ComScore

25 Best-Selling Beauty Products and Why People Love Them

Whether it’s deciding between eyelash serum and extensions or choosing AHA versus BHA (it depends on your skin type, BTW), there’s one thing we can all agree on: Navigating the world of beauty can be overwhelming. So in the spirit of keeping things simple, we’ve rounded up 25 best-selling beauty products across five categories that you should stock up on for the new year ahead. By the way, they’re all from Walmart, so you know they’ll fit right into your 2020 budget—no questions asked.

1 desktop section headers

The Best Of Skin Care

New Year, New Canvas

Neutrogena Hydro Boost Hydrating Water Gel Face Moisturizer

Anytime we find ourselves rounding up the best skin care products, this holy grail moisturizer always makes its way onto the list. Our editors love it, it costs less than $20 and it actually works. Thanks to its lightweight, fast-absorbing gel formula, Neutrogena’s Hydro Boost is great for all skin types but especially for those who skew oily. It’s packed with hyaluronic acid to replenish moisture so your skin can stop working overtime (hence all the grease), and it’s noncomedogenic so it never clogs pores.

vital proteins collagen peptides

Vital Proteins Collagen Peptides


Collagen provides a well-rounded boost in overall health to everything from your hair, skin and nails to your bones and joints. This collagen powder is unflavored and mixes right into your favorite beverages and even certain foods like soups, sauces and baked goods.

instanaturals vitamin c serum

InstaNatural Vitamin C Serum


A vitamin C serum with both ferulic acid and hyaluronic acid? Sign us up. This serum not only brightens skin but also helps diminish fine lines, wrinkles and hyperpigmentation along with fending off environmental stressors. Oh, and it has vitamin E, organic rosehip, argan and sea buckthorn oil to support the skin’s protective barrier.

peter thomas roth pumpkin enzyme mask

Peter Thomas Roth Pumpkin Enzyme Mask


Combat dry and uneven skin with this triple-action face mask. Pumpkin enzyme exfoliates the surface, alpha hydroxy acid reveals a smoother appearance and aluminum oxide crystals polish to rejuvenate a lackluster complexion.

shea moisture overnight facial oil

SheaMoisture Overnight Face Oil


No skin care regimen is complete without a trusty face oil. This one features 100 percent virgin coconut oil, coconut milk and Acacia senegal, which deeply restores the skin overnight to make it hydrated, smooth and completely renewed. It adapts to all skin types and is gentle enough for daily and nightly use.

2 desktop section headers

The Best Of Makeup

Clear Space on Your Vanity

L’OrÉal Paris Voluminous Lash Paradise Waterproof Mascara

This cult-favorite and award-winning mascara gives your lashes a naturally defined feathered look with just one swipe. The soft, wavy bristle brush catches every lash to deliver volume and fullness without any flakiness.

it cosmetics cc cream

IT Cosmetics Your Skin But Better CC+ Cream


If the name isn’t enough to convince you, let us explain why this best-selling CC cream is the whole package. It color corrects, provides buildable full coverage and has SPF 50+. Not to mention it’s formulated with collagen, peptides and hyaluronic acid to give your skin a smooth finish and hydrated appearance.

stila liquid eyeliner marker

Stila Stay All Day Waterproof Liquid Eyeliner


Raise your hand if you’ve ever poked yourself in the eye while trying to create the perfect sultry cat eye. Us too. That’s why we love this liner for its marker-like tip. It glides on with ease and dries quickly so there’s no room for smudging or streaking. Aiming for a barely-there line? Or perhaps something bold and dramatic? Either way, the precision tip has you covered.

elf camo concealer

E.L.F. 16hr Camo Concealer


When you find a concealer that works, don’t ever let it go. A full-coverage formula that boasts 16 hours of wear is a plus in our book. What’s more, this concealer has a lightweight matte finish that blends right into your skin for a seamless look, and it’s 100 percent vegan and cruelty-free.

laura geller baked blush

Laura Geller Baked Blush-N-Brighten Powder Blush


Made with Centella asiatica (aka tiger grass, which has anti-inflammatory benefits) and white tea extracts (for antibacterial and anti-aging properties), this paraben-free blush hydrates and soothes skin where it’s applied. The swirls of liquid pigment are baked for 24 hours on terra-cotta tiles by Italian artists to create the perfect flush.

3 desktop section headers

The Best Of Hair Care

Bid Adieu to Frizzy, Dry Strands

Glow Habit Happy Hair Habit Vitamins

These strawberry-flavored gummies are packed with ingredients like silica from bamboo extract and amla fruit, an ancient Ayurvedic remedy that supports overall hair health. Additionally, vitamins C and E work as antioxidants to help prevent oxidative stress and maintain hair growth. Simply take two gummies daily and you’ll be on your way to shiny, healthy hair.

john frieda frizz ease hair serum

John Frieda Frizz Ease Extra Strength Serum


No matter what type of hair you have, one thing’s for sure: You’ve definitely battled with frizz. That’s why a serum is a must-have in your hair care arsenal. This extra-strength choice is applied to wet hair to smooth and add shine despite styling. Silk protein seals those pesky split ends, while seaweed extract repels humidity.

living proof dry shampoo

Living Proof Perfect Hair Day Dry Shampoo


A great dry shampoo is hard to come by. Many leave you with a straw-like texture or that white powdery look that lets everyone know you haven’t washed your hair in days—but not this one. It’s a crowd favorite for cleaning hair and eliminating oil, sweat and odor without those dreaded side effects.

color wow hair spray

Color Wow Dream Coat Supernatural Anti-Humidity Hairspray


If your anti-frizz serum isn’t enough, turn to this hairspray that will give you frizz-proof hair for up to 72 hours (or three or four shampoos). In order for the textile-inspired technology to work, it needs heat from a blow dryer to activate its polymers, which coat each strand with an invisible “raincoat” to seal out moisture and keep hair humidity-resistant.

garnier fructis 1 minute hair mask

Garnier Fructis Hair Treats with Papaya Extracts


Give your hair the nourishment it needs with this papaya extract–infused mask. All it takes is one minute (yes, really) to get softer, smoother, more manageable strands. You can also use it daily as a regular conditioner or as a leave-in treatment if you’re in need of some serious repair.

4 desktop section headers

The Best Of Hair Tools

When Air-Drying Just Won’t Cut It

Dyson Supersonic Hair Dryer

A hair dryer that has yet to meet its match. Sure, the price tag is steep, but more than a thousand Walmart reviewers say it’s well worth the money. With Dyson’s powerful technology and a motor that’s six times faster than other brands, it’s designed to dry and style hair with quickness and ease. Plus, it protects strands from extreme damage with intelligent heat control that measures the air temperature more than 40 times a second. Not convinced? Take it for a test-drive yourself.

chi hair curler

Chi Air Spin N Curl Ceramic Rotating Hair Curler


Rather than curling your hair on the outside of a barrel, this nifty device draws hair into a “curl chamber” where it’s heated and timed to create the perfect curl or wave. The temperature is adjustable, so you have complete control over your preferred style, and it uses infrared heat and negative ions for shinier, healthier strands.

revlon hot air brush

Revlon One-Step Hair Dryer and Volumizer Hot Air Brush


First you blow-dry. Then you straighten. Right? Wrong. This hot air brush does both at the same time with the benefit of extra volume. A favorite among PureWow editors (and their friends), it’s a complete game changer because it leaves you with salon-quality style without any damage thanks to the ionic technology.

ghd flat iron

GHD Professional Performance Styler Flat Iron


Built with tri-zone technology, this tool will leave your hair healthy and shiny as you style. There are six “intelligent sensors” that hold an optimum styling temperature of 365°F for even and consistent heat. That means you don’t have to worry about your roots looking wonky and the rest looking sleek. And it’s not just for straightening—the curved edge allows for curls and beach waves too.

alligator hair clips

Spring-Loaded Alligator Hair Clips


Let’s be honest, the last time you tried to style your hair and used one flimsy claw clip, it was a disaster. Save yourself the headache and stock up on alligator hair clips to keep everything in place when you’re drying or styling. Our advice? Buy a few packs. We all know how these little guys tend to disappear.

5 desktop section headers

The Best Of Fragrances

Remember: Spray on Your Pulse Points

Chloe Eau de Parfum

A subtle yet commanding perfume that’s as luxurious as it is light. Everyone will be asking where you got it, and we won’t tell if you pretend it’s just…you.

viktor and rolf flowerbomb

Viktor & Rolf Flowerbomb Eau de Parfum


For the lady who loves all things flowers, this fragrance is a spot-on choice. The bouquet is full of jasmine, orange blossom and patchouli for a warm and spicy scent that’s been known to rake in the compliments.

gucci bloom perfume1

Gucci Bloom Eau de Parfum


A popular floral perfume, this one combines notes of tuberose, jasmine and Rangoon creeper for a rich white floral scent that lingers on the skin.

dolce and gabbana light blue perfume

Dolce & Gabbana Light Blue Eau de Toilette


This best-selling fragrance is regarded as a classic, probably for its timeless fruity and floral notes of apple, white rose and Sicilian lemon.

burberry perfume

Burberry Classic Eau de Parfum


The scent is minimalist, just like the bottle, which has earned it staying power in the world of fragrance. The green apple, sandalwood and vanilla notes make it a must-have on any vanity.

This article reflects prices at publication that may change.