The best and worst (er, most challenging) thing about Sephora is that it has practically every beauty product imaginable. And that makes it hard to know what to buy sometimes. So we scrolled through the beauty retailer’s Best Sellers section to get the scoop on which products are always selling out...and being restocked, and selling out again, and you get the picture. After all, if something continues, time and time again, to stand out in such a vast sea of shiny, glossy, pretty new stuff, it must be pretty darn good, right? Which is why we rounded up 15 Sephora best-sellers to try now. Oh, and did we mention they're all up to 20 percent off during Sephora's spring savings event through April 11? If you're a Beauty Insiders member, just use coupon code 'SAVESPRING' at checkout.
The 15 Best-Selling Items at Sephora (That Always Get Restocked, Thank Goodness)
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Swipe on this sweet-smelling mask like you would regular balm, then hit the hay. When you wake, flakiness will be nonexistent. P.S., there are five scents to choose from, including gummy bear and apple lime, but there’s also an “original” for those who prefer something less fragrant.
It’s hard to find a face wash that agrees with everyone, but this comes pretty close. With super-mild and hydrating ingredients like rosewater and soy extract, it leaves your face as clean as it does soft. It even removes heavy concealers, mascara and high-pigment eye looks (though you might want to try a double wash just to be sure you’re squeaky clean).
We love that Drunk Elephant went ahead and labeled its serums as day or night formulas, making it super easy to weave them into our existing skincare routines. This vitamin C serum uses clean ingredients, like pumpkin ferment and pomegranate extract, to brighten dark spots and even your skin tone overall.
We’d be hard pressed to find an item in our beauty arsenal we depend on more than dry shampoo, and this Living Proof spray is one of the all time best. Use it after the gym, between blowouts or just to give your hair a little mid-week lift whenever needs be.
Multiple PureWow editors rave about the lash-lengthening powers of this incredible serum, but we’re not the only ones. “It definitely works, but it takes time,” reads one of the nearly 2,000 five-star reviews. “I've been using it for about five or six weeks and there is a super noticeable difference.” You can buy it in six, 12 or 24 week supplies but we suggest you pick up whatever’s available when you find it’s time to restock.
This velvety concealer can be used a multitude of ways: as a cover-up for blemishes and under-eye circles, as a highlighter, as a contouring shade or in place of foundation. The blendable formula has light-reflective particles and hydrating ingredients that make it incredibly forgiving to all who wear it. (And, um, roughly 12,000 rave reviewers seem to agree.)
Dyson’s hair dryer set may cost $429, but it’s well worth the investment if you typically blow dry your hair multiple times a week or want something lighter to make blowouts feel like less of a chore. It’s engineered to protect hair from extreme heat damage while still achieving a quick dry time, and works well on all hair types (there are multiple attachments so you can customize it to your hair needs).
This impressive skin treatment has built-in SPF, works as a light cover-up with color-correcting green tint to balance out any redness and the tiger grass helps boost your skin’s ability to heal itself, reducing inflammation and the appearance of unwanted marks like acne scars over time. Talk about a triple threat.
Honestly, most of Olaplex’s line is included in Sephora’s best-sellers list, but this particular treatment is the best of the bunch. All hair types can benefit from the No. 3 Hair Perfector, which is meant to strengthen and nourish damaged hair, whether that be from environmental factors, too much dry shampoo or excessive use of hot tools.
ILIA is one of our favorite clean-beauty brands, and this sun-blocking foundation is one item we reach for over and over again. There are 30 shades to choose from, and the lightweight formula is great for those prone to acne thanks to the inclusion of plant-based squalane, which hydrates and covers without clogging pores.
Daily sunscreen is an absolute must, but many SPFs can feel heavy, too fragrant or tacky, especially if you go to layer makeup on top. Supergoops!’s Unseen Sunscreen is specifically designed to work like a primer, gliding onto your skin and creating an even base for all the coverup, blush, bronzer or foundation you want.
If you’ve yet to try using a BeautyBlender to apply your makeup, prepare to be amazed. It really does make a difference in creating a smooth, even finish that looks as good from across a coffee shop counter as it does up close and personal.
Yes, this thing looks pretty kooky and, yes, it doesn’t come cheap. But it is one of Sephora’s most popular skincare tools, and for good reason—it really works. Per one reviewer, “I suffer from hormonal cystic acne and nothing really worked to get rid of it because these breakouts occur deep under the skin. This is the first thing that really, truly helped. It also works to fix dark spots from previous breakouts. You definitely need to use it consistently everyday to see results, but it’s easy to incorporate it into your routine because it has a strap and you can move around with it.”
Fuller brows are just a swipe away with this super easy to use volumizing gel. Think of it like mascara for your brows. It comes in ten shades, including gray, for a better match that won’t leave you looking washed out or like Eugene Levy (no offense to the Schitt’s Creek star).
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