I Tried the First-Ever Brand for 4C Hair, and It Gave Me My Best Twist-Out Yet

4c only pw100
4c only / Nakeisha Campbell
  • Value: 17/20
  • Functionality: 19/20
  • Ease of Use: 18/20
  • Aesthetics: 20/20
  • Curl factor: 20/20
  • TOTAL: 94/100

I’ll be real with you: I’ve always been a bit suspicious of natural hair care products that cater to all curly hair types. I mean, yes, it’s encouraging to see more representation for the curly-haired community in the beauty industry. However, it seems like those with 4C-textured hair (tighter coils that are more prone to dryness) are treated like an afterthought—even though it's become pretty clear that this hair type has specific needs.

So when I discovered that there was a new brand designed specifically for 4C hair, I couldn’t contain my excitement. Allow me to introduce 4C ONLY, the first-ever natural hair care brand designed exclusively for those with 4C hair. According to their press release, the Black-owned brand was developed to “fill a wide gap in the natural haircare space with the goal to normalize the beauty and texture of the forgotten hair type - 4C.”

4C ONLY currently offers the Too Easy Collection (now on sale for $70), which includes Too Clean Shampoo, Too Thicke Deep Conditioner, Too Soft Leave-in Conditioner and Too Slick Styling Cream. I tried each, and not only was I impressed by the fruity fragrance, but I was also obsessed with the outcome—so much so I took an embarrassing amount of hair selfies after using them. Read on to see my honest thoughts on each product.

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When it comes to good quality shampoos, the biggest factor for me is its ability to thoroughly cleanse my hair without completely stripping it of all its natural oils. Thankfully, this moisturizing shampoo, which includes aloe vera leaf and argan oil, did exactly that. I love that a little went a long way, since it lathered well super quickly. And as an added bonus, it smells amazing.

The only downside was having to scoop this shampoo out with my fingers and apply it by hand, which can get a bit sloppy. If, like me, you start at the roots and work your way down the strands as you wash your hair, then I highly recommend using a bottle with a press top dispensing cap.

This product certainly lives up to its name, because the consistency is quite thick. It’s made with organic grapeseed oil and organic glycerin, which helps to soften the hair and make the detangling process easier. After using the shampoo, I separated my hair into four sections and used a generous amount on my tresses. While detangling, I noticed that there was less shedding because there was plenty of slip. And after sitting under heat with it for about 15 minutes, my hair felt incredibly soft.

Just to offer some background, this leave-in formula contains Behentrimonium Methosulfate (despite what the scary sounding term suggests, it’s a non-sulfate derived from the oil that comes from rapeseed), which serves as a great moisturizer, and Slippery Elm, which helps with detangling.

After my deep condition, I applied this leave-in conditioner, which has a creamy consistency, but it isn’t quite as dense as the deep conditioner. I used a good amount of this before moving on to the styling cream and, once again, it made the detangling process a breeze. This typically takes me about a full hour when I use my regular brand, but with this product, I was able to glide through my strands in less than 30 minutes.

The consistency of this cream is pretty thick, and it includes Carnauba Wax (a natural wax that comes from the leaf of the carnauba palm tree), which helps to control frizz and maintain hairstyles longer.

This was the one product that I used sparingly, because I’d already used a generous amount of the leave-in conditioner. With my hair still damp, I applied a tiny amount to each section as I prepped my strands for a twist-out. Then, as the instructions suggest, I let it air dry for a full day (yes, it actually says 24 hours) before letting them out, and my hair never looked so vibrant and shiny. My twist out was super defined and still felt soft to the touch. Better yet, my style lasted for a full week—proof that a little of this product goes a very long way.

Final Verdict: Would I use this product again? Absolutely. Would I use it as a replacement to my normal regimen? Well, probably not. For the past few years, my hair has been responding pretty well to certain products, and I’m hesitant to make such a big change to my routine. However, I do see myself using the deep conditioner semi-regularly, because I love that my hair didn’t shed as much after using it. Given that this is the first ever brand for 4C hair (created by women with 4C hair), I’d say that this line is definitely worth checking out.

nakeisha campbell bio

Associate Editor, News and Entertainment

Nakeisha has been interviewing celebrities and covering all things entertainment for over 8 years, but she has also written on a wide range of topics, like career...