Your Cart, Wrapped: The Top 10 Items PureWow Readers Bought in 2025

A look back at the buzziest buys

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PureWow Readers' Top 10 Buys of the Year 2025: Collage
Retailers/PureWow

‘Twas the year of Labubus, demon hunters and, for PureWow readers, a whole lot of shopping. For 12 months, we tried, tested and wrote about countless items, from updated wardrobe staples to buzzy beauty products and massively marked-down home appliances—and you, dear readers, have trusted our recs and purchased up a whole bunch of ‘em.

But as we look back at 2025, it’s clear that some buys were hotter hits than others (looking at you, GrandeLASH-MD serum). So we crunched the numbers, tallied up the checkouts and here, have brought you the top ten items that you and your fellow PureWow shoppers brought home this year.

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Let’s just say you guys can’t resist a good cleaning tool. This lightweight, cordless mop caught readers’ attention this year for its dual spinning mop heads (featuring interchangeable pads for different tasks), built-in spritzer and LED headlights that ensure you never miss a spot. But one of the coolest things about it might be its self-propelled design, which makes gliding it over your hard floors totally effortless (and easy on your back).

A cult-favorite frock if there ever was one, Anthropologie’s Somerset maxi dress has been a PureWow top-seller for years now. Every season, the brand drops the dress in different colors and patterns, and every season, you guys flock to add it to your closets. For good reason, of course. From the tiered skirt to the flattering smocked waist and, yes, pockets (!), this number checks every box—plus, it’s *so* comfortable to wear.

Ever since our editor-in-chief, Jillian Quint, wrote an ode to these jeans, they’ve been selling like hotcakes. The stretchy, slim-fitting denim style is perfect for petites (like Quint) and everyone else, given that they come in three inseams, so it’s no wonder why they became an instant hit. “Among the things I like: the very slight stretch, which means they have give in the butt and thighs, but don’t sag in the knees; the straight ankle-length leg, which is a nice balance between an old-fashioned skinny jean and a more modern silhouette; the dark indigo wash, which makes them work and evening appropriate,” Quint raved in her review.

Anything can go viral these days, even…a throw blanket?! In the case of Kohl’s The Big One throw, it’s totally justified. The ultra-plush, movie-night-sized blanket is so warm and cozy, and comes in so many fun, seasonal prints that folks have no trouble picking it up in triples to rotate throughout the year. However, its main draw might be the under-$15 price tag, which makes it not just winter-friendly, but wallet-friendly, too.

This creator of ‘glass hair’ surged in popularity after it was revealed that Kim Kardashian’s hairstylist used it to achieve her super sleek strands. A couple of years later, it’s still going strong as a frizz-fighting essential. In fact, when one former PureWow editor tested it on her own “unruly, puffy, Monica Gellar-in-Barbados” locks (her words), she said it left her hair feeling as smooth as “a silk scarf.” It appears PureWow readers agree.

There are three guarantees in life: death, taxes and the fact that this lash serum is going to fly off the shelves whenever it goes on sale. But we think it’s worth it even at full price. After all, when one former PureWow editor first gave it a go, she had people coming up to her asking if her lashes were real. If that’s not a sign that this formula—which is made with vitamins, peptides and amino acids to encourage growth—really works, we don’t know what is.

Dubbed a “lifesaver” by a PureWow editor after a bottle of apple cider vinegar exploded in her fridge, this tiny gadget packs a big punch when it comes to eliminating unsavory odors from refrigerators, pantries and even gym bags and storage closets. And it doesn’t just mask bad smells—it actually decomposes the gases that cause them, nipping them at the source. Popping this in your fridge can even help your food stay fresher for longer. Don’t believe me? Ask one of the hundreds of readers who took one home this year.

Whether for travel, home or to keep in your desk at work, so many of you guys nabbed this compact, conveniently foldable steamer to keep wrinkles at bay. Between its seriously fast heat-up time (30 seconds!), leakproof design and extra-long cord that makes finding an outlet easy-peasy, this little guy is the GOAT of keeping clothes crisp and smooth.

Long days and restless nights are no match for these golden patches. I speak from experience: They’re a secret weapon against tired, puffy eyes, delivering a jolt of cooling energy to the area that instantly makes you feel more awake, all while tightening and brightening your under-eye area. They feature sea moss, hyaluronic acid, amino acids and glycerin to hydrate, smooth and revitalize skin, reducing puffiness and, over time, even fine lines. More than 400 of you have picked these up to pop on in the morning (or on flights, or before a night out) this year alone—and are showing no signs of quitting them anytime soon.

Among this affordable moisturizer’s dedicated fans? TikTok creators, Meghan Markle and the more than 800 PureWow readers who stocked up on the stuff in 2025. Did the fact that it was featured on the Duchess’s beauty picks list have anything to do with it? Most likely. But this collagen-packed jelly cream had been making the rounds in K-Beauty circles well before Markle’s stamp of approval. Thank its thick, jelly-like formula that leaves skin bouncy, luminous and “glass-like.” The general consensus seems in line with this Amazon review: “Hands down the best skin product I discovered this year. I will probably put this on before bed for the rest of my life.”


stephanie maida

Senior Commerce Editor

  • Oversees PureWow's coverage of sales and deals, celebrity commerce and new launches across categories
  • Has worked as a writer and editor for 10+ years
  • Studied journalism at New York University

Why You Should Trust Us

PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.