Our Readers’ 25 Most-Purchased Beauty Products That Are on Sale RN for Amazon October Prime Day

PureWow readers and editors alike can’t stop talking about this viral overnight mask. Formulated with oligo-hyaluronic acid, it aims to hydrate and lock in moisture. You’ll also find it uses collagen and niacinamide to improve skin elasticity and texture. With more than 4,000 5-star reviews, shoppers say it’s refreshing after a long day. Leave it on for three hours (or overnight) and watch it turn transparent—a sure sign that the ingredients are penetrating deeply into the skin. 

If you’re searching for fuller lashes, look no further than this beloved lash serum from Grande Cosmetics. Made of vitamins, peptides and amino acids, this serum promises longer, thicker *and* fuller lashes in about three months. Apply like a liquid eyeliner, focusing on the upper lash line only for the best results. As one former editor shared, “After just one month of using this product, my ordinary lashes were suddenly so long that they nearly touched my eyebrow when my eyes were wide open. I’m not kidding, the results were that impressive. So impressive that I have stopped mid-conversation and asked if they’re natural more times than I can count.”

This vitamin C serum is no joke when it comes to brightening your skin. It has 15 percent of the key ingredient, which works to improve the appearance of dark spots, discoloration and uneven skin tone. The brand recommends one pump of product in the morning to get the job done. Shoppers say they’ve seen results in just one week—so it’s worth popping in the cart. 

This Megan Markle-approved cream is a must for October Prime Day. It targets uneven skin tone, while enhancing your natural glow. It’s formulated with hydrolyzed collagen to improve firmness and elasticity, along with niacinamide to boost hydration. If you’re familiar with glass skin, this jelly formula goes on smoothly and leaves a glistening finish in its wake. 

Here’s your sign to add a new serum to your routine. The vitamin C and tri-peptide combo works to reduce the appearance of dark spots and acne scars, balance collagen levels and overall encourage a natural glow. Just a drop or two in the morning before moisturizer is enough. Fans rave about its gentle formula, lightweight texture and its glowing results. 

This editor-loved spray promises shiny, frizz-free locks. It contains heat-activated polymers, which helps block out unwanted frizz and humidity, while promoting silky, smooth strands instead. As Associate Editor Sydney Meister wrote in her raving review, “All in all, I’d say this is definitely worth the money. I’ve tried numerous anti-frizz products—some of them running upwards of $80—and none of them have produced effects close to the Dream Coat. My main focus was to find a way to tame my frizz, and this guy passed the test with flying colors.”

The viral videos surrounding this Peter Thomas Roth eye tightener are quite impressive—and the 20,000 reviews on Amazon can attest to its claims. It aims to instantly tighten and firm the under-eye. Made of tri-peptides, it can help minimize crow’s feet, fine lines, wrinkles and puffiness. Apply a thin layer of product, gently pat it with your finger tip and let it sit for five minutes as it starts working its magic in real time. 

Need a little pick-me-up? These under-eye masks are great for reducing puffiness and brightening your dark circles. I’ve personally tested this buzzy product and it takes just 15 minutes before I pop them off and feel 15 times more refreshed. FYI: It has a cooling formula (thanks hyaluronic acid) that hydrates, soothes and smoothes skin. 

This lip sleeping mask has become my tried-and-true beauty product—and our readers agree. Its rich formula features berry fruit complex, murmurum seed and shea butter, which offers long-lasting moisture as you snooze. I’ve been using it religiously for years and it continues to leave my lips looking *and* feeling soft and supple. Plus, the berry scent is a nice addition to my routine. 

If you’re looking for an instant glow, this face serum should be on your radar. Its main ingredient, lactic acid, brightens the appearance of dark spots and discoloration. You’ll also find arnica and lemongrass, which helps to improve skin’s texture for an even complexion. As SEO Editor Marissa Wu proclaimed in her review, “The efficacy was amazing, and the lactic acid treatment delivered on everything it promised—hydration, brightening, evening the skin tone, exfoliating, reducing the appearance of pores and fine lines.” 

Toner pads are all the rage right now—and these bad boys by Medicube should be on your October Prime Day wishlist. The product has more than 2,000 five-star reviews, with customers raving about how it exfoliates and smooths their skin. It has a blend of BHAs (white willow bark) and AHAs (citric acid), which work together to clear clogged pores. The gentle formula also contains lavender to soothe the skin. 

I can’t talk about Sunday Riley without mentioning their star product. The face oil is a triple threat in brightening, hydrating *and* soothing skin. Infused with vitamin C and turmeric, it’s recommended to massage 2 to 3 drops daily for the best results. One former editor writes, “My skin has reacted positively to this product because I desperately needed the hydration and antioxidants (face oils don’t create more oil build-up in the face, believe it or not!). My dark spots have significantly decreased, my face looks brighter and healthier and I could not be more excited about it.”

It’s time to get salon-level hair right at home—and I have just the tool to get the job done. It comes with four attachments to straighten, dry and/or style your mane. It’s designed with high velocity airflow (we’re talking zero to 100 mph in seconds), which allows you to dry or style your hair with no heat damage involved. It’s also been developed by dermatologists and stylists to promote scalp health and protect strands. 

With a name like ‘water drench,’ I’m expecting supple skin in my routine. This Peter Thomas Roth find has 30 percent of hyaluronic acid, a percentage of pentavitin (a plant-devived ingredient) and a bunch of ceramides that draw in water and lock in moisture for up to 72 hours. The formula also delivers on reducing the appearance of fine lines and wrinkles, while feeling super lightweight on the skin. 

This hair dryer is buzzing for October Prime Day, so here’s the scoop: It promises to dry your hair quickly, so you can spend less time in the bathroom. It has a high-speed brushless motor and a strong airflow that the brand claims is five times faster than their competitors. It comes with two attachments—a diffuser and nozzle—along with five heat and two speed settings to personalize your experience. Plus, it’s designed with negative ion technology to lock in moisture and prevent any frizz. 

Celebs, editors and reviewers alike highly recommend this skincare tool for targeting any concerns. It has five modes to firm, sculpt, brighten and calm skin. As Wu writes, “After the treatments, my skin always felt (and looked) more hydrated, and I believe that in conversation around wrinkles and fine lines, etc., moisture is a big part of the equation. I think that for firming, I do feel a difference right after a treatment, but it’s a temporary fix and not permanent, so you need to do it consistently over a long period of time if you want results. You can't expect to use something like this for a few days or even a few weeks—I'd say give it a minimum of eight weeks. But I did notice that it helped with scarring I had, and keeping my t-zone more clear of breakouts.”

This curling iron promises a bouncy blowout that’s easy to achieve right at home. The 1.25 inch barrel creates loose curls or waves, while the touch grip makes it easy to work your way through each section. It’s crafted in a ceramic coating to boost shine and minimize frizz. Plus, it uses nanolonic technology to ensure your style will last longer. 

This viral item from Medicube is praised for improving elasticity while you’re off in dreamland. It’s easy to apply with just one layer of product needed and it absorbs quickly, so you can skip the traditional sheet mask. Featuring ceramides for hydration, collagen for firmness and adenosine for smoothing texture, fans say they notice a glow within minutes.

Listen up, fam: Invest in new bodycare for October Prime Day. This shower oil aims to deeply cleanse and hydrate the skin. It has a gentle formula that locks in moisture for up to 24 hours and maintains a smoother, supple appearance. With more than 4,000 five-star reviews, some are coining it “the best body wash in the market.” Overall, it’s great for all skin types, especially sensitive skin and it smells oh-so wonderful in the shower. 

A sculpting session is in order. The REVO facial massager promises to tighten, brighten and soothe skin. Once you finish your skincare routine, turn on this tool and get to work on your face and neck. It has claims of fighting tech neck, reducing puffiness, minimizing wrinkles and improving texture. It also comes in three LED modes to target any skincare concerns. 

If you’re familiar with their under-eye masks (see #8) then let me put you on to their brightener roller. It’s formulated with retinol and caffeine, which combined can soothe puffy eyes. The serum also contains niacinamide, hyaluronic acid and peptides to visibly reduce the look of dark circles and maintain moisture around the delicate area. The best part is you can slip it in your bag and keep it as a pick-me-up on those long days. Hot tip: Pop it in the fridge for a few minutes for a nice cooling effect. 

While Dyson has a few fave hair tools, nothing beats the OG hair dryer. The Supersonic promises fast dry time and minimal heat damage. The brand claims it increases smoothness by 75 percent, boost shine by 132 percent and minimizes frizz by 61 percent. Use it to dry hair or pop on the styling concentrator for a silky, smooth finish. 

This vitamin C serum has a long list of benefits, from protecting against environmental stressors to improving skin texture. The brand recommends about five drops in the morning to brighten, tone and smooth skin. Shoppers say it absorbs quickly, lightweight and great for sensitive skin. 

This daily body wash cleanses and hydrates your skin even after you step out of the shower. Infused with grapefruit extract, coconut oil, shea butter and hyaluronic acid, expect a rich lather and a soothing scent. Plus, it’s a great option for all skin types.

Don’t finish your Prime Day shopping without adding this luxe eye cream from Estée Lauder. The gentle formula contains peptides that brighten the under eye, as well as hyaluronic acid for all day hydration. The brand claims you’ll see results in just two weeks—and reviewers are backing up their promises. The creamy texture lets you glide it nicely across the delicate eye area.