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The best and worst (er, most challenging) thing about Sephora is that it has practically every beauty product imaginable. And that makes it hard to know what to buy sometimes. So we polled some employees to get the scoop on which products always sell out at their stores. After all, if something stands out in that sea of shiny new stuff, it must be pretty darn good, right? Here, nine customer (that's us) faves to try now. 

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Boscia Luminizing Black Mask

Though this mask launched several years ago, it’s seeing a resurgence in popularity thanks to its highly Instagrammable appearance. Simply slather the jet-black goo onto clean skin, let it dry and peel it off in one, satisfying layer to remove dead skin cells and excess oil from your pores. 

Boscia ($34)


Benefit They’re Real Mascara

Benefit is no stranger to cult products (hello, Hoola bronzer), but this mascara is on another level of fame. Since it entered our lives in 2011, it has won countless awards and garnered over 13,000 reviews on the site alone—which led to an expansion of the line that includes lash primers, eyeliners, eyeshadows and even lipsticks.

Benefit Cosmetics ($24)


Anastasia Beverly Hills Glow Kit

There are few makeup brands that inspire the type of fanfare that Anastasia Beverly Hills does. Her coveted glow kits (there are now six of them and counting) almost always sell out when they hit shelves because they really do give your skin an otherworldly glow. We like to swirl the different shades over our cheekbones and eyelids for an instant brightening effect.  

Anastasia Beverly Hills ($40)

abh eyes

Anastasia Beverly Hills Modern Renaissance Eyeshadow Palette

Another insanely popular product from the brand? The Modern Renaissance eye-shadow palette. Packed with 14 shades—ranging from a beige matte to a shimmery gold—the highly-pigmented powders make it easy for ladies of all skill levels and styles to create countless looks. 

Anastasia Beverly Hills ($42)

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Laura Mercier Translucent Loose Setting Powder

Every now and again, there comes a product that’s so good that it transcends time and trends. This setting powder is one of those rare gems. Widely loved by top makeup artists (including a certain Mr. Mario Dedivanovic, aka the mastermind behind the Kardashians), it leaves skin with a near-airbrushed finish that always looks good in photos.

Laura Mercier ($38)


Sephora Collection Cream Lip Stain in “Always Red”

After a few hours of wear, most matte lipsticks leave your lips shriveled up and dry. This one, from the retailer’s own line, lays down a creamy, even coat of color that feels comfortable (and looks smooth) all day. 

Sephora Collection ($14)

RELATED: The Secret to Keeping Matte Lipstick from Drying Out


Fresh Soy Face Cleanser

It’s hard to find a face wash that agrees with everyone, but this comes pretty close. With super-mild and hydrating ingredients like rosewater and soy extract, it leaves your face as clean as it does soft.

Fresh ($38)


Marc Jacobs Beauty Highliner Gel Eye Crayon Eyeliner

From your everyday blacks and browns to hot pinks and powder blues, this super-pigmented liner comes in every shade imaginable. And though the color range is certainly part of its mass appeal, we’re pretty sure the silky application and non-smudgy formula helps, too.

Marc Jacobs Beauty ($25)


NARS Radiant Creamy Concealer

This velvety concealer can be used a multitude of ways: as a cover-up for blemishes and under-eye circles, as a highlighter, as a contouring shade or in place of foundation. The blendable formula has light-reflective particles and hydrating ingredients that make it incredibly forgiving to all who wear it. (And, um, 7,000 rave reviewers seem to agree.) 

NARS ($30)

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