24 Gifts to Buy During the Amazon Prime Big Deal Days Sale

Santa came early

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Dasha Burobina

There’s nothing wrong with getting some early holiday shopping done. That’s why Amazon is making things a little bit easier with its Prime Big Deal Days event. Until the end of today, October 11, at 11:59 PDT (or 3 a.m. EDT), Prime members (sign up for a free trial here) will be able to score some sweet deals on home, fashion, beauty and more, so you can check everyone off your wishlist way before the December rush. Whether that’s the latest The Drop pick for your sister, a Revlon Hot Air Brush for your mom or a pair of wireless headphones for your dad, the most popular brands will be on sale (yes, even Beats by Dre earbuds). Oh, and even if you change your mind (which is highly unlikely), you have at least 30 days to return items with no problem. So, to save you time scrolling aimlessly through all the offers, we found 24 of the best gifts to buy during the Amazon Prime Big Deal Days event.

Best for Haircare Lovers

1. Revlon Hot Air Brush 2.0


This hot air brush is rarely discounted—and it may just be the key to soft, voluminous locks for your hair-obsessed mom or bestie (they can thank you for the money saved on trips to the salon later). The slim design makes it easier to control and run through your hair than the original, while getting closer to the root for a uniform look. There are also four heat settings to cater to all hair types. One customer found it super helpful in cutting her drying time: “I'm so upset I didn't buy this sooner! I have had this for a couple weeks and I love it so far. I can dry and straighten my curly hair in 20 minutes. I have never been able to use a brush and blow dryer together but this tool is so easy to use and faster than drying and then using a flat iron.” 

Best for Bakers

2. KitchenAid Artisan Mini 3.5 Quart Mixer


At a whopping $120 off, now is the time to get grandma a fancy stand mixer to make baking her famous chocolate chip cookies even quicker (and easier). The ten-speed control lets her do a fast whip or a slow stir while the tilt-head design allows her to add ingredients or change the attachment without making a mess in the kitchen. The appliance also comes with a flat beater, wire whip and dough hook to make just about any meal. Plus, the five-quart stainless steel bowl means there will be enough baked goods for the whole family. 

Best for Neat Freaks

3. Bissel Little Green Upholstery Cleaner


This editor-favorite, portable upholstery cleaner has amassed TikTok fame for its ability to restore filthy sofas, crumb-filled carpets and coffee-stained car seats with just a wave of its brush head. Thanks to its compact and lightweight design, you can easily maneuver from room to room—despite the fact that the tank can hold up to 48 ounces of cleaner at a time. Bonus: It also comes with a self-cleaning hose and a stain remover spray. So yeah, your neat-freak sister is going to love it. Oh, and did we mention that it’s just under $90 right now?

Best for Gym Rats 

4. Beats Studio Buds


Commerce editor Olivia Dubyak says, “My husband has been wanting new ear buds and is a loyal Beats by Dre fan, so since these are dropping down to $90 during Prime Big Deals Day I'm definitely scooping them up for him for Christmas. The sound quality, bass and noise cancellation is said to be incredible and they're supposed to stay in your ears really well during workouts, too.” No wonder they boast over 50,000 five-star reviews. 

Best for Binge Watchers

5. Roku Express 4K


Your parents just gave up cable, so surprise them with a spankin’ new streaming stick (now under $25). This Roku device offers a bunch of streaming channels like Disney+, Netflix, HBO Max and Apple TV. Once plugged directly into the TV, they’ll only need one remote to browse through their selections or the option to use voice commands to pull up their favorite show—in 4K quality, of course. 

Best for Skincare Lovers

6. Sunday Riley C.E.O. Face Oil

Sunday Riley

In a review, Dubyak writes, “I love products that are worth their high price tag, and this is definitely at the top of my list. Coming in at a cool $80 (but on sale for $56) per 1.18-ounce bottle, it’s on the more expensive side, but I think it’s worth every penny—especially on sale. Why? Because it’s effective and lasts a super long time. I have well over half a bottle left to use, but already, my complexion is brighter, healthier and the contrast in my dark spots has been diminished like with no product I’ve ever used before.” She also adds, “This product brightens courtesy of the advanced vitamin C formula and leaves your skin looking more youthful and hydrated in no time…It absorbs quickly into the skin, too, so you aren’t left with an oily residue like a lot of face oils.” 

Best for Co-Workers

7. Stanley Classic Trigger Action Travel Mug


Pam Masin, director of affiliate strategy, says of this mug, “This press-and-sip travel mug will be a hit at your office white elephant holiday party. I love that it's truly leak-proof so you can throw it in a bag or hold it on your morning commute without worrying coffee will get everywhere. Plus, it keeps liquid hot for seven hours or cold for ten hours and is dishwasher safe! Watch your co-workers fight over who gets to take this home.”

Best for Family Chefs

8. Rachael Ray Cucina Cookware Set

Rachael Ray

We love mom’s cooking, but her cookware needs an upgrade. Thankfully, this 12-piece set is just what she needs to make any meal for you the family. It includes saucepans with lids, a stockpot with a lid and two skillets, in addition to a sauté pan, a slotted spatula and a cooking spoon. The lid handles are rubberized and stay cool while cooking. One Amazon reviewer raves, "I hated cooking because the pan would be too hot or food would stick and burn...These nonstick pans and smooth finish make cleaning a breeze and my meals have been on point. This set is sturdy, gorgeous and makes cooking and cleaning easy. Enjoy cooking every night again!" The best part? The set is available in multiple colors, including Agave Blue, Cranberry Red, Lavender Purple, Lemongrass Green, Mushroom Brown, Pumpkin Orange and Sea Salt Gray.  

Best for Sleeping Beauty

9. Laneige Lip Sleeping Mask


The one gift associate editor Chelsea Candelario is getting for herself this year? This hydrating lip mask. She says, “I’ve tried using other lip products before bed, but I always come back to using the Laneige Lip Sleeping Mask. It glides smoothly on my lips (thanks to the lip applicator) and leaves my pout so moisturized until the next morning! The scents are also so deliciously good. I've always used the berry scent, but most recently the vanilla one has really grown on me.” Not to mention that it’s now under $20, so you can grab one for you and one for your BFF.  

Best for Dog Parents

10. Embark Dog DNA Test


According to Embark, 75 percent of dogs are either at risk for or a carrier of a genetic health condition. This DNA test kit, which delivers results in as little as two weeks, helps you get ahead of any potential issues in order to keep your beloved fur baby happy and healthy. One reviewer writes, "I bought it for my almost 13-year-old AKC miniature poodle, and it explains so many of her health issues. Now I know which of her late male litter-mates’ genetic issues to watch for and which she is likely clear of. It is so neat to meet all her DNA cousins that are listed, just like the human Ancestry site does." Yep, that's right, it even provides info for a pet family reunion. And for $127? Sign us (and our pups) up. 

Best for Hybrid Workers

11. Amazon Fire HD 10 Tablet


If you’re not sure what to get your sibling who sometimes goes into the office (aka whenever they feel like it), this tablet is your guy. In a PureWow100 review, Candelario awarded it 95 points out of 100 for its crystal-clear images and videos, along with extras that make WFH a breeze. Specifically, the split-screen feature, which can level up your day-to-day responsibilities. Candelario writes, “I’m constantly trying to do a makeshift split screen on my laptop and it just looks wonky. The Fire 10 does all the work for me with a good old keyboard shortcut (FN + S). I can look at my emails and scroll through the internet. I can video chat and keep tabs open to take notes at the same time.” She also adds, “Another pro I really enjoy for WFH purposes is Alexa. The voice command is always ready to answer my questions quickly and efficiently [with] a simple ‘Alexa’ to my tablet.” 

Best for Someone Who Needs to Chill

12. Asakuki Essential Oil Diffuser


This oil diffuser is great for anyone in need of a little self-care—hint hint, your sister-in-law, the elementary school teacher. The five-in-one device features multiple mist modes, seven LED lights (to set the mood) and a timer so she won’t have to worry about turning it off if she falls asleep. It’s all controlled by a sleek remote that can change the settings from up to 17 feet away. Plus, the machine can hold 500 ml of water and last for 16 hours, so your SIL can mellow out for the rest of the day. Boy, does she deserve it. 

Best for Runners

13. Adidas Men's Kaptir Running Shoe


These slip-on sneaks are snug and secure for the loved one who is on their feet all day. The cloudfoam technology provides long-term cushion, so your husband can be comfortable whether he’s walking the dog or doing rounds at the hospital. With more than 7,000 five-star reviews, customers can’t emphasize enough how comfortable the sneakers are even beyond the gym. One writes, “I work five, 16-hour days in a row with 15 pounds of equipment around my waist. My feet were hurting so [badly], I would walk on my toes at times. At 55, diabetic, and under the circumstances, I thought medications or cortisone injections were my only option. A coworker told me about these shoes. I bought a pair. Within three days of wearing them my foot pain was gone. I now own three pairs and wear them at all times.” 

Best for Amateur Photographers

14. Fujifilm Instax Square


Associate fashion commerce editor Stephanie Meraz says, “I need to start taking pictures more, especially when I’m hanging out with friends and family. It’s always nice to have those feel-good memories documented, and the Instax camera is such a cute, nostalgic way of doing just that. It reminds me of my childhood, growing up with Polaroids (that were still considered a normal, and not vintage or trendy, way of taking photos) and eagerly waiting to see the image as I shook the still developing strip in anticipation (which apparently you’re not supposed to do). I know we have our phones now, but there’s something so touching about seeing and holding that film strip. And this one comes with a selfie mirror and one-touch selfie mode for my fellow selfie lovers out there.” 

Best for Gamers

15. LG UltraWide Monitor


Your brother’s gaming system could use an upgrade, and that’s where this monitor comes in. Its ultra-wide design—and its curvy structure—enhances any game he loves to play. The display promises a quick response time and the crispest graphics (which will also come in handy for movie night). 

Best for Parents of Little Kids

16. PicassoTiles Magnet Building Tiles 


This building set offers limitless construction, where your mini can scale their creations to any size by adding more pieces. It includes 100 colossal building blocks, which the brand says will help children develop strong skills in color, geometric shapes, 3D forms, counting, magnetic properties and architectural design. That said, it’s worth mentioning that the set is intended to be used by children 3 years and up.

Best for Improving Skin

17. SolaWave Facial Wand


After scoring 94 points out of 100 in a PureWow100 review, it makes sense why this would be Dubyak’s go-to gift for mom this year: “SolaWave [is] a device that uses red light therapy, microcurrents, facial massage and therapeutic warmth to boost your skin’s youthful glow, fade blemishes and smooth fine lines, among other things,” she explains. “Personally, I’ve seen an improvement in my problem areas—specifically between my eyebrows and under my eyes—after a few weeks. Since using the SolaWave, my fine lines are less noticeable, and my dark circles are lightening up. I’d never had an issue with dark circles until I started working from home at the start of the pandemic, and the SolaWave has been a wonderful aid in minimizing the appearance of them.” 

Best for Yogis

18. Iuga High-Waist Yoga pants


These leggings are all about style and comfort for any type of workout. The stretchy material (made of a mix of polyester and spandex) keeps your athletic BFF comfy and supported on her Peloton. It also features a high waistband for tummy control and easy movement through her daily activities. Plus, the yoga pants have a wide side pocket to store all of her essentials.

Best for Caffeine Addicts

19. Ninja Coffee Maker


With both classic and rich brew styles, this coffee maker can deliver flavorful coffee sans bitterness and with customizable brew strengths. The 14-cup carafe is ideal for large coffee batches while the Small Batch function guarantees that your coffee is never diluted when brewing 1 to 4 cups. Plus, it has Hotter Brewing Technology, which ensures even saturation and temperature control, and a 24-hour programmable delay brew means you can wake up to a fresh pot of coffee, prepared up to a day in advance. 

Best for Showing Off the Grandkids

20. Aura Carver Digital Picture Frame


This digital photo frame means Nonna can show off all her grandkids to her Mahjong friends and be surprised by new photos every day, since the smart device lets you send photos and videos via the app, so she can stay updated on your lives, even if you’re miles away. 

Best for Amateur Chefs

21. The New York Times Cooking No-Recipe Recipes by Sam Sifton

The New York Times

The roommate who loves to chef it up will appreciate a cookbook that’s all about whipping up recipes based on the ingredients you have lying around your kitchen. Sam Sifton, the founding editor of New York Times Cooking, developed over a hundred recipes that are simple and flexible. From pizza without a crush to fried egg quesadilla, dinner just got a whole lot more exciting. (Bonus: It’s more than half off.) 

Best for Pet-Owners

22. Shark Navigator Lift-Away Vacuum


Dog parents love this vac for its range of attachments, which allow you to clean nearly every surface in your home. There’s a wide upholstery tool for removing pet hair, plus a dusting brush that comes with a teeny head for reaching extra-tight crevices. The best feature, however, has to be this vacuum’s ability to really dig deep, no matter the floor type. (It even comes with a microfiber pad for a gentler sweep on hardwood floors.) You can clean up at warp speed and the canister even detaches, so you can address tight corners without having to awkwardly maneuver and lift the entire vacuum.

Best for New Parents

23. Graco Simple Sway Swing


First and foremost, Graco car seats are up to 30 percent off, and new parents won’t want to miss out on the brand's best-selling swing while it’s under $85. First, it’s designed with gentle motion in mind, offering a soothing side-to-side swaying motion with six customizable swing speeds. The two-speed vibration adds extra soothing comfort while the swing boasts a deep, plush seat and head support. Add to that the fact that despite its full features, its small footprint makes it easy to fit anywhere in your home.

Best for Kids

24. VTech KidiZoom Creator Cam


This HD video camera was designed for kids, so it comes with a built-in microphone and fun features, like a time-lapse video and 20 animated backgrounds letting kids immerse themselves in adventures like being chased by a T-Rex or exploring outer space. It’s also fit with multiple attachments, including a tabletop tripod, a selfie stick and a wrist strap and recorded videos can only be uploaded to a computer via the included USB cable at an adult's discretion. Plus, the camera is powered by a rechargeable lithium-ion battery, which can recharge with the same cable.

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Why You Should Trust Us

PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.