âTwas the year of Labubus, demon hunters and, for PureWow readers, a whole lot of shopping. For 12 months, we tried, tested and wrote about countless items, from updated wardrobe staples to buzzy beauty products and massively marked-down home appliancesâand you, dear readers, have trusted our recs and purchased up a whole bunch of âem.
But as we look back at 2025, itâs clear that some buys were hotter hits than others (looking at you, GrandeLASH-MD serum). So we crunched the numbers, tallied up the checkouts and here, have brought you the top ten items that you and your fellow PureWow shoppers brought home this year.
Did your favorite buy make the cut?
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