If there’s one thing I’ve learned after years of testing everything from $12 drugstore serums to fragrances that cost more than my first sofa (true story!), it’s this: beauty launches come and go, but the truly great ones make you feel something. A little more you.
Here, I’m kicking off “What Deena’s Loving”, my new monthly edit of the latest releases that actually earned a spot in my routine. I found myself gravitating toward elevated body care, next-level hydration, and a fragrance moment that transported me straight to the desert at golden hour.








