The Google Holiday 100 Gift Guide Is Here, and These Are My Top 25 Picks You Need to Add to Cart

The top searched products of 2025

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google 100 holiday gift list 2025 CAT
Abby Hepworth for PureWow

If there’s one thing everyone can agree on about the holidays, it’s that they can be pretty stressful, particularly in the gift giving department. Whether you’re shopping for a teen, your dad, a fellow millennial or your sister, it’s a lot of people to keep track of. If you’re scratching your head for inspiration, take a peek at the Google Holiday 100 gift guide. According to the search giant, these 100 products were the top searched items in 2025. That includes a PureWow favorite, the Glow Recipe Watermelon Toner ($36), the editor-vetted Ninja Creami Ice Cream Maker ($350) and ubiquitous Kate Spade New York Duo Bag ($298). Find my top 25 picks below, plus quick shopping links to the other 75. You’re welcome.

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The Best Gifts for Mom from $8 to $430 (Even Though She’s Totally Priceless)


1. Kate Spade New York Duo Crossbody

Kate Spade New York

This gorgeous bag isn’t just chic, it’s also wildly versatile. The adjustable strap can be worn as a crossbody or shoulder strap, or you can remove it entirely and clip the two sides of the crescent body together to form a mini handbag perfect for cocktails with friends. Plus, the little coin pouch can be looped into the strap for even more length, or removed entirely for a sleek overall silhouette. Add to that the fact that this bag comes in more than ten color options and it’s no wonder it’s such a holiday must-have.

What do you get when you combine the ease of classic Crocs with the comfort of all-over shearling? The greatest pair of slippers you’ll ever wear. This Cozzzy style comes in nine luscious hues including black, navy, pale pink, sky blue and the cozy brown pictured above. Like most Crocs shoes, these slippers are available only in whole sizes, so if you typically wear a half size the brand recommends roundup to the nearest whole number when ordering.

These comfy PJs are every bit as dreamy as you might hope. Made from a blend of modal/elastane, they’re wonderfully lightweight to keep you feeling cool and comfortable all night long, but also wonderfully cozy. An ideal gift for anyone who live for a lazy Sunday morning or movie nights cuddled up on the couch. P.S. These pajamas come in sizes XXS to 4X and reportedly fit true to size.

Red light therapy reportedly helps to boost collagen production, which in turn can improve skin texture, reduce the look of fine line and wrinkles, combat acne and acne scarring and reduce hyperpigmentation. This highly rated Therabody mask does all that with the added bonus of vibration therapy which can help release tension. PureWow tester and former Commerce Editor Olivia Dubyak noted she started to see results after about five weeks of consistent use, and things only got better and better in the weeks that followed.

This adorable play kit box is based on Montessori practical life skills and best for children age 25, 26 and 27 months (or about 2 years old). The Helper kit in particular comes with a range of games and toys including “plant-able” flowers they can also pick and bunch into a bouquet, a set of washable paint sticks, a sustainable sink for washing dishes and “let’s map it out” routine cards to help plan activities and daily routines. According to PureWow tester Rachel Bowie, senior director of special projects and royals, the Lovevery kits are every bit worth the splurge, whether you’re buying one for your own kiddos or gifting one to the families of young children in your life.

Beauty and Cultures Editor Chelsea Candelario recently put all of Rhode’s most viral products to the test and found the Glazing Milk truly lived up to the hype. “It has a milky texture that’s a bit thick, but once I started patting it gently onto my face, it absorbed quickly,” she notes. “It has ceramides to boost the skin’s barrier, along with a magnesium, zinc, copper blend that aims to protect and plump skin. You’ll also find beta-glucan, a fiber known to lock in moisture and calm irritated areas.”

Know someone interested in getting in on the weighted vest trend? This Reebok number is available in either a 12-pound or a 20-pound version, both of which include a ventilation panel in the back for added breathability. And there are two adjustable straps for a better fit that can also be tweaked to fit the exact movements of whatever workout they’re doing.

A major PureWow reader favorite, this super-easy-to-use ice cream maker is definitely going to be a hot commodity come gifting season. According to Editorial Assistant Courtney Mason who recently put this ice cream maker to the test, “It’s incredibly user-friendly and I can wholeheartedly see this as a fun after-dinner activity fit for the whole fam to join in on. One pint makes enough ice cream for four servings but as someone who lives with only one other person (who’s sugar-conscious), I topped the remaining off with the given storage lids, saving the rest for later. Post-dinner dessert has never tasted sweeter.”

Time and time again PureWow editors and testers have found themselves impressed with the viral ILIA Super Serum Skin Tint, so it’s no wonder it’s one of the most wanted giftables of the year. “When I first learned that it’s part serum, part makeup and part zinc oxide SPF, I was immediately sold,” raves former Beauty Editor Brianna Lapolla. “[The Serum] is made with FDA-approved SPF 40 non-nano zinc oxide that shields skin from UVA, UVB, UVC, blue light and infrared light, which makes me feel a little bit better about being behind a screen all day. As far as the other ingredients? Think complexion-perfecting hyaluronic acid, plant-based squalane and niacinamide, which help to even tone, soften fine lines and fade imperfections over time, not to mention deliver tons of hydration to my easily parched skin.”

The perfect finishing touch for all your styling needs, the No. 7 Bonding Oil is meant to instantly boost shine, color vibrancy and softness, tame frizz and flyaways and even protect your strands from the heat of your styling tools—up to 450 degrees Fahrenheit, to be exact. It’s highly concentrated yet nearly weightless, so it won’t weigh strands down and helps tame flyaways and frizz like no one’s business.

“When I first pulled this blanket out of the box, I genuinely thought it was folded in half—it’s that thick and plush,” says Associate Editor Sydney Meister. “The faux fur pile is so soft and dense, it feels more like draping yourself in a luxury coat than a throw blanket (I’ve even mistaken it for my dog’s Sheepadadoodle fur). It’s heavy too—easily 10 to 15 pounds—which makes it feel like a hug every time I settle under it.” So while this throw doesn’t come cheap, it definitely feels every bit as luxe as its price tag.

Available in seven fabulous color options, this best-selling cookware set contains everything you need to cook up just about any recipe under the sun. It comes with the original Always Pan and Perfect Pot, but also the mini sizes, which are 8.5 inches in diameter rather than the 10.5 inches of the OGs, and the matching lids for all four pieces. To round things out, there are also two wooden spatulas, two wooden spoons and a steamer basket ideal for making the crispest steam broccoli of your life.

Whether you’re already a crochet pro or simply curious about getting into a new hobby, The Woobles kits make things incredibly easy to get started. Each kit comes with everything you need to complete whatever project you choose, including the yarn, stuffing, crochet hook, crochet pattern and a super-easy-to-follow tutorial that breaks down each and every step in detail. As someone who has completed multiple Woobles over the past year, I can assure they’re an incredibly fun gift to give to any crafty persons on your list.

Yes, this dainty scalloped desk lamp is most popular with high school and college students, but that doesn’t mean it won’t look equally as cute sitting on your adult sister’s WFH desk setup too. The on/off switch is located on the clear plug cord, and the head can be pivoted and positioned with ease as needed. And that linen lampshade creates a beautifully warm light to make work feel a bit less harsh, no matter the task.

Proper identification for your pup is a must, and this adorable customizable collar makes it easy to add their name and multiple phone numbers or contact details. It even comes in ten fun colors ranging from forest green (pictured here) to cherry red to classic black. There are also seven different sizes to choose from to ensure a snug but comfortable fit for pups of all kinds.

Runners’ World recently deemed these sneakers the best running shoes of 2025, which is incredibly impressive given their $150 price tag (relatively cheap compared to the $300-and-up super shoes dominating races). And I’ll admit, I’ve seen these immediately-identifiable kicks popping up on runs everywhere I look. The thick outsole is bouncy and offers plenty of cushion, making these sneakers a good option for both long runs and interval workouts. And that iconic Adidas triple stripe is just a very cool-looking touch.

Give the gift of relaxed muscles with this three-piece set for just $18. It comes with three different ergonomically designed massagers including a lacrosse-inspired ball great for gently rolling out sore muscles, a spiky ball that can go deep to treat plantar fasciitis and other deeper pains and a longer roller you can use on just about any part of the body. The kit also comes with an e-book to help guide you through the movements if needed.

Encourage your niece or nephew’s outdoor inclinations with this super-fun 12-piece explorer kit. Inside a handy carry bag you’ll find a bug container, magnifying glass, telescopic net, compass watch, kid-size binoculars and more. And because it’s built specifically for kids, all the elements are both durable and sized for little hands. “My 4-year-old received this as a gift and all summer long she was exploring the yard—and not asking to watch Peppa,” shared PureWow Executive Editor Dara Katz.

This handy little print connects straight to their smartphone via Bluetooth so they can print colorful Instax mini photos right on the spot. Reviewers rave about how easy the printer is to use, and note that the image quality is quite good. The only complication is that this printer doesn’t come with film in the box, but you can easily add some packs to your cart so they can start using their favorite new tech tool ASAP.

Designed for maximum comfort without sacrificing sound quality, these Pixel earbuds can be adjusted on the fly just by twisting the bud while it’s in your ear. They also have a noise cancelling mode when you want to block out excess sound, and charge wirelessly while in the carrying case. Add to that the fact that they’re water resistant (great for working out) and you’ve got yourself a no-fail gift that’s sure to please.

For a gentle, gradual glow, PureWow editors love this alcohol-free toner that feels soft to the touch and uses polyhydroxy acid (PHA) and willow bark (a natural form of BHA) to unclog pores without causing any irritation. Watermelon extract and cactus water plump and hydrate skin, while imparting a mood-boosting fruity scent.

Comfy and chic, these must-have GAP joggers have a fabulous tapered fit and are made of the coziest cotton blend. And with a whopping 20 colors to shop, almost all of which are available in regular, petite and tall sizing (XXS to XXL), there’s sure to be a pair that fits the style preference of everyone on your gifting list. According to reviews, they fit true to size.

Choose from one of three sizes—small (15-inch diameter), medium (18-inch diameter) and large (22-inch diameter)—or snap them all up in a set of three to add a chic boho touch to any room. Each comes with easy-to-grab handles on two sides, as well as a matching lid to neatly hide whatever it is you have tucked away in there. And because they’re handmade, each basket is entirely unique.

Suede never really goes out of style, but it is having a bit of a moment in the spotlight for fall/winter 2025. This Quince beauty feels incredibly luxe and fits like a dream, according to reviews, all for under $300. It’s currently available in three color options—black, espresso brown and tan—each in sizes XS to XL.

The most classic of gifts, a comfy pair of socks will never disappoint. Especially if they’re a pair of merino wool Bombas socks. The comfy material is breathable, warm and will keep your toes cozy even when wet. And they come in multiple different styles ranging from sporty ankle socks to half-calf socks, and even no-show for the millennials too. Buy just one or build a pack of four or eight of any style.

Shop the Rest of the Google Holiday 100

The Best Gift Baskets for Any Occasion, Tested & Vetted



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Editor

  • Covers fashion, trends and all things running
  • Received certification as an RRCA run coach
  • Has worked in fashion for over a decade

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Editor, SEO and Audience Development

  • Writes across all verticals, including beauty, fashion, wellness, travel and entertainment, with a focus on SEO and evergreen content
  • Has previously worked at Popular Photography and Southern Living, with words in Martha Stewart and Forbes Vetted
  • Has a B.S. in journalism from Boston University

Why You Should Trust Us

PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.