The Google Holiday 100 Gift Guide Is Here, and These Are Our Top 10 Picks You Need to Add to Cart

The top searched products of 2023

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google holiday 100
Dasha Burobina/PureWow/Retailers

If there’s one thing everyone can agree on about the holidays, it’s that they can be a little stressful, particularly in the gift giving department. Whether you’re shopping for a teen, your dad, fellow millennial or your sister, it’s a lot of people to keep track of. If you’re scratching your head for inspiration, take a peek at the Google Holiday 100 gift guide. According to the search giant, these 100 products were the top searched items in 2023. That includes a PureWow favorite, the Stanley tumbler ($75; $69), the editor-vetted Dyson Airstrait ($499) and ubiquitous Lululemon Everywhere Belt Bag ($48). Find our top 10 picks below, plus quick shopping links to the other 90. You’re welcome.

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Our Favorite Tumbler

1. Stanley Adventure Quencher Tumbler

What We Like

  • color variety
  • super sturdylarge volume

What We Don’t Like

  • can be pricey


The Stanley tumbler is a PureWow editor favorite, and we’re not surprised it made the Google Holiday 100 list. “I'm a 40-ounce Stanley tumbler girl for life,” says PureWow commerce editor Olivia Dubyak. “From the enticing color drops to the ease of the sturdy handle to carry around, the hype is definitely real. There's just something about the make and style of the Stanley tumblers that make you want to drink more and more water. After griping about the prices then trying mine for himself, my husband agrees, and so does his navy tumbler.”

Fast Facts

  • Capacity: 40 ounces
  • Colors: multiple
  • Dishwasher Safe: yes

The Essential Hairstyling Tool

2. Dyson Airstrait

What We Like

  • dries and straightens hair at the same time
  • auto-pause
  • lock feature
  • LCD screen
  • great for volume

What We Don’t Like

  • loud
  • heavy
  • expensive


Four PureWow editors with different hair types took the Dyson Airstrait for a spin and their consensus was a score of 91/100 on the PureWow100 scale. They praised it for its efficiency and innovation: the ability to dry and straighten hair simultaneously, cool shot mode, lock button and volume boost were all pros. Just keep in mind it can be heavy and a bit loud when in use.

Fast Facts

  • Hair Types: all
  • Hair Textures: all
  • Temperature Settings: 3
  • Style Settings: 3

For the Gal on the Go

3. Lululemon Everywhere Belt Bag

What We Like

  • great color selection
  • made from recycled materials
  • interior pockets
  • back zippered pocket

What We Don’t Like

  • only holds the essentials


The lululemon belt bag is ubiquitous at this point. (We’ve recommended it in several gift guides ourselves.) It’s the cool, hands-free way to tote all your stuff on the go—so opt for the 2L over the 1L. It comes in a plethora of colors, is water-repellant and has interior pockets to keep everything relatively organized. Plus, it’s made from recycled materials.

Fast Facts

  • Material: nylon, recycled polyester
  • Colors: 8
  • Size: 2L

Upgrade Their Shower Experience

4. Jolie Filtered Showerhead

What We Like

  • universal fit in all showers
  • easy installation
  • less buildup of minerals and soap scum

What We Don’t Like

  • need to replace filter quarterly


PureWow executive managing editor Catrina Yohay put the Jolie showerhead to the test for three months and gave it a 97/100 on the PureWow100 scale. “My bar soap washed off with ease, my shampoo lathered up thoroughly and I was no longer wasting precious time (and water) in a never-ending rinse cycle scrubbing at phantom hard water remnants to no avail,” she notes. “The overall experience felt both familiar and elevated. I got through my shower quicker and somehow felt cleaner in the end. My hair looks shinier, my strands feel softer and my natural highlights are slowly creeping back in.” The magic is courtesy of the showerhead’s KDF-55 filtration system, which filters out chlorine and heavy metals.

Fast Facts

  • Colors: 4
  • Installation Kit: included

Statement Boots Made for Walking

5. Stuart Weitzman Boots

What We Like

  • iconic designs
  • European-made
  • celebrity-favorite brand

What We Don’t Like

  • pricey
  • colors mostly neutral

Stuart Weitzman

Stuart Weitzman is a celebrity favorite. (Tell us, when is that ankle strap sandal not on the red carpet?) So, it’s no shocker that the brand’s boots have been a top-searched item in the Google Holiday 100. The majority of Weitzman’s collection is produced in Spain, giving each pair an unmistakable stamp of craftsmanship. And the best part? They’re actually made for walking because they are, indeed, comfortable.

Fast Facts

  • Size Range: US 5 to 11
  • Material: leather and mixed upper
  • Fit: true to size

Shop Stuart Weitzman

For the Makeup Lover

6. Rare Beauty Liquid Blush

What We Like

  • super pigmented
  • a little goes a long way
  • can do glam or natural looks

What We Don’t Like

  • more expensive than comparable products

Rare Beauty

It’s no secret: Rare Beauty makes some exceptional products, and the thing everyone wants right now is the liquid blush. It comes in 13 shades of red-to-purple hues, with a radiant matte finish. The blush offers medium coverage and rich pigmentation. As PureWow content creator Matthew Boyd says in an episode of What the Dupe, a little goes a long way, and you can just as easily do a full-glam look as you can something more natural.

Fast Facts

  • Shades: 13
  • Finish: matte
  • Coverage: medium
  • Size: 0.25 oz

For the Jet-Setter

7. Away Luggage  

What We Like

  • laundry bag
  • fits all overhead bins
  • TSA-approved lock
  • interior organization

What We Don’t Like

  • no built-in battery bank


If we had to list out everything we love about Away luggage, it wouldn’t fit in the suitcase itself. Sleek design, exceptional customer service, compatibility with pretty much every airline, lifetime warranty...should we go on? Even the basic carry-on size will hold an impressive amount (they say five to seven outfits), and the interior has plenty of mesh pockets for optimal organization.

Fast Facts

  • Colors: 9
  • Capacity: 5 to 7 outfits
  • Lock: yes
  • Weight: 7.5 pounds

To Keep Cozy

8. UGG Tasman Slipper

What We Like

  • lots of fun colors
  • 100% leather with wool insole

What We Don’t Like

  • whole sizes only


House slippers are great at any time of year, but you can’t beat a fuzzy wool pair in the winter when your toes seem to be perpetually blue. The Tasman slipper has been a top Google search this year, known for its ultra-comfy and plush interior, leather upper and grippy rubber sole. Plus, there are a bevy of fun colors, because who said cozy had to be frumpy?

Fast Facts

  • Size Range: US 5 to 12
  • Colors: 11
  • Material: leather, rubber

The “It” Tote

9. Marc Jacobs The Tote Bag

What We Like

  • detachable strap
  • tons of different materials
  • comes in various sizes

What We Don’t Like

  • limited colors for certain styles

Marc Jacobs

One bag PureWow associate SEO editor Marissa Wu has spotted incessantly in New York has been the Marc Jacobs tote. The top handles make it a bag you’d carry out to dinner, but the detachable strap makes it a casual affair that can haul everything to the office. Plus, the bag comes in multiple iterations and sizes, from leather and bouclé to jacquard, mesh and woven styles. Whatever the occasion, there’s a tote for it.

Fast Facts

  • Materials: leather, canvas, jacquard, mesh, sequin or terry
  • Colors: multiple

For the Wannabe Campers

10. Solo Stove Mesa

What We Like

  • lots of colors
  • stand included
  • easy to light
  • long lasting

What We Don’t Like

  • not ideal if you have a large group

Solo Stove

So someone on your holiday shopping list is a wannabe camper...enter: the Solo Stove Mesa. It’s a tabletop fire pit that will expertly roast their marshmallows and provide a little heat without requiring the expertise of a Boy Scout. PureWow’s editor-in-chief, Jillian Quint, bought the larger Bonfire 2.0 a couple years ago and praises the quick, easy setup, smokeless fire, durability and stylish design. Line up those s’mores because once everyone gets started, there’s no going back.

Fast Facts

  • Colors: 10
  • Sizes: 2
  • Burn Time: 45 minutes, 60 minutes for XL
  • Heat Radius: 1 to 2 feet, up to 3 feet for XL

Shop the Rest of the Google Holiday 100:

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Why You Should Trust Us

PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.