55 Black-Owned Fashion & Beauty Brands to Shop Now

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While February is Black History Month, you can celebrate and buy from Black-owned businesses today, tomorrow and forever. To get you started, we've compiled a list featuring big brands (like Fenty Beauty and Kadalys), as well as up-and-comers you need to check out.

You can stop by your local retailers (aka Target, Ulta and Sephora) to shop many of these Black-owned brands—or, we've made it easier to shop online with a few of our favorite picks from the brand's sites below. Whether you're looking for a new foundation, a pair of heels or a soothing serum, here are 55 Black-owned fashion and beauty brands to shop now.

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1. Danessa Myricks Beauty

As a self-taught makeup artist, Danessa Myricks was never afraid to experiment with different looks and teach others her techniques. But after years in the beauty industry, she decided to take things one step further by launching her own brand that features multifunctional and inclusive products. “When I launched my own brand, I knew I didn’t want to do what everyone else was doing,” she stated on her site. “I wanted every person to feel like they had found a brand that represented them and gave them the freedom to enjoy makeup.”

2. Opulence Md Beauty

After years of using glue-on extensions that damaged her natural lashes, Dr. Anika Goodwin started OpulenceMD Beauty to offer a better solution. The brand offers glue-free, magnetic lashes, as well as cleaning tools and skincare products to keep your lashes healthy. Plus, in an effort to encourage customers to focus on their ocular health, every purchase of the Double Lash Essentials Kit provides a free or low-cost screening exam.

3. The Lip Bar

The Lip Bar is ready to change your perception of beauty. Since 2012, the brand has provided vegan and cruelty-free products. Aside from using fewer chemical ingredients, they also focus on virtual try-ons and tutorials for all skin tones and types. Despite being rejected on the hit TV show Shark Tank, the beauty company continues to provide eye, lip and face products in over 1,000+ stores across the country.

4. Black Opal Beauty

One of the OG beauty brands on the market, Black Opal Beauty has been making cosmetics and skincare for over 25 years. The cruelty-free brand has everything from foundations (which BTW has SPF 15) to brightening concealers (with vitamin A, C and E) to complete your look. Did we mention everything is under $15?!

5. Uoma Beauty

With a brand that has 51 (yes, 51) shades of its popular foundation, it’s worth checking it out. Uoma Beauty is an inclusive cosmetic brand that aims to have products (foundations, lipsticks, you name it) for all skin tones. Uoma does stand for beautiful after all.

6. Fenty Beauty

In 2017, Rihanna’s beauty brand set a new industry standard for inclusivity when it launched its Pro Filt'R Foundation with 50 shades. Since then, Fenty Beauty has branched out to include concealers, liners, setting powders, you name it for all skin tones to try out.

7. Maréna Beauté

Diarry Maréna has one goal and one goal only—to create makeup for women of color, especially darker skin tones. Her blush and bronzer palettes speak for themselves featuring nude and bold colors to compliment dark complexions.

8. Ace Beauté

The motto of Ace Beauté is “beauty for all,” which explains why their vibrant, highly pigmented eyeshadow palettes are made to flatter every skin tone. The brand also offer bold lipsticks and radiant bronzers, too. And if you're in the market for lashes, they have a wide selection of falsies for any occasion.

9. Beauty Bakerie

After her fight with breast cancer, Cashmere Nicole vowed to develop products with high-quality and healthy ingredients. Beauty Bakerie is not only inclusive but cruelty-free. If you have a sweet tooth, you'll enjoy the packaging and the fun names for each product. Plus, it's one of the few brands that put forth their support for causes such as the Black Lives Matter movement, The Muslim Ban and beyond.

10. Mischo Beauty

While pregnant, Kitiya Mischo King had a tough time finding non-toxic and harmless polish, so she decided to create her own. Mischo Beauty is vegan-friendly, cruelty-free and an overall clean beauty choice if you're looking to add a splash of color to your nails. The line has over 20+ shades including a top coat, a cuticle oil and a glass nail file.

11. Juvia’s Place

Juvia’s Place is all about celebrating royals and rebels from African kingdoms. Whether you reach for a palette or a highlighter, expect some vibrant and pigmented colors. If bold looks are your thing, unleash your inner Queen and try a few colors together.

12. LYS Beauty

If you're searching for a clean makeup brand that's formulated with skincare ingredients and offers inclusive shade ranges, then LYS Beauty should be on your radar. Professional makeup artist and founder Tisha Thompson's core mission is to create products that are free from toxic ingredients and targets skin concerns like hyperpigmentation, while being accessible for all skin tones. Known as the first Black-owned clean makeup brand at Sephora, you'll find everything from blushes to foundations—all under $30, too.

13. Pat McGrath Labs

There's no question that Pat McGrath is a pioneer of inclusive makeup, especially for Black women. Seriously, even Queen Elizabeth herself honored her as a Dame, which made McGrath the first makeup artist to hold the title. Since 2006, her eponymous beauty brand has been worn in over 60 fashion shows, breaking sales records for her vibrant palettes, lipsticks and foundations.


14. Undefined Beauty

Undefined Beauty’s mission is to democratize beauty for all. To that end, the brand relies on making wellness and skincare more accessible through plant-based ingredients, sustainable sources and affordable prices. While the message is to open the beauty world for everyone and create new fans of clean beauty, they also fight to develop products to repair, refresh and restore the skin. Per example, the R&R Sun Serum contains eight natural botanicals including jojoba, sunflower and rosemary oil.

15. Scotch Porter

CEO Calvin Quallis launched Scotch Porter as a way for people to feel their best at the barbershop (and at home). As Quallis states on the brand’s website, “We develop products to enhance the everyday guy’s experience.” After opening a shop in his neighborhood, he began to experiment with natural ingredients that catered to his customers’ needs. From beard care to haircare, each grooming line is formulated with white willow bark, turmeric root and kale protein, to clean, nourish and moisturize—regardless if you have a coarse beard, oily skin or frizzy locks.

16. Ornami

Who knew a skincare brand could be inspired by a breakup? Through heartbreak, founder Yewande Masi found happiness in her skincare and community. Ornami was launched as a way to practice better self-care and self-love. The brand is all about “finding happiness as a process of elimination.” In this case, that means removing any toxic ingredients that can hinder your health (both physically and mentally). The skincare brand offers body and self-care products, as well as bundles for you and your bestie to enjoy.

17. Kadalys

Owner Shirley Billot grew up immersed in traditional Caribbean medicine. A core ingredient used throughout her childhood was the banana tree plant, which has a host of health benefits that includes improving moisture, reducing the appearance of fine lines and wrinkles and promoting digestive health. The plant, along with her Creole background, led to the eventual creation of Kadalys in 2012. Since launching, the natural skincare brand continues to be a staple for eco-conscious users of all skin types and tones.

18. Black Girl Sunscreen

Black Girl Sunscreen was formulated for melanin skin in mind. It contains no harmful ingredients and is infused with jojoba and avocado oil. The brand's most popular product—moisturizing sunscreen lotion— has 30 SPF and goes on completely sheer (so no white casing). You'll also find a mattified version and sun protection products for the kiddos.

19. Hyper Skin

Desiree Verdejo created Hyper Skin while she was pregnant and dealing with hormonal breakouts—the treatment she needed didn't seem to exist, thus leading her to create a serum that actually worked. The brand's vitamin C serum claims to smooth texture and reduce the appearance of scars and dark marks—thanks to its powerful natural and clean ingredients.

20. Plant Apothecary

This eco-friendly skincare brand focuses on plant-based ingredients and organic essential oils (like jojoba, coconut and lemongrass oil) in all their products. From grooming to body care, Plant Apothecary's collection aims to smooth fine lines, fix hyperpigmentation and soothe sensitive skin.

21. Rosen Skincare

Founder Jamika Martin vowed to create clean skincare to combat acne-prone skin and Rosen Skincare was born. All their products include non-toxic ingredients to soothe, improve and reduce the appearance of blemishes.

22. Beneath Your Mask

After her lupus diagnosis, Beneath Your Mask founder Dana created a collection that nourishes, heals and refreshes the skin. Whether it's her popular soufflé or serums (which work on the skin and hair), each product has natural ingredients for all skin types. BTW, Gabrielle Union is a huge fan of the clean beauty brand.

23. Topicals

Whether you have dry, sensitive or acne-prone skin, Topicals has a few options to help you out. From its hydrating mask to its brightening gel, the skincare brand is looking to combat itchiness, flakiness and stressed-out skin. Plus the packaging immediately pulls you in (and looks pretty good next to your other products).

24. Oui The People

Oui The People is all about nourishing the body (and upgrading your shaving day). This beauty brand has everything you need for pre- and post-shaving—down to their gold (or rose gold) safety razors. Say goodbye to pesky razor bumps.

25. Buttah Skin

Model, actor and recording artist Dorion Renaud added CEO to his resume. Enter Buttah Skin—a skincare brand that focuses on helping dry, oily and sensitive skin. His products targets the face and body for men and women alike to smooth, protect and renew melanin skin.

26. Dehiya Beauty

Dehiya is named after the fearless female warrior who ruled Northern Africa in the 8th century. Founder Dr. Mia Chae Reddy was inspired by Moroccan folk beauty to create this vegan, plant-based, all-natural and affordable skincare line for modern women.

27. Eadem

EADEM stands for "same or all." The skincare brand's core mission is to cater to the skincare needs of all women of color. Founders Marie Kouadio and Alice Lin work with chemists and dermatologists (who are all WOC, btw) to develop clean and inclusive offerings like their buzzy serum—the Milk Marvel.

28. AbsoluteJOI

If you're searching for a skincare brand that's created and backed by a professional, look no further than AbsoluteJOI. Founder and physician, Dr. Anne Beal, developed this brand to target specific skincare concerns (i.e, hyperpigmentation, dullness and wrinkles) using gentle ingredients that are safe to use on sensitive skin like jojoba oil, vitamin C and hyaluronic acid. As Dr. Beal states on the brand's site, "Our mantra for healthy skin is simple: work with your skin, not against it."


29. Silver And Riley

Inspired by founder Lola Banjo’s weekly travels to work and her extensive trips around the world, Banjo created the functional yet stylish bag line we love today. Silver and Riley’s luxury items are for the busy commuters and adventurers of the world. From duffle bags to leather totes, each carryall is made with calf or cowhide leather in a variety of colors to match any outfit.

30. Ten Wilde

Ten Wilde reflects founder Tenisha Wilde’s personal style and travels over the years. Since 2016, the brand has offered gold jewelry that’s trendy, versatile and minimalistic. From hoops to necklaces and waist chains, expect timeless pieces that work for any occasion. It’s no wonder celebs and influencers like Vanessa Hudgens, Shanina Shaik and Emma Chamberlain are big fans of the brand.

31. Kendall Miles

Kendall Miles believes Black women deserve luxury, too. This is why her footwear brand creates luxe, functional pieces that focus on empowering the person rocking the shoe. With a team made up of Black women, this eight-year-old company offers pumps, mules and booties, to name a few options. Plus, it partners solely with family-owned vendors that use ethically-sourced and sustainable leather, fur and hardware.

32. Arch

In 2018, creator Jazmin Veney was ready to make a mark in the shoe industry. Enter ARCH, which encourages customers to “unleash their power” with luxurious, stylish and affordable pieces. The most popular picks are the ‘Moscow mules’ (a velvety platform heel) and the plush cowgirl slippers seen all over Insta.

33. V. Bellan

This Brooklyn-based brand creates gender-neutral jewelry—all handcrafted in the Big Apple. From rings to necklaces (and even jewelry for kids), each gold or sterling silver piece can upgrade any look. Plus, you have the option to personalize your jewelry to make it uniquely yours (or surprise a special someone).

34. Telfar

Telfar Clemens is a self-taught designer whose clothing and accessories have been described as a "symbol of group identity for young, creative New Yorkers, especially queer people and people of color," according to The Cut. When we say his iconic Shopping Bag sells out fast, we mean fast. Dubbed the "Bushwick Birkin," the only way to snag your own is by signing up for his mailing list and being the first to know when a new line has launched.

35. Oma The Label

From statement-making jewelry to everyday wardrobe essentials that take you from day to night, Oma the Label strikes the ideal balance between sexy and sweet. And the brand's Instagram is here to inspire you whether you're sitting on the couch or getting ready to go out.

36. Zou Xou

We can all agree that our shoes should be stylish but well-made, unfussy but statement-making. That’s why Katherine Theobalds started producing shoes in Argentina, using traditional techniques to create sandals, flats and heels that every woman would want in her closet.

37. Auvere

If you're in the market for a luxury find, look no further than Auvere. Gina Feldman Love combined traditional craftsmanship and high-karat gold (we're talking 22K and 24K) to create a line of high-quality jewelry. From pendants to rings, the NYC-based brand has a piece for everyone.

38. Harwell Godfrey

Designer Lauren Harwell Godfrey developed a jewelry line that combines art and tradition with healing energy in mind. Each piece is handcrafted to include colorful styles, and celebs like Hilary Swank, Cynthia Erivo and Meena Harris can't get enough of them. Plus, when you buy her heart pendants, all proceeds go to NAACP or World Central Kitchen.

39. Brother Vellies

If you want your shoes to make a statement and Brother Vellies has you covered. Founder Aurora James uses traditional African design practices and techniques to produce luxe pieces that will make you feel like you're walking the runway. Whether you're in need of new black heels or boots for the winter, make room in your closet for your new fave pair.


40. Nubian Skin

Lingerie and hosiery shouldn't come in one shade. Which is why Ada Hassan decided to create Nubian Skin—an inclusive brand that celebrates ALL skin tones. From bras to pantyhose (to even swimwear), they offer nude options for Black and Brown women. Plus, they've expanded to include menswear too.

41. Nude Barre

For years, former Knicks City dancer Erin Carpenter had a hard time finding hosiery that matched her skin tone. So Carpenter decided to make her own inclusive line (and put dying her tights to rest). Nude Barre has a collection of intimates that range in 12 different shades to wear daily and give you complete coverage.

42. Anya Lust

In 2015, Anya Lust was launched with the goal to "divulge your fantasies and build confidence in the lingerie that you wear." The name (which is short for Anyanwu) is inspired by the Nigerian sun goddess and founder Krystle Kotara's culture, which is shown throughout the brand's luxurious designs filled with lace, silk and everything in between.

43. Liberté

Model Amber Tolliver wanted undergarments that elevate the everyday essentials and boost confidence. Enter Liberté, a lingerie brand that uses Italian fabrics to make comfortable and chic numbers in a wide range of sizes (all the way up to H).


44. Lukafit

Lukafit strives to offer activewear that “celebrates and supports women of color along their health wellness journeys” by designing leggings, sports bras and squat-proof shorts that are supportive and catered to any workout regimen. Inspired by founder Mbali Z. Ndlovu’s South African heritage, the name stems from the Zul word juluka, which means sweat. As told on their site, the name combined with their collection encourages women of color to feel good, sweat and be their best selves.

45. Rochelle Porter Designs

Rochelle Porter combines her Caribbean roots, Scandinavian designs and West African techniques to produce her activewear brand. From leggings to sports bras, you can expect bold, vibrant prints that’ll make you stand out at your next Zumba class. Aside from the colorful patterns, the brand believes in sustainable fashion that starts with the farmers who gather the organic materials used in all of her pieces. Plus, the brand has home decor and accessories (like sneakers and bags), too.

46. BFyne

Nigerian fashion designer Buki Ade is changing the swimsuit game. Inspired by her Nigerian roots and the lack of diversity in the industry, BFyne has flourished by highlighting Afrocentric designs. Since 2013, the brand has expanded to include clothing like dresses, cover-ups and accessories with traditional prints and patterns.

47. Phenomenal

Phenomenal rose in popularity for their blend of fashion and social activism. The launch of their "Black Lives Matter" sweatshirt alone sold over 1,000 pieces in 24 hours. Founded by Meena Harris, the brand has uplifting and deep messages in regard to important issues such as race and climate change. Even celebs like Kerry Washington, Jessica Alba and Serena Williams can be seen rocking a piece.

48. Daily Paper

This Amsterdam-based fashion brand combines African culture with contemporary designs. Daily Paper has ready-to-wear clothes and accessories for any occasion (whether you're heading to brunch or getting ready for a Zoom meeting).

49. Christopher John Rogers

Perhaps one of the buzziest names in fashion, Christopher John Rogers has been delivering old-school glamour to red carpets and closets, with color, drama, joy and all the emotions that getting dressed should bring. Celebs like Viola Davis, Tracee Ellis Ross, Quinta Brunson and Gabrielle Union are constantly rocking staples from his collections.

50. Glemaud

Haitian-born Victor Glemaud's knitwear brand is far from boring. Instead, the designer whips up colorful, playful and cheerful knit outfits that are made for everybody. In 2021, Glemaud (who was a 2017 CFDA/Vogue Fashion Fund finalist, FYI) debuted his first extended size collection up to 3x.

51. The Folklore

This NYC-based online retail store has all things high-end and emerging designer brands. Whether you're in the market for clothing, accessories or beauty finds, you'll see a collection inspired by Africa's culture and traditional designs. Some of The Folklore's popular items are among the most limited and exclusive pieces you can only find on the site.

52. Relove

This San Francisco boutique, founded by Delila Hailechristos, is a destination for vintage and current resale items, with an e-comm site you’ll want to check obsessively. If only to score those from brands like Balenciaga, Supreme or Comme des Garçons, to name a few.

53. Legendary Rootz

Legendary Rootz's apparel celebrates Black culture and history with powerful sayings and colorful imagery on their tees, jackets and sweatshirts. They also have kids' apparel and a home collection great for gifting all year long.

54. Dynasty George

Cottagecore is still huge and this Brooklyn-based fashion brand is making sure the trend stays for good. Dynasty George, an Afro-Latinx designer, creates sustainably-sourced and vintage-style pieces to add to your Spring wardrobe (especially her popular Poppy dress style) with an inclusive size range up to 2X.

55. Rielli

Get ready for summer by scoring bathing suit (or two!) from this bold swimsuit brand. Whether you're into the one-piece or a bikini, these colorful pieces will surely make you stand out in the water.


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Chelsea Candelario

Associate Editor, Ultimate Fangirl, Aspiring Beauty Guru

Chelsea Candelario is an Associate Editor at PureWow. She has been covering beauty, culture, fashion and entertainment for over a decade. You'll find her searching the internet...
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