Are we surprised that TikTok has practically reinvented our makeup routine this year? (Think: Monolid eyeliner trick, foundation save hack and reverse cat eye style.) Not even a little. More interesting is how the platform has also made us fall in love with classics again, but in a modern way. Case in point: Blush. See, while we’re already reaching for the pinks and browns in our collection (or the occasional peachy tones for the summer), there’s an underdog shade that’s rising to the TikTok top: Purple blush.
We reached out to Sandra Saenz, KVD Beauty global veritas artistry ambassador, to learn more about how to add it to your next look.