There’s no denying the power of TikTok. The second a product goes viral on the platform (i.e. the Zara pink dress, the Nars liquid blush or a nugget ice maker), expect it to sell out in seconds. Probably because we know the product reviews are and the before/after shots are guaranteed to be good, especially when it comes to beauty.
So if you’ve stumbled on the hashtag #tiktokmademebuyit, chances are you’ve seen everything from the Peter Thomas Roth Instant FirmX Temporary Eye Tightener to the Revlon Hot Air Brush. The For You Page has really been a mecca for affordable and luxury items to add to your cart. Here are the top 44 TikTok beauty products that went viral and still hold a place in our pockets hearts.