I’m a Fashion Editor & This Is Exactly What I’m Buying on Black Friday

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fashion editor black friday sale picks
Paula Boudes for PureWow

I respect those individuals who save up all year with the goal of buying new bedding or scoring a Dyson vacuum on major markdown during Black Friday sales. But if you’re anything like me, you’re spending a large chunk of Black Friday shopping all things fashion. From a cozy cashmere cardigan (was $495, now $372) from Jenni Kayne to a sexy LBD (was $148, now $111) for date night and Sam Edelman lug-sole Chelsea boots (from $119) I hope to wear all winter long, here are all the things—including accessories and jewelry finds—that I’m planning to shop during Black Friday.

Fashion Editor’s Black Friday Picks at a Glance


Jenni Kayne Cashmere Cocoon Cardigan

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Abercrombie & Fitch High-Rise 90s Relaxed Jean

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Reformation Kyan Knit Dress

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Sam Edelman Laguna Lug Sole Chelsea Boot

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Béis The Weekender

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Two of my fellow PureWow editors won’t stop raving about their Cashmere Cocoon Cardigans, so I obviously need to snag it now that it’s 25 percent off. I’ll admit that I have my eye on one too many Jenni Kayne Black Friday pieces, but this cardi takes the cake. It’s relaxed, lightweight and has that slouchy, oversize fit that I look for in my sweaters. Plus, it’s made from 100 perent Mongolian cashmere that purportedly pills less over time and is incredibly warm, thanks to its tight-weave construction. According to my research, the brand suggests sizing down if you want a more tailored fit and less volume, but I’ll stick to my usual size because I’m a sucker for a cozy, roomy knit.

Come November 22nd, these denim babies will be on sale for $22 off the sticker price—that’s a hefty discount, if I do say so myself. They’re best sellers for a reason, people, so I just might buy two pairs for a little more than the price of one. These classic high-rise jeans fit like a dream. They’re relaxed at the leg (they loosen up around the thighs) and fitted along the bum and waist. I own a few pairs and I find that the 1 percent of elastane makes the denim stretchy and extra forgiving compared to a true, 100 percent cotton jean. Ever since PureWow fashion editor Abby Hepworth deemed dark washes to be one of the top denim trends of 2023, this pair has been at the top of my wishlist.

Spoiler: I already own this, but this LBD is worth it so I couldn’t gatekeep it from ya’ll (especially while it's on sale). It’s one the most versatile dresses that can be worn for a date with the addition of some sexy, strappy heels or styled for a work holiday party with stockings and boots. It’s constructed from the brand’s Cotton Comfy fabric, which is a mixture of eco-friendly stretch materials like Tencel Lyocell and organic cotton that feels like a second skin when on. It’s quite similar to the feel of jersey, and the stretchiness is a godsend for when I’m feeling a bit bloated or just want to wear a dress without any of the discomfort. My favorite part? Easily the off-the-shoulder detail, of course. It adds a sultry yet tasteful flair that balances out the coverage from the long sleeves. And not to mention, you can alternate between shoulders, too—something I appreciate, especially because I get cold easily. Snag it for 25 percent off on November 22, and don’t miss out on the Jeany Velvet Dress, Delphina Knit Dress, Tommie Knit Dress and Talor Silk Dress.

Boots are my love language, and comfortable winter boots that can handle the elements and look chic while doing it are an absolute no-brainer in my book. I can style these versatile beauties with everything, from mini skirts and stockings to my everyday denim. I like that the heavy, utilitarian lug sole provides a nice grip and an edgy twist to a classic Chelsea boot, and the inch-and-a-half heel provides just enough lift to elevate the style while remaining comfortable enough to walk long lengths. Some reviewers suggest sizing up half a size if you have wide feet or to fit thicker socks, but I have a few styles of Sam Edelman shoes that run true-to-size on me, so I’ll stick to my usual size when ordering. Plus, at such a nice discount, I may end up snagging multiple pairs in the white, olive and caramel colorways, too.

Like my colleague, wellness director Sarah Stiefvater, the Béis Weekender changed the way I travel. The viral travel bag is incredibly stylish and comes in a slew of colors, such as grey, plaid, maple or this classic beige. It has a ton of pockets inside to store away my goodies and keep them organized like the Virgo in me requires. Compared to every other bag I’ve tried thus far, it holds an impressive amount: I’ve fit my makeup bag, jeans, multiple sweaters, T-shirts, jewelry, laptop, undergarments and a pair of shoes in the detachable bottom compartment. My favorite part is the zipper pocket on the side of the bag, which acts as a trolley sleeve. Psst...that means you can slink it onto your suitcase safely instead of lugging this around the airport and getting a sore shoulder or arm.

Fashion meets function in this lululemon quilted puffer coat. It’s water- and wind-resistant, which will come in handy as I battle the bicoastal elements from California to New Jersey—i.e., the Santa Ana winds and actual winters. It’s made with a cozy insulation that’s meant to keep warm even when wet. If you’re sensing a theme here, I love an oversize fit, especially come winter, because it allows for ample layering. I instantly fell for its deep green color, billowy sleeves and dropped shoulder detailing. There’s also a scoop-back silhouette that covers your bum, zippered exterior pockets and a hidden phone sleeve that’ll come in handy for outdoor exercises in the winter.

A letter charm necklace will always be in style, and this gorgeous piece of jewelry—which was originally $248 and is is now on sale for $199—is handcrafted in 14k solid gold that won’t oxidize, discolor or irritate my skin and make it green. The chain is adjustable, so it can sit anywhere from 14 to 16 inches in length. I prefer the look of a simple, understated necklace on its own, but this will also look great layered in a stack. Plus, Mejuri as a brand is dedicated to sustainable and ethical practices and is constantly working with a variety of organizations aimed at improving the lives of women and non-binary people, which I fully support.

Finding a cute top to wear during the colder months that’s warm without losing all sex appeal in the process is always a struggle. Enter: this Everlane wrap sweater top. It’s made with an alpaca blend and features a gorgeous V-neck detail for my fellow gals who love to show a little skin. It makes for a refreshing, form-fitting alternative in my usual chunky knit lineup. The length is slightly cropped and hits just at the top of the hips. I can’t wait to style it for the office with some sleek trousers or slip on a bias cut midi skirt and boots for dinner.

Coach makes such beatiful, high-quality bags, and while I’m tempted to go for the army green, burnished amber or signature canvas, the black with brass finishings is too good to pass up. If you’re not familiar with the best-selling Brooke Carryall, it’s one of Coach’s more practical designs that’s made from a polished pebble leather and is on sale for 50 percent off right now. I’m gravitating toward the medium size, since it can hold all of my essentials and more—keys, wallet, phone, lipstick, planner, iPad—thanks to the multiple compartments and pockets. The handbag has a turnlock closure and darling top handle, plus it can be worn as a crossbody because the purchase comes with a detachable strap.

I have yet to get my hands on the highly-coveted Norma Kamali dress. My best friend owns this dress and can’t speak more highly of it. She says that the ruching along the bodice is unbelievably flattering and helps create the illusion of a snatched, hourglass silhouette. Plus, she’s a big fan of the attached bodysuit lining, which eliminates the issue of having to sweat over underwear lines, worry about sheer mishaps or deal with shapewear woes. It’s a classy yet sexy option I can’t wait to add to add to my wedding guest dress collection, and the nude hue will suit nearly all event dress codes and seasons.

Cashmere for less than $50? Say no more. This crewneck sweater from Charter Club looks like a dream and is a staple transitional piece, especially for the capsule wardrobe I’m slowly building. I was surprised to discover that the brand boasts die-hard customers, including loyal buyers of over 20 years who attest to its soft, lightweight and next-to-none luxe quality. One said it’s perfect to wear during California winters (where I live) while others find it ideal for layering in colder climates. As for me, I’ll be draping this over my shoulders for a tennis-chic look.

Knee-high boots are my usual go-to shoe for fall and winter, but this year I’m excited to get my hands on a pair of lug-sole penny loafers. And, yes, I fully plan to wear them with chunky white socks poking out the top as the temperatures continue to drop. This J.Crew pair gets rave reviews from customers, who make a point to highlight their good traction and comfortability.

Shift dresses are one of the most versatile pieces of clothing I own. They’re a breeze to style, look chic and feel so effortless. I plan to wear this silk-like mini shift dress from Madewell on repeat, especially for holiday parties and dinners. It boasts a polyester and sustainable viscose blend of materials that’s designed to feel smooth and look lustrous. I appreciate that it can easily be dressed up with knee-high boots or heels or dressed down with a pair of comfortable sneakers, and it’d look chic with stockings and a chunky belt that’ll cinch in the waist. P.S. The dress is currently 40 percent off for Black Friday with code LETSGO.

OK, one more Abercrombie & Fitch goodie on sale is this slim-fitting long-sleeve bodysuit. It’s available in four neutral colors—taupe, navy, white and this sleek black—and ranges in sizes from XXS to XL. If I’ve learned anything over the years, it’s that you can never own too many basics, and despite being timeless, there’s something so special about this one. I’m a sucker for a boat neck, so the cut on the top is absolutely stunning to me as it draws the eye towards the décolletage. And considering that bodysuits can feel a little suffocating at times, since they essentially act as a second layer of underwear, I appreciate that it’s made from the brand’s breathable and soft AF cotton modal fabric.

Call it the Californian in me, but once it drops below 60 degrees, I won’t be caught without a scarf. Everlane’s ReCashmere scarf is made from a blend of recycled cashmere and GCS-certified cashmere, so I’ll bet it’s cozy, soft and warm as heck despite the thin and lightweight material. I recently got my hands on a cashmere sweater, so it only seems fitting to purchase a scarf that’ll complement it. Cashmere can be pricey, but it’s one of the best winter investments I’ve ever made and it’s less than $100 right now. It’s available in five dreamy natural shades and is a purchase that I’ll reap the benefits from for years to come.

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Associate Fashion Commerce Editor

Stephanie is a natural savant in the fashion, beauty, and dating & relationships beats. She graduated with a bachelor of arts at the University of San Diego, where she majored...

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