I’m a Fashion Editor and This Is Exactly What I’m Buying on Black Friday

There are so many things on my Jenny Bird wishlist, it’s hard to know where to begin. But while the brand is offering 25 percent off sitewide (excluding the fine collection and goodies) I’m for sure adding this zodiac pendant to my shopping cart. The designs for each sign are so chic—simple, elegant and not at all cartoon-y—and the back is engraved with the sign’s corresponding element (fire, water, air or earth).

‘Tis the season for sweater dresses, and this gray midi from Anthropologie is calling my name. It’s stylish and warm, thanks to that blend of acrylic, polyester, wool and elastane, so you can think of this as the perfect piece to throw on when it’s cold out and you can’t be bothered to put an outfit together. “This is THE winter dress,” notes one buyer. “[It’s] warm enough that you can survive the cold while still [looking] fashion-forward! I am obsessed!” The pullover frock comes with that belt to cinch you in and break up the fabric.

I’m stocking up on this iconic canvas tote for everyone I know to gift alongside a little personal touch this holiday season. For my niece it’ll be an analog bag filled with puzzles and games, and for my running buddy, I plan to pile on all the decorative pins for the coolest gym bag you ever did see. Plus, with four different sizes, two handle lengths and a choice between a zippered or open top, not mention the 23 different color options, there’s definitely an option or two to fit every personality on my gifting list.

Anthropologie’s Colette collection has developed something of a cult following, including plenty of PureWow editors. So if you’re hoping to pick up a pair of the best-selling pants while they’re currently 30 percent off, you’re going to want to act fast. This fabulous full-length version can be dressed up for the office or dinner with friends, or down with an easy tee for weekend errand runs. As an added bonus, it also comes in tall, petite and plus sizes. Just know, the Colettes do have a decent amount of stretch, so if you’re between two sizes you may prefer the smaller size.

I can style these versatile beauties with everything from mini skirts and stockings to my wide-leg jeans. I like that the 1.75-inch kitten heel provides a chic amount of lift to elevate the style while remaining comfortable enough to wear for long walks through the city. Seriously, these are about to become my new favorite shoe for any and all occasions this winter.

Add a little French-girl fun to your jewelry collection with these adorable croissant studs. They’re made of 14k vintage gold-plated brass with titanium posts, and are the ideal size for everyday wear. And if you’ve got a serious case of the Parisian-inspired shopsies, almost everything on Clare V.’s entire site is currently discounted, no code necessary.

Black Friday is one my favorite times to buy denim because you can score major discounts on so many high-end brands, like Agolde. This timeless silhouette has a comfortable and flattering high rise, and that classic blue wash looks fabulous through all seasons.

There are few sweaters I love more than my collection of Eileen Fisher knits, and there’s no better time to stock up than right now, when you can save an additional 50 percent on all sale items. That includes this luxurious cashmere-silk blend knit which is every bit as soft as you hope. It’s also farily lightweight, meaning I’ll get more use out of it in late spring and early fall when temperatures aren’t quite as frigid as they are mid-winter. And because it’s Eileen Fisher, I can feel extra good about the fact that this knit was made with sustainability and ethical production methods front of mind.

Quince’s leather jackets are a fantastic investment, but that’s doubly true now that they’re all on sale for Black Friday. They have a really nice heft to them and feel pretty luxe. This trendy silhouette is also fully lined for bonus comfort, and I love the zips on the cuffs too. Now all that’s left to do is decide which chic color you want to add to your winter wardrobe first.

Loafers are shaping up to be the It shoe of 2026, so you’d be wise to get ahead of the curve with a chic pair or two on sale for Nordstrom’s Black Friday event. This Sam Edelman design is sleek, comfortable and lightweight, and there are currently multiple fabulous color options included in the sale. According to reviews, this must-have style fits true to size.

Reader, I won’t lie, I actually already own these pants in the light taupe color. But they’re just so comfortable and so chic that I simply have to add the very same pair to my wardrobe in more colors. The wool-blend fabric has just enough structure to feel polished and professional, but also has great movement to it, making it just as easy to dress down with a sweatshirt and sneakers for the airport. And the pants are fully lined, too, adding to that supremely comfy feel. I may need to add the matching blazer to my collection as well while it’s on sale.

It was love at first site for me and this gorgeous suede handbag. The buckle, the leather detailing, the luscious chocolate brown color! It also comes with an adjustable, removable strap that can be worn as a shoulder strap or crossbody. For anyone eyeing this beauty as a potential gift for a stylish friend, you can also add up to three letters of personalization for no additional cost.

With 25 percent off everything at Reformation, there’s a lot of incredible pieces to score at a discount this Black Friday. But if you have a whole bunch of weddings coming up in 2026, like I do, this is definitely the time to add a handful of the brand’s best-selling wedding guest dresses to your shopping cart. This high-neck maxi works for so many different dress codes, and the black floral print won’t feel out of place in any season. That said, there are also three solid hues and four other prints to choose from, all equally gorgeous.

Abercrombie & Fitch is currently offering 25 to 50 percent off sitewide, including the beloved YPB collection. I plan on picking up a handful of these comfortable bike shorts for everything from yoga to running to lounging around the apartment. The studioFLEX fabric is dreamy soft but also excellent at wicking away sweat and drying in a flash to avoid any unwanted sweat patches from sticking around post-workout. Add to that a wide, high-rise waistband that won’t fold over or fall down, and you’ve got yourself a total no-brainer add-to-cart.

Barn jackets are a huge outerwear trend right now, and I’m here to tell you that the style won’t be fading into the background any time soon. Which is precisely why I’m using J.Crew’s epic sale event to invest in this gorgeous maxi-length version. With a contrasting faux-leather collar and stand-out gold snaps down the front, this long barn jacket feels far more elevated than your average work coat. And, yes, it does come in petite sizes so those in the 5’2”-and-under crew won’t feel totally overwhelmed by all that fabric.

Now through Monday, Dec. 1, you can score 25 percent off all the most luxurious pajamas, robes and loungewear LAKE has to offer, no code necessary. For me, that means treating myself to a fresh new set of PJs in the brands iconic DreamModal fabric. The material is wonderfully breathable—a must for hot sleepers like me—and the drawstring waistband ensures a comfortable fit each and every night.

If you don’t already know, Chico’s has some surprisingly fabulous occasionwear with sequin skirts, feather-trimmed pants and more holiday-ready pieces all currently 40 percent off for Black Friday. Personally, I’ve got my eye on this long-sleeve maxi made from the most comfortable jersey and embellished with dainty beading to accent that bold floral print. It’s such an easy piece to dress up or down—just pull a red or black sweater over the top for a day at the office, or slip into some sparkly slingbacks for cocktails out on the town. It even comes in petite sizes for anyone worried the about the length.

If you haven’t already tried the Gap Cashsoft collection, I honestly cannot recommend it enough. It truly is just as soft as my favorite cashmere sweaters for a fraction of the price. This crewneck pullover will most definitely become a go-to for fall and winter dressing for years to come. And while I'm partial to the colorful striped version pictured here, there’s also a wide selection of solid hues to pick from if you want something a bit more versatile.

The time has finally come for me to see what the hype is all about with this PureWow reader favorite. According to former Associate Fashion Commerce Editor Stephanie Meraz, “This is one of the few bra styles that feels supportive and, most importantly, also comfortable. It’s also flattering on the girls, thanks to that plunge style, giving them a nice lift even for my fellow small chested girlies. Plus, the lacey finishes are super sexy.”

Fashion meets function in lululemon’s most beloved leggings. Buyers rave about their buttery soft fabric, but I’m especially excited for the sweat-wicking and stretchy properties of the Lycra fabric that’ll allow me to focus on my workout rather than fuss over my waistband or crotch sweat. Lightweight and breathable, they’re the type of workout leggings that you won’t want to take off even after hours of wear. There’s also a hidden waistband pocket that’ll come in handy for outdoor exercises in the winter.