The 23 Best Places to (Discreetly) Buy Sex Toys Online in 2024

A little brown box arrives on your doorstep. It's plain and nondescript. No frills. It could contain anything, but little do your neighbors know that whatever's in that box will be giving you the best orgasm of your life later that night. But even if you're shopping for sex toys online discreetly and keeping your sexual escapades to yourself, studies show that women—as well as couples—are more likely to experiment with different kinds of sex and adopt a more well-rounded sense of sexual wellness. How extraordinarily freeing, even if you only feel like whispering it.

With so many options to choose from and endless sites to browse, it's no wonder that sales for these adult toys are higher than ever. It's just pure science. We checked the graphs and sales are on the rise and are expected to grow at an eight percent rate over the next seven years. The multi-billion-dollar industry’s success is undoubtedly linked to the increasing popularity of retailers specializing in sexual wellness, since it’s so much more discreet to “add to cart” at an online sex shop. "You can get into all the nitty gritty details of what you're looking for without anyone watching your shop," explains certified sex therapist Indigo Stray Conger. Whether you're looking for little bullets, a new vibrator, penis rings, rabbit vibrators or quiet toys that are especially good for travel, here are the best places to buy sex toys online. (Bonus—if you need something stat, there are fast shipping options from retailers like Amazon, who deliver in as little as one to two business days.)

• Dr. Kate Balestrieri is a licensed psychologist, certified sex therapist, certified sex addiction therapist, PACT therapist and founder of Modern Intimacy, a group therapy practice in Los Angeles, Miami, NYC, Denver, Minneapolis and Chicago. She is the host of the Get Naked with Dr. Kate podcast. You can subscribe to her newsletter at modernintimacy.com, or follow her on TikTok and Instagram.
• Indigo Stray Conger is a licensed marriage and family therapist and certified sex therapist with Mile High Psychotherapy and ThatSexQuiz.com. 
• Nikki Balles is corporate director of PR and communications at Spencer's, a go-to destination for sexual wellness products, jewelry, décor and more.

To vet our choices, we interviewed sex therapists and company reps and studied the biggest sellers in the market. Then we researched the top-rated sex toys from brands like Womanizer, Lelo and Dame, pored over reviews from users, watched YouTube creators go over the finer points of their favorite toys and drew on our own experience of sampling scores of toys. We were looking for many attributes, from a wide variety of products made with quality materials to gender-inclusivity. Ease of navigating sites also came into play, since we're sensitive to how overwhelming an encyclopedic array of choices can be. And we called out, for better and worse, companies that maintain a strong educational component on their sites—beyond just instructions on how to use the gizmos, we looked for holistic explorations of sexual wellness through a lens of acceptance, curiosity and, when appropriate, humor. Lastly, on toys that were sold on sites that gave them star ratings, we sought out toys with a majority of four-star or higher ratings—shout out to Lovehoney and Lelo for being real crowd pleasers.

With that, we’ve gathered the 23 most user-friendly places to buy sex toys online—and pulled out a few faves up top. Happy shopping!

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When you're shopping for sex toys, there are plenty of things to keep in mind. Not all toys and brands are created equal and personal preference is key. Here are a few things that we like to keep in mind while browsing for our next big-O:

• Battery life. Is the toy battery operated or rechargeable? Are there chords involved? Does the toy come with a charger? How long does it take to recharge? How long does the battery/charge hold for?
• Material. What material works best for your body? Silicone? Glass? Stainless steel? PVC? Jelly? Rubber? Do you have any allergies to common materials used in sex toys?
• Modes. What kind of intensity do you want? Does sound matter to you? How many features are you looking for? Do you want a variety of speeds and motions?
• Types. What type of material are you looking for? What body parts is this product used for? Are there multiple ways to use the product? What kind of orgasm are you trying to achieve? Penetrative, clitoral or something else?
• Shipping. Does the company offer discreet packaging and billing?
• Return policy. Does the shop accept returns or exchanges? How many days do you have to decide if a product is right for you? Is there a warranty on the product? If so, how long?

"You don’t have to get products that other people like, just because someone else doing it," says Balestrieri. "Pleasure is about play, talk about what is interesting to you with people you trust—don’t forget and be open to what other people suggest."

She adds that some newbies want to jump right in and want to experience all the bells and whistles, while others prefer to start more gradually. "Start small in terms of sensation, size and technical abilities," she says. "It’s easier to start small versus something more complex and overwhelming."

While different retailers separate their offerings into numerous categories, general breakdown of product types, according to Conger, is the following:

• Dildos: Come in many phallic shapes and sizes and can be used with or without a harness for vaginal or anal penetration.
• Vibrators: These can come in the form of personal massagers/magic wands, classic dildo shaped vibrators, G-spot vibrators, egg-shaped vibrators or rabbits.
• Anal toys: Examples include butt plugs and anal beads, used for anal pleasure. Remember that anything used for anal play needs to have a wide base for safety purposes. 
• Sleeves/Fleshlights: Male masturbation toys featuring an artificial textured vagina or artificial textured anus with powerful suction, primarily used for solo pleasure.
• C-Rings: With or without vibration, these can assist in male stamina as well as pleasure during sex for both partners. 
• Impact Play Implements: Floggers, paddles.
• Sex Swings/Harnesses: These are devices that lift one partner while another partner can move around the person in the swing or harness.
• Restraints: Handcuffs, arm and leg ties, blindfolds and other devices that are used in bondage play.

"For sex toys that are either mechanical or non-mechanical and used for direct genital stimulation, medical-grade silicone is typically the best material to use," says Conger. "Most users prefer their sex toys to have a little softness and give, like flesh, which makes silicone optimal. If you prefer something very hard you can use glass toys. Never use plastics or metal, as these can be toxic and dangerous for use. Never use silicone-based lubes with your silicone toys, as it will break down the material." Stop using a toy if it's breaking down: "The silicone could shed and possibly break off and cause irritation," says Balestrieri.

The cost of sex toys varies greatly, depending on what you are looking for. "Expect to spend a bare minimum of $60 for a high-quality item," Conger says. "You should be able to purchase just about anything for under $300, unless you are looking for designer toys that can go for much higher prices based on material and designer." But don't let price be a barrier to experimentation, cautions Balestrieri. "There’s so much diversity, some brands are more economically accessible," she says, adding that while these more affordable toys might not be as elaborate as pricier models, "they might do the trick nicely for people who might know what they like."

First, the sheer amount of product in an online shop blows brick-and-mortar stock out of the water. Plus, you have the added benefit of customer reviews when shopping online, which can lead you in the right direction (or away from products that might not suit you). And for newbies wondering where to buy sex toys, shopping online affords them the opportunity to explore bestselling products and their potential uses in a leisurely manner (from the comforts of your home, so no one can see you blush).

According to Healthline, you should be cleaning your toys after each use. Their handy chart details how to clean and store toys based on their porosity. Whether they are porous or non-porous, all toys can be cleaned with soap and water or a cleaner and then air dried. The article additionally notes that for non-vibrating silicone toys, you can take it a step further and boil the items in water for three minutes to complete the sanitization process. However, note that you should spot clean things like leather harnesses and BDSM equipment.