These 7 Beauty Products Went Viral on TikTok, so Naturally We’re Adding to Cart ASAP
Take a quick scroll through TikTok and you’re bound to stumble upon at least one post with the hashtag #tiktokmademebuyit. It’s garnered over 160 million views, proving that the platform isn’t just a place to find fun recipes or learn a new dance—it’s also a source for some great product reviews, especially when it comes to beauty. From a hair dryer brush to a lip plumper, here are seven beauty products that have gone viral on TikTok.
1. Revlon One-Step Hair Dryer and Volumizer Hot Air Brush
Multiple PureWow editors swear by this hair tool, so we’re not surprised it blew up on TikTok. And as if we weren’t already swayed by our coworkers’ glowing endorsements, this video of a user giving herself an at-home blowout totally sold us on it.
2. The Ordinary AHA 30% + BHA 2% Peeling Solution
According to InStyle, over 52,000 people bought The Ordinary’s AHA 30% + BHA 2% Peeling Solution after seeing how well it cleared up user @kaelynwhitee’s skin. And since then, it’s become one of the most-loved beauty products on TikTok. The $7 formula contains a mixture of glycolic, lactic and salicylic acids to exfoliate the skin while improving tone and texture.
3. Too Faced Lip Injection Extreme Lip Plumper
We thought our days of investing in lip plumpers were over...until we saw how well this one works. Users like @mikkzazon have been posting impressive before-and-after videos, and even testing it on their boyfriends to prove that it really works. If you need us, we’ll be buying one in every shade.
4. Maui Babe Browning Lotion
Want to build your tan fast this summer? Three words: Buy this lotion. It’s infused with sunflower oil, safflower oil, kukui nut oil and kona coffee plant extract to help you develop a golden bronze. And according to TikTok users like @anissaobrien and @skye_rayne0, you’ll start noticing a tan in just one afternoon.
6. Urban Skin Rx Even Tone Cleansing Bar
See ya, stress acne. This affordable daily cleanser works to promote a clear, healthy complexion and after watching user @niceoneashley’s review, we’d say it works. Since her initial post, tons of users have followed suit leading to a 220 percent increase in sales for Urban Skin Rx. Pretty impressive.
7. Bio-Oil Skincare Oil
This multi-use oil has gone viral for its ability to reduce the appearance of scars, stretch marks and dark spots. One user, @skin_secrets, claims that she saw results after just one week of use.