If you’ve been having a stressful week and are looking to lift your spirits, it’s time for some well-deserved self-care time. And in honor of Latinx Heritage Month (September 15 to October 15), why not shop one of these Latinx-owned wellness brands that want to help you dissolve stress, cast away negativity and maintain your zen. Here, 16 Latinx-owned wellness brands to support now and forever.
We Can’t Stop Thinking About These 16 Latinx-Owned Wellness Brands
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1. La Boticá
Afro-Dominican founder Dawn Marie West combined her three loves—art, culture and self-care—to create La Boticá. The lifestyle brand (which translates to “The Shop/The Chemist’s Shop” in English) includes body care, candles and perfumes with names like “Casablanca” and “Nolita 96.” The brand recommends using these products to “promote sacred restoration for within and conscious reconnection to the earth.” An added bonus? La Boticá’s products are sustainably sourced, with ingredients coming straight from South America.
Inspired by Black with Plants, Andi Xoch started Latinx with Plants. The L.A.-based business hopes to educate the community about how to care for plants and be a resource for new (and experienced) plant parents. But while the main focus is on our floral friends, it’s also about building a strong community. The brand’s mission states: “We aim to build a community (and world) that is more equitable through plants and our growing platform. We seek to spread ancestral knowledge to combat the environmental racism that plagues Brown and Black communities.” To align with their goal, they have donated proceeds to non-profits like Gender Justice-LA and the Audre Lorde Project.
3. Happy V
After being diagnosed with bacterial vaginosis, founder Daniella Levy felt that the antibiotics prescribed to her were only making matters worse. And thus, Happy V was born. The wellness company aims not only to provide products but to educate others about the importance of vaginal health and dismantle the stigma around it. “There was this perception [in my Latinx community] that if you had a vaginal infection, you weren’t taking care of yourself,” Levy told Forbes. “It’s critical that people understand that vaginal infections are normal and they’re not entirely associated with sex or hygiene.”
This brand is looking to make sexual wellness inclusive, simple and modern. In 2018, Éva Goicochea launched Maude to shake up what she saw as an outdated and non-inclusive industry. From a personal massager to long-lasting lubricants, Maude has products to set the mood (whether you’re going solo or spicing things up with a partner). Plus, everything is under $50. And did we mention there are travel sizes?
When founder Adriana Ayales moved from Costa Rica to Brooklyn, she wanted to find a way to bring native remedies to the wellness industry. Enter Anima Mundi Apothecary. Using over 200 herbs from around the world, the company creates herbal supplements for energy, stress and sleep, to name a few. “My heart is to continuously create a farm-to-pharmacy experience that not only creates a sustainable system of healing but contains within its core the pursuit of wholeness,” Ayales says on her website. Plus, the brand continues to give back to indigenous communities by preserving and sourcing in these areas.
Lucky No. Candles is not your average candle company. Pick a number and you’ll get a description and a distinct scent (like fresh and clean, neutral and woodsy or floral). And once you finish burning your candle, you’ll find a crystal at the bottom to keep. Each candle is made from a soy and coconut wax blend with a wood wick to ensure a cleaner burn. Oh, and if you don’t have a lucky number, don’t sweat it. The company has a nifty trick to figure it out on its site.
Colombian founder Jenn Valasquez was tired of her chronic migraines getting in the way of her happiness. On her journey of self-love, she began developing self-care tools. Soon, she launched The Salvaged Sawhorse to share her products with anyone struggling to find self-worth and confidence. The brand provides affirmation decks, planners and notepads to empower and inspire.
This Latinx and Black-owned business combines ancestral herbs and modern science to create a CBD line for all—regardless of sex and gender. Created by Karina Primelles and Mennlay Golokeh Aggrey, Xula (translated to “feel good in one’s own skin”) is looking to make the industry more inclusive and accessible for BIPOC and LGBTQ+ individuals. Xula has partnered with the Floret Coalition to bring awareness to organizations fighting to keep Black and Brown voices in the cannabis and cannabis-adjacent spaces.
In 2007, Marlene and Alex sought clarity and direction from a Tarot reader after a few hardships left the duo feeling hopeless and misguided. The session led to the birth of House of Intuition three years later. The small business offers tools (aka crystals, herbs and candles) to heal, empower and manifest. “Our mission from the start has been to help others feel hope when they feel hopeless,” they explain. “To feel powerful when they feel defeated; and to bring intention within when people are seeking outside of themselves.” Aside from its products, House of Intuition also offers workshops and events like Weekly Astrology Forecast and Ritual Talk (either virtually or at one of their nine locations in Los Angeles).
Chillhouse, founded by Cyndi Ramirez-Fulton, adds a modern twist to the wellness space. The brand vowed to create products and experiences “for a chiller you.” Its first flagship store in NYC provides affordable services like manicures, massages and facials. But if you can’t make a trip to the Big Apple, Chillhouse offers beauty products to try out at home (with a helpful blog called The Chill Times to get you started).
Drawing inspiration from Mexican culture, the name “Nopalera” represents the country’s nopal cactus, a symbol of culture, health and beauty. “We’ve taken our inspiration–and our name–from this incredible plant,” the brand states. “It’s strong, resilient, and beautiful. Just like us.” Sandra Velasquez wanted to celebrate her culture (with its packaging and signature cactus component) while focusing primarily on vegan-based ingredients (like shea butter, jojoba oil and coconut oil) to hydrate skin.
12. Make & Mary
Yvonne Perez Emerson grew up learning about herb remedies from her abuelas. She took those teachings and her love for crafting to launch Make & Mary. In 2017, she introduced a CBD product for back pain and expanded to a full line of health, beauty and aromatherapy products. Emerson also gives back, donating to organizations like p:ear, The Floret Coalition and The Oregon Justice Center to help communities in need.
Bloomi is all about inclusive sexual education and products. Rebecca Alvarez Story, a sexologist and intimate product developer, founded the brand as a destination that members of the BIPOC community can trust and go to for all things clean intimate care (we're talking everything from lubricants to vibrators). "By normalizing conversations around sex and wellness I hope other women, especially other women of color like myself, can feel empowered to embrace their sexuality and make informed decisions for their bodies," Story told Forbes. If you have no clue where to begin, the brand has an intimate care quiz so you can discover the best essentials to fit your routine.
14. Spice Beauty
Spice Beauty was born out of necessity for founder Brenda Sandoval. High heels made her feel confident and sexy, but the foot pain that came along with them by the end of the night wasn't a plus. Tapping into the benefits of CBD, she developed her first (and most popular) product—The High Heel Stick. Since then, she has expanded to body creams, oils and soaks so you can enjoy some TLC after a long day.
15. Urban Wanderlust
Travel lover Judith Keriopoulous founded her candle and fragrance brand, Urban Wanderlust, in 2017. Each candle sparks a memory from her time in Costa Rica and Thailand. Whether you pick through the Destination or Mystery collection, every product is handcrafted and filled with clean ingredients like soy beans, jojoba oil, grapeseed oil and beeswax.
16. Vela Negra
Every product from Vela Negra (Spanish for black candle) represents a source of strength, power and elegance. Founder Aisha Cort turned a self-care hobby into a brand that celebrates her Afro-Cuban and Guyanese heritage while providing customers with a sense of comfort. Choose candles like Azúcar (inspired by Queen of Salsa Celia Cruz) or Coquí (inspired by the tiny frog of Puerto Rico) to infuse a bit of culture into your space.