The ball is in Serena Williams’s court, and not by accident.
The 37-year-old athlete/designer/new mom tracks her rise to tennis fame and the tenacity that got her there in a brand-new commercial that debuted during Super Bowl LIII for dating app Bumble.
In the seriously inspiring spot, Williams recalls her experience as a young girl from Compton, California, vying for court time in a predominately WASPy sport. As she says in a voiceover over footage of a young girl doing just that, “If I wanted to be invited in, I never would have stood out. If I waited for change to happen, I never would have made a difference.”