I Test Beauty Products for a Living—Here Are 15 Items I'm Buying on Black Friday

NuFace, Medicube and more

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beauty black friday deals
Dasha Burobina/PureWow

As a beauty editor, I've tried it all, and I know what's worth the price tag. Since there's literally no better time to save on makeup and skincare—thanks to major Black Friday sales and steep discounts from favorite brands and retailers like DermstoreNordstrom and Amazon—I'm getting into the holiday spirit and sharing my curated list of 15 best-of-the-best products that should be added to your shopping list. Below, the 15 beauty products I'm buying on Black Friday, from NuFACE Mini+ Starter Kit to Shark SpeedStyle Pro Flex.

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In case you're not already familiar, all of NuFACE's devices use microcurrent technology, aka electrical waves that stimulate facial tissue to help tone the muscles underneath your skin, thereby improving sagging and reducing the appearance of fine lines. The device is available in two sizes, but the mini (shown here) is ideal if you travel often or don’t want to take up too much countertop space in your bathroom. It features three intensity levels and a five-minute auto-shutoff feature, making it a small but mighty device.

K-beauty have been essential in my skincare routine, so it's no surprise I'm adding these Medicube pore pads to my cart. The viral item is popular for gently exfoliating and clearing pores. It's formulated with white willow bark and citric acid, which works to smooth and brighten texture. You'll also find botanical extracts (like lavender) to soothe and calm skin. As someone with combo *and* sensitive skin, I'm hyped to try these out.

If you've seen the YouTube videos and progress photos posted online, you know Vegamour has gained a fan following for its hair growth products. The limited edition kit comes with their bestsellers, which are formulated with biotin, folic acid and other powerful ingredients to encourage hair growth and promote healthy hair. It's also worth noting that everything is hormone-free, vegan, cruelty-free and clinically tested.

Peace Out Skincare is known for its high-quality products at low prices and this retinol eye stick is among the brand's top sellers. (Retinol is a vitamin A derivative that’s used to promote cell turnover, which treats an array of skincare concerns like uneven skin tone and texture, dark spots, fine lines and dullness.) You often see retinol in the form of serums or creams, but this stick makes it so that you can just swipe it on and around your eyes, so the whole experience is a lot less messy. As one former editor shared, "The Peace Out eye stick has become something I look forward to using daily for many reasons: It’s relaxing to swipe on, my dark circles are starting to lighten up and my eyes look brighter when I wake up in the morning."

If you're looking to treat yourself this holiday season, this Dyson hair tool is $100 off for Black Friday. Now, I've had the Airwrap for years and I can honestly say it's been a game-changer in drying, styling *and* straightening my hair. The tool is designed with Coanda technology, which uses air instead of extreme heat. It does a great job at cutting drying time, preventing heat damage and overall maintaining your hair's shine. Plus, it comes with six attachments, and once connected to the MyDyson app, you're able to personalize your styling routine based on your hair type.

Whether we're talking about their latest fragrance or raving about the entire collection, this brand is beloved by editors and readers alike. Now I've tried a ton of Merit new launches this year, but one that I need to restock is The Minimalist. This complexion stick can be used as a concealer, contour or foundation, offering light to medium coverage for a natural finish. It's formulated with fatty acids and sea daffodil extract, which makes it comfortable and lightweight to wear all day. It also comes in 30 shades, which made it easy to find one that complemented my complexion.

This award-winning skincare brand has a BOGO sale happening right now. Buy one of the brand's kit and you can get another kit (of equal or lesser value) for free! I recommend getting your hands on the 4-in-1 Skincare Wand kit, which includes the viral tool that has four settings: red light therapy, facial massage, therapeutic warmth and galvanic current. As Senior Commerce Editor Stephanie Maida shared in her review, "Since I’ve started using the Solawave wand diligently, my skin texture has definitely become softer and more supple, while my complexion looks more even-toned and glowy." You'll also find the Activating Serum, which contains hyaluronic acid, peptides and minerals to enhance your experience.

Winter is upon us, so you might want to stock up on this lip sleeping mask, which is discounted on Amazon *and* 15 percent off on their site right now. This editor-approved lip mask has coconut oil, shea butter and murumuru seed butter to lock in moisture while you snooze. Add a layer on your pout and wake up with smoother, supple-looking lips in the morning.

The Shark SpeedStyle Pro Flex is *way* more than the average blow dryer. This powerful tool uses high-velocity airflow to dry and style hair—no heat damage here. It comes with four attachments for a voluminous blowout, silky, smooth strands or simply diffusing curls. It's rotating nozzle allows you to style closer to the root (and better perfect your flips, soft waves and curls). It also makes it easier to store and pop in your travel bag.

10. Olive & June Mani System

Olive & June

This Mani System includes everything you need to achieve salon-quality nails from home—and all you need to do is use code SALE25 at checkout to get 25 percent off for Black Friday. Included is a nail clipper, nail file, nail buffer, polish remover, clean-up brush, cuticle serum, topcoat, a polish shade of your choice and a poppy tool (which makes your non-dominant hand so much easier, btw).

Beloved by both PureWow editors and readers for its intense hydration and moisturizing properties, this Augustinus Bader face cream is up to 30 percent off, thanks to Dermstore. Something of a skincare cult-classic, the cream is thick, but soaks right into skin, and uses groundbreaking stem-cell technology to help your skin regenerate new cells, leaving you with a blemish-free, radiant glow—at least in my experience.

12. LYMA Laser

LYMA

Laser skincare is the hottest at-home treatment right now and I'm dying to get my hands on this luxurious face tool. It's designed to reduce the appearance of wrinkles, scars and hyperpigmentation. As Maida wrote in her raving review, "Well, immediately after each use, my skin does feel softer and smoother, and there’s zero redness or irritation. After using the device for 40 days (and forgoing the use of any other skincare gadgets in my arsenal for the purposes of this review), my skin no longer gets dry and flaky, and the dark patch of dry skin on my forehead—along with the fine lines running across it—have definitely begun to fade." The brand currently has 25 percent off their best-selling item, and yes, it's a big deal. They rarely go on sale, so I would snag one if you can.

If Oprah approves (and there's currently more than 2,000 reviews vouching for it), than it should be worth checking out. This toiletry bag has four compartments to organize my beauty items. It offers double side openings, ensuring all my toiletries are secured and mess-free. It comes in a waterproof material that equally stylish and easy to clean. Plus, it comes in 14 different colors to match with my carry-on.

The before and afters are nothing to gloss over. This eye treatment promises to tighten and smooth the under-eye—and the results are no joke. Formulated with peptides, shoppers say it visibly reduces wrinkles, crow's feet and puffiness in just five minutes. Apply with your fingertip and watch it work its magic.

Celebrity fragrances have come a long way and this Billie Eilish perfume is proof. The gourmand scent has been in my rotation for month, featuring notes of sugared petals, vanilla and warm musk. It's definitely a statement scent—and the unique bottle is enough to have on my vanity.


about face matte fluid eye paint review chelsea candelario

Beauty Editor

  • Writes trend stories, product reviews and how-tos across beauty, cultures, fashion and entertainment
  • Six years of experience as a Beauty Editor
  • Studied journalism with a minor in creative writing at SUNY New Paltz

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