fashion/ ONE37pm Editors
Fashion
Trends and styles for every season, vibe and body type—so you can look great and feel great
TRENDS TO WATCH
The latest looks we're surfacing from street style here and abroad
Most Popular
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fashion/ Stephanie Maida
2000s Athleisure Is Trending—Here’s What to Shop, According to a Juicy-Wearing Millennial
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fashion/ Stephanie Maida
Eloise Bridgerton Is the Blueprint Behind One of 2026’s Biggest Fashion Trends
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fashion/ Deena Campbell
The 2026 Style Report
Editors and Experts
Deena
Campbell
Fashion and Beauty Director-at-Large
Deena Campbell is an advocate for inclusive storytelling in style, beauty, and wellness. She oversees fashion and beauty content at PureWow.
Abby
Hepworth
Editor
Abby Hepworth is PureWow’s Fashion Editor, covering clothing and accessory trends, advice on how to style your favorite pieces and all things running.
Stephanie
Maida
Senior Commerce Editor
Stephanie Maida is PureWow's senior commerce editor, with over a decade of experience in lifestyle editorial. She oversees sales and deals coverage, new launches and all things fashion, beauty and home. If you can shop it, she's going to write about it.
Natalie
LaBarbera
Associate Commerce Editor
Natalie LaBarbera is an Associate Commerce Editor at PureWow who covers commerce stories across verticals, including fashion, travel, books, sales and more. Read on for her full bio.
Courtney
Mason
Editorial Assistant
When Courtney's not tackling admin tasks for the editorial team, she's reporting on the latest fashion trends, buzziest beauty products and the best plus-size fashions on the market. She writes across several verticals including fashion, beauty, news and entertainment.
Original photos by editors
fashion / Dana Dickey
The 5 Most Comfortable Pants to Wear Now, According to PureWow Editors
With original photos and wear-tested fit tips
