This Wedding Guest Dress Is the New Amazon Coat—and It Costs Only $24

It was the coat worn ‘round the world: The famous $120 puffer—sold on Amazon—that every mom, blogger and dog-walker in New York City seemed to own. It was warm! It was stylish! And all that came with a price tag that made it a must-buy.

Well, it seems Amazon has done it again, but this time, the in-demand item focuses on a different (also seasonal) need: what to wear to a summer wedding.

The solution comes in the form of an off-the-shoulder dress. The tiered ruffled pleated midi dress from ETCYY is quickly flying off the virtual shelves, Amazon confirmed at a press event in New York City, and is already an influencer favorite. (Just take a look at Amazon’s Instagram Stories to see all the bloggers who are already test-driving the style.)

And reviews—there are already 113 of them—on the site are positively glowing. One buyer says, “It’s so comfy, flattering, and the top stays up so it never needs constant readjusting like other off-the-shoulder clothing,” while another adds, “This dress is better than I expected. It fits great, has a bit of stretch and hides all my mommy bulges.”

Also, by the way, this frock comes in a variety of color options. They’re mostly pastel, but you can snag the dress in black, too, making it the perfect (and totally laid-back) LBD for the reception. 

But here’s the best part: It costs just $24. We repeat: Twenty. Four. Dollars. Think about it...that leaves you with a surplus of cash left to spend on the hotel, car rental, wedding gift, and all the other wedding incidentals that have a tendency to add up fast.

Still, we’d be remiss if we didn’t add a disclaimer, because we remember all too well what happened with the Amazon coat. In a New York minute, it became impossible to brave the cold without passing at least one (or seven) other women dressed in the same style. 

On the flip side, this dress is cheap, stylish and dance-floor-friendly. Go forth.

Rachel Bowie Headshot

Royal family expert, a cappella alum, mom

Rachel Bowie is Senior Director of Special Projects & Royals at PureWow, where she covers parenting, fashion, wellness and money in addition to overseeing initiatives within...