For a long time, there was a lack of BIPOC representation in the beauty space—especially when natural hair was involved. Many brands were shoved into the “ethnic” aisle and we were left with a minimal number of products to work with. Fast forward to now, and there are a ton of Black-owned businesses that cater to curls, coils, protective styles and everything in between. From Briogeo to Melanin Haircare, here are 40 Black-owned hair care brands to shop now before your next wash day.

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1. Briogeo

Whether you have dry, dull or damaged hair, Briogeo has a collection for you. Founder Nancy Twine started making products right out of her NYC apartment using her grandmother’s recipes before creating the clean beauty brand that it is today. You’ll find that all the products have natural ingredients (like avocado oil, shea butter and tea tree oil) to hydrate, moisturize and protect all hair types.

Our picks: Farewell Frizz Rosarco Milk Leave-In Conditioner ($20); Don’t Despair Repair Deep Conditioning Mask ($36); Charcoal + Coconut Oil Micro-Exfoliating Shampoo ($42)

2. Adwoa Beauty

If you have coils, Adwoa Beauty’s Baomint collection can keep your hair looking and feeling healthy. The gender-neutral brand’s minimalist packaging alone is enough reason to consider adding it to your routine, but don’t worry, the results justify the choice. The combo of baobab, peppermint, spearmint and wintergreen oil works to promote hair growth, treat scalp conditions (aka dandruff and flakes) and provide moisture.

Our picks: Baomint Moisturizing Shampoo ($22); Baomint Leave In Conditioning Styler ($24); Baomint Deep Conditioning Treatment ($36)

3. Eden Bodyworks

After suffering from a chemical hair burn, founder Jasmine Lawrence vowed to create natural products that nurture and restore hair for all curl types. You’ll find six different collections to target different hair issues like breakage, dryness or itchiness for as low as $5.

Our picks: Coconut Shea Curl Defining Creme ($9; $6); Coconut Shea Cleansing CoWash ($9; $6); Jojoba Mononi Deep Conditioner ($9; $6)

4. Camille Rose

Founder Janell Stephens searched far and wide for natural hair products that didn’t include harmful and harsh ingredients for her children, and found that there was a gap in the hair industry. So, Camille Rose was born to help people of all ages find products that repair, replenish and restore hair.

Our picks: Almond Jai Twisting Butter ($16); Aloe Whipped Butter Gel ($16); Curl Maker ($21)

5. Mielle Organics

Mielle Organics took the natural hair community by storm when it launched just six years ago. Founder and former nurse Monique Rodriguez used her expertise in health and science to develop a wide range of curly- and coily-focused products. The mixture of herbs, amino acids and minerals can be found in every collection to improve the health of your locks.

Our picks: Rosemary Mint Scalp & Hair Strengthening Oil ($10; $7); Avocado Moisturizing Hair Milk ($12; $9); Babassu & Mint Deep Conditioner ($14; $10)

6. Alikay Naturals

At 22, YouTuber Rochelle Alikay Graham-Campbell began making products straight from her kitchen while at the same time bringing viewers along her own natural hair journey. In 2008, she launched Alikay Naturals, and their products have become a big hit for its natural, organic ingredients like honey, shea butter and coconut oil.

Our picks: Lemongrass Leave In Conditioner ($13); Essential 17 Hair Growth Oil ($14); Honey and Sage Deep Conditioner ($22)

7. Miss Jessie’s

Inspired by their grandmother (the source behind the brand’s name) and her homemade hair recipes, founders (and sisters) Miko and Titi Branch brought Miss Jessie’s vision to life with styling creams, conditioners and moisturizers. Celebs like Alicia Keys, Lupita Nyongo, and Viola Davis are few a-list customers who have raved about the brand. And if you happen to be in Florida, stop by their brick and mortar salon to try some of the products in-person.

Our picks: Coily Custard ($14); Honey Sweet & Nice Moisturizing Conditioner ($14); Pillow Soft Curls Styling Lotion ($21)

8. Uncle Funky’s Daughter

Looking for a sustainable, eco-friendly hair line? Uncle Funky’s Daughter strives to use plant-based ingredients like aloe, coconut and olive as the base for all of their products. This natural brand works to detangle, moisturize and define curls, coils and waves.

Our picks: Supercurl Miracle Moisture Creme ($20); Extra Butter Curl Forming Creme ($20); Curly Magic Curly Simulator ($45)

9. Pattern Beauty

A year ago our favorite TV mom launched Pattern Beauty and it has already become one of the go-to for many curly gals. Tracee Ellis Ross spent over ten years perfecting the range in order to create a collection that “empowers your curl pattern.” The best part? Each product is labeled to let you know which products work best for curls, coils and tight textures.

Our picks: Shampoo ($20); Leave-in Conditioner ($25); Jojoba Oil Hair Serum ($25)

10. Curls

Celebs like Alicia Keys, Tia Mowry and Halle Berry can’t get enough of this hair care brand. Curls's most popular collection—Blueberry Bliss—has a distinct blueberry scent no one can seem to get enough of and worth splurging on. There’s even a collection for your kids to try out too.

Our picks: Blueberry & Mint Tea Hair Growth & Scalp Treatment ($12); Blueberry Bliss Reparative Leave In Conditioner ($12); Blissful Lengths Blueberry Liquid Hair Growth Vitamin ($25)

11. Design Essentials

One of the OG natural hair care brands out there, Design Essentials, has catered to all hair types since the ‘90s. A combo of vitamins and proteins can be found in each of their products to condition, nourish and restore your hair.

Our picks: Define & Shine 2N1 Dry Finishing Lotion ($10); Rosemary & Mint Stimulating Super Moisturizing Conditioner ($12); Almond & Avocado Curl Enhancing Mousse ($16)

12. TGIN

TGIN (or Thank God It’s Natural) brings natural, organic ingredients (like shea butter and olive oil) together at an affordable price. They have a few crowd favorites for clean, healthy locks.

Our picks: Quench 3-In-1 Cleansing Co-Wash Conditioner and Detangler ($15); Butter Cream Daily Moisturizer ($15); Honey Miracle Hair Mask Deep Conditioner ($18)

13. Taliah Waajid

Speaking of OGs, Taliah Waajid was the first to have a complete line for curls, braids and locks. All of their products contain 100 percent natural ingredients like shea butter, coconut oil (or as they call it, “shea-coco”) and apple cider vinegar.

Our picks: The Great Detangler ($8; $5); Curly Curl Cream ($8; $5); Green Apple & Aloe Nutrition Curl Definer ($11; $8)

14. Melanin Haircare

Sisters Whitney and Taffeta White started this natural hair care brand only six years ago and garnered attention for their three styling products and their satin head wraps to protect your hair while you sleep. Three PureWow editors even put the line to the test (and spoiler alert, they loved it!).

Our picks: Twist-Elongating Style Cream ($17); Multi-Use Pure Oil Blend ($18); Multi-Use Softening Leave In Conditioner ($19)

15. TPH By Taraji

Actress Taraji P. Henson took her own experiences taking care of her hair and created a natural line with a heavy focus on scalp care. Her products work to cleanse, soothe and improve overall hair health.

Our picks: Honey Fresh Clarifying Shampoo ($10); Make it Rain Hydration-Rich Conditioner ($10); Master Cleanse Scalp Wash ($15)

16. Jane Carter Solutions

After experiencing a serious allergic reaction, founder Jane Carter decided to create a nontoxic, plant-based line. The mix of plants, essential oils and sea botanicals work to condition, nourish and style all hair types.

Our picks: Revitalizing Leave-In Conditioner ($9); Coiling All Curls Elongating Gel ($10); Nourish & Shine Restorative Pomade ($20)

17. Oyin Handmade

The brand’s name, Oyin, translates to honey, which means you’ll definitely find the sweet ingredient in all of their products. When founder Jamyla Bennu couldn’t find products to suit her coily hair, she decided to make her own collection.

Our picks: Burnt Sugar All-Veggie Pomade ($13); Hair Dew Moisturizing Hair Lotion ($16); Whipped Pudding Rich Moisture Cream ($20)

18. Girl + Hair

Need help taking care of your protective style (i.e. wigs, braids, weaves, etc)? Well, look no further than Girl + Hair. Dermatologist and founder Camille Verovic used her marketing and science knowledge to create products that protect your scalp and your hair while wearing any look.

Our picks: Apple Cider Vinegar Hair Rinse ($13); Curl Cloud Hydrating Mask ($13); Shea Butter & Castor Oil Hair Treatment Balm ($16)

19. Hair Rules

Celebrity hairstylist Dickey knows a thing or two about natural hair (he claims big celebs like Sarah Jessica Parker, Rihanna and former First Lady Michelle Obama as part of his clientele). What started out as a guidebook about how to take care of your hair turned into a product line for all textures.

Our picks: Hydrating Finishing Balm ($23); No Suds Cleansing Cream ($38); Quench Ultra Rich Conditioner ($39)

20. Kinky Curly

Founder Shelley Davis took her knowledge of herbs and plant-based ingredients to create products for all natural hair types. Whether you’re looking for softness, shine or control, Kinky Curly has a product suited for your routine.

Our picks: Come Clean Shampoo ($11); Knot Today Conditioner ($14); Curl Custard Gel ($17)

21. Bread Beauty Supply

OK, the name is enough to entice you to check out the haircare brand. Bread Beauty Supply is bringing you back to the basics with three core products to help you not overdo wash day. The Australian brand caters to people with 3A to 4C curls with steps like wash, mask, oil and marvel at your work. It’s vegan, cruelty-free and filled with Australian native oils to keep curls moisturized and hydrated.

Our picks: Gentle Milky Hair Cleanser ($20); Hair Oil Everyday Gloss ($24); Creamy Deep Conditioner ($28)

22. Sunday II Sunday

Say goodbye to scheduling a workout around your next wash day. Founded by beauty veteran Keenan Beasley, Sunday II Sunday is making it easier to stay active without worrying about your natural hair sweating out (in under 15 minutes!). All products feature botanical ingredients to remove sweat, balance moisture and reduce itchiness, so go schedule that spin class.

Our picks: Soothe Me Daily Scalp Serum ($28); Root Refresh Micellar Rinse ($31); Revive Me Daily Moisturizing Spray ($31)

23. The Doux

Whether you have curly hair or prefer blowouts, The Doux has a product for every hair type. Plus, the packaging stands out in the beauty aisle and we can't get enough of the names like "Big Poppa," "Mousse Def" and "Sucka Free." And if you happen to be in the Atlanta area, stop by the Doux Salon to see the products work their magic.

Our picks: We Want Easy Texture Tamer ($13; $9); Mousse Def Texture Foam ($15; $10); Bonita Afro Balm ($17; $12)

24. Soultanicals

Inspired by the journey to find a better detangler for her daughter's hair, founder Ayo Ogun created Soultanicals to solve those hair needs. The vegan brand uses organic, plant-based and African botanical ingredients in every product to keep hair tangle-free, soft and moisturized (especially for dry, coarse or coily hair).

Our picks: Knot Sauce Coil Detangler ($16); Marula-Muru Moisture Guru ($16); Afrotastic Curl Elastic Deep Conditioning Treatment ($16)

25. Luster’s Pink

For 64 years, Luster’s Pink has been at the forefront of the natural hair community. Whether you’re looking for a hair oil, moisturizer or styling cream, the OG brand has something for all hair types and textures for the whole family.

Our picks: Pink Glosser ($6); Shea Butter Coconut Oil Moisturizing Hair Milk ($9); Pink Oil Moisturizer ($12)

26. Diva By Cindy

After learning how to make hair products from a chemistry teacher, Cindy sought to make a beauty brand with natural hair in mind. Years of research and testing brought DIVA by Cindy to life, and the brand focuses on ingredients like aloe, peppermint oil and vitamin B for hair growth, scalp care and moisture.Aside from being a go-to for anyone dealing with hair loss and shedding, the proceeds from product sales go to Cindy’s program "Diva Project," an organization to support victims of domestic violence.

Our picks: Super-Gro Hairdress ($10; $7); Leave-in Detangling Conditioner ($11; $8); Sulfate Free Moisture Shampoo ($11; $8)

27. Kurlee Belle

CEO Terrinque Pennerman decided to honor her late mother and continue her family's traditions by starting Kurlee Belle. Every product stems from homemade recipes passed down from generations of Bahamian women before her. You'll find ingredients like coconut, hibiscus and banana throughout the collections for natural, curly and relaxed hair.

Our picks: Jelle Coconut Styling Gel ($11; $8); Thirsty Kurls Leave In Conditioner ($11; $8); Kurl Defining Creme ($13)

28. Kreyol Essence

After years of using chemicals and straightening her hair, Yve-Car Momperousse thought it was time to create products to reverse the damage and bring back moisture to her natural hair. From shampoos to lotions, Kreyol Essence (KE)'s products have one thing in common—Haitian Black Castor Oil. Not only does the key ingredient come from Haiti, but she made sure to provide jobs to the Haitian people even after the devastating earthquake in 2010. Last year, she brought her brand to Shark Tank, where she struck a deal, so we haven't seen the last of KE.

Our picks: Haitian Black Castor Oil ($18); Pomad Kreyol Natural Scalp Treatment ($22); Haitian Black Castor Oil Goat + Coconut Growth Milk ($22)

29. CurlMix

CurlMix went from a DIY subscription box to a full-fledge hair care brand (that was also featured on Shark Tank).In 2018, they launched their first line after identifying customers’ needs and concerns in a private Facebook group. Started by Kim and Tim Lewis, the clean beauty brand caters to all curly gals who are looking for hair growth, hydration or strength.

Our picks: Pure Regrowth Serum ($21); Pure Avocado Moisturizer ($23); Pure Flaxseed Gel ($27)

30. Mixed Chicks

Founders Wendi Levy and Kim Etheredge created Mixed Chicks to tap into a part of the market that wasn't focusing on curly hair. Coining themselves the "mixed chicks," their mission is to have a line for all curly textures regardless if you're strictly a 2A or an in-between 3C and 4A. Celebs like Jennifer Hudson, Tracee Ellis Ross and Ciara can't get enough of the brand.

Our picks: Deep Conditioner ($14); Morning After Foam ($15); Leave-In Conditioner ($20)

31. MoknowsHair

Years of spending time at the salon, experimenting with her hair (hello curl bangs) and giving her dolls hair makeovers led Monica Stevens to becoming a licensed cosmetologist and then starting MoKnowsHair. The collection covers scalp health, detangling curls and restoring overall elasticity. And if you’re unsure how to begin your curly hair journey, Stevens has a ton of tutorials to get you started.

Our picks: Scalp & Curl Clarifier Pre-Shampoo Treatment ($10); Curl Restoring Treatment ($12); Curl Smoothing Pudding ($12)

32. Curls Dynasty

If you're just starting your natural hair journey, look no further than Curls Dynasty. When Nicki Nougaisse began transitioning to her natural hair, she couldn't find products catered to the process. She soon developed products filled with chemical-free ingredients to strengthen, soften and hydrated her hair.

Our picks: Vanilla Cream Custard ($15); Kalahari Smoothie Leave-In ($16); Twisted Definition ($16)

33. Righteous Roots

When you invest in a hair oil, you're really investing in your hair's health. Enter Righteous Roots. This growth serum puts frizz and tangles to rest thanks to its essential oils blend (like black castor oil, avocado oil, jojoba oil, grapeseed oil and argan oil). From a hot oil treatment to styling, the oil can be used pretty much in any step in your routine.

Our picks: Righteous Roots Rx ($26)

34. Kaleidoscope

In 2013, Jessica Dupart started Kaleidoscope to help people with hair loss and scalp conditions. Her signature product—Miracle Drops—was a way to combat those woes and promote healthy hair growth.The mix of peppermint oil, tea tree oil and aloe make for a lightweight oil that nourishes the scalp and adds shine. Dupart also has an exclusive line for men and children.

Our picks: Milkshake Leave In ($17; $12); Miracle Edges ($17; $12); Miracle Drops ($21; $15)

35. Organigrowhairco

Who would've thought a bad haircut could lead to a natural hair care line? Well, Kay Cola’s bad experience led her to make products to fix the damage and bring life back to her curls. The vegan brand offers a host of products, especially hair oils, targeted to each texture, type and porosity.

Our picks: Hair Dew Low Porosity Leave In ($17); Mega Mangrow Moisture Milk ($19); Stimulating Scalp Beverage ($21)

36. Sienna Naturals

Hannah Diop and Issa Rae (yes, from Insecure) started chemical-free hair care brand Sienna Naturals as a clean alternative, incorporating ingredients like coconut, castor and baobab oil to repair, nourish and soothe. Their top three products work on all hair types (curls, coils and waves) and will solve any hair woes you may have (dry, chemically-treated, itchy scalp, etc).

Our picks: H.A.P.I. Shampoo ($18); Daily Elixir ($22); Untangled Conditioner ($22)

37. 4C Only

4C Only is a brand catered to coily textures. The Too Easy Collection (consisting of a shampoo, conditioner, leave-in and styling cream) helps detangle, moisturize and defrizz hair.

Our picks: Too Thicke Deep Conditioner ($22); Too Soft Leave-in Conditioner ($22); Too Slick Styling Cream ($22)

38. Dreamgirls

When sisters Tonya Thompson and Sharie Wilson opened up their first salon back in 2006 and began exclusively using their own products, they never dreamed it would expand to the public. Fast forward 15 years, and their 5-Step Healthy Hair Care System is now available internationally.

Our picks: True Essence Oil Treatment ($20); TLC Comb-Out Treatment ($30); Revival Deep Treatment ($35)

39. Naturalicious

CEO Gwen Jimmere turned her homemade hair products into a collection that can be found in our go-to beauty stores for all curly types. Naturalicious follows a three-step process of cleaning, treating and styling hair.To make it fool-proof, the best order in which to use her products for your most successful wash day is listed right on the bottles.

Our picks: Moroccan Rhassoul 5-in-1 Clay Treatment ($23); Spanish Almond Regrowth Oil ($23); Moisture Infusion Styling Crème ($33)

40. Rucker Roots

Rucker Roots's foundation is based on family and traditions. Sisters and founders Ellen and Ione used their mother's homemade recipes (and her key ingredients like avocado, eggs and mayonaise) to create their natural hair care brand.These core components and pure oils work to soothe, soften and moisturize your locks.

Our picks: Leave In Heat Protection ($13; $9); Detangling Conditioner ($14; $10); Smoothing Sulfate Free Shampoo ($14; $10)

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