intelligent heat control ensures a consistent temperature and airflow, preventing extreme heat damage, and it has auto-heat settings that recognize styles and set the airflow accordingly. Plus, the built-in negative ion generator enhances smoothness and shine while reducing frizz and flyaways—and the package includes the dryer, a 2-in-1 concentrator, IQ styling brush and a small cleaning brush to make at-home styling a breeze.

We never thought an upholstery cleaner could be sexy, until we came across this video showing a woman ridding her car of everything from coffee stains to old juice box spills. We guarantee you'll be fantasizing about how you could use it, too. It has hardcore suction and spray power to tackle pet stains, food stains and anything else that's stuck in your upholstery.

This round dryer brush is the TikTok-approved home styling upgrade you need in your life. (In our experience, its ionic drying and smoothing properties will leave you with a bouncy blowout in less time than it would take using a regular blow dryer.) Pro tip: Use clips to section off your hair while styling for even better results.

Fun fact: One of these little pots of delicious lip goo from Korean beauty brand Laneige is sold every three seconds globally. And we’re here to report that it lives up to the claims that say it will moisturize and soothe your lips. (Though it’s technically an overnight treatment, we follow our bestie's advice and use it as a lip balm throughout the day.)

We're here for all those TikTok before-and-afters of people showing off their longer, thicker lashes after using a flick of this non-prescription lash serum every day. This serum is known to be a favorite of Meghan Markle's and is formulated to not just lengthen your lashes, but to strengthen them as well.

On a bit of a cleaning kick? Add this simple mop to your regular rotation when you need to tackle spills, dusty floors or just want to zhuzh up your home. To use, simply dip the mop head in the water/soap mixture below then place in the spinning top to control exactly how much cleaning solution you want to use. The foot pedal means you don’t have to bend over or twist yourself into knots just to get clean floors, and the bucket is super lightweight so you can empty it with easy once you’re done.

This TikTok-viral product turns any bottled beverage into a hands-free dispenser in seconds. Simply remove the lid or cap, snap on the Magic Tap and voilà! Now you’re ready to fill up your water glass, add milk to a bowl of cereal or top off your morning OJ in a flash.

Improve facial contours, skin tone and reduce the appearance of wrinkles with this small device that is the starter/travel-sized version of the one PureWow editors have reviewed and loved. Video tutorials of people using this tool, which is basically an electrocurrent-charged face massager, are oddly soothing to watch.

Achieve the aesthetically organized kitchen of your dreams with this cult-favorite, 24-piece storage set. The clean containers make it easy to see everything in your pantry at a glance (so you never run out of Cheerios or all-purpose flour again) and are BPA-free. The set even comes with reusable labels to indulge your organizing fantasies even further.

We’ve seen lots of users touting pillow slippers as the ultimate house shoe, and now you can score yourself a pair (or two) while they’re on sale. Not only are these ergonomically built with a snug fit, but they also have tons of trendy color and pattern options. Perfect for lounging at home or taking the dog for a quick walk around the block. 

If you haven’t bought into the cult of silk and satin pillowcases—and the powers they have on a good hair and skin day—you’ll want to start with Bedsure’s satin pillowcase set. At only $8 and with over 291,000 reviews, this will be a game-changer in your nightly routine. Not only does satin reduce hair breakage and keep it tangle-free—so you can forget about frizzy flyaways in the morning—but the breathable fabric also works to maintain hair moisture, which makes it a go-to for thick, curly or dry hair. And aside from hair protection, the smooth texture protects your skin from sleep lines and wrinkle formation.

As one TikToker will tell you, this waterproof Oxford electric organizer will be a lifesaver during all your summer travel and beyond. While it's compact and lightweight (it clocks in at 7.5 inches by 4.3 inches by 2.2 inches), it has a two-layer interior compartment with several storage options for all your cords, flash drives, cables and more. Most importantly, the soft sponge on the inside helps protect your electronics during unpredictable travel.

If there’s one thing your next outdoor party needs, it’s these outdoor string lights. First, because they can be controlled by the Govee Home app within a Bluetooth range of up to 230 feet. But mostly because there are six scene modes for easy party decor and the lights are dimmable from 1 to 100 percent via the app. They boast an IP65-waterproof rating, making them totally weatherproof, and the bulbs are shatterproof, so you won’t have to worry about taking them down on a rainy day. Oh, and did we mention that they have a 20,000-hour lifespan?

Once you see this wrap organizer in action, you’ll never want to go back to messy drawers. It’s a bamboo dispenser that’s designed to hold plastic wrap, aluminum foil and wax paper (up to 12 inches wide) to keep your kitchen drawers nice and tidy. (Or you can hang it on the wall if you need easy access while you’re in the kitchen.) Each slot comes with a built-in slide cutter, offering a hassle-free cut every time, and it comes with 21 label stickers, making it easy to identify what’s what (or label anything else you need in the drawer). 

We’d be lost without our Sunday restock videos—and this label maker is the key to achieving aesthetically pleasing organization. People are obsessed with this one because it never requires ink and prints at a speedy 2.4 inches per second. The Bluetooth settings make it easy to use with auto label paper recognition and alignment—and the companion app provides scan, image recognition, batch printing and customization options with more than 1,000 icons, 20 fonts and 100 borders. It also supports various label types, including product labels, address labels, price labels and beyond.

You’ve seen these babies all over your feed. From influencers who are using them under the cabinets to ones who have them in their closets and bathrooms, the motion-sensor lights can instantly brighten a space while making it feel luxurious. Its PIR Motion Sensor can detect movement within a 10-foot range while the 3500K bulb offers a warm, cozy color temperature. The best part? It has an Auto-On mode that ensures the lights switch off every 30 minutes. 

In a video with 115.2K views, TikToker @jclaudettef says, “I used to bring about three different bags for my toiletries when I traveled but with this bag, I only need one.” That’s because this toiletry bag features four extra-large compartments with zippers and an open back pocket for ample storage. While the inner compartments are clear—so you can see everything inside without having to rummage—they also include elastic straps that can hold anything from bottles and brushes to makeup and hair accessories. Yet, the best part is that it includes a hanging hook at the top, so you can unroll it at the hotel while still having something compact to travel with. 

If you’re trying to shove as much as you can into one suitcase, you’re going to want to snag a set of these beloved packing cubes. It includes four large packing cubes and one shoe bag, a large laundry bag, a toiletries bag and an accessories bag. Not only are they lightweight—so you won’t have to worry about overhead luggage charges when you’re flying—but they make organizing your stuff a dream. Bonus: The set is available in 13 colors, so you can assign each family member their own unique hue to keep track of what belongs to who. 


profile pic WP

Associate Editor

Sydney Meister is PureWow's Associate Editor, covering everything from dating trends and relationship advice (here's looking at you, 'soonicorns') to interior design, beauty...

IMG 1645 e1692204102526

Commerce Editor

Olivia Dubyak is PureWow's Commerce Editor and textbook Capricorn. She studied journalism at Duquesne University in Pittsburgh, Pennsylvania, but has gone from New York City to...

Why You Should Trust Us

PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.