Soma's Huge $30 Bra Sale Includes the Famous Vanishing Bra PureWow Editors Swear By

One said it's the softest one she owns

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Soma $30 bra sale: Lavender and Leopard Print Bras
PureWow/Soma

When four PureWow editors reviewed Soma's Vanishing Unlined Perfect Coverage bra and swore it was the comfiest (and smoothest) they've ever worn, I was immediately intrigued. I mean, how often do you come across a bra that doesn't cause ripples under your shirt or leave you rushing to take it off at the end of the day? Practically never, in my experience. And that's exactly why I am running to shop Soma's huge $30 bra sale that not only includes the editor-approved vanishing style, but tons of other beloved bras, all marked down to just $30.

The sale ends Nov. 11, folks, so if I were you, I'd start stocking up.

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As I mentioned above, four PureWow editors put this bra to the test and left them all more than impressed. PureWow Beauty and Cultures Editor Chelsea Candelario said, "I'm not joking, this might be the softest bra I've ever owned. The material feels like silk, which made it super comfortable to wear for a long period of time." Meanwhile, Senior Commerce Editor Stephanie Maida called out its perfect fit: "There's no gapping at the top of the cups either, it hugs the gals just right and does make me feel confident and sexy—no frills required. I LOVE that the back band is thicker on the sides to totally smooth out the back and prevent any awkward squeezing or lumpiness," she shared. So yeah, I'd say this bra's worth it, even without the major 50 percent discount you can score on it now.

Per the brand, this wireless bra is actually its *best-selling* style, and it's easy to see why when you take a peek at the more than 6,700 5-star reviews. Reviewers rave that it's not just comfortable, but flattering, too, likely thanks to the design that was made to look smooth even under thin fabrics like T-shirts. The deep plunge neckline, meanwhile, ensures that it could it be worn to support the girls even under the flirtiest of low-cut tops. While some shoppers say that the band can feel a little snug at first, many add that it stretched and conformed to their body perfectly soon enough. Just take it from this buyer who raves, "It is so comfortable but still offers support and gives a bit of a push up. I'll buy this bra again!"

If you prefer bralette styles to traditional bras, you're so going to want to snag this smooth-in-the-front, lace-accented-in-the-back pick that one shopper says they're never taking off. "Love this. [True to size] and cozy. It is so much cuter than other bras that are made and feel similar," explains another who loves it. The Enbliss racerback bralette comes in tons of colors and has removable cups so you can customize how much padding you use, and the straps are adjustable. Plus, that nylon and spandex fabric is sure to be as soft as it looks.

Looking for a sports bra that will keep you supported from your morning flow to your afternoon lunch date? Soma has you covered—literally. This high-neck bra features a longline cut that's perfect for pairing with your favorite leggings and a breezy cutout at the back that's meant to prevent uncomfortable digging. Unlike other sports bras, this one also features just one molded pad across the chest, which won't get warped and twisted like the cups in similar styles. But don't just take my word for it—take it from this shopper who says the bra is perfection: "I don't ever leave reviews about bras, but this sports bra is perfection. Yes, it is high neck, but it is still wearable under a V-neck tee or regular tee. I cannot wear underwire, and as a 44 year old, need a little (or a lot) [of] lift. This sports bra is perfect...[and the] band is not restricting." And at just $30, how could you pass it up?


natalie bio photo e1692204716113

Associate Commerce Editor

  • Writes commerce stories and features that span multiple topics, including fashion, beauty, travel, home and sales/deals
  • Has contributed to reports on ethical fashion and continues to stay up-to-date on sustainablility developments
  • Completed a bachelor's degree in psychology at the University of Pittsburgh and a master's degree in fashion studies at Parsons The New School

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PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.