COVERGIRL’s Clean Mascara Is a Shocking $8 Dupe for Your Favorite High-End Brand

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Let’s level for a minute: It’s always been hard to find a mascara that has it all. If you want a clean formula, you’ve got to settle for a higher price tag. If you want volume, you’ve got to settle for something that might not be cruelty-free. If you want all-day wear, well, good luck keeping your lashes healthy and intact after that brutal removal.

But all that was BCCG (Before Clean COVERGIRL). In case you haven’t heard, the beloved mass brand is now officially Leaping Bunny-certified cruelty free and has released a clean makeup collection, including a clean version of one of their best sellers: the Lash Blast Volume mascara.

The newest formula—now known as Lash Blast Clean Volume Mascara—is basically a high-end dupe. First, it’s totally vegan with no parabens, talc, sulfates or mineral oil, just like those expensive brands you may have checked out (or even tried). Second, it’s infused with nourishing oils to condition and protect lashes, as well as flexible-yet-firm bristles that grab and coat every lash for a full, fluffy effect. Finally, it’s cruelty-free and reviewers report a flake- and smudge-free wear. But the most major difference of all? Lash Blash Clean is…drumroll please…only $8.

When one of our own editors tried the new COVERGIRL mascara, her exact words were, “What in the world?!” She continued to explain, “I was genuinely excited to try it because I only buy cruelty-free beauty products, but I was not expecting it to be this good. One problem I typically notice with these cleaner high-end formulas is that they tend to go on gloopy, but this one went on so smoothly and actually separated my lashes out really, really nicely. Again, I wasn’t expecting that. And without clumping…almost unheard of. I wouldn’t hesitate to skip the more expensive brands next time for this.”

So, yeah, we’re pretty excited about this mascara, to say the least. Because as clean beauty and animal lovers, not only are we super proud of COVERGIRL for making this transition, but we can also never resist a solid dupe.

COVERGIRL Lash Blast Clean Volume Mascara comes in four shades: Black, Very Black, Pitch Black and Black Brown. The packaging is even designed using FSC-certified blister card made from 80 percent recycled paper from well-managed forests. And consider this: Instead of getting one tube of mascara for a cool $26 or more, you can get an entire clean look with Lash Blast Clean, plus other products from the Clean Fresh collection for the same price. You gotta love it.

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Cristina Gutierrez

Director, Branded Content

Cristina Gutierrez is the Director of Branded Content at Gallery Media Group. She produces sponsored media campaigns across all verticals, in addition to researching, testing and...
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