Lately, it seems like every new beauty brand to gain a cult-like following is made with non-toxic ingredients and comes in sustainable packaging. But unlike many other trends (ahem, Dad sneakers), this is one we hope sticks around for good.
Not only is a clean beauty routine beneficial to our own health, but it’s also extremely beneficial to the planet—a simple daily task like washing our face can leach chemicals into our waterways, killing off marine life in the process (yikes). But by formulating those same products with non-toxic ingredients, we’re creating healthier environments for ourselves and for our fellow living creatures on the planet.
There’s always been a bit of a misconception that clean products don’t work as well as their conventional counterparts. But that’s just not true, especially now, when there are so many effective, clean products on the market with the science and results to prove it.
Not sure where to start? That's where we come in. Whether you’re new to the whole idea or are just looking for more non-toxic products to add to your routine, we rounded up the 25 best clean beauty brands to know, shop and love below (along with our fave products from each line).