Sex toy sales went through the roof during the pandemic, but even before 2020, there was a reported six percent growth rate in the market—and it’s expected to grow at an eight percent rate for the next seven years. But why are so many adult toys, including many for couples, getting snapped up? The multi-billion-dollar industry’s success is undoubtedly linked to the increasing popularity of online retailers, since it’s so much more discreet to “add to cart” rather than browse a specialty shop that specializes in erotic merch. And for sex toy newbies, shopping online affords the opportunity to explore bestselling products and their potential uses in a leisurely manner (online, no one can see you blush).

For these reasons and more, we’ve gathered the 11 most user-friendly places to buy sex toys online. Now go get shopping, why dontcha?

RELATED: 5 Mistakes You’re Making with Your Sex Toys, According to a Sexologist


1. Verishop

We appreciate how sexual wellness has moved into the mainstream. Case in point: The fact that you can now buy a cute coral-colored massager called The Firefighter Vibrator at the same time as a pair of statement earrings and wide-legged jeans. In addition to Smile Makers (the company behind that firefighter vibrator) Verishop features toys from luxury lingerie designer Kiki de Montparnasse, a great water-based lube from Unbound and the Pulse Personal Lube and Massage Oil Warming Dispenser. And since this is a clothing/lifetstyle retailer, your deliveries will be fashionable, not a tell that you bought a mother’s little helper on the interwebs.

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Ella Paradis

2. Ella Paradis

This sex toy superstore has all the brands we love, including the wildly popular Womanizer, which is one of the top-selling sex toys of the pandemic and is, remarkably, an air press-enabled and touch-free orgasm factory. There’s also a We-Vibe, the company that makes a Chorus Couples Vibrator which has an adjustable fit, a squeeze-enabled remote and a waterproof chassis that people can use when they’re in the same room or control remotely using the app. Besides its wide range of brands and products, Ella Paradis is aces for its constant sales and discounts, including ever-changing discount codes and blowout sales before a big holiday. And yes, all deliveries come in unmarked brown packaging, so your delivery person won’t ever know what he or she is dropping at your door.

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3. Dame Products

This female-founded web site has the aesthetic appeal and sexual promise of a weekend at a hipster hotel by the beach. Dame designs and makes such cute and inventive sex toys, in colors like quartz, lavender, jade and navy, you’ll be tempted to leave them on your bedside table rather than hide them away when you’re not using. The hero product of the collection is the Eva, a small hands-free vibrator that has retractable arms that tuck inside your outer labia and hold the vibrating part against the clitoris during penetrative sex. There’s also a warming arousal serum for your private parts which is sold separately and also part of the Beginner’s Luck kit which includes a berry-hued g-spot vibrator, a smaller lipstick vibrator, a specially formulated lube made with aloe and a case to keep it all discreetly stored in. And there’s no risk—the brand promises 60-day returns for store credit and discreet billing and shipping.

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Love Honey

4. Love Honey

You will appreciate this adult toy site for its wide selection and reasonably-priced options on everything from what you’d expect (vibrators, dildos, etc.) to a more wide-ranging sexual health array. For example, the whole page of vaginal floor strengtheners ranges from silicone kegel balls (under $20) to a bluetooth-enabled, app-assisted internal toning device that electronically trains and monitors your clenching like an Apple Watch for your crotch ($200). And traditionalists will appreciate the Magic Wand, still the bestselling vibrator sold, here with a luxury spruced-up makeover.

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5. Maude

Minimalists swear by this site’s core collection of vibrators and body care products. The elegant flutter-tip Vibe, like the palm-sized Drop, has three super-quiet speeds, is made of platinum-grade silicone and charges through a pretty-much-invisible hole in its side. Interestingly, Maude also makes pink-pepper scented bath salts and other bath and self-care items, centering sexual wellness firmly in the wellness arena. Good thing the toys are water-resistant.

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Adam & Eve

6. Adam & Eve

We appreciate the encyclopedic nature of this online superstore which has a handy glossary drop-down menu that explains how some of the less intuitive items are meant to be used, as well as the entertainingly named “vibrator wizard,” a quiz that helps pin down which device is right for you. From a basic dildo to a vibrating penis ring (that also acts as a handheld vibrator when no penises are around), Adam & Eve has what you’re looking for (and then some, for example the $1,500 Premium Cowgirl Sex Machine).

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7. Madewell

Outlier! If you’re super-sus about shopping from a sex store, consider ordering from a fashion retailer that also sells intimacy products. Like the Foria Intimacy Sex Oil with CBD a coconut oil and CBD lube that is all-organic and helps increase blood flow, so it heightens arousal, but with topical relaxation properties meant to lessen any discomfort. Also on offer is the Unbound Bender, a 7.5-inch flexible toy that’s waterproof and has 10 vibration speeds.

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8. Lovers

While many online erotic purveyors are stuck organizing their sites in binary “men” and “women” categories, Lovers just cuts to the pansexual chase with verticals named “Sex Toys,” “Vibrators,” etc. Under “Pulsators,” you’ll find the Womanizer Duo (peep it in this fetching deep red iteration) which combines a clitoral external stimulus with an internal G-spot vibrator. High-energy types will appreciate the Shameless Flirt, which is a type of vibrator called a thruster; this one pumps out up to 850 half-inch strokes per minute, suggesting it might be nicknamed the “Aimless Hurt,” unless of course bionic sex is what you are after, no kink shaming here.

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9. Smile Makers

Everything on this single-brand online store is made for women, and the experience of clicking around the site is like a mashup of Pinterest and a sex manual. Here the graphics and text really enhance understanding of and appreciation for the products, like the Tennis Pro, an “ergonomic G-spot vibrator” with a tennis ball-shaped head that you use to massage your clitoris before inserting to find and vibrate your g-spot. You’ll learn this by watching a short animated video that’s remarkably non-cringey, as well as reading how “the G-spot is actually a zone on the vagina’s front wall where it comes in contact with the internal structure of the clitoris.” Also worth checking out: the Ballerina, a palm-shaped vulva stimulator that is basically your hand, except if your hand was made of squishy silicone gel, and cramp-free.

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10. Anthropologie

Sexual wellness can be found just a click away from flouncy dresses and eclectic décor at this online boutique, where brands like Dame and Smile Makers mingle with smaller brands such as Le Wand, started by a sex educator (the esthetic of products like the Le Wand Baton Vibrator are Euro sophisticated) and Unbound, which makes devices such as the cute little Bean Vibrator and the more substantial Ollie Vibrator. With great prices to begin with, and recurring sales, one of these is a necessary add-on to your next Anthro haul.

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11. Lelo

The star here is tech innovation: For example the Enigma is a dual-vibrating massager that is designed to stimulate visible and internal clitoral areas and well as the G-spot, all controlled while you manipulate it using an ergonomic handle. And the Sila, a “sonic clitoral massager” that uses a humming about the sound of a cell phone vibrating to create a wider area of stimulation than other clitoral stimulators, to make a slower, stronger build to climax. This site gets high marks for its “how to use” drawings, while the sex-fantasy video montages are giggle-worthy but not much else.

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