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I’m a Fashion Editor and This Is Exactly What I’m Buying on Black Friday

Sale standouts, right this way

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I respect those individuals who save up all year with the goal of buying new bedding or scoring a hands-free Roomba vacuum on major markdown during Black Friday sales. But if you’re anything like me, you’re spending a large chunk of Black Friday shopping all things fashion. From a cozy cashmere cardigan (was $475, now $357) from Jenni Kayne to a chic sweater dress (was $168, now $118) you can wear to the office or a dinner party and Inez Paloma boots (was $488; now $390) I plan to wear all winter long, here are all the things—including accessories and jewelry finds—that I’m planning to shop during Black Friday.

Fashion Editor’s Black Friday Picks at a Glance

1

By Anthropologie Belted Sweater Midi Dress

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2

Abercrombie & Fitch Plunge Bow-Back Mini Dress

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3

Athleta Salutation Crop Jacket

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4

Jenni Kayne Cashmere Cocoon Cardigan

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5

Frame Le Sleek Straight Jeans

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‘Tis the season for sweater dresses, and this gray midi from Anthropologie is calling my name. It’s stylish and warm, thanks to that blend of acrylic, polyester, wool and elastane, so you can think of this as the perfect piece to throw on when it’s cold out and you can’t be bothered to put an outfit together. “This is THE winter dress,” notes one buyer. “[It’s] warm enough that you can survive the cold while still [looking] fashion-forward! I am obsessed!” The pullover frock comes with that belt to cinch you in and break up the fabric. If you run petite, be sure to opt for petite sizing as some buyers mention that the belt can sit at the hips instead of the waist in the standard sizing.

This plunging mini may be the best holiday party dress I’ve seen yet, and I’ve seen my fair share of beautiful options on the market. I expect to see a ton of sequins and embellishments at festive celebrations, so I like how unexpected this super sleek satin fabric is. Plus, the plunging back and dainty bow detail are both super striking. It also comes in black as well as three fits (regular, petite and tall).

Whether you’re headed to a yoga class or running an errand, do yourself a favor and wear this chic jacket. It’s made from the brand’s Powervita fabric, which is comprised of a blend of nylon, lycra, elastane and recycled polyester. The breathable and buttery soft material is made with quick-drying and sweat-wicking properties, so you can focus on your workout at hand without having to fuss over your outfit. It also boasts an impressive compression that, mixed with the piping design, will have you looking snatched.

PureWow editors love the Cashmere Cocoon cardigan so much that I obviously need to snag it now that it’s 25 percent off. I’ll admit that I have my eye on one too many Jenni Kayne Black Friday pieces, but this cardi takes the cake. It’s relaxed, lightweight and has that slouchy, oversize fit that I look for in my sweaters. Plus, it’s made from 100 perent Mongolian cashmere that purportedly pills less over time and is incredibly warm, thanks to its tight-weave construction. According to my research, the brand suggests sizing down if you want a more tailored fit and less volume, but I’ll stick to my usual size because I’m a sucker for a cozy, roomy knit.

Now’s the time to invest in a quality pair of jeans, and Le Sleek straight jeans from Frame are the perfect winter denim. They’re a classic high-rise style that fit like a dream. They’re relaxed at the leg and fitted along the bum and waist, tapering off into a straight-leg cut. I own a another pair of Frame jeans and I find that the denim is beyond comfortable and soft yet still flattering on my shape. Seriously, my butt never looks better than in a pair of Frame jeans. (They’re best sellers for a reason, people.) I especially love a dark wash like this in winter, and paired with a camel suede coat, white tee or brown chunky sweater, it's a basic yet sophisticated look. 

I usually opt for basic versatile dresses, but there’s something special about this velvet dress that’ll look great for a holiday party or a winter event with the addition of some sexy, pointy heels and styled with statement jewelry. It’s constructed from a blend of rayon and silk, and is finished in a halter neckline and body-skimming cut that’ll look so elegant on your figure.

Do yourself a favor and snag this bra while it’s on sale. Trust me, you’ll instantly fall in love with it like I did when I reviewed the Natori Feathers bra. I’m someone who despises the feeling of wearing a confining and tight band across my chest for hours on end, but this is one of the few styles that feels supportive and—most importantly—comfortable. It’s also flattering on the girls, thanks to that plunge style, giving them a nice lift even for my fellow small chested girlies. Plus, the lacey finishes are super sexy. Who would've thought a nude bra could be so alluring?

You guys...I just discovered the perfect stocking stuffer for your mom, sisters and yourself: a stunning bottle of Cartier’s Basier Vole eau de parfum that smells even better than it looks. With notes of majestic lilies, you’ll be smelling like a fresh bouquet of flowers. The added tonka bean will cut through the bright flowery notes and make it feel a little more sensual and grounded in a nutty sweetness.

Boots are my love language, and comfortable winter boots that can handle the elements and look chic while doing it are an absolute no-brainer in my book. I can style these versatile beauties with everything from mini skirts and stockings to my wide-leg jeans. I like that the 3-inch block heel provides a chic amount of lift to elevate the style while remaining comfortable enough to walk long lengths in—seriously, I’ve been wearing them nonstop all over London and have never gotten a blister. I will caution that the standard calf width isn’t particularly roomy, so if you have wider calfs, I suggest opting for the wide calf width for a more comfortable fit that’ll allow you to wear thick socks.

I recently received this Calpak tote bag, and it’s been so useful as I hop from coffee shop to coffee shop. The puffy travel bag is incredibly stylish and comes in a slew of colors, such as black, oatmeal, rose quartz or this chocolate brown. It has a ton of pockets inside to store away my goodies and keep them organized like the Virgo in me requires, including a slightly hidden pocket that’s easy to reach at the top where I like to keep my wallet and headphones for easy access. Compared to every other bag I’ve tried thus far, it holds an impressive amount: I’ve fit my laptop, chunky water bottle, a hat, notebook and small essential items. My favorite part is that it has two exterior pockets for your phone, so I don’t have to clutch it in my hands or risk it in the back of my pant pocket.

Fashion meets function in lululemon’s most beloved leggings. Buyers rave about their buttery soft fabric, but I’m especially excited for the sweat-wicking and stretchy properties of the Lycra fabric that’ll allow me to focus on my workout rather than fuss over my waistband or crotch sweat. Lightweight and breathable, they’re the type of workout leggings that you won’t want to take off even after hours of wear. There’s also a hidden waistband pocket that’ll come in handy for outdoor exercises in the winter.

If you’re anything like me, then your sweater collection is already robust, but I’m of the mindset that one can never own too many sweaters, especially styles like this Everlane number that comes in a slew of colorways. It’s made with an alpaca and wool blend that’s designed to keep you warm yet feel oh-so cozy without the itch. It’s also purportedly resistant to pilling, so you can bet that it’s the type of sweater that’ll last you for many seasons to come. Not to mention, the relaxed fit and regular length is ideal for pairing with jeans. When you’re not wearing it with jeans, try popping it over leggings, a leather skirt or on top of a maxi dress.

It’s been a while since a denim trend has made me venture out of my usual straight-leg cut, but wide-leg jeans like this vintage style from Madewell have me inching out of my comfort zone. While many iterations go for a more pronounced shape, these jeans offer a more toned-down silhouette that still gives off the flare fit without reading like bell bottoms. In other words, if you’re curious about a wide-leg moment in place of your skinny jeans, these are just the jeans for you.

Stacking jewelry is a simple way to elevate your basic ‘fit, couple that with mixing metals and you’ve got yourself styling like a pro. Hence, why I’m snagging this Mejuri ring, which is handcrafted in 18k gold vermeil and sterling silver, during their Black Friday sale now that I can take 20 percent off my order of $150 or more. While it’s only one ring, it’s crafted to appear stacked and combines both metals for the most amazing combination that’ll look great when paired with either gold or silver earrings.

15. Fréja New York Caroline Bag

Fréja New York

Fréja New York makes such beatiful, high-quality bags. I fell in love with the brand after Gabrielle Union was spotted wearing the Christie bag, and I’m gravitating toward the Caroline since it’s deceptively spacious and can hold all of my essentials and more—keys, wallet, phone, lipstick. The ‘90s-inspired handbag is made from a supple vegan leather that looks even more amazing in person and comes with sleek shoulder straps that, I’m convinced, have a touch of magic in them because they never flap over. Don’t forget to use coupon code FREJAFAMILY at checkout to see the savings.

If you’re dreaming of an oversize hotel robe, then you’re definitely going to enjoy this cozy piece from Hill House Home. Behold, the Hotel Robe that’ll make you feel like you’re traipsing through the suites of the Palace Hotel. It’s made in Portugal from a micro cotton that’s purportedly ultra-absorbant and super soft, aka the only qualities that really matter in a good robe. While there are  plenty of colorways and prints to choose from, I’m partial to this sweet botanical print. Plus, there’s an option to add a monogram, making it the most thoughtful gift for the holidays, and right now you can get it from $104 using the coupon code EVERYTHING30.

OK, one more Reformation goodie on sale is this slim-fitting long-sleeve sweater. During peak winter months, I never know what to wear on dates or for dinners, but then I see fitted knits like this style and I’m inspired all over again. From the one-shoulder cut to the twisted front detailing, everything about this screams demure yet subtly sexy. It’s the perfect piece to tuck into high-waist jeans, plus it’s made from the brand’s traceable Nativa wool that’s meant to keep you oh-so warm.


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Associate Fashion Commerce Editor

  • Covers all things fashion and shopping
  • Boasts over 23 years of experience as an avid shopper, having secured a personal stylist at Limited Too at the age of four
  • Studied English literature, communications and creative writing at the University of San Diego, and completed the Columbia Publishing Course at Columbia University in New York

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