These 44 TikTok Beauty Products Went Viral, So Naturally We’re Buying Them ASAP

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There’s no denying the power of TikTok. The second a product goes viral on the platform (i.e. the Zara pink dress, the Nars liquid blush or a nugget ice maker), expect it to sell out in seconds. Probably because we know the product reviews are and the before/after shots are guaranteed to be good, especially when it comes to beauty.

So if you’ve stumbled on the hashtag #tiktokmademebuyit, chances are you’ve seen everything from the Peter Thomas Roth Instant FirmX Temporary Eye Tightener to the Revlon Hot Air Brush. The For You Page has really been a mecca for affordable and luxury items to add to your cart. Here are the top 44 TikTok beauty products that went viral and still hold a place in our pockets hearts.

We Tried the Liquid Blush That's Taking Over TikTok

We’re no longer dropping major $$$ on our nails. The allure for press-on nails is rising again and these Kiss picks are proof. The nude tips mimic the exact ones you get at the nail salon, minus the hefty price tag and time commitment. All you’ll need to do is glue them on your natural nails in half the time and marvel at the finish.

Whether creators are raving about the Magic Cream, the Flawless Filter Foundation or the Pinkgasm, it’s hard to choose one Charlotte Tilbury product to share on TikTok. However, the Hollywood Contour Wand is a key contender. The soft applicator sculpts and defines your features. Plus, the lightweight formula is blendable and buildable for a casual or dramatic style.

3. Peter Thomas Roth Instant Firmx Temporary Eye Tightener

There’s viral, and then there’s TikToker @trinidad1967’s video review. Her take on the instant eye lift from Peter Thomas Rother’s eye tightener got over five million likes and over 34 million views on the platform. Watch in real-time as the product tightens, firms and smooths her under-eyes. The secret? Its unique formula features silicates, seaweed and peptides that provide a quick turnaround in results.

Slugging is the latest skincare trend to sweep the platform, and Vaseline has been the go-to product to join the craze. While using the jelly has been a household staple for years, it’s gaining traction for softer, smoother and more hydrated skin.

5. Dior Addict Lip Glow Oil

One word: Glow. This Dior lip oil is not playing around with its glossy finish. Try popular shades like “Mahogany” and “Rosewood” to enhance your natural lip color with one swipe. It’s formulated with cherry oil to nourish, protect and soften your pout. Plus, you can forget about it feeling greasy or sticky, which is a major selling point on TikTok.

If you’re going to splurge on a beauty item, let it be the Maison Francis Kurkdjian perfume. In the words of one creator, “This perfume will literally live in your head rent-free for the rest of your life until you buy it because this is the most amazing perfume I’ve ever smelled in my life.” The scent in question is a blend of amber, jasmine and cedarwood notes that’ll feel like you’re in the streets of Paris.

7. Clinique Almost Lipstick In Black Honey

Would you believe us if we told you this lipstick was launched in the ‘70s? Yup, the iconic Clinique product has recently made a comeback on the platform, specifically in the “Black Honey” shade. Almost 60+ years later and the tinted lip balm is still a fan favorite. It’s designed to enhance your natural lip tone and keep your pout plumped for the rest of the day.

8. Anastasia Beverly Hills Brow Freeze

Soap brows are here to stay. This styling wax is taming and sculpting everyone’s brows on TikTok. Creator @6kenza made the process look effortless as she glided the spoolie across her brow. The wax formula lifts and shapes without leaving a stiff, flakey finish. Hello, feathery brows.

Simply put: The Fenty Beauty cream blush collection is a winner. The purple shade (aka “Drama Cla$$”) is always selling out, but don’t disregard the other nine shades. The creamy texture allows a natural, non-greasy finish and a buildable capability to take your look up a notch. But whether you score the popular hue or not, there’s a shade out there ready to complement your skin tone.

10. Ctzn Cosmetics Nudiversal Lip Duo

This 2-in-1 lip product is giving you the best of both worlds. You can rock a matte, glossy or combination of the two with one item. It’s formulated with mango butter to make every application smooth, moisturizing and soft. Choose between 21 shades with popular picks like “Mykonos” and “Stockholm”.

11. Danessa Myricks Infinite Chrome Flakes

Are you ready to make a bold statement? These chrome flakes are pigmented with a capital P. As seen on Victoria Lyn, the water-based gel swipes on the lid smoothly and makes any eye look pop. It’s recommended to put on a base shade and use a flat brush to really show off the vibrant shade.

12. Covergirl Clean Fresh Skin Milk Foundation

We were ahead of the game when we raved about this foundation and we’re glad TikTok is taking note. The CoverGirl find provides a dewy coverage that’s lightweight and nourishing on the skin. The milky coconut and aloe blend gives a glowing and moisture boost while evening out your skin tone.

13. Innisfree Dewy Glow Jelly Cream

This gel moisturizer aims to hydrate, soothe and brighten your skin. It’s formulated with cherry blossom, niacinamide and glycerin that’s smooth upon application. Once massage onto the skin, you’ll have a dewy and a natural glow all day.

14. Cosrx Advanced Snail 96 Mucin Power Essence

Yes, snail mucin is skincare’s secret weapon. While the thought of snail secretion puzzles the FYP, it does hold a few benefits for every skincare concern. If you deal with dryness, dullness or irritation, this essence can be essential in your routine. For creator @theskincarelab, it calmed down her eczema flares in over three months. Sounds like a smart buy to us.

15. Revlon One-step Hair Dryer And Volumizer Hot Air Brush

Multiple PureWow editors swear by this hair tool, so we’re not surprised it blew up on TikTok. And as if we weren’t already swayed by our coworkers’ glowing endorsements, this video of a user giving herself an at-home blowout totally sold us on it.

16. The Ordinary Aha 30% + Bha 2% Peeling Solution

According to InStyle, more than 52,000 people bought The Ordinary’s AHA 30% + BHA 2% Peeling Solution after seeing how well it cleared up user @kaelynwhitee’s skin. And since then, it’s become one of the most-loved beauty products on TikTok. The $7 formula contains a mixture of glycolic, lactic and salicylic acids to exfoliate the skin while improving tone and texture.

17. Too Faced Lip Injection Extreme Lip Plumper

We thought our days of investing in lip plumpers were over...until we saw how well this one works. Users like @mikkzazon have been posting impressive before-and-after videos, and even testing it on their boyfriends to prove that it really works. If you need us, we’ll be buying one in every shade.

18. Maui Babe Browning Lotion

Want to build your tan fast this summer? Three words: Buy this lotion. It’s infused with sunflower oil, safflower oil, kukui nut oil and kona coffee plant extract to help you develop a golden bronze. And according to TikTok users like @burchfield.alicia and @myababyygirl, you’ll start noticing a tan in just one afternoon.

19. Isle Of Paradise Self Tanning Drops

Prefer to get a faux glow? Opt for the equally TikTok famous Isle of Paradise Self Tanning Drops. They’re especially ideal for your face, since you can mix them right in with your moisturizer. Plus, if you're looking for more Isle of Paradise favorites that's been a hit on the platform, check out their self tanner refilling water too.

20. Urban Skin Rx Even Tone Cleansing Bar

See ya, stress acne. This affordable daily cleanser works to promote a clear, healthy complexion and after watching users like @sarah_novio and @y2kyasss, we’d say it works. The treatment includes kojic acid and niacinamide that's calming to all skin types especially acne-prone skin.

21. Dr. Jart+ Cicapair Tiger Grass Color Correcting Treatment

If you deal with redness and dry skin, look no further than this color correcting treatment. The ingredients found in this one (aka the niacinamide) can boost moisture, provide protection and reduce irritation. The color changing product is a hit on the platform with one user highlighting how to make the most of it in your skincare.

22. Truly Beauty Buns Of Glowry Tighten & Glow Smoothing Butt Polish

OK, the packaging alone is enough to have us flocking to get us one (or two) of this polish. But beauty aside, the skincare product actually has some helpful benefits to give your behind some love (and no, we're not kidding). The watermelon extract, vitamin E and wheat protein blend work to firm, hydrate and plump your booty so you probably won't need the TikTok leggings after all. And user @.juhcobo even recommends the Acai Your Boobies to give your chest some love too.

23. Freck Beauty Freck The Original

Faux freckles are all the rage these days, so it's no surprise there's a product dedicated to making your own. Enter Freck Beauty's The Original Freckle. TikToker @emxlydavis makes the application looked so effortless that we're ready to rock our own. Just apply a few dots on your face, allow the formula to sit and voila.

24. L'oréal Infallible Fresh Wear 24hr Foundation

With 1.3 million people hitting like on this video, you know it's worth checking out this full-coverage foundation for yourself. When 24HR is in the name, expect the product to be long-lasting yet not cakey or dry on the skin. Plus, with a 30-shade range we see why TikTok couldn't stop talking about this lightweight, waterproof foundation. And, did we mention it has a hint of SPF?

25. E.l.f. Cosmetics Poreless Putty Primer

E.L.F.'s popular Camo Concealer and Camo CC Cream have made the rounds on TikTok, but its the Putty Primer that continues to have people talking. The $9 find moisturizes and smooths the skin to get it ready for the rest of your makeup. Thanks to the key ingredient—squalene—you can guaranteed your look will get ten times better (check out @leilaniii2's video for proof).

26. Revlon Oil-absorbing Face Roller

The last thing we want to do is bring a whole beauty bag for touch-ups. Luckily many users like @nubiaangulo_ found just the solution for those shiny areas. This face roller is no joke in removing excess oil and keeping any look intact. Plus, it's small enough to take on-the-go and reuse over and over again.

27. Rare Beauty Soft Pinch Liquid Blush

Holy pigmentation. Many videos specify that little goes a long way when applying this product to your face. As shown by this user, the color is out of this world. Whether you're into a matte or dewy finish, be prepared to turn heads at the vibrancy.

28. Nyx This Is Milky Gloss Lip Gloss

The NYX Shine Loud lippies are a fan-favorite, but the brand's This Is Milky collection is a real winner for the summer. The vegan formula upgrades your regular lip gloss for a hydrating, shiny effect. Plus, it comes in eight fun shades to compliment any style.

29. Maybelline Lash Sensational Sky High Mascara

FYI, there's no need for falsies anymore. The Sky High mascara will take your natural lashes straight to the clouds (and we are not exaggerating). Users like @zozoroe and @jessica.c.ei's before and afters are already having us hitting add to cart. So be prepare for maximum volume and bold eyes with this viral hit.

30. Kvd Good Apple Skin-perfecting Foundation Balm

Speaking of full coverage foundations, this KVD balm made its rounds on TikTok. Even one PureWow editor tried it (and spoiler alert: the hype is real). The apple extract keeps things lightweight, nourishing and smooth on the skin. And it has 40 (yes, 40) shades for every skin tone to try out.

31. Essence Lash Princess False Lash Effect Mascara

A look at @shelbybmorris's video and you'll find a mascara that passes the length test. The $5 find will keep lashes full and long without clumping or drying out. Why reach for a high-end product when this will get the job done for half the price?

32. Milk Makeup Hydro Grip Setting + Refreshing Spray

Forget about looking dry and cakey at the end of the day. User @mikaylanogueira coined this setting spray the best of all time. Why? The alcohol-free product leaves all skin types feeling hydrating and looking glowy. It's all thanks to the long list of ingredients: blue agave extract, hyaluronic acid, niacinamide, aloe and moringa oil, to name a few.

33. Ilia Beauty Super Serum Skin Tint

This skin tint was a hit with PureWow staffers and TikTok felt the same love for it. If you're searching for light coverage and a host of skincare benefits, this clean beauty serum is just the thing you need.The hyaluronic acid, squalene and niacinamide blend keeps your skin hydrated and plumped. Plus, the addition of SPF 40 doesn't hurt. Just a few drops will do for a no-makeup-makeup look.

34. Olaplex No. 4 Bond Shampoo

We're suckers for a before and after so believe us when we say you'll see a big difference after trying the Olaplex shampoo. Whether you have dry, curly or color-treated hair, @katienovak_hair proved it's worth the hefty price tag.

35. Cerave Sa Cleanser

Honestly, every CeraVe product has become a viral sensation on the platform. The second @skincarebyhyram raved about the brand, you couldn't escape it on your for you page. The Renewing SA cleanser, in particular, has 16,000+ 5-star reviews for being a great exfoilator especially for oily or acne-prone skin.

36. Glow Recipe Watermelon Glow Dew Drops

A serum that hydrates and leaves a lasting glow? Yes please. The niacinamide, watermelon and hyaluronic acid mix promises to brighten skin, minimize pores and boost moisture. The way @youngcouture applies the serum makes us ready to upgrade our skincare cabinet.

37. Kopari Moisturizing Lip Glossy

TikTok has put us on to lip products in the past, but this one comes specifically recommended by Billie Eilish. This glossy lip balm provides all the shine of a lip gloss (minus the stickiness) but the hydration and moisture of a balm. And it's all thanks to the coconut oil and squalene that will leave your lips plumped and chapped-free.

38. Paula's Choice 2% Bha Liquid Exfoliant

TikTokers like @woojungyi can't say enough good things about adding this exfoliant to your skincare. Its key ingredient (BHA) is a triple threat: It'll minimize pores, reduce fine lines and wrinkles and brighten dull skin.

39. Magic Shaving Powder

Ditch your go-to shaving cream and make your own instead. The video that started it all has more than two million likes, with @alyssamariegray showing us just how easy it is. While it's technically geared towards shaving beards, it's also incredible for smooth and exfoliated legs. The $2 powder has more than 14,000+ 5-star reviews for a reason.

40. Caudalie Purifying Mask

Who doesn't love a good face mask? Well, you're in for a treat. This clay mask is ready to clear up your pores as evidenced by videos from folks like @imallpanicdisco. The white clay, hyaluronic acid and grapeseed oil work together to moisturize, nourish and exfoliate the skin.

41. Kaja Cheeky Stamp Blendable Blush

One stamp is all you need to get rosy, glowing cheeks. Whether you're into having a heart-shaped blush print or prefer to blend it out, any of the seven shades can give you a pop of color (without looking like Bozo the clown). Plus, can we talk about how cute this packaging is?

42. Tree Hut Coconut Lime Shea Sugar Scrub

Tree Hut's sugar scrubs have been on the top of list when it comes to having the at-home spa of your dreams. Just look at users @sorayaskincares, @laurenssvibe and @abby_2240, who have a whole collection of their products. But if you had to pick just one, the coconut lime is the true winner. It doesn't only smell fantastic (because of the shea butter and essential oils mix) but it exfoliates and leaves your skin smooth and soft. Sounds like a win-win to us.

43. Tower28 Beauty Clean Shineon Jelly Lip Gloss

Want a plump pout without relying on a lip liner or IG filters? Well, the social platform is raving about Tower28 Beauty's lip glosses. The $15 find provides the shine, moisture and overall volume you've been looking for. Formulated with apricot, raspberry seed and rosehip oil, this clean beauty pick will nourish, protect and soothe your lips all day.

44. Cocokind Matcha Moisture Stick

Chapped lips? Puffy under-eyes? Dry patches? If you answered yes to one (or all three), a skincare stick may help. See, Cocokind created a matcha moisture stick to treat and hydrate all those areas with one swipe. The coconut oil, beeswax and matcha tea powder blend nourishes the skin. Just apply before heading out or pop it in your purse for a boost of moisture anytime you need it.

about face matte fluid eye paint review chelsea candelario

Associate Editor, Ultimate Fangirl, Aspiring Beauty Guru

Chelsea Candelario is an Associate Editor at PureWow. She has been covering beauty, culture, fashion and entertainment for over a decade. You'll find her searching the internet...

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From 2019 to 2021 Kara Cuzzone held the role of Assistant Commerce Editor covering sales and deals across beauty, fashion, home and wellness.