What Deena’s Loving: Our Beauty Director’s Picks of the Month

The Best New Beauty This Month

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here.

deenas-monthly-picks
Dasha Burobina for PureWow

If there’s one thing I’ve learned after years of testing everything from $12 drugstore serums to fragrances that cost more than my first sofa (true story!), it’s this: beauty launches come and go, but the truly great ones make you feel something. A little more you.

Here, I’m kicking off “What Deena’s Loving”, my new monthly edit of the latest releases that actually earned a spot in my routine. I found myself gravitating toward elevated body care, next-level hydration, and a fragrance moment that transported me straight to the desert at golden hour.

Sol de Janeiro Rosa Charmosa Dewy Cream
Original Photo by Deena Campbell

Sol de Janeiro Rosa Charmosa Dewy Cream

Let me be clear. If your body-care routine stops at “whatever lotion is closest to the bed,” Sol de Janeiro’s Rosa Charmosa is about to change your life. This new super thick cream delivers facial-grade skincare benefits for your body, meaning peptides, rose water, Brazilian yacón essence throughout and a texture that gives you the kind of gleamy finish normally reserved for red carpets. Yes, it’s dewy, and no, it won’t transfer onto your favorite cashmere sweater and silk top.

Matiere Premiere Candle Collection
Original Photo by Deena Campbell

Matiere Premiere Candle Collection

Fragrance girlies, gather round. Matiere Premiere just launched its first candle collection, and the scent that stopped me in my tracks is Omani Incense. Imagine the dry season in Oman (I know because I was there this time last year!) The sun hitting stone and sand. Freshly harvested resin waiting in coarse jute sacks. The air is thick with white-and-gold drops of incense that harden as they cool. That’s this candle. Smoky and extremely woody. Light it while decorating the tree, or in my case, whenever I need a quick reminder of vacations past.

NERRĀ Body Lotion
Original Photo by Deena Campbell

NERRĀ Body Lotion

Crafted in France and powered by peptides and ceramides, this lotion feels like the long-awaited marriage of science and sensorial pleasure. It’s a formula I’ve applied while rushing out the door and didn’t think about it again until I realized my skin still feels soft at 10 p.m. Here’s the trick: it’s laced with AQUAXYL™, a proprietary ingredient designed to optimize water balance, reduce moisture loss and boost hyaluronic acid and ceramide synthesis. In a press release, founder and lead formulator Teyma Touati put it perfectly, “Bodycare has long been treated as secondary to skincare. With this launch, we’re proving it can deliver the same level of clinical results and refinement as face care. It’s a full-body act of restoration.”

Salt & Stone Mini Deodorant Discovery Set
Original Photo by Deena Campbell

Salt & Stone Mini Deodorant Discovery Set

Let me confess something. Most natural deodorants don’t work for me. I’ve tried the chic ones, the minimalist ones, the ones that come in jars you scoop with a tiny spatula—I’ve tried them all. But Salt & Stone always nails it. It’s one of the rare natural deodorants that doesn’t crumble on your pits or melt away. But, here’s the real headline: the scents are fresh without being perfumey, and they actually keep me feeling dry and very confident that I won’t smell questionable after a few hours. If you’re deo-curious or deo-skeptical, consider this your gateway set. The minis let you try everything without feeling like you’re committing to (or spending on) a full-size product that may or may not work for you.

Briogeo Healthy Hair Delights
Original Photo by Deena Campbell

Briogeo Healthy Hair Delights

I love December because it’s filled with beauty kits everywhere you look, but this time, one actually caught my attention. The Healthy Hair Delights gift set from Briogeo is exactly the kind of hair care treat I need right now: a reset for scalp and strands in the middle of the chilly season. It pairs a Rosemary pre-wash oil, a micro-exfoliating shampoo and a deep conditioning mask, which is everything I need to make my hair care that feels like self care.


Deena Headshot

Fashion and Beauty Director-at-Large

  • Oversees fashion and beauty content. 
  • Former Beauty Director at Marie Claire; editorial lead at Allure, Essence, and L’Oréal-owned beauty platforms
  • Advocate for inclusive storytelling in style, beauty, and wellness