17 Black-Owned Beauty & Fashion Brands to Shop Now
While protests spill into the streets of America to demonstrate against the killing of George Floyd and the countless others who have lost their lives, there's a lot you can do from home to support the cause. Beyond donating to organizations that support the Black Lives Matter movement and fight other racial injustices, you can use your purchasing power to support Black-owned businesses. To start, here's a list of 17 Black-owned beauty and fashion brands that you should shop today, tomorrow and well into the future. We've also linked to each of their Instagram accounts, so you can show your support on social media.
Nancy Twine built this clean hair care line from her East Village apartment in NYC, using recipes she learned from her grandmother. Targeting all hair types—from curly to fine—and focusing on issues from itchy scalps to frizzy strands, there’s a specialized Briogeo product for everyone.
3. Dehiya Beauty
Dehiya is named after the fearless female warrior who ruled Northern Africa in the 8th century. Founder Dr. Mia Chae Reddy was inspired by Moroccan folk beauty to create this vegan, plant-based, all-natural, organic and affordable skincare line for modern women. Start with the best-selling Mihakka exfoliating tool ($16) and pre-order the sold-out After Glow Serum ($28).
4. Black Girl Sunscreen
Containing no harmful ingredients, this residue-free sunscreen was formulated specifically for melanin-infused skin.
This wellness brand subscribes to the notion that self-care starts from within—and their delicious latte blends and smoothie boosters prove it. Trinity Mouzon Wofford co-founded Golde in 2017 and her superfood mixes can already be found on the shelves of Sephora, Goop and Urban Outfitters.
6. Hyper Skin
This vitamin C serum smoothes texture and reduces the appearance of scars and dark marks, thanks to its powerhouse of natural and clean ingredients. Desiree Verdejo created Hyper Skin while she was pregnant and dealing with hormonal breakouts. At the time she was also the owner of Vivrant Beauty, a beauty boutique, so she was well aware that the item she needed just didn't exist, thus leading her to create a serum that actually worked.
7. The Honey Pot
Chemical- and toxin-free feminine care seems like a no-brainer. But Atlanta, Georgia's Bea Dixon took it upon herself to create 100 percent natural and herb-based tampons, pads, wipes, washes and more. Plus, The Honey Pot has partnered with the non-profit Happy Period to provide menstrual hygiene kits to those in need, including women who are homeless, low income or living in poverty.
8. Ace Beauté
The motto of Ace Beauté is ”beauty for all,“ which explains why their vibrant, highly pigmented eyeshadow palettes are made to flatter every skin tone.
9. Oma the Label
From statement-making jewelry to everyday wardrobe essentials that take you from day to night, Oma the Label strikes the ideal balance between sexy and sweet. And the brand's Instagram is here to inspire you whether you're sitting on the couch or getting ready to go out.
Telsha Anderson was planning on opening a new fashion boutique for the female-identifying shopper in Manhattan’s Meatpacking district this March, an exciting move that was unfortunately delayed by the COVID-19 crisis. In the meantime, t.a.’s e-commerce site has become a platform for diverse designers from around the globe, including Peru, South Korea, London, L.A. and beyond.
11. Nubian Skin
Skin-tone lingerie and hosiery shouldn't just come in one color. So Ada Hassan created Nubian Skin to offer nude underpinnings and even swimwear for Black women and other women of color.
This San Francisco boutique, founded by Delila Hailechristos, is a destination for vintage and current resale items, with an e-comm site you’ll want to check obsessively. If only to score those Celine loafers you’ve been eying.
13. Zou Xou
We can all agree that our shoes should be stylish but well-made, unfussy but statement-making. That’s why Katherine Theobalds started producing shoes in Argentina, using traditional techniques to create sandals, flats and heels that every woman would want in her closet.
Telfar Clemens is a self-taught designer whose clothing and accessories have been described as "radically democratic." In fact, the brand's simple Shopping Bag has been dubbed the Bushwick Birkin because it's become a "symbol of group identity for young, creative New Yorkers, especially queer people and people of color," according to The Cut.
Dani Evans was inspired by her grandfather, a self-taught jazz musician from the American south who "unapologetically weaved a creative life centered on freedom and self-expression." That's the spirit she put into the founding of Monrowe, where she creates statement-making hats for the modern woman.
Haitian-born Victor Glemaud's knitwear brand is far from boring. Instead, the designer whips up colorful, playful and cheerful knit outfits that are made for every body. In fact, just a few weeks ago Glemaud (who was a 2017 CFDA/Vogue Fashion Fund finalist) debuted his first extended size collection, with some styles available for pre-order now.