I’m a Fashion Editor and These Under-$100 Prime Day Finds Look Designer

In case you haven't heard, 2025 is the year of the jelly flat, and we have the chic geniuses at The Row to thank for it. But you don't need to blow your entire fall shopping budget just to get in on the trend. These highly rated flats come in six fun colors, though I've definitely got my heart set on bold cherry red. Reviewers do say they run a smidge small, but are also surprisingly comfortable with little to no break-in time required.

This Prime Day, why not channel your inner Meghan Markle with this black and white striped Amazon sweater? It’s giving off major Celine vibes, especially with those anchor-adorned buttons. It has a relaxed-but-tailored fit that’ll feel nice and cozy on cool days, making a great addition to your French capsule wardrobe. Reviewers can’t get enough of the fabric, so just wait until you feel how soft the knit is for yourself. When it comes to styling, it’s a pretty versatile silhouette that’ll pair well with most things in your closet: jeans, leggings, skirts and even dresses.

Upon first glance, I totally understand how this cuff bracelet is a number one Amazon best seller. It’s ultra-luxe, it’s elegant and it looks nearly identical to the Cartier LOVE bracelets with its signature sparkling gems and gold-plated design. According to some buyers, the clasp may be tricky to figure out (though others had no issues). “This is very pretty and easy to put on and take off…just push and click together [and] boom you’re done,” says one reviewer. “I get lots of compliments and don’t feel guilty about breaking the bank if I lose it. [Plus, it’s] excellent quality and [there’s] no discoloration.”

About a month ago, I caved and bought this makeup bag because my $150 custom case was falling apart. Curious about its collapsible design and chic look, I said to myself, “Why not?” And let me tell you, it was the best purchase I’ve made in a while, and it didn’t even occur to me when I bought it that it’s giving subtle Louis Vuitton vibes, either. While it may not look like it, this makeup bag offers tons of space for cosmetics and toiletries. It has a double zipper that opens up and expands to lay flat, displaying all of your essentials for quick touch-ups. I love that there are numerous compartments for small, square palettes or long eyeliners and lip liners, as well as larger sections that fit my loose powders and other big products. There’s also a clear zippered compartment in the middle where I like to keep my makeup brushes.

I know you’re obsessed with the butter-soft and form-flattering material of your lululemon leggings, but just wait until you get your hands on this affordable pair. It boasts a comparable softness, as well as a seamless waistband that buyers report won’t dig into your skin. And the four-way stretch is a necessity for anyone attending a yoga or Pilates class. One thing to note: These leggings are prone to pilling, per buyers, but the nearly 34,000 5-star rave reviews on Amazon convince me that they’re still worth it.

If you’ve ever laid your eyes on the Hermès Chypre slides, or are fortunate to own a pair, then you may recognize the familiar slip-on design in this pair from Steve Madden. The designer lookalike mimics the sleek, relaxed and sporty feel of the high-end footwear, featuring a concave, 1.25-inch heel, molded footbed for a comfy fit as well as both fixed and adjustable straps along the tops of the foot that you can tighten or loosen to your liking. My only qualm: They can be a touch stiff, so it may take some time to break them in and get the leather to loosen up.

The ideal size for everyday adventures, this sleek crossbody will have everyone thinking you're sporting Longchamp like a true Parisian. It has just enough room for your phone, card case, sunglasses and lip balm, with everything nicely secured in a zippered compartment. It comes with a longer crossbody strap and a match top handle, and reviewers say the faux-leather material looks and feels super luxurious IRL.

If your summer style Pinterest boards are covered in photos of Carolyn Bessette Kennedy, then you're going to want to add these retro sunnies to your shopping cart ASAP. Very '90s, oval sunnies are making an appearance in a ton of designer catalogs, so it's the perfect time to scoop up a pair for yourself. Style aside, this design features UV400 lenses that can filter out 99.99 percent of UVA and UVB rays, according to the brand. Plus, they're cute enough that you'll want to wear them daily, but cheap enough that you won't be too devastated if you leave them behind by accident.

Everyone needs a little bling in their life, and a timeless tennis bracelet will do the trick. Nickel-free, lead-free and hypoallergenic, these 14k white gold-plated and high-carbon diamonds sit in a four-claw setting that’ll dazzle anyone—you may even have a few people asking if you bought it at Ring Concierge. “[It’s] quite stunning for the cost,” says Amber M. “The quality of this bracelet absolutely exceeded my expectations, especially considering the cost. It has a very nice weight to it, making it less likely to tarnish.” Plus, it features a detachable and adjustable length buckle design, guaranteeing a personalized fit that’s can’t be overlooked this Prime Day.

I’m sure you’ve seen the Bottega Veneta Andiamo clutch in nearly every street style photo you’ve come across, but have you seen this little cutie that mimics it? The style incorporates one of the hottest handbag trends of the year—an eye-catching woven technique that’s hard to miss. Not to mention, the twisted metal hardware for a special finish. "This bag is stylish, chic and very on trend with a top handle," writes one 5-star reviewer. "It also comes with a detachable strap, so you can wear it as a cross body if you want to. The woven vegan leather is soft and natural looking."

Alaïa’s mesh ballet flats are nearly everywhere I look both IRL and on socials—just wait, I bet you’ll start noticing them now, too—so I’m really excited to find an affordable version of the trendy shoe discounted during Prime Day. They’re made from a combination of mesh, patent leather and rubber, which makes them feel stretchy, soft and—most importantly—slip-resistant. Ballet flats with straps are quite possibly my favorite version of the coveted shoe because the Mary Janes offer extra stability and style. Seriously, just wait until you’re 5,000-plus steps into your day thanking your stars for your breathable Alaïa lookalikes with the adjustable straps.