Sunday Riley, NuFace and More Beauty All Stars Are Seriously Discounted for the Dermstore Black Friday Sale

Items are up to 30 percent off

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a collage of dermstore black friday sale
Dasha Burobina/Dermstore

We pride ourselves on being cool, calm and collected during the holidays. But when Black Friday rolls around, we can't help but let the excitement get the best of us, especially when a beauty sale is involved. Exhibit A: The Dermstore Black Friday Sale, which is one of the biggest beauty savings events of the year. Featuring popular brands like Olaplex and Paula's Choice, as well as PureWow reader favorites like NuFace, Sunday Riley and RevitaLash, there is truly something for everyone. So, whether you're shopping for someone on your wishlist or looking to stock up on some skincare, makeup or haircare essentials for yourself, here's how you can score the best deals from the retailer.

When is the Dermstore Black Friday Sale?

Take a deep breath, but it's happening right now. That's right, from today until November 27, you can score up to 30 percent off more than 250 must-have brands—we repeat up to 30 percent off more than 250 brands. All you have to do is use coupon code 'JOY' at checkout. Loyalty members can also earn up to 2x Dermstore rewards points when they buy items from certain brands like Dermalogica, Oribe, CeraVe and Sol De Janerio.

Want to know which buzzy products are *really* worth buying? Sign up for our shopping newsletter to uncover our favorite finds.

The Best Dermstore Black Friday Sale Picks at a Glance


Best Eye Cream

Neocutis Lumiére Illuminating Eye Cream

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Best Vitamin C

Sunday Riley CE.O. Brightening Serum

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Best Facial Device

NuFACE Trinity+ Starter Kit

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Best Serum

Obagi Professional-C Serum

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Best Dry Shampoo

R+Co Death Valley Dry Shampoo

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Let's face it: A skincare routine isn't complete without eye cream. This one promises to smooth, brighten and replenish the eye area. It's formulated with peptides to boost collagen production, reduce the appearance of fine lines and encourage smoother skin. It also has caffeine and vitamin C to minimize puffiness and even out skin texture.

Best Vitamin C

2. Sunday Riley C.E.O. Brightening Serum

Sunday Riley

Here's your sign to stock up on some vitamin C—and this serum contains 15 percent of the popular ingredient. The formula promises to brighten dark spots and improve dullness. It's also crafted with glycolic acid and a phytosterols complex to reduce redness and give you that all-around glow.

Best Facial Device

3. NuFACE Trinity+ Starter Kit


Loved by celebrities, editors and PW readers, this facial device is a hot item for the holidays. The NuFACE Trinity uses microcurrents to sculpt your face within minutes. Along with the guided app, you can target specific areas (i.e., the cheeks, jawline and neck) to smooth fine lines, while temporarily tightening and toning the skin. The kit also comes with a bottle of Aqua Gel, Silk Crème Activator and a a brush to get the smoothest, most effective application.

Best Serum

4. Obagi Professional-C Serum


This vitamin C serum aims to protect and brighten your skin—and according to the more than 350 5-star reviews on Dermstore, it delivers. With a whipping 15 percent of the ingredient, it protects against UV damage and helps to lighten up any existing hyperpigmentation. The formula also encourages new collagen growth and increases the elasticity in your skin over time. According to the brand, all you need is five to seven drops for the face, neck and chest every morning before your SPF.

Best Dry Shampoo

5. R+Co Death Valley Dry Shampoo


Some dry shampoos have a tendency to dry out the scalp, resulting in brittle hair and flaky skin. However, this one by R+Co contains vitamin E, which provides hydration and smooths strands. It also has provitamin B5 to add volume and silica to remove excess oils.

Best Concealer

6. Tarte Cosmetics Undereye Concealer

Tarte Cosmetics

For years we searched high and low for a concealer that doesn't crease, and just when we started to lose hope, we came across this baby. It's rich with fatty acids and vitamin C (courtesy of maracuja) to feel smooth and hydrating on your skin. It comes in 28 shades, so you can find the best match for your complexion.

EltaMD’s UV Clear SPF is the top-selling sunscreen on Dermstore for two good reasons: It goes on clear, and it's so lightweight you can barely feel it. It's also formulated with sodium hyaluronate and lactic acid to hydrate the skin, reduce shine and clear pores. That's enough to convince us to wear UV protection every day (yes, even on cloudy winter afternoons).

If you're seeking a natural glow, this liquid exfoliant can help. Its core ingredient—salicylic acid—exfoliates dead skin cells and keeps pores clear, helping to even out your overall tone and texture. It also has green tea extracts to soothe any inflammation and protect against free-radical damage. 

Best Fragrance

9. Ellis Brooklyn Après Eau de Parfum

Ellis Brooklyn

Searching for a new scent for the new year? This one from Ellis Brooklyn is a fresh and woodsy blend with notes of evergreen, bourbon, praline and vanilla. Meant to evoke the great outdoors, the brand claims it's "addictive, compelling and bold." We'll just have to take a whiff ourselves.

Voluminous hair for the rest of the year and beyond? Don't mind if we do. This conditioner is formulated with biotin and vitamin B5 to thicken and improve brittle strands. You'll also find coconut oil in the blend, which adds shine and softness to locks. Together, the nourishing formula aims to tackle breakage, split ends and thinning hair with every wash.

Best Wash Kit

11. Olaplex Strong Days Ahead Hair Kit


It looks like your haircare routine is set. This set comes with Olaplex's best-selling products: No. 3 Hair Perfector, No. 4 Bond Shampoo and No.5 Bond Conditioner. The shampoo focuses on clearing up any buildup, while the conditioner adds softness and shine to your hair. Bottom line: Let this trio help repair damaged, overstyled strands.

Best Moisturizer

12. Elemis Pro-Collagen Marine Cream


Trust us when we say that the price tag is worth the benefits you'll receive. This velvety cream is enriched with botanical and marine extracts (aka padina pavonica and ginkgo biloba), which promise to firm and plump your skin. Plus, the formula features SPF 30 to protect your skin from UV rays and keep it radiant all day.

Best Lash Conditioner

13. RevitaLash Advanced Eyelash Conditioner


Meghan Markle swears by this lash serum, and so do our editors. It's formulated with peptides, biotin, lipids and green tea extracts, a concoction that aims to condition, strengthen and protect your lashes. The formula also claims to improve the flexibility and shine of your natural hairs, so you can put your falsies away.

Goodbye, dark circles! This balm promises to hydrate and brighten the delicate skin around your eyes. The formula features caffeine, which is known to depuff and tighten skin. You'll also find aloe, apple and watermelon extract for extra moisture and blueberry and probiotic extracts to soothe tired eyes.

Best Essential Oil

15. The Nue Co. Magnesium Ease

The Nue Co.

Need help unwinding? This blend of lavendar oil and arnica extract and magnesium has been praised for being a reliable a sleep aid and stress reliever after an intense workout—or work day. Spray it on clean, dry skin and slowly massage it into any areas where you carry a lot of tension (i.e., your thighs, shoulders and neck).

Destinee Scott

Assistant Sales and Deals Editor

Destinee Scott is PureWow’s Assistant Sales and Deals Editor. She’s been chasing sales and deals for a decade and knows a good one when she sees one for fashion, home, beauty...

about face matte fluid eye paint review chelsea candelario

Associate Editor, Ultimate Fangirl, Aspiring Beauty Guru

Chelsea Candelario is an Associate Editor at PureWow. She has been covering beauty, culture, fashion and entertainment for over a decade. You'll find her searching the internet...

Why You Should Trust Us

PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.