For a long time, there was a lack of BIPOC representation in the beauty space, especially when it came to natural hair. Brands were often shoved into the “ethnic” aisle—and please don't get us started on how limited our options were in those days.
Thankfully, the industry started to take note of our needs with the growing natural hair movement, which fought for more accessibility to diverse haircare brands. Soon, companies like Shea Moisture, Mixed Chicks and Carol's Daughter became household names that we could rely on—whether we were just starting our natural hair journeys or needed a new product to elevate our wash routines.
Fast forward to now, and there are a ton of brands dedicated to curls, coils, protective styles and everything in between. While some of the brands are no longer Black-owned, there are still so many companies that are—from Briogeo to Melanin Haircare. To make your search easier, we found 50 Black-owned haircare brands to shop before your next wash day.