This year, one of our goals is to shop more Black-owned businesses. And while we’ve already been purchasing from Black-owned beauty brands and Etsy shops on the reg, we realized our personal care could benefit from a few more products from Black-owned businesses—especially considering we’re in the midst of Black History Month. So, we’re changing that ASAP. Want to do the same? Here, 12 Black-owned wellness brands to shop right now.

RELATED: 24 Black-Owned Etsy Shops We Love for Home Goods, Jewelry, Art & More


1. Homebody

Behold, the secret to making your evening bath even more relaxing. Sisters Rebecca Grammer-Ybarra and Christy Grammer founded Homebody, a company that sells handmade pearlescent bath soaks, in 2019. Grammer-Ybarra was inspired to create the line after she got into a car accident, and found that her nightly baths became an opportunity to heal her mind and body, she told Self. All of Homebody’s products are infused with 300 milligrams of CBD, which, combined with the warm water of a bath, can make it feel like all the tension in your body is melting down the drain. Each Homebody blend also contains nourishing essential oils, so you’ll emerge from the tub with hydrated skin.

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2. Golde

Trinity Mouzon founded Golde in 2017 (when she was only 23 years old, BTW) with the goal of making wellness more accessible for all. That’s a mission that we can definitely get behind. The brand makes superfood powders that aid digestion, provide energy and promote healthy skin, like this Matcha Turmeric Blend, which you can add to water, milk or smoothies. Oh, and Golde also sells superfood-packed face masks.

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3. The Honey Pot

“The whole reason I started The Honey Pot Co. was because I was suffering from bacterial vaginosis for months and couldn’t get relief. One night, an ancestor visited me in a dream and gifted me with a vision to heal myself,” founder Bea Dixon explains on the brand’s website. She decided to create plant-based alternatives to the many chemical-laden feminine care products on the market. Whether you’re looking for tampons, a menstrual cup or yeast infection relief, The Honey Pot has you covered. Even better? The company gives back big time, by donating feminine care products to women in need.

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Oui The People

4. Oui The People

When Karen Young started Oui The People back in 2015, her goal was to create personal care products that “help you feel great in the skin that you’re already in,” instead of sending the message that you need to change yourself in order to be lovable. The brand’s products make issues like ingrown hairs, razor burn and dry skin a thing of the past. A few products (we’re talking about The Single Sensitive Skin Razor) are so popular, they’re currently sold out on the brand’s site. But don’t worry, you can still shop quite a few other wellness must-haves that are still available.

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5. Topicals

Having personally experienced chronic skin conditions during childhood, Olamide Olowe and Claudia Teng partnered up to create Topicals, a skincare line that’s compatible with a variety of skin tones and removes the shame around skin issues. If you suffer from eczema, the brand’s Like Butter Hydrating Mask is a total game-changer because it was formulated with soothing colloidal oatmeal and anti-inflammatory green tea extract to treat flaky, irritated skin. Topicals’s other buzzy product, Faded, uses azelaic acid and niacinamide to work wonders on dark spots and scars. Psst, the company has a philanthropic component too, donating one percent of its profits to mental health organizations like Therapy for Black Girls and The Jed Foundation.

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6. Shanae

Etsy shop owner Brie Anna Faye handcrafts every shower steamer and body butter she sells. “I love the scent and love how relaxed I feel after using it,” one reviewer says of the Lavender + Geranium Shower Steamers. Psst, you’ll get free domestic shipping if you spend over $35, no code required.

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7. Iyoba

In the market for a natural deodorant? Try Iyoba’s Probiotic Deodorant, which contains special natural enzymes that fight odor-causing bacteria. Founder Efiya Esabi says her grandmother, who had a knack for creating things with her own two hands, inspired her to create her own handcrafted beauty products. FYI, the Oakland-based company makes skincare, haircare, bath and body products too. We’re partial to the Lavender Massage + Bath Oil, because of its calming scent and moisturizing power.

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8. Budzy

We can’t resist a good subscription box, so naturally Budzy caught our eye. BTW, it’s the only Black woman-owned CBD subscription on the market. Founder Shatoia Robinson first discovered the benefits of CBD while working as a medical device representative in an endocrinologist’s office, she told High Herstory. She started Budzy in an effort to de-stigmatize CBD use and promote its many benefits. It’s a monthly shipment of three to four popular CBD-infused products that span the beauty, wellness, science and culinary categories. From soothing muscle rubs to chocolates, each box offers something a little different.

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Movita Organics

9. Movita Organics

Tonya Lewis Lee, a TV producer, author and advocate for women’s health, created Movita Organics so that women could have a completely organic option when it comes to vitamins. Choose from multivitamin, beauty and prenatal varieties, depending on your needs. FYI, all three formulas are made with 60 times higher bioactivity than traditional vitamins, making it easier for your body to both digest and absorb the nutrients.

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Blk + Grn/Facebook

10. Blk + Grn

Dr. Kristian Edwards, who has a background public health, wanted to encourage people to shop natural products from Black-owned brands. So she created Blk + Grn, an all-natural marketplace that carries a ton of different brands including AbsoluteJoi, Naturally London and Healing Place Apothecary. It allows you to shop menstrual care products, oral care, tea and more, all in one place.

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Ivy's Tea Co.

11. Ivy’s Tea Co.

Ivy’s Tea Co. was started by Shanae Jones, a first-generation herbalist hoping to make African holistic health remedies more mainstream. Her goal is to make the tea industry “as inclusive and reflective and accepting of all cultures as Hip-Hop,” she says. The brand offers loose leaf teas, honey and tea accessories to transform your morning routine. One of its most popular selections is Not Coffee, an herbal coffee substitute that looks and tastes like the real thing, but doesn’t contain any addictive caffeine.

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Pur Home

12. Pur Home

Part of staying well is having a clean home, and Pur Home’s non-toxic products will help you keep yours looking spotless. Co-founders Angela and Michelle Richardson are passionate about promoting eco-friendly living, so all of the company’s cleaning formulas—including sanitizing spray, laundry detergent and floor cleaner—are made with plant-based, biodegradable, sulfate-free and non-toxic ingredients. In 2020, the company was recognized as part of American Express and IFundWomen of Color’s 100 for 100 program and received a $25,000 grant to support its growth.

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RELATED: 17 Black-Owned Beauty and Fashion Brands to Shop Now

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