Live Updates: 54 Viral Products That Are Majorly Discounted During October Prime Day 2025

We tested out this hydrating sheet mask that's been all over TikTok, and it did, in fact, live up to the hype. What makes it leave your skin looking so glassy and hydrated? Well, it's packed with ingredients like hyaluronic acid, collagen, niacinamide and more that increase your skin's radiance while also offering anti-aging benefits. So, if I were you, I'd definitely take advantage of the chance to score four of these fab masks for just $15 before the sale ends.

I don’t know about you, but for me, winter’s all about being comfy and cozy. Cue these buttery leggings. (It’s in the name!) They are similar in design to my lululemon WonderTrain leggings, but are a fraction of the cost. More than 3,000 people have bought them in the last month, with reviewers saying they’re obsessed with the ultra-soft texture that gives the body shape without squeezing the living daylights out of you. The leggings are available in mostly neutral colors, with a few pops of merlot, seafoam green and red.

Keeping your clothes organized is a great way to prevent clutter and makes it easier to get dressed in the morning. This six-piece storage set (which more than 20,000 shoppers have snagged in the past month, BTW) is flexible and lightweight, plus each piece has a clear window in front, so you can quickly find what you need. According to shoppers, the only downside is that they don't have a solid, reinforced bottom for extra support, but otherwise they're a great buy, especially during Prime Day.

As a former suburban dweller, a phone car mount was probably the one thing that made the biggest impact in my day-to-day. Can we all just commiserate for a moment over the stress of juggling a phone for directions, while keeping an eye on the road, the other hand on the steering wheel and somehow also opening an applesauce for a small, hungry passenger?! Being able to prop my phone up on the dash was a game changer and huge stress reliever. I love that this one is magnetic, so you don’t have to finagle in into a slot that won’t quite close—it just snaps on. You can also rotate it 360 degrees, and use it with any iPhone 13 and onwards.

One of the K-beauty brands I’ve been excited to see in the US is Medicube. They’re the ones behind the celeb-loved red light/microcurrent device, and they have a burgeoning skincare line, too. The TXA+Niacinamide serum helps with skin texture, tone and hydration. Niacinamide can calm redness, while arbutin and TXA help to even and brighten. Naturally, the serum pairs well with the brand’s Age-R wand.

ICYMI, red light therapy is all the rage right now, as is facial contouring. Of all the tech I’ve tested and evaluated, the Revo Genie is interesting for a few reasons. It does have the standard red, blue and green light wavelengths with heat and vibration. The massager functions as an electric gua sha, focusing on lymphatic drainage. It claims to help reduce the appearance of wrinkles, improve the skin’s elasticity and aid in product absorption. The most unique feature, however, is that it’s waterproof, so you can even take it in the shower. That’s something I’ve yet to see in all the other masks and wands I’ve looked at.

One of my most dreaded recipe instructions is to shred any meat. It takes time, at least the way I do it with two forks. This chicken (and general meat) shredded comes in ten fun colors and promises to shred your protein uniformly in seconds, with easy clean up. Dishwasher safe, anti-slip grip, BPA-free and heat safe up to 350…I’m here for it.

This skin spatula has four modes to help deep cleanse, absorb product and massage the face. When removing blackheads, whitehead and dirt, the tool will create steam to aid in extraction. The Ion- mode helps the skin better take in products, while the lift mode provides a gentle massage. It will automatically turn off after five minutes. I’ve used a similar tool that was nearly five times the price and must say that this offers real bang for the buck.

One thing that has always turned me off exercise equipment is the size. A treadmill, rowing machine and stationary bike all sound nice, but my apartment simply cannot spare the space. Enter this much more compact vibration plate, with an approachable ten-minute-per-day commitment. As someone who just recently started exercising in earnest, I can verify that a low, doable commitment is the key to success. The plate can accommodate up to 330 pounds and features an LED display, remote and touchscreen controls and five preset modes. It will stimulate a full-body vibration and claims to help increase blood flow and stimulate muscle movement to add another layer to your workouts.

A 40-ounce Stanley on sale for Prime Big Deal Days? No, you're not dreaming. The viral tumbler will keep your drink cold—or hot—for hours, thanks to its double-wall insulation. You'll also find it comes with a reusable straw, full-cover top to avoid spills and has a comfortable handle to grip. No wonder people tote them everywhere.

Here’s another cold-weather cozy pair of pants to stock up on. With nearly 10,000 reviews and a 4.3-star average, buyers rave about the lightweight, breathable material that’s great as the weather transitions to cooler temps. Flattering, adjustable and comes with pockets? Sounds good to me.

I recently went on a little staycation and the house was STOCKED with Bedsure throw blankets. They were so soft and fluffy my travel companions were calling dibs. So, trust me when I say it only makes sense to add this blanket to your cart. The soft fleece is a standout online as reviewers praise how warm and comfy they feel snuggled up under it. It's crafted in microfiber that aims to be super fluffy yet very lightweight. Plus, the blanket comes in various sizes (i.e., throw to California king) and 30 colors to match your home's aesthetic.

For all you lazy people who can’t be bothered to pull out an ironing board, I’m with you. And procuring a clothing steamer was one of the best moves I made to compensate for that. It’s less effort than setting up my own mini dry-cleaning service, and I can still avoid looking like a heap of wrinkled laundry. As one knows, one of the hard parts about steaming is the lack of surface an ironing board normally would have provided. That’s why the Neakasa vacuum steamer is so genius. It will automatically grip your clothing, so you can do this one-handed and avoid burns. (Been there, done that, ditching my steamer for this one.)

This oversized sweater definitely deserves a spot in your closet this season, especially since it has a relaxed fit that's sure to be comfy, and buyers say it feels super soft. And if camel stripes aren't your vibe, there are 31 other colors and patterns to choose from.

You've likely seen one creator or another rave over Ouai's hair care products, including this shampoo and conditioner set that's on deal for Prime Day. This sulfate-free formula is designed specifically for that "stuck in the middle" type of hair and is formulated to help with everything from eliminating frizz to hydrating and repairing your strands. Not to mention, it smells incredible with notes of Italian lemon, orange, peony, musk, magnolia and more.

As PureWow Executive Editor Dara Katz reported, all the hot moms are wearing weighted vests now. (And, apparently, weighted tights.) The Zelus weighted vest is one of her recs, available in interactions between six and 30 pounds. As Katz reports, choose something in the ballpark of five to ten percent of your body weight.

If you aren't one of the thousands of Amazon shoppers who have already picked up this updated version of the Hatch sunrise alarm clock, take the $30 in savings on it now as your sign that it's time. This sleek device can do everything from help you unwind at night with sleep sounds and custom light settings to gently wake you with the sunrise feature that supports your circadian rhythm.

"I’ve been using the Hatch Restore 3 for a few weeks now, and I can honestly say it’s one of the best purchases I’ve made in a long time," one reviewer shares. "This isn’t just an alarm clock—it’s like a sleep coach, a sound machine, and a sunrise simulator all rolled into one sleek, stylish package."

Our Place has been internet famous since they launched their Always Pan. Naturally, when the Wonder Oven debuted in all its retro, pastel glory, loving it was a no-brainer.

“There's much to love about this oven, from its compact footprint to its adorable design, but I'm mostly impressed by how much use I actually get out of it,” PureWow Associate Commerce Editor Natalie LaBarbera wrote in her review. “Not only does it eliminate the need to buy multiple appliances for each cooking method, it also saves valuable counter space—a godsend for those of us that live in small spaces.”

The oven has six settings: bake, broil, reheat, roast, toast and air fry, with a temperature range between 200 and 450 degrees. A timer can run up to an hour, and the set includes a bake pan, wire rack, air fryer basket and crumb tray.

These Bose QuietComfort headphones boast thousands of reviewers raving over them. The headphones are equipped with noise-canceling technology, which can also be switched to a passive mode so you're able to still hear your surroundings (which is bound to be useful when you're out on your next walk in a busy area). They also have padding along the earcups and band to keep them comfy, and Bluetooth capability that allows you to easily switch between devices.

Calling all new parents! This editor-approved gadget is just what you need to safely monitor your bundle of joy from the next room. The baby monitor offers a 130-degree view in 1080p HD quality, two-way audio, sound *and* motion notifications, so you can have a peace of mind while they snooze. Plus, the viral tech setup lets you save and share content—just in case little Timmy starts walking when you're not there. This bundle also comes with a companion app, portable flex stand (to take on the go) and a sensor-free breathing band for the newborns.

If you love to whip up a smoothie before you're headed on your way to work or the gym, you're gonna want to pay attention to this deal. The cordless, rechargeable blender is just the right size to create your personal drink, and you don't even have to worry about transferring it into another cup since it comes complete with a sip lid with an attached handle. What's better? It should easily fit in your cup holder, so taking it on-the-go really is effortless.

I'm not ashamed to admit that TikTok made me buy this pet hair remover. In fact, a quick scroll through more than 195,000 reviews and you'll see that I'm not the only one that couldn't resist its simple design that only requires you to roll the gadget back and forth along any surface (couch, rug, clothing and all) to get up fur and lint. And when you're done, all you have to do is press down on the release button to open the pet fur remover and empty its contents. Easy and satisfying.

If you need a travel-friendly mirror, look no further than this internet favorite from Kintion. It truly beats using hotel lighting to do your skincare (or makeup) routine and comes in at just 3.3 inches long and 2.5 inches wide, making it easy to slip into your carry-on bag. It also opens flat at 180 degrees and features two LED lighting settings to see your face clearly. Plus, it includes a 3x magnifying mirror to really get up close and personal.

If you love reading in dimly lit places (i.e., your bed), then you need to get your hands on this rechargeable neck reading light. Take it from LaBarbera, an avid reader.

“First of all, this book light is *small,* especially compared to others I've tried, which had featured gooseneck designs that took up more space on my nightstand and often felt heavier on my books,” she writes in her review. “The Glocusent is both compact and lightweight, so I can sit back and relax without the extra heft, and easily pack it with me any time I'm traveling. I also appreciate just how many different settings there are on this light. You have three different warmths to choose from (a warm light, crisp light and ‘versatile’ shade that falls in-between), along with five different brightness levels. Personally, I almost never need to turn my light up past the first brightness level and usually keep it on the warm light setting, but I like that I have plenty of options.”

There are few treats I love more than freshly made ice cream, and I suspect it might taste even better coming from a machine you scored for more than 20 percent off. PureWow content creator Kate Kesselman tested the original version beloved Ninja machine an episode of Take My Money and concluded, “It changes the game when it comes to smoothies and ice cream.” Plus, this deluxe model includes four family-sized tubs with storage lids and a bunch of different settings so you can whip up everything from gelato to milkshakes and slushies, too.

Say buh-bye to dirty floors and loud corded vacuums! Dyson’s latest iteration of their best-seller has Purewow Associate Editor Sydney Meister’s stamp of approval.

“Let me start by saying that the Dyson V15 is like the Swiss Army knife of vacuums—it does everything, and it does it well. The obvious stand-out feature is the laser-guided cleaning technology, where the vacuum head is equipped with a green light that illuminates dust and debris,” she reports in an in-depth review. “I’d say the V15 is worth every penny if you’re looking to invest in a powerful cordless vacuum. Its laser-guided cleaning head, intelligent suction adjustment and HEPA filtration system set it apart from other vacuums on the market—and it outperformed when it came to hair shed and battery life.”

There are jewelry organizers and then there's this one from Songmics. This two-in-one acts as a mirror and an accessory compartment that you can store all your jewelry and go-to beauty products. The mirror is nearly 15 inches wide and 42.5 inches tall, so you can get a full body view of any outfit once you put your look together, too. And let's talk about the interior, which has built-in shelves, hooks for necklaces and earrings and ring slots—along with six LED lights to illuminate your pieces. It can be hung over your door or mounted on the wall for a floating effect.

Available in a handful of fun colors, the tiny Ecolution popcorn maker is the perfect size for those days you want just a little nosh—especially because the lid serves as a measuring cup, so you can make just the right amount (up to six cups). It’s also extremely easy to use: Just pour your kernels into the wide-mouth top and pop it in the microwave for three minutes or less.

I love any chance I get to make my kitchen more efficient and this TikTok-famous device takes the tedious time out of chopping veggies. Just pop your bell pepper or onion onto the sharp slats and press down the top to seamlessly cut vegetables for your salad, omelet or whatever else you're cookin' up.

Bedrotters, this one’s for you. This cushy pillow is designed to hold your phone, Kindle or tablet as you kick back and binge-watch Heartstopper. It's designed with a 360-degree rotating pull clip and a 180-degree flexible arm so you can watch comfortably while sitting or lying down. The best part? The center is a detachable bowl, so you can add delicious snacks or store any tech accessories.

This bundle is just what you need to treat your hair *and* skin like a pro. The CryoGlow LED Face Mask has four treatments to target all your skincare concerns, from reducing the appearance of fine lines and wrinkles to improving acne and redness. It also has a cooling under-eye treatment that Beauty Editor Chelsea Candelario shared in a review was her favorite feature for depuffing and refreshing her eye area. The bundle also comes with a SmoothStyle blow dryer brush, which can dry, straighten and style your strands. Whether you're looking for a sleek style or voluminous blowout, this tool can help you achieve it sans heat damage and frizz. Together, this duo is all you need for the ultimate at-home spa day. 

Creators all over TikTok have been sporting versions of this striped sweatshirt, and now that it's marked down for Prime Day I'm grabbing one (and I suggest you do, too). It's made from a cotton/elastane blend that should feel breathable and comfy, and it comes in a bunch of cute color combos—just don't forget to redeem the promo code before adding to your cart on whichever one you choose.

Here's your sign to splurge and get yourself this TikTok- and editor-approved hair tool. Now, the Airwrap rarely goes on sale, but when it does, it's only right to snag one before it's gone. This bundle comes with multiple attachments that use Coanda technology—hot air, not hot plates—to dry and style while reducing heat damage and frizz, so you can curl, volumize and smooth your hair with ease.

For years I've been hearing from friends and colleagues about just how amazing Mario Badescu's drying lotion is for tackling blemishes and right now you can score it for 40 percent off. The drying lotion is made with ingredients like salicylic acid and calamine that work to draw out impurities and soothe your skin, and reviewers confirm it really is that good. "I've seen this product all over TikTok for the past two years, and I finally gave it a try a few months ago. I’m so glad I did! I’m almost on my second bottle now because it works that well," wrote one happy buyer.

Give your arms a break and invest in an electric scrub brush like this Labigo model to get your bathroom and kitchen sparkling clean without exhausting yourself. It comes with six different heads suited to different surfaces (like porcelain bathtubs and stone tiles), and the handle can be extended for those hard-to-reach areas (up to 47.6 inches). As for the battery, the brush can be used for about 90 minutes after only 3.5 hours of fast charging.

Grace & Stella counts both Jessica Alba and Leona Lewis as fans, as well as our very own Beauty & Cultures Editor. In her review, Chelsea Candelario says, "While they won’t drastically change the appearance of your under-eye area, I do still see a difference. I feel more energized (like the name suggests) and the area looks brighter than ever. I appreciate how they reduce my dark circles and maintain moisture." Plus, the eye masks come in a variety of packs, and you can score 24 pairs for less than $20 now.

Score this Gabrielle Union-approved acupressure mat-and-pillow set on sale to upgrade your recovery days like a pro. The flexible mat, covered in little plastic spikes, is designed to stimulate blood flow to purportedly reduce muscle tension and soreness, as well as increase energy, circulation and relaxation. And the coordinating pillow brings all those same benefits your neck and head for a full-body experience.

Cozy season has officially arrived, so why not scoop up this lounge set to don while you watch your favorite seasonal movies while it's priced as low as $33?

Free your home of spots and stains with this easy-to-use portable Shark cleaner. It comes with two cleaning solutions and four interchangeable heads to help you tackle and lift stains from carpets, upholstery, even car seats. And the water tank is super easy to empty and clean once you’ve completed all your dirty work. Add it to your shopping cart now to save $40.

If there’s one hair tool celebrities and editors love, it’s the Shark FlexStyle. The multi-styler can be used to curl, smooth and dry hair with a snap of any attachment. It promises fast drying minus heat damage—all thanks to the tool regulating the temperature and heat exposure. With *tons* of 5-star reviews, the blow dryer is praised for being lightweight, coming at just 1.5 pounds so you don't have to worry about an unwanted arm workout in the morning. It works for all hair types as it comes with two auto-wrap curlers, oval brush, paddle brush, diffuser and styling concentrator.

I never thought an upholstery cleaner could be sexy, until I came across this video showing a woman ridding her car of everything from coffee stains to old juice box spills. I guarantee you'll be fantasizing about how you could use it, too. It has hardcore suction and spray power to tackle pet stains, food stains and anything else that's stuck in your upholstery.

Fun fact: One of these little pots of delicious lip goo from Korean beauty brand Laneige is sold every three seconds globally. And I'm here to report that it lives up to the claims that say it will moisturize and soothe your lips. (Though it’s technically an overnight treatment, Candelario mentioned in her review that she uses it as a lip balm throughout the day.)

I'm here for all those TikTok before-and-afters of people showing off their longer, thicker lashes after using a flick of this non-prescription lash serum every day. This serum is known to be a favorite of Meghan Markle's and is formulated to not just lengthen your lashes, but to strengthen them as well.

Achieve the aesthetically organized kitchen of your dreams with this fan-favorite, 24-piece storage set. The clean containers make it easy to see everything in your pantry at a glance (so you never run out of Cheerios or all-purpose flour again) and are BPA-free. The set even comes with reusable labels to indulge your organizing fantasies even further.

If you haven’t bought into the silk and satin pillowcases club—and the powers they have on a good hair and skin day—you’ll want to start with Bedsure’s satin pillowcase set. At only $10, and with more than 300,000 reviews, this will be a game-changer in your nightly routine. Not only does satin reduce hair breakage and keep it tangle-free—so you can forget about frizzy flyaways in the morning—but the breathable fabric also works to maintain hair moisture, which makes it a go-to for thick, curly or dry hair. And aside from hair protection, the smooth texture protects your skin from sleep lines and wrinkle formation. As someone who converted to satin pillowcases three years ago, I can say I’m never going back.

In a video with more than 115,000 views, TikToker @jclaudettef says, “I used to bring about three different bags for my toiletries when I traveled but with this bag, I only need one.” That’s because this toiletry bag features four extra-large compartments with zippers and an open back pocket for ample storage. While the inner compartments are clear—so you can see everything inside without having to rummage—they also include elastic straps that can hold anything from bottles and brushes to makeup and hair accessories. Yet, the best part is that it includes a hanging hook at the top, so you can unroll it at the hotel while still having something compact to travel with.

Once you see this wrap organizer in action, you’ll never want to go back to messy drawers. It’s a bamboo dispenser that’s designed to hold plastic wrap, aluminum foil and wax paper (up to 12 inches wide) to keep your kitchen drawers nice and tidy. (Or you can hang it on the wall if you need easy access while you’re in the kitchen.) Each slot comes with a built-in slide cutter, offering a hassle-free cut every time, and it comes with 21 label stickers, making it easy to identify what’s what (or label anything else you need in the drawer).

I’d be lost without my Sunday restock videos—and this label maker is the key to achieving aesthetically pleasing organization. People are obsessed with this one because it never requires ink and it prints so fast. The Bluetooth settings make it easy to use with auto label paper recognition and alignment—and the companion app provides scan, image recognition, batch printing and customization options with more than 1,500 icons, 30 fonts and 100 borders. It also supports various label types, including product labels, address labels, price labels and beyond.

If you’re trying to shove as much as you can into one suitcase, you’re going to want to snag a set of these beloved packing cubes. It includes four large packing cubes and one shoe bag, a large laundry bag, a toiletries bag and an accessories bag. Not only are they lightweight—so you won’t have to worry about overhead luggage charges when you’re flying—but they make organizing your stuff a dream. Bonus: The set is available in 19 colors, so you can assign each family member their own unique hue to keep track of what belongs to who.

Here's your sign to add some comfy furniture to your space. This plush bean bag chair is comfy, chic and discounted for Prime Big Deal Days. It has a unique L-shape, with wide armrests and seat, so you can tuck your feet in with a cozy blanket and a good read. The super soft corduroy fabric is also durable, per buyers—and it comes in seven colors to complement your calming sanctuary.

 I just found a kitchen appliance that won't take up too much space on your countertop—and will save you a ton of cleanup time. This 4-in-1 lets you bake, air fry, crisp and recrisp straight from your serving bowl. And don't let the size fool you; this nifty gadget can bake up to a 4-pound chicken (veggies included!). The portable air fryer also comes with two 4- and 6-quart glass containers to work its magic in, plus storage lids.

Red light therapy is super popular these days, so consider adding this Solawave face mask to your cart while it's more than $120 off. It's powered with red and near-infrared light that purports to encourage collagen production, improve elasticity and give you an overall radiant complexion. VP of Editorial Candace Davison tested the viral mask for nine months and saw a difference in her skin. "My skin is a bit dewier when I use the whole skincare-and-mask system, and my glow seems to last a bit longer throughout the day," she adds.

*So many* reviewers rave over the way these pore pads smooth and clear their skin, and now that they're more than half off, they're definitely worth adding to your beauty routine.

Prep your kitchen for holiday hosting with this set of three nonstick frying pans, which all come with a matching glass lid and are both dishwasher- and oven-safe. They're an investment, but they're revered for their quality. The laser-etched hexagon surface makes it easy to wipe down and is designed to provide impeccable browning and minimal sticking.