30 Black-Owned Wellness Brands for All Your Self-Care Needs

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When the world can feel draining and frustrating at time, self-care is essential. It's a great time to unplug from the news and focus on your mental health. If you need a sign to indulge in a soothing bath, practice some meditation or find products to reduce your stress levels, we got you covered. We found 30 Black-owned wellness brands dedicate to all your self-care needs.

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1. Homebody

Behold, the secret to making your evening bath even more relaxing. In 2019, sisters Rebecca Grammer-Ybarra and Christy Grammer launched Homebody, a company that sells handmade pearlescent bath soaks. Grammer-Ybarra was inspired to create the line after she got into a car accident. She found that her nightly baths became an opportunity to heal her mind and body. All of Homebody’s products are infused with 300 milligrams of CBD, which combined with the warm water of a bath, can make it feel like all the tension in your body is melting down the drain. Each Homebody blend also contains nourishing essential oils, so you’ll emerge from the tub with hydrated skin.

2. Golde

In 2017, Trinity Mouzon Wofford founded Golde when she was only 23 years old with the goal of making wellness more accessible for all. The brand states, "We believe that being well should feel good. That means products that fit seamlessly into your lifestyle, not the other way around." You'll find superfood powders that aid digestion, provide energy and promote healthy skin. Popular products include the Original Turmeric Latte Blend, which you can add to water, milk or smoothies. Plus, superfood-packed face masks that are 100 percent natural and vegan-friendly.

3. The Honey Pot Co.

“The whole reason I started The Honey Pot Co. was because I was suffering from bacterial vaginosis for months and couldn’t get relief. One night, an ancestor visited me in a dream and gifted me with a vision to heal myself,” founder Bea Dixon explains on the brand’s website. She decided to create plant-based alternatives to the many chemical-laden feminine care products on the market. Whether you’re looking for tampons, a menstrual cup or yeast infection relief, The Honey Pot has you covered. Even better? The company gives back big time by donating feminine care products to women in need.

4. Oui The People

When Karen Young started Oui The People back in 2015, her goal was to create personal care products that “help you feel great in the skin that you’re already in,” instead of sending the message that you need to change yourself in order to be lovable. The brand’s products make issues like ingrown hairs, razor burn and dry skin a thing of the past. A few products (we’re talking about the Featherweight Hydrating Body Gloss) are so popular, they’re constantly selling out on the brand’s site.

5. Topicals

After experiencing chronic skin conditions during childhood, Olamide Olowe and Claudia Teng partnered up to create Topicals, a skincare line that’s compatible with a variety of skin tones and removes the shame around skin issues. If you suffer from eczema, the brand’s Like Butter Mask is a total game-changer because it was formulated with soothing colloidal oatmeal and anti-inflammatory green tea extract to treat flaky, irritated skin. Topicals’s other buzzy product, Faded, uses azelaic acid and niacinamide to work wonders on dark spots and scars. The company also has a philanthropic component too, donating one percent of its profits to mental health organizations like Therapy for Black Girls and The Jed Foundation.

6. Iyoba

Founder Efiya Esabi says her grandmother, who had a knack for creating things with her own two hands, inspired her to create her own handcrafted beauty products. The Oakland-based company makes skincare, haircare, bath and body products featuring plant-based ingredients like mango butter, avocado oil and shea butter. The brand's most popular product in the collection? The top-selling natural deodorant contains special natural enzymes that fight odor-causing bacteria and aloe vera to moisturize the area.

7. Budzy

We can’t resist a good subscription box, so naturally, Budzy caught our eye. It's currently the only Black woman-owned CBD subscription on the market. Founder Shatoia Robinson first discovered the benefits of CBD while working as a medical device representative in an endocrinologist’s office. She started Budzy in an effort to de-stigmatize CBD use and promote its many benefits. The monthly box ships three to four popular CBD-infused products that span the beauty, wellness, science and culinary categories. From soothing muscle rubs to chocolates, each box offers something a little different.

8. Motiva Organics

TV producer, author and advocate for women’s health, Tonya Lewis Lee, created Movita Organics for women to have an organic alternative when it comes to vitamins. Choose from multivitamins for beauty, nutrients or prenatal needs. Plus, all three formulas are made with 60 times higher bioactivity than traditional vitamins, making it easier for your body to both digest and absorb the nutrients.

9. BLK + GRN

Dr. Kristian Edwards, who has a background in public health, wanted to encourage people to shop for natural products from Black-owned brands. She created Blk + Grn as an all-natural marketplace that carries a ton of different brands including AbsoluteJoi, Naturally London and Healing Place Apothecary. The online site allows you to shop for everything from menstrual care, oral care, and more in one place.

10. Flyest

Flyest (previously known as Ivy’s Tea Co.) was started by Shanae Jones, a first-generation herbalist hoping to make African holistic health remedies more mainstream. Her goal is to make the tea industry “as inclusive and reflective and accepting of all cultures as Hip-Hop.” The brand offers loose leaf teas, honey and tea accessories to transform your morning routine. One of its most popular selections is Not Coffee, an herbal coffee substitute that looks and tastes like the real thing but doesn’t contain any addictive caffeine.

11. Salt.xo

When she was in college, founder Jhalesa Lewis had big dreams of starting her own business someday. A few years later, she launched Salt.xo, a soap line dedicated to treating eczema, dermatitis and dry skin. Since 2018, the wellness brand offers a mix of skincare and feminine products that use all-natural ingredients (i.e. tea tree, aloe vera and shea butter, to name a few). The most popular product in the line is the Yoni Shower Gel, which has rave reviews for combating common issues like bacterial vaginosis, yeast infections and dryness without any harsh ingredients or potentially irritating fragrances.

12. Reel Paper

Let’s be honest, you probably haven’t given much thought to your toilet paper lately (or ever). Reel Paper is ready to change that. The brand supplies earth-friendly, sustainable paper products like T.P., tissues and paper towels that are made from 100 percent tree-free fibers. Rest assured, everything in the line is super soft, strong and biodegradable. And with every purchase, the brand provides a percentage of proceeds to SOIL, a non-profit organization that gives toilets to communities in need and turns waste into useful resources in Haiti.

13. Bevel

Founder Tristan Walker started Bevel to prioritize the needs of Black men. The grooming brand offers hair, skin, body and shaving products so users can stay clean and fresh from head-to-toe. Aside from providing a self-care collection, Bevel strives to end the cycle of mass incarceration and the lack of resources for these individuals after they’re released. So, a portion of all sales goes toward supporting anti-recidivism legislation, education and job training for formerly incarcerated men.

14. Ruby Love

While trying to teach her daughter about her first period, CEO Crystal Etienne found little to no resources and products that were safe and healthy for her to use. This is why in 2015, she launched Ruby Love with the goal of closing the menstruation gap for all. The personal care brand offers underwear and swimwear that has built-in organic cotton liners to provide safe, leak-proof and comfortable protection for everyone.

15. Body Complete Rx

As a mom of four, founder Samia Gore had a hard time taking care of herself. After searching for plant-based supplements and not seeing any in the market, she decided to create her own. With the help of Dr. Ruby Lathon, a holistic nutritionist, Body Complete Rx launched in 2017. The brand provides health and beauty supplements to meet your wellness needs. Whether you’re seeking more energy in your day or better sleep at night, you’ll find a host of powders, pills and kits to help you on your journey.

16. Peak and Valley

Founder Nadine Joseph’s goal in creating her own line of vitamins and supplements was to treat her chronic stress, fatigue and skin issues. After spending years studying the science behind stress, she found ingredients like adaptogens (i.e., reishi mushroom and ashwagandha) could play a big role in reducing her daily issues. By 2019, Joseph wanted to share her curated blends with the world and introduced Peak and Valley. The company offers four blends that mix well with other drinks to help manage your stress, skin and mental health.

17. Actually Curious

Gatherings just got a lot more interesting. This card game is known for sparking deep conversations and connections with others by prompting thoughtful questions and topics. Actually Curious tapped a host of experts—including psychologists, journalists and human rights activists—to create four different decks that encourage your dinner guests to learn about themselves and leave the party with some fresh perspectives. Plus, when you get a shoutout from Beyoncé, you know it’s special.

18. Lion X Wellness

Inspired by his grandfather Bob Marley’s impact on the world, Nico Marley started Lion X Wellness. The name (and brand) is all about “unleashing your inner lion” by empowering yourself. As a professional football player, Nico knows a thing or two about keeping up a health regimen and managing stressful demands, so he added a core ingredient—CBD—to all of the products.

19. B Condoms

Founder Jason Panda started B Condoms after a conversation with his mother that highlighted the lack of resources and education surrounding sexual health within Black communities. Since 2011, the brand has provided vegan-friendly, odorless condoms to promote safer sex. The company also partners with non-profit organizations and colleges to increase awareness of sexual health and issues like HIV/AIDS and teen pregnancy.

black owned wellness brands buena botanicals
Buena Botanicals

20. Buena Botanicals

In 2019, twin sisters Coral and Rah Hines launched Buena Botanicals after finding a natural way to reduce their mother’s chronic pain. From their elixir (that features an organic blend of safflower oil and CBD) to bath bombs (including a bergamot, lime and ylang-ylang scent option), you’ll find full-spectrum CBD in all of their products. The plant-based brand also focuses on breaking the stigma surrounding cannabis in the wellness space through its messaging and products.

21. Xula

Founders Karina Primelles and Mennlay Golokeh Aggrey started Xula, which stands for “to feel good in one’s own skin” as a way to introduce their communities to cannabis, culture and wellness. The Latinx and Black-owned hemp brand uses a blend of CBD and other cannabis-derived ingredients to help with mood stabilization, sleep issues and hormonal balance.

22. For Them

For Them is redefining wellness for the queer community. As a queer, non-binary POC, founder Chloe Freeman noticed there were very few, if any, products that spoke to their experiences. As the brand's site states: “We are unique and deserve to thrive in all things wellness.” For their first product, Freeman partnered with designer Rada Shadick and over 500 trans and non-binary people. Named "The Binder," the chest compression top was designed to make anyone who needs support feel more comfortable in their bodies.

23. Harlem Candle Company

If you're looking for a luxury fragrance brand, look no further than the Harlem Candle Co. Founder Teri Johnson dreamt of blending her love of fragrance, jazz and Harlem into a full-fledged business someday. Inspired by her travels and her aunt's exquisite perfume collection growing up, she began whipping up candles in her kitchen before officially launching in 2014. As explained on the brand's website, each candle aims to transport you back into the Harlem Renaissance era with nostalgic notes like cardamom, jasmine and bergamot.

24. The Underbelly

Started by yoga instructor and body advocate Jessamyn Stanley, The Underbelly offers online classes that hit the four pillars of wellness: physical, mental, emotional and spiritual health. The site reads, "[Our vision] is to empower you to show up and take up space. Define and achieve wellness in a way that makes sense for you." You can test a few of their yoga classes on Youtube (or sign up for a free two-week trial) before investing in an annual subscription.

25. Black Girl In Om

Black Girl In Om strives to create a safe space for Black women and rewrite the narrative of what wellness looks like for the community. The brand says, BGIO is here to "unapologetically expand the consciousness of Black women to transform. Period." The company provides personal sessions, free meditations and a podcast that features guided meditations and words of affirmation.

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26. Transparent & Black

Transparent & Black is a wellness company that's all about creating safe spaces for the Black community. Founded by journalist and wellness advocate Yasmine Jameelah, its purpose is to heal and dismantle intergenerational trauma through guided meditations, events and daily affirmations. The company currently has a crowdfunding campaign to open an in-person studio where they'll host therapists, doulas, fitness classes and more.

27. Grounded Plants

Whether you're already a proud plant parent or just looking to add some greenery to your space, Grounded Plants aim to help you appreciate plants a little more. Founders Mignon Hemsley and Danuelle Doswell work together to educate others on the benefits of plants and offer an array of botanical options to elevate your home. The brand's site states, "Sometimes when the world around you seems a bit chaotic, the synergy between plants and humans is a natural progression in helping us to remain grounded."

28. Browndages

In 2018, Intisar Mahdi and her husband Rashid launched Browndages to offer a wider shade range of bandages. "The bandages we were buying did not match the flesh of our family, so we thought to create our company," the couple told Vogue. Soon after, they pleaded their case on Shark Tank and got a $100,000 investment from Mark Cuban, Lori Grenier and Daymond John. Now, the Ohio-based company also sells elastic bandages for strains and themed bandages featuring historical Black figures. Plus, the family-owned business even has celebrity fans like Lupita Nyong'o and Beyoncé.

29. Brown Girl Jane

Whether you're looking for fragrances, candles or skincare products, Brown Girl Jane has your covered for all things beauty and wellness. The whole collection is designed to reduce stress, boost mood and improve your self-care routine. From floral perfumes to CBD drops, every product is cruelty-free, ethically sourced and made with plant-based ingredients.

30. Black Girls Breathing

Founder Jasmine Marie launched Black Girls Breathing in 2018 with a mission to create a healing space for Black women whob have experienced trauma. The company fights to make more mental health resources accessible to all, starting with guided breathwork sessions and access to an online database of meditation techniques in their digital community.

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From 2019 to 2021 Kara Cuzzone held the role of Assistant Commerce Editor covering sales and deals across beauty, fashion, home and wellness.

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