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While February is Black History Month, you can celebrate and buy from Black-owned businesses today, tomorrow and forever. This is a great opportunity to have these brands on your radar whenever you need to switch up your skincare routine, upgrade your wardrobe or surprise someone with a special gift. To get you started, we compiled a list of 50 Black-owned fashion and beauty brands to shop now and well into the future. We've also linked our favorite picks in case you need some help while filling up your shopping carts.

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1. Danessa Myricks Beauty

As a self-taught makeup artist, Danessa Myricks was never afraid to experiment with different looks and teach others her techniques. But after years in the beauty industry, she decided to take things one step further by launching her own brand that features multifunctional and inclusive products. “When I launched my own brand, I knew I didn’t want to do what everyone else was doing,” she stated on her site. “I wanted every person to feel like they had found a brand that represented them and gave them the freedom to enjoy makeup.”

Our picks: Colorfix Eye, Cheek & Lip Cream Pigment ($18); Vision Cream Cover Adjustable Foundation & Concealer ($22); Dew Wet Hydrating and Highlighting Balm ($22)

2. Opulence MD Beauty

After years of using glue-on extensions that damaged her natural lashes, Dr. Anika Goodwin started OpulenceMD Beauty to offer a better solution. The brand offers glue-free, magnetic lashes, as well as cleaning tools and skincare products to keep your lashes healthy. Plus, in an effort to encourage customers to focus on their ocular health, every purchase of the Double Lash Essentials Kit provides a free or low-cost screening exam.

Our picks: Away Eye Cream ($20); Savage Lashes ($55) Fit For A Queen Custom Starter Kit ($349)

3. The Lip Bar

The Lip Bar is ready to change your perception of beauty. Since 2012, the brand has provided vegan and cruelty-free products. Aside from using fewer chemical ingredients, they also focus on virtual try-ons and tutorials for all skin tones and types. Despite being rejected on the hit TV show Shark Tank, the beauty company continues to provide eye, lip and face products in over 1,000+ stores across the country.

Our picks: Matte Liquid Lipstick ($13); Lip Gloss ($14); Just a Tint 3-in-1 Tinted Skin Conditioner ($21)

4. Black Opal Beauty

One of the OG beauty brands on the market, Black Opal Beauty has been making cosmetics and skincare for over 25 years. The cruelty-free brand has everything from foundations (which BTW has SPF 15) to brightening concealers (with vitamin A, C and E) to complete your look. Did we mention everything is under $15?!

Our picks: Honey Dew Me Lip Oil ($6); Super Volumizing Mascara ($9); Skin Perfecting Stick Foundation ($11)

5. Uoma Beauty

With a brand that has 51 (yes, 51) shades of foundation, it’s worth checking it out. Uoma Beauty is an inclusive cosmetic brand that aims to have products (foundation, lip sticks, you name it) be for all skin tones. Uoma does stand for beautiful after all.

Our picks: Badass Icon Matte Lipstick ($24); Stay Woke Luminous Brightening Concealer ($25); Say What?! Foundation ($39)

6. Fenty Beauty

Rihanna’s beauty company set a new industry standard for inclusivity when Fenty Beauty launched its Pro Filt'R Foundation with 50 shades. Since then, it’s branched out to concealers, liners, setting powders, you name it for all skin tones to try.

Our picks: Gloss Bomb Universal Lip Luminizer ($20); Match Stix Matte Contour Stick ($28); Pro Filt'R Foundation ($36)

7. Maréna Beauté

Diarry Maréna has one goal and one goal only—to create makeup for women of color, especially darker skin tones. Her blush and bronzer palettes speak for themselves featuring nude and bold colors to compliment dark complexions.

Our picks: Rouge Tarou Nude Cream Lipstick ($24; $12); Tarou Bronzer Duo Palette ($68); Blush Tarou Palette ($76)

8. Ace Beauté

The motto of Ace Beauté is “beauty for all,” which explains why their vibrant, highly pigmented eyeshadow palettes are made to flatter every skin tone. And if you're into lashes, they have a wide selection of falsies for any occassion.

Our picks: Flair Palette ($39); Oceanic Palette ($39); Quintessential Palette ($27; $39)

9. Beauty Bakerie

After her fight with breast cancer, Cashmere Nicole vowed to develop products with high quality and healthy ingredients. Beauty Bakerie is not only inclusive, but cruelty-free. If you have a sweet tooth, you'll enjoy the packaging and the fun names for each product. Plus, it's one of the few brands that put forth their support for causes such as the Black Lives Matter movement, The Muslim Ban and beyond.

Our picks: Matte Lip Whip ($20); Face Flour Baking Powder ($24); InstaBake Aqua Glass Foundation ($34)

10. Mischo Beauty

While pregnant, Kitiya Mischo King looked for non-toxic and harmless polish, so she decided to create her own. Mischo Beauty is vegan-friendly, cruelty-free and clean beauty choice if you're looking to add a splash of color to your nails. The line has over 20+ shades including a top coat, cuticle oil and a glass nail file.

Our picks: Nail Lacquer ($20); Sheer Lip Shine + Lip Balm ($22); Nail Elixir Cuticle Oil ($23)

11. MDMFlow

Flow (aka Florence Adepoju) used her cosmetic science background to learn the ins and outs of how to develop a beauty line thus creating the brand we know today—MDMFlow. Inspired by '90s and early '00s hip-hop culture, you'll find a pop of color and bold packaging—plus fun names like "Mo Money," "Oh Boy" and "Lupita." As for purchasing a lipstick of your own, the brand is currently doing a rebranding and will open up shop soon.

12. Juvia’s Place

Juvia’s Place is all about celebrating royals and rebels from African kingdoms. Whether you reach for a palette or a highlighter, expect some vibrant and pigmented colors. If bold looks are your thing, unleash your inner Queen and try a few colors (or two!).

Our picks: The Saharan Palette ($20); The Nubian Palette ($20); I Am Magic Foundation ($20)


13. Undefined Beauty

Undefined Beauty’s mission is to democratize beauty for all. To that end, the brand relies on making wellness and skincare more accessible through plant-based ingredients (like CBD), sustainable sources and affordable prices. While the message is to open the beauty world for everyone and create new fans of clean beauty, they also fight to develop products to repair, refresh and restore the skin. Per example, the first and most popular product, Glow Elixir, holds 16 natural botanicals including jojoba, argan and grapeseed oil.

Our picks: R&R Cleanser ($24); R&R Night Serum ($28); Glow Elixir ($48)

14. Scotch Porter

CEO Calvin Quallis launched Scotch Porter as a way for people to feel their best at the barbershop (and at home). As Quallis states on the brand’s website, “We develop products to enhance the everyday guy’s experience.” After opening a shop in his neighborhood, he began to experiment with natural ingredients that catered to his customers’ needs. From beard care to hair care, each grooming line is formulated with white willow bark, turmeric root and kale protein, to clean, nourish and moisturize—regardless if you have a coarse beard, oily skin or frizzy locks.

Our picks: Face Care Collection ($35; $30); Hair Care Collection ($39; $35); Beard Collection ($73; $64)

15. Ornami

Who knew a skincare brand could be inspired by a breakup? Through heartbreak, founder Yewande Masi found happiness in her skincare and community. Ornami launched as a way to practice better self-care and self-love. The brand is all about “finding happiness as a process of elimination.” In this case, that means removing any toxic ingredients that can hinder your health (both physically and mentally). The skincare brand offers body and self-care products, as well as bundles for you and your bestie to enjoy.

Our picks: ‘Let that Mango’ Body Butter ($13); ‘No Scrubs’ EX-Foliator Sugar Scrub ($25); Glo Getta Body Oil ($30)

16. Kadalys

Owner Shirley Billot grew up immersed in traditional Caribbean medicine. A core ingredient used throughout her childhood was the banana tree plant, which has a host of health benefits that includes improving moisture, reducing the appearance of fine lines and wrinkles and promoting digestive health. The plant, along with her Creole background, led to the eventual creation of Kadalys in 2012. Since launching, the natural skincare brand continues to be a staple for eco-conscious users of all skin types and tones.

Our picks: Nutritive Precious Oil ($38) Organic Pure Melt Cleansing Gel-in-Oil ($39); Lifting & Anti-Aging Organic Day Cream ($76)

17. Black Girl Sunscreen

Black Girl Sunscreen was formulated for melanin skin in mind. It contains no harmful ingredients and is infused with jojoba and avocado oil. This residue-free sunscreen has 30 SPF and goes on completely sheer (so no white casing).

Our picks: Black Girl Sunscreen ($16)

18. Hyper Skin

This vitamin C serum smoothes texture and reduces the appearance of scars and dark marks thanks to its powerful natural and clean ingredients. Desiree Verdejo created Hyper Skin while she was pregnant and dealing with hormonal breakouts—the treatment she needed didn't seem to exist, thus leading her to create a serum that actually worked.

Our picks: Hyper Clear Brightening Clearing Vitamin C Serum ($58)

19. Plant Apothecary

Look no further than this eco-friendly skincare brand. Plant Apothecary focuses on plant-based ingredients and organic essential oils (like jojoba, coconut and lemongrass oil) in all their products. From grooming to body care, the collection can smooth fine lines, fix hyperpigmentation and soothe sensitive skin.

Our pick: Cloud Break: Enzyme Cleanser ($28); Firm Believer: Hydrating Eye Cream ($70); Virgin Skin: Brightening Emulsion Serum ($80)

20. Rosen Skincare

Founder Jamika Martin vowed to create clean skincare to combat acne-prone skin and Rosen Skincare was born. All their products include non-toxic ingredients to soothe, improve and reduce the appearance of blemishes.

Our pick: Super Smoothie Cleanser ($22); Tropics Toner ($22); Bright Citrus Serum ($22)

21. Beneath Your Mask

After her lupus diagnosis, Beneath Your Mask founder Dana created a collection that nourishes, heals and refreshes the skin. Whether it's her popular soufflé or serums (which work on the skin and hair), each product has natural ingredients for all skin types. BTW, Gabrielle Union is a huge fan of the clean beauty brand.

Our pick: Nourish Skin & Hair Serum ($60); Polish Detoxifying Body Scrub ($70); Heal-Vegan Whipped Skin Soufflé ($80)

22. Topicals

Whether you have dry, sensitive or acne-prone skin, Topicals has a few options to help you out. From their hydrating mask to their brightening gel, the skincare brand is looking to combat itchiness, flakiness and stressed-out skin. Plus the packaging immediately pulls you in (and looks pretty good next to your other products).

Our pick: Faded Brightening & Clearing Mist ($30); Like Butter Mask ($32); Faded Serum ($36)

23. Oui The People

Oui The People is all about nourishing the body (and upgrading your shaving day). This beauty brand has everything you need for pre and post shaving—down to their gold (or rose gold) safety razors. Say goodbye to pesky razor bumps.

Our pick: The Big Reveal Ingrown Relief Toner ($25); Sugarcoat Moisturizing Shave Gel-to-Milk ($64); The Single Sensitive Skin Razor ($75)

24. Buttah Skin

Model, actor and recording artist Dorion Renaud added CEO to his resume. Enter Buttah Skin—a skincare brand focus on helping dry, oily and sensitive skin. His products target the face and body for men and women alike to smooth, protect and renew melanin skin.

Our pick: AHA/BHA Rosewater Toner ($19); Oil Free Gel-Cream Moisturizer ($19); Charcoal Detox Mask ($24)

25. Dehiya Beauty

Dehiya is named after the fearless female warrior who ruled Northern Africa in the 8th century. Founder Dr. Mia Chae Reddy was inspired by Moroccan folk beauty to create this vegan, plant-based, all-natural and affordable skincare line for modern women.

Our pick: Mihakka Exfoliator Tool ($18); Alia Argan Beldi Cleanser ($32); Botanical Serum In-Oil ($38)


26. Silver and Riley

Inspired by founder Lola Banjo’s weekly travels to work and her extensive trips around the world, Banjo created the functional yet stylish bag line we love today. Silver and Riley’s luxury items are for the busy commuters and adventurers of the world. From duffle bags to leather totes, each carryall is made with calf or cowhide leather in a variety of colors to match any outfit.

Our picks: Cylindrical Bucket Leather Bag ($395); Convertible Executive Leather Bag ($695); Carryall Duffle Leather Bag ($895)

27. Ten Wilde

Ten Wilde reflects founder Tenisha Wilde’s personal style and travels over the years. Since 2016, the brand has offered gold jewelry that’s trendy, versatile and minimalistic. From hoops to necklaces and waist chains, expect timeless pieces that work for any occasion. It’s no wonder celebs and influencers like Vanessa Hudgens, Shanina Shaik and Emma Chamberlain are big fans of the brand.

Our picks: Amalfi Hoops ($30); Gold Marquise Waist Chain ($50); Medallion Pearl Necklace ($86)

28. Kendall Miles

Kendall Miles believes Black women deserve luxury, too. Which is why her footwear brand creates luxe, functional pieces that focus on empowering the person rocking the shoe. With a team made up of Black women, this seven-year-old company offers pumps, mules and booties, to name a few options. Plus, it partners solely with family-owned vendors that use ethically sourced and sustainable leather, fur and hardware.

Our picks: Ibiza Kloud Sandal ($435); Posh Pump ($895; $825); Attitude Boot ($900)

29. Arch

In 2018, creator Jazmin Veney was ready to make a mark in the shoe industry. Enter ARCH NYC, which encourages customers to “unleash their power” with luxurious, stylish and affordable pieces. The most popular picks are the ‘Moscow mules’ (a velvety platform heel) and the plush cowgirl slippers seen all over Insta.

Our picks: Plush Edit Slipper ($110); Moscow Mule ($160); Sling ($200)

30. V. Bellan

This Brooklyn-based brand creates gender-neutral jewelry—all handcrafted in the Big Apple. From rings to necklaces (and even jewelry for kids), each gold or sterling silver piece can upgrade any look. Plus, you have the option to personalize your jewelry to make it uniquely yours (or surprise a special someone).

Our picks: Vanu Hoop Earrings ($165); Mini Circle Pendant Necklace ($320); Square Signet Ring ($800)

31. Telfar

Telfar Clemens is a self-taught designer whose clothing and accessories have been described as a "symbol of group identity for young, creative New Yorkers, especially queer people and people of color," according to The Cut. When we say his iconic Shopping Bag sells out fast, we mean fast. Dubbed the "Bushwick Birkin," the only way to snag your own is by signing up for his mailing list and being the first on the site at 9 a.m. before they run out.

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32. Oma the Label

From statement-making jewelry to everyday wardrobe essentials that take you from day to night, Oma the Label strikes the ideal balance between sexy and sweet. And the brand's Instagram is here to inspire you whether you're sitting on the couch or getting ready to go out.

Our picks:The Patricia Bracelet ($69); The Bente Hoops ($79); The Caroline Chain ($79)

33. Zou Xou

We can all agree that our shoes should be stylish but well-made, unfussy but statement-making. That’s why Katherine Theobalds started producing shoes in Argentina, using traditional techniques to create sandals, flats and heels that every woman would want in her closet.

Our picks: Inia Flat ($245); Loafer ($249); Beia Boot ($328)

34. Auvere

If you're in the market for a luxury find, look no further than Auvere. Gina Feldman Love combined traditional craftsmanship and high karat gold (we're talking 22K and 24K) to create a line of high quality jewelry. From pendants to rings, the NYC-based brand has a piece for everyone.

Our picks: Linear Threader Earring ($280); Lips Necklace ($900); Spike Ring ($1,800, $1530)

35. Nubian Skin

Lingerie and hosiery shouldn't come in one shade. Which is why Ada Hassan decided to create Nubian Skin—an inclusive brand that celebrates ALL skin tones. From bras to pantyhose (to even swimwear), they offer nude options for Black and Brown women. Plus, they've expanded to include menswear too.

Our picks: Stretch Jersey Briefs ($25); Plumentis Bodysuit ($68); Naked Stretch Jersey Soft-Cup Bra ($80)

36. Harwell Godfrey

Designer Lauren Harwell Godfrey developed a jewelry line that combines art and tradition with healing energy in mind. Each piece is handcrafted to include colorful styles, and celebs like Hilary Swank, Cynthia Erivo and Meena Harris can't get enough of them. Plus, when you buy her heart pendants, all proceeds go to NAACP or World Central Kitchen.

Our picks: Black Onyx Heart ($2,500); Evil Eye Ring ($3,300); Chubby Talisman Hoop Earrings ($8,500)

37. Brother Vellies

If you want your shoes to make a statement and Brother Vellies has you covered. Founder Aurora James uses traditional African design practices and techniques to produce luxe pieces that will make you feel like you're walking the runway. Whether you're in need of new black heels or boots for the winter, make room in your closet for your new fave pair.

Our picks: Grandma Stell Mule ($655); Lauryn Boot ($795); Palmella Pump ($695)

38. Nude Barre

For years, former Knicks City dancer Erin Carpenter had a hard time finding hosiery that matched her skin tone. So Carpenter decided to make her own inclusive line (and put dying her tights to rest). Nude Barre has a collection of intimates that range in 12 different shades to wear daily (and give you complete coverage).

Our picks: 2PM Seamless Thong ($21); 3PM Fishnets ($36); 12PM Camisole Top ($35)


39. Lukafit

Lukafit strives to offer activewear that “celebrates and supports women of color along their health wellness journeys” by designing leggings, sports bras and squat-proof shorts that are supportive and catered to any workout regimen. Inspired by founder Mbali Z. Ndlovu’s South African heritage, the name stems from the Zul word juluka, which means sweat. As told on their site, the name combined with their collection encourages women of color to feel good, sweat and be their best self.

Our picks: Standout Sports Bra ($40); Squat-Proof Biker Shorts ($42); Squat-Proof Leggings ($64)

40. Rochelle Porter Designs

Rochelle Porter combines her Caribbean roots, Scandinavian designs and West African techniques to produce her activewear brand. From leggings to sports bras, you can expect bold, vibrant prints that’ll make you stand out at your next Zumba class. Aside from the colorful patterns, the brand believes in sustainable fashion that starts with the farmers who gather the organic materials used in all of her pieces.

Our picks: Red Lala Crop Top ($36); Jungle City Shorts ($45); Red Lala Leggings ($72)

41. Bfyne

Nigerian fashion designer Buki Ade is changing the swimsuit game. Inspired by her Nigerian roots and the lack of diversity in the industry, Bfyne has flourished by highlighting Afrocentric designs. Since 2013, the brand has expanded to include clothing like dresses, cover-ups and accessories featuring the traditional prints and patterns that are signature to Bfyne.

Our picks: Jaye Scarf ($57; $29); Myska Onepiece ($190; $76); Arshia Top x Arshia Pants ($275; $138)

42. Phenomenal

Phenomenal rose in popularity for their blend of fashion and social activism. The launch of their "Black Lives Matter" sweatshirt alone sold over 1,000 pieces in 24 hours.Founded by Meena Harris, the brand has uplifting and deep messages in regards to important issues such as race and climate change. Even celebs like Kerry Washington, Jessica Alba and Serena Williams can be seen rocking a piece.

Our picks: Phenomenal Woman ($35); Thank Black Women T-Shirt ($35); Black Lives Matter Crewneck ($59)

43. Daily Paper

This Amsterdam-based fashion brand combines African culture with contemporary designs. Daily Paper has ready-to-wear clothes and accessories for any occasion (whether you're heading to brunch or getting ready for a Zoom meeting).

Our picks: Black Etape Flare Pants ($99); Red Black Tag Muno Dress ($132); Black Hopuff Monogram Jacket ($297)

44. Christopher John Rogers

Perhaps one of the buzziest names in fashion at this very moment, Christopher John Rogers has been delivering old-school glamour to red carpets and closets, with color, drama, joy and all the emotions that getting dressed should bring. Celebs like Viola Davis, Ashley Graham and Gabrielle Union are constantly rocking staples from his collections.

Our picks: Embroidered Moire Bustier Top ($1,295); Open-back Striped Ribbed-Knit Maxi Dress ($1,325); Oversized Wool Blazer ($1,695)

45. Glemaud

Haitian-born Victor Glemaud's knitwear brand is far from boring. Instead, the designer whips up colorful, playful and cheerful knit outfits that are made for every body. Last year, Glemaud (who was a 2017 CFDA/Vogue Fashion Fund finalist) debuted his first extended size collection up to 3x.

Our picks: Cropped Cardigan ($395); Flare Leg Plant ($550); One Shoulder Dress ($595)

46. The Folklore

This NYC-based online retail store has all things high-end and emerging designer brands. Whether you're in the market for clothing, accessories or beauty finds, you'll see a collection inspired by Africa's culture and traditional designs. Some of The Folklore's popular items are among the most limited and exclusive pieces you can only find on the site.

Our picks: Selfi Stone Oval Sleeve Jumpsuit ($170; $75); Andrea Iyamah Reni Knotted Dress ($225); Fruché Agiliga Cocktail Dress ($500; $225)


This San Francisco boutique, founded by Delila Hailechristos, is a destination for vintage and current resale items, with an e-comm site you’ll want to check obsessively. If only to score those from brands like Balenciaga, Supreme or Comme des Garçons, to name a few.

48. Legendary Rootz

Legendary Rootz's apparel celebrates Black culture and history with powerful sayings and colorful imagery on their tees, jackets and sweatshirts. They also have kids apparel and a home collection great for gifting all year long. 

Our picks: Protect All Black Girls ($25); Black Women Are The Blueprint ($30); Black Women. Often Intimidated. Never Duplicated. Crewneck ($40);

49. Dynasty George

Cottagecore was huge in 2020 and this Brooklyn-based fashion brand is making sure the trend stays for good. Dynasty George, an Afro-Latinx designer, creates sustainably-sourced and vintage-style pieces to add to your Spring wardrobe (especially her popular Poppy dress style) with an inclusive size range up to 2X.

Our picks: Daphne Dress ($160); Strawberry Floral Dress ($160); Clementine Maxi Dress ($198)

50. Rielli

Get ready for summer by scoring bathing suit (or two!) from this bold swimsuit brand. Whether you're into the one-piece or a bikini, these colorful pieces will surely make you stand out in the water.

Our picks: Amalfi ($160); Céline ($160); Mojave ($165)

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