36 Black-Owned Fashion & Beauty Brands to Shop Now
While February is Black History Month, you should be celebrating and buying from Black-owned businesses today, tomorrow and forever. This month is a great opportunity to have these brands on your radar whenever you need to switch up your skincare routine, upgrade your wardrobe or surprise someone with a neat gift. To get you started, we compiled a list of 36 Black-owned fashion and beauty brands to shop now and well into the future. We've also linked our favorite picks to nudge you in the right direction when filling up your shopping card with fun finds.
1. Black Opal Beauty
One of the OG beauty brands on the market, Black Opal Beauty has been making cosmetics and skincare for over 25 years. The cruelty-free brand has everything from foundations (which BTW has SPF 15) to brightening concealers (with vitamin A, C and E) to complete your look. Did we mention everything is under $15?!
2. Uoma Beauty
With a brand that has 51 (yes, 51) shades of foundation, it’s worth checking it out. Uoma Beauty is an inclusive cosmetic brand that aims to have products (foundation, lip sticks, you name it) be for all skin tones. Uoma does stand for beautiful after all.
3. Fenty Beauty
Rihanna’s beauty company set a new industry standard for inclusivity when Fenty Beauty launched its Pro Filt'R Foundation with 50 shades. Since then, it’s branched out to concealers, liners, setting powders, you name it for all skin tones to try.
4. Maréna Beauté
Diarry Maréna has one goal and one goal only—to create makeup for women of color, especially darker skin tones. Her blush and bronzer palettes speak for themselves featuring nude and bold colors to compliment dark complexions.
5. Ace Beauté
The motto of Ace Beauté is “beauty for all,” which explains why their vibrant, highly pigmented eyeshadow palettes are made to flatter every skin tone. And if you're into lashes, they have a wide selection of falsies for any occassion.
6. Beauty Bakerie
After her fight with breast cancer, Cashmere Nicole vowed to develop products with high quality and healthy ingredients. Beauty Bakerie is not only inclusive, but cruelty-free. If you have a sweet tooth, you'll enjoy the packaging and the fun names for each product. Plus, it's one of the few brands that put forth their support for causes such as the Black Lives Matter movement, The Muslim Ban and beyond.
7. Mischo Beauty
While pregnant, Kitiya Mischo King looked for non-toxic and harmless polish, so she decided to create her own. Mischo Beauty is vegan-friendly, cruelty-free and clean beauty choice if you're looking to add a splash of color to your nails. The line has over 20+ shades including a top coat, cuticle oil and a glass nail file.
Our picks: Nail Lacquer ($20)
Flow (aka Florence Adepoju) used her cosmetic science background to learn the ins and outs of how to develop a beauty line thus creating the brand we know today—MDMFlow. Inspired by '90s and early '00s hip-hop culture, you'll find a pop of color and bold packaging—plus fun names like "Mo Money," "Oh Boy" and "Lupita."
9. Juvia’s Place
Juvia’s Place is all about celebrating royals and rebels from African kingdoms. Whether you reach for a palette or a highlighter, expect some vibrant and pigmented colors. If bold looks are your thing, unleash your inner Queen and try a few colors (or two!).
11. Hyper Skin
This vitamin C serum smoothes texture and reduces the appearance of scars and dark marks thanks to its powerful natural and clean ingredients. Desiree Verdejo created Hyper Skin while she was pregnant and dealing with hormonal breakouts—the treatment she needed didn't seem to exist, thus leading her to create a serum that actually worked.
Our picks: Hyper Clear Brightening Clearing Vitamin C Serum ($36)
12. Plant Apothecary
Look no further than this eco-friendly skincare brand. Plant Apothecary focuses on plant-based ingredients and organic essential oils (like jojoba, coconut and lemongrass oil) in all their products. From grooming to body care, the collection can smooth fine lines, fix hyperpigmentation and soothe sensitive skin.
13. Rosen Skincare
Founder Jamika Martin vowed to create clean skincare to combat acne-prone skin and Rosen Skincare was born. All their products include non-toxic ingredients to soothe, improve and reduce the appearance of blemishes.
14. Beneath Your Mask
After her lupus diagnosis, Beneath Your Mask founder Dana created a collection that nourishes, heals and refreshes the skin. Whether it's her popular soufflé or serums (which work on the skin and hair), each product has natural ingredients for all skin types. BTW, Gabrielle Union is a huge fan of the clean beauty brand.
Whether you have dry, sensitive or acne-prone skin, Topicals has a few options to help you out. From their hydrating mask to their brightening gel, the skincare brand is looking to combat itchiness, flakiness and stressed-out skin. Plus the packaging immediately pulls you in (and looks pretty good next to your other products).
16. Oui The People
Oui The People is all about nourishing the body (and upgrading your shaving day). This beauty brand has everything you need for pre and post shaving—down to their gold (or rose gold) safety razors. Say goodbye to pesky razor bumps.
17. Buttah Skin
Model, actor and recording artist Dorion Renaud added CEO to his resume. Enter Buttah Skin—a skincare brand focus on helping dry, oily and sensitive skin. His products target the face and body for men and women alike to smooth, protect and renew melanin skin.
18. Dehiya Beauty
Dehiya is named after the fearless female warrior who ruled Northern Africa in the 8th century. Founder Dr. Mia Chae Reddy was inspired by Moroccan folk beauty to create this vegan, plant-based, all-natural and affordable skincare line for modern women.
19. V. Bellan
This Brooklyn-based brand creates gender-neutral jewelry—all handcrafted in the Big Apple. From rings to necklaces (and even jewelry for kids), each gold or sterling silver piece can upgrade any look. Plus, you have the option to personalize your jewelry to make it uniquely yours (or surprise a special someone).
Telfar Clemens is a self-taught designer whose clothing and accessories have been described as a "symbol of group identity for young, creative New Yorkers, especially queer people and people of color," according to The Cut. When we say his iconic Shopping Bag sells out fast, we mean fast. Dubbed the "Bushwick Birkin," the only way to snag your own is by signing up for his mailing list and being the first on the site at 9 a.m. before they run out.
21. Oma the Label
From statement-making jewelry to everyday wardrobe essentials that take you from day to night, Oma the Label strikes the ideal balance between sexy and sweet. And the brand's Instagram is here to inspire you whether you're sitting on the couch or getting ready to go out.
22. Zou Xou
We can all agree that our shoes should be stylish but well-made, unfussy but statement-making. That’s why Katherine Theobalds started producing shoes in Argentina, using traditional techniques to create sandals, flats and heels that every woman would want in her closet.
If you're in the market for a luxury find, look no further than Auvere. Gina Feldman Love combined traditional craftsmanship and high karat gold (we're talking 22K and 24K) to create a line of high quality jewelry. From pendants to rings, the NYC-based brand has a piece for everyone.
24. Nubian Skin
Lingerie and hosiery shouldn't come in one shade. Which is why Ada Hassan decided to create Nubian Skin—an inclusive brand that celebrates ALL skin tones. From bras to pantyhose (to even swimwear), they offer nude options for Black and Brown women.
25. Harwell Godfrey
Designer Lauren Harwell Godfrey developed a jewelry line that combines art and tradition with healing energy in mind. Each piece is handcrafted to include colorful styles, and celebs like Hilary Swank, Cynthia Erivo and Meena Harris can't get enough of them. Plus, when you buy her heart pendants, all proceeds go to NAACP or World Central Kitchen.
26. Brother Vellies
If you want your shoes to make a statement and Brother Vellies has you covered. Founder Aurora James uses traditional African design practices and techniques to produce luxe pieces that will make you feel like you're walking the runway. Whether you're in need of new black heels or boots for the winter, make room in your closet for your new fave pair.
27. Nude Barre
For years, former Knicks City dancer Erin Carpenter had a hard time finding hosiery that matched her skin tone. So Carpenter decided to make her own inclusive line (and put dying her tights to rest). Nude Barre has a collection of intimates that range in 12 different shades to wear daily (and give you complete coverage).
Phenomenal rose in popularity for their blend of fashion and social activism. The launch of their "Black Lives Matter" sweatshirt alone sold over 1,000 pieces in 24 hours.Founded by Meena Harris, the brand has uplifting and deep messages in regards to important issues such as race and climate change. Even celebs like Kerry Washington, Jessica Alba and Serena Williams can be seen rocking a piece.
29. Daily Paper
This Amsterdam-based fashion brand combines African culture with contemporary designs. Daily Paper has ready-to-wear clothes and accessories for any occasion (whether you're heading to brunch or getting ready for a Zoom meeting).
30. Christopher John Rogers
Perhaps one of the buzziest names in fashion at this very moment, Christopher John Rogers has been delivering old-school glamour to red carpets and closets, with color, drama, joy and all the emotions that getting dressed should bring.
Haitian-born Victor Glemaud's knitwear brand is far from boring. Instead, the designer whips up colorful, playful and cheerful knit outfits that are made for every body. Last year, Glemaud (who was a 2017 CFDA/Vogue Fashion Fund finalist) debuted his first extended size collection up to 3x.
32. The Folklore
This NYC-based online retail store has all things high-end and emerging designer brands. Whether you're in the market for clothing, accessories or beauty finds, you'll see a collection inspired by Africa's culture and traditional designs. Some of The Folklore's popular items are among the most limited and exclusive pieces you can only find on the site.
This San Francisco boutique, founded by Delila Hailechristos, is a destination for vintage and current resale items, with an e-comm site you’ll want to check obsessively. If only to score those from brands like Balenciaga, Supreme or Comme des Garçons, to name a few.
34. Legendary Rootz
Legendary Rootz's apparel celebrates Black culture and history with powerful sayings and colorful imagery on their tees, jackets and sweatshirts. They also have kids apparel and a home collection great for gifting all year long.
35. Dynasty George
Cottagecore was huge in 2020 and this Brooklyn-based fashion brand is making sure the trend stays for good. Dynasty George, an Afro-Latinx designer, creates sustainably-sourced and vintage-style pieces to add to your Spring wardrobe (especially her popular Poppy dress style). Soon she'll be making her New York Fashion Week debut with an inclusive size range up to 2X.
Get ready for summer by scoring bathing suit (or two!) from this bold swimsuit brand. Whether you're into the one-piece or a bikini, these colorful pieces will surely make you stand out in the water.