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For a long time, there was a lack of BIPOC representation in the beauty space—especially when natural hair was involved. Many brands were shoved into the “ethnic” aisle and we were left with a seriously limited number products to work with. Fast forward to now, and there are a ton of Black-owned businesses that cater to curls, coils, protective styles and everything in between. From Briogeo to Mielle Organics, here are 20 Black-owned hair care brands to shop now before your next wash day.

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1. Briogeo

Whether you have dry, dull or damaged hair, Briogeo has a collection for you. Founder Nancy Twine started making products right out of her NYC apartment using her grandmother’s recipes before creating the clean beauty brand that it is today. You’ll find that all the products have natural ingredients (like avocado oil, shea butter and tea tree oil) to hydrate, moisturize and protect all hair types. A few faves include: Don’t Despair Repair Deep Conditioning Mask, Charcoal + Coconut Oil Micro-Exfoliating Shampoo and Farewell Frizz Blow Dry Perfection & Heat Protection Creme.

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2. Adwoa Beauty

If you have coils, Adwoa Beauty’s Baomint collection can keep your hair looking and feeling healthy. The gender-neutral brand’s minimalist packaging alone is enough reason to consider adding it to your routine, but don’t worry, the results justify the choice. We like the Baomint Deep Conditioning Treatment, Baomint Leave In Conditioner or Baomint Moisturizing Curl Defining Cream. The combo of baobab, peppermint, spearmint and wintergreen oil works to promote hair growth, treat scalp conditions (aka dandruff and flakes) and provide moisture.

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3. Eden Bodyworks

After suffering from a chemical hair burn, founder Jasmine Lawrence vowed to create natural products that nurture and restore hair for all curl types. You’ll find six different collections to target different hair issues like breakage, dryness or itchiness for as low as $5. Some products to try include: Coconut Shea Curl Defining Creme, Almond Marshmallow Hydration Serum and the Coconut Shea Cleansing CoWash.

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4. Camille Rose

Founder Janell Stephens searched far and wide for natural hair products that didn’t include harmful and harsh ingredients for her children, and found that there was a gap in the hair industry. So, Camille Rose was born to help people of all ages find products that repair, replenish and restore hair. Some favorites include the Almond Jai Twisting Butter, Curl Maker and Aloe Whipped Butter Gel.

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5. Mielle Organics

Mielle Organics took the natural hair community by storm when it launched just six years ago. Founder and former nurse Monique Rodriguez used her expertise in health and science to develop a wide range of curly- and coily-focused products. The mixture of herbs, amino acids and minerals can be found in every collection to improve the health of your locks. We highly recommend the Detangling Co-Wash, Avocado Moisturizing Hair Milk (a personal go-to) and Mint Almond Oil.

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6. Alikay Naturals

At 22, YouTuber Rochelle Alikay Graham-Campbell began making products straight from her kitchen while at the same time bringing viewers along her own natural hair journey. In 2008, she launched Alikay Naturals, and its products like the Shea Yogurt Hair Moisturizer, Honey and Sage Deep Conditioner and Essential 17 Hair Growth Oil have become a big hit for its natural, organic ingredients.

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7. Miss Jessie’s

Inspired by their grandmother (the source behind the brand’s name) and her homemade hair recipes, founders (and sisters) Miko and Titi Branch brought Miss Jessie’s vision to life with styling creams, conditioners and moisturizers. Celebs like Alicia Keys, Lupita Nyongo, and Viola Davis are few a-list customers who have raved about the brand. We recommend getting started with the Pillow Soft Curls Styling Lotion, Coily Custard and Jelly Soft Curls Gel. (And if you happen to be in Florida, stop by their brick and mortar salon to try some of the products in-person.)

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8. Uncle Funky’s Daughter

Looking for a sustainable, eco-friendly hair line? Uncle Funky’s Daughter strives to use plant-based ingredients like aloe, coconut and olive as the base for all of their products. Curly Magic Curly Simulator, Supercurl Miracle Moisture Creme and Extra Butter Curl Forming Creme are among the most popular products to detangle, moisturize and define curls, coils and waves.

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9. Pattern Beauty

A year ago our favorite TV mom launched Pattern Beauty and it has already become one of the go-to for many curly gals. Tracee Ellis Ross spent over ten years perfecting the range in order to create a collection that “empowers your curl pattern.” The best part? Each product is labeled to let you know which products work best for curls, coils and tight textures. Check out the Argan Oil Hair Serum, Conditioner for Curlies and Jojoba Oil Hair Serum for your next purchase.

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10. Curls

Celebs like Alicia Keys, Tia Mowry and Halle Berry can’t get enough of this hair care brand. The most popular collection—Blueberry Bliss—has a distinct blueberry scent no one can seem to get enough of. A few products from the collection worth splurging on are the Blueberry & Mint Tea Hair Growth & Scalp Treatment, Blissful Lengths Blueberry Liquid Hair Growth Vitamin and Blueberry Bliss Reparative Leave In Conditioner. There’s even a collection for your kids to try out too.

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11. Design Essentials

One of the OG natural hair care brands out there, Design Essentials, has catered to all hair types since the ‘90s. A combo of vitamins and proteins can be found in each of their products to condition, nourish and restore your hair. Try the Rosemary & Mint Stimulating Super Moisturizing Conditioner, Almond & Avocado Curl Enhancing Mousse or the Oat Protein & Henna Deep Cleansing Shampoo for clean, healthy locks.

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12. TGIN

TGIN (or Thank God It’s Natural) brings natural, organic ingredients (like shea butter and olive oil) together at an affordable price. Products like Honey Miracle Deep Conditioner, Butter Cream Moisturizer and this Sulfate-Free Shampoo are among the crowd favorites.

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13. Taliah Waajid

Speaking of OGs, Taliah Waajid was the first to have a complete line for curls, braids and locks. All of their products contain 100 percent natural ingredients like shea butter, coconut oil (or as they call it, “shea-coco”) and apple cider vinegar. A few faves are Green Apple & Aloe Nutrition Curl Definer, Green Apple & Aloe Nutrition Hold Me Down! Gelle and Green Apple & Aloe Nutrition Apple Cider Vinegar Deep Conditioner.

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14. Melanin Haircare

Sisters Whitney and Taffeta White started this natural hair care brand only five years ago and garnered attention for their three styling products (Twist-Elongating Style Cream, Multi-Use Pure Oil Blend and Multi-Use Softening Leave In Conditioner) and their satin head wraps to protect your hair while you sleep. Don’t know how to use these products? They have helpful videos to get you started on your journey.

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15. TPH By Taraji

Actress Taraji P. Henson took her own experiences taking care of her hair and created a natural line with a heavy focus on scalp care. Products like Ride or Die Detangling Leave-In Conditioner, Make it Rain Hydration-Rich Conditioner and the Never Salty Sugar-Based Scalp & Hair Scrub works to cleanse, soothe and improve overall hair health.

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16. Jane Carter Solutions

After experiencing a serious allergic reaction, founder Jane Carter decided to create a nontoxic, plant-based line. The mix of plants, essential oils and sea botanicals work to condition, nourish and style all hair types. We recommend the Nourish & Shine Restorative Butter, Coiling All Curls Elongating Gel and Revitalizing Leave-In Conditioner to get you started.

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17. Oyin Handmade

The brand’s name, Oyin, translates to honey, which means you’ll definitely find the sweet ingredient in all of their products. When founder Jamyla Bennu couldn’t find products to suit her coily hair, she decided to make her own collection. If you have dry, tightly coiled hair, try Hair Dew Moisturizing Hair Lotion, “The Juices” Hydrating Leave-Ins and the Whipped Pudding Rich Moisture Cream.

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18. Girl + Hair

Need help taking care of your protective style (i.e. wigs, braids, weaves, etc)? Well, look no further than Girl + Hair. Dermatologist and founder Camille Verovic used her marketing and science knowledge to create products that protect your scalp and your hair while wearing any look. Check out the Restore+ Restoring Hair Treatment Balm, Cleanse+ Water-To-Foam Moisturizing Sulfate-Free Shampoo and Refresh+ Aloe Vera Biotin Hydrating Hair Milk to cleanse, hydrate and moisturize hair.

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19. Hair Rules

Celebrity hairstylist Dickey knows a thing or two about natural hair (he claims big celebs like Sarah Jessica Parker, Rihanna and former First Lady Michelle Obama as part of his clientele). What started out as a guidebook about how to take care of your hair turned into a product line for all textures. Check out the No Suds Cleansing Cream, Quench Ultra Rich Conditioner and Hydrating Finishing Balm.

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20. Kinky Curly

Founder Shelley Davis took her knowledge of herbs and plant-based ingredients to create products for all natural hair types. Whether you’re looking for softness, shine or control, we recommend Knot Today (a personal fave), Curling Custard and Seriously Smooth Prep & Protect for your next wash day.

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