We Tried the Liquid Blush That's Taking Over TikTok

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Published Feb 4, 2022

Another day, another trending beauty product on TikTok...that’s how the saying goes, right? The latest one that has people in a buying frenzy is NARS’ liquid blush. Though the blush launched back in 2017, it’s gained widespread attention (and is selling out everywhere) thanks to Madison Beer, a 22-year-old singer, who is arguably one of the biggest stars on the platform.

Just a couple months ago, Beer revealed on Instagram Live that she uses the liquid blush in the brand’s bestselling “Orgasm” shade. (Britney fans may recall this peach-toned shimmery blush was the icon’s go-to hue as well.) Following Beer’s stamp of approval, her fans have posted many reviews of the blush on TikTok.

The common takeaway I got from watching an embarrassing number of videos about the blush is that it’s extremely pigmented, but it’s very flattering once you get the hang of the application (more on that ahead).

Of the many reviews I binged, this one was the most helpful for figuring out exactly how to apply it. You really only need half a pump or less for both cheeks, and you want to apply it to the back of your hand before gently stippling it onto your skin using a fluffy (not densely packed) brush.

Using a light pressure, blend the color from the apples of your cheeks up your cheekbones, and into your hairline so the edges are diffused for the softest flush of color.

Jenny Jin for PureWow

Here I am wearing the blush in “Torrid,” which is described as “a warm coral with golden shimmer.” And if you can’t tell by my smug expression, I am most pleased by it. Despite my unwashed hair and an eyebrow pimple I picked at the night before, I am feeling rather fresh-faced thanks to this little pop of color on my face. (Blush hits different in your 30s, y’all.)

I should also note that I’m a bit of a blush fiend and have tried every kind out there throughout my many years as a beauty editor. Powder, cream, stick, liquid: I don’t discriminate, though I have found that creams and liquids are more compatible with my skin. That said, NARS’ liquid blush is a cut above. The pigmentation is solid, as is the color payoff and wear time. And though the shade range is tightly edited at just four options, they’re more forgiving than most given how easily they blend out.

It looks like the blush is currently sold out on most sites, but as of writing, “Orgasm,” which is Madison’s shade (and is recognized as the most universally flattering of the four hues) is still available on Ulta.com.

Buy it ($30)

We Tried the Liquid Blush That's Taking Over TikTok

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