If You Love Kosas, It's Time to Try Kinship (The TikTok Favorite Beauty Brand That Makes Skincare Fun)
Our love for clean and affordable beauty brands is well-documented. That said, there are so many options out there these days that it’s hard to separate the good from the truly great. Kinship is definitely in the latter category.
Launched in 2019 by two industry veterans—Alison Haljun, formerly the vice president of marketing at Benefit Cosmetics, and Christin Powell, who co-founded Juice Beauty—Kinship combines science and wellness in consciously packaged products.
On that note, all of the buzzy skincare brand's products come in 100 percent post-consumer resin (PCR), half of which is actually made with ocean waste plastic.
And we’re happy to report that the goop inside is just as good. Each product in the streamlined lineup features Kinbiome™, a proprietary plant-based pre-probiotic to support your skin barrier, and the textures are delightfully light and easy to layer as well.
OK, ready to shop our favorites from the line?
1. Naked Papaya Gentle Enzyme Face Cleanser
If you’re looking for a face wash that will get rid of makeup and excess oil without stripping your skin dry, this creamy cleanser can help. The non-foaming formula gently whisks away the day’s debris, while leaving your skin feeling oh so soft (and not in the least tight.)
2. Self Reflect Probiotic Moisturizing Sunscreen Zinc Oxide Broad Spectrum SPF 32
We take our sunscreens very seriously here at PureWow, and this sheer, lightweight formula is exactly the kind of SPF we feel good about recommending to you, our cherished readers. The 100 percent mineral formula blends seamlessly into your skin while leaving it with a glowing, non-chalky finish. Best of all, it doesn’t break us out.
3. KINSKIN Oat Ceramide Relief Face Oil
Ever go ham on a new product or overdo the acne medication and make an inflamed mess of your skin? This nourishing oil is made for those moments. The oat and ceramide formula coddles compromised skin to relieve it of any redness and restore it back to health. Plus, the fast-absorbing oil isn’t too greasy and can be worn underneath your makeup.
4. Supermello Hydrating Gel-Cream Moisturizer
Aka the moisturizer you’ll want to wear all summer long. With a cushiony gel texture that sinks into your skin pretty much the moment you rub it in and superstar ingredients like hyaluronic acid and vitamin C, this cooling formula feels as good as it makes us look. The $24 price tag cinches the deal for us.
5. Insta Swipe Lemon Honey AHA Pads
Last but certainly not least, we implore you to check out these exfoliating pads (especially if your skin is looking particularly dull or bumpy these days). Each pad is drenched in glycolic acid to clear clogged pores, as well as antimicrobial and anti-inflammatory ingredients like lemon and manuka honey to brighten things up.