Here's Everything PureWow Editors Are Buying During the Amazon Prime Big Deal Days 2023 Sale

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PureWow editors select every item that appears on this page, and the company may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here.

Amazon Prime Big Deal Days PureWow Editors Picks: collage of various products from Amazon
Paula Boudes

Boo! Amazon Prime Big Deal Days 2023 just spooked us (in the best way possible), and suddenly October has easily became one of our favorite times of the year—if it wasn’t already. From October 10th to October 11th, Prime members can score mega deals on fashion, home and beauty items and have them delivered to your doorstep at lightning speed for free. Besides Amazon Prime Day, there’s simply no better time to shop, but, to be honest, all those deals can be kind of overwhelming to sort through in just 48 hours. Luckily, PureWow’s editors are here to help.

We comb through Amazon—reading reviews, chatting with friends about their recommendations and sometimes even testing the products ourselves—pretty much every single day, so we can feel 100 percent confident recommending only the best of the best. Case in point, the Grande Cosmetics Grande Lash serum, currently 30 percent off, that affiliate strategy director Pamela Masin credits for giving her noticeably longer lashes. Or the Beckham Hotel Collection bed pillows, originally $61, now just $40, that are consistently some of the best-selling items on our site. With that in mind, here are 29 items with the PureWow editor stamp of approval to add to cart during Prime Day.

P.S. If you’ve yet to sign up for Amazon Prime, be sure to join here to get the best deals now and throughout the year.

PureWow Editors Amazon Prime Big Deal Days Sale Picks at a Glance


Best Pimple Patch

Hero Cosmetics Mighty Patch Original Pimple Patch

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Best Exercise Bike

Peloton Original Indoor Exercise Bike

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Best Trench Coat

The Drop Women's Noa Trench Coat

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Best Lip Mask

Laneige Lip Sleeping Mask

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Best Organizer

Sevenblue 2-Pack Under Sink Organizer

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“I am fully obsessed with Mighty Patch pimple patches. They work so incredibly well to help my acne clear up faster, or at a bare minimum help prevent me from poking and prodding at new flareups. I will be stocking up while they’re on sale, especially since I can also use FSA dollars to buy them—a true win-win situation.” — Abby Hepworth, Fashion Editor

Best Exercise Bike

2. Peloton Original Indoor Exercise Bike


“Unfortunately, I still haven't convinced my mom to gift me her Peloton bike; thankfully, I won't have to pay $1,445 to get one, since it's $300 off right now. My reason for wanting one is simple—I'm not a gym person, but I want to stay in shape. I know that's what I'll be getting and then some when I take the plunge, and it's actually a really fun way to work out at home since you can join classes with hype instructors, but I'm most excited to race against my mom for gatekeeping.” — Destinee Scott, Assistant Sales and Deals Editor

Best Trench Coat

3. The Drop Women's Noa Trench Coat


“I’m always on the hunt for a classic trench coat that can look both tailored and oversize, and I adore that this one has many traditional elements such as the self-tie closure at the waist (which is removable!), storm flap, wide lapels and back vent for movement. Reviewers love that it’s lightweight and made from luxe, high-quality cotton and nylon fabrics that hold up well in the rain. So it might not be waterproof, but I’ll take water-resistant any day, especially when it’s lined on the inside for extra protection.”  — Stephanie Meraz, Associate Fashion Commerce Editor

Best Lip Mask

4. Laneige Lip Sleeping Mask


“I’ve tried so many lip masks, but nothing beats the Laneige Lip Sleeping Mask. I’m excited to stock up on a few more (especially the “Sweet Candy” flavor). I recently tried the vanilla one and it’s a top tier product for me. I just love how it keeps my lips moisturized and protected while I catch up on some much-needed beauty rest.”—Chelsea Candelario, Associate Editor

“I can’t wait to grab this under-sink organizer in multiples so I can really make my pantry and kitchen sink functional. The little feet and bases with holes in them keep air flow moving and prevent water from accumulating. Plus, the two-tier design is configurable for different sized shelves, and there are hanging cups so—for example—I can keep my rubber gloves next to the cleanser under the sink.” — Dana Dickey, Senior Editor

Best Halloween Candy

6. 355 Count Candy Variety Pack of 2


“Please, please tell me that Halloween candy will be on sale (I'm not joking—living on my block requires having 3,000 pieces of candy).” – Jillian Quint, Editor-in-Chief

“As a person who has held onto their standard Swiffer since college, it is time for an adult upgrade. I am adamantly ‘Team No Shoes in The House,’ but it still feels like my floors are filthy every week when I ‘mop.’ I've been wanting to invest in something that can get my floors actually clean, and serves dual purpose (vacuum and mop). These are the things excite me nowadays.” — Aly Owens, Director of Social Strategy

Best Sleep Remedy

8. OLLY Ultra Strength Sleep Softgels


“I'm stocking up on more practical items during Prime Big Deal Days like these Olly melatonin softgels that are 30 percent off. If you have trouble falling asleep this time of year (hello, holiday stress), these are a helpful aid to get a good night's sleep. I like that these have zero sugar (unlike many gummies) and do not cause drowsiness in the mornings. I've also got Tylenol cold & flu in my cart (it's 15 percent off!)” — Pamela Masin, Affiliate Strategy Director

Best Small Purse

9. The Drop Diana Cross Body Bag

The Drop

“Lucky for me, it comes in a lot of colors. I was surprised by the quality considering the price, and it's the perfect size for running errands because the center compartment is roomy enough for your keys and wallet, and the front is a great spot for your phone (though depending on the size you might have to stand it up in the slot).” — Nicole Briese, Commerce Director

Best Eyelash Serum

10. Grande Cosmetics Grandelash-MD

Grande Cosmetics

“I always stock up on GrandeLash every Prime Day! It’s 30 percent off right now, which is rare. The brand claims the tube holds a two- to three-month supply, but it typically lasts me at least four months. And yes, it really works! I never received compliments on my lashes before I started using this serum and now I get them all the time.” — Pamela Masin, Affiliate Strategy Director

Best Blender

11. Vitamix 5200 Blender


“My hubby and I are about to move (again) and I'm looking to do a little refresh of our home appliances since we had to downsize for our small Chicago apartment. I cannot wait to get the Vitamix. We are smoothie lovers and I love making homemade pesto, so this gadget is definitely in my cart now.” — Olivia Dubyak, Commerce Editor

Best Ribbed Dress

12. The Drop Yasmin Tank Dress

The Drop

“I’ve been into effortless fashion these days, and this is literally the definition of it. The low scoop neckline, soft rib material and side slit take it from a basic dress to a trendier style that works for any occasion.” — Destinee Scott, Assistant Editor

Best Pillow

13. Beckham Hotel Collection Bed Pillows

Beckham Hotel

“I have one pillowcase stuffed with two thin pillows because I've been avoiding upgrading them for so long. Now that I'm pregnant, I'm ready to invest in these fluffier ones to help me sleep much better.” — Olivia Kappler, Commerce Editor

Best Brightening Serum

14. Sunday Riley C.E.O. Glow Face Oil

Sunday Riley

“I'm constantly looking for products that'll give me glowing, hydrated skin. I've been hearing so much hype about Sunday Riley's C.E.O. Glow that it's time I personally see what it’s all about. It has both vitamin C and turmeric (two brightening powerhouses on their own), so I can only imagine what it will do for your skin when combined!” — Nathalie Feingold, Affiliate Content Resident

“I just moved into a new apartment, so I’m definitely taking advantage of the TCL smart TV deal! It has Alexa built in (which was a must for me and my roommates) and I love that it comes pre-installed with Fire TV that has apps like Netflix, Hulu, ESPN, Disney+, etc.” — Sydney Meister, Assistant Editor

“I am a big fan of anything that lessens my trips to the Botox injector, and am dying to try these brow and forehead wrinkle patches to see if they can do just that!” — Nicole Briese, Commerce Director

Best Food Storage Bags

17. Stasher Reusable Storage Bags


“I'm planning to snag a pack of these Stasher bags. I have just two now and I love using them both for keeping food fresh and as toiletry bags when traveling!”—Natalie LaBarbera, Assistant Commerce Editor

Best Microcurrent Device

18. NuFace Trinity Starter Kit


“If you haven’t tried the NuFace yet, I cannot recommend it enough. You need to use it consistently to see results, but the microcurrents have had a visible effect on the shape of my face. I actually have cheekbones now! If you’ve ever been curious about this device, I suggest picking one up while it’s on sale.” — Abby Hepworth, Editor

Best Conditioner for Curly Hair

19. DevaCurl One Condition Decadence Ultra-Rich Cream Conditioner


“As a curly girl, I’m more than willing to spend a bundle on hair care...but I’ll definitely be taking advantage of this markdown on DevaCurl's Decadence conditioner. it's super luxurious and thick, designed to deeply hydrate and soften your hair. It also happens to be vegan.” — Taryn Pire, Food Editor

Best Strength Training Device

20. Peloton Guide AI-Powered Personal Strength Training Device


“If buying a Peloton bike is just not feasible right now, this cool Peloton Guide AI-Powered Personal Strength Training Device is much more space efficient and is supposed to track reps and help improve your form in real time alongside Peloton instructors. I plan on getting one during the sale and actually get into some at-home workouts.”—Destinee Scott, Assistant Editor

Best Compact Magnifying Mirror

21. Rechargeable and Magnifying Vanity Mirror


“My sister recently visited me and brought this little vanity mirror with her, which she bought in preparation for a bachelorette party where she knew there’d be ten-plus women trying to share too few bathrooms. It was smart, to say the least. And I was completely impressed by how good it was. The light is strong but can be dimmed if need be, and it has three color settings: cool (best for work makeup), natural (best for when you’re going to be outside a majority of the day) and warm (best for when you’re getting glammed for a party). I also liked that it is thin and lightweight, so it’s easy to travel with and won’t weigh down my bags. Honestly, I’m keeping this in my car so I don’t have to look in the tiny visor mirror anymore.” — Stephanie Meraz, Associate Fashion Commerce Editor

Best Moisturizer

22. ELEMIS Pro-Collagen Marine Cream


“I'm also hoping to stock up on one of my favorite moisturizers (which I consistently use to the last drop): the Elemis Pro-Collagen Marine Cream with SPF 30. It's super lightweight so I love it for summer, and since it has SPF built in, it doubles as my daily sunscreen.” — Stephanie Maida, Senior Commerce Editor

“I’ve had my eye on Bissell’s Little Green Machine for a while, and I'm finally going to grab it while it's on sale for Prime Big Deal Days. As someone who hates it when people wear their outside clothes on my sofa, you can imagine how excited I am to do a much-needed deep clean.” — Emily Brozyna, Social Content Lead

Best for Heatless Curls

24. Kitsch Satin Heatless Curling Set


“I feel like I've seen these Kitsch hair curlers on my Insta feed for years, so it's probably time I give them a try. I love that they're heatless, so they're less damaging than high-heat curling irons, and you can just leave them in overnight while they curl.” — Natalie LaBarbera, Assistant Editor

Best Steamer

25. BEAUTURAL Handheld Clothing Steamer


“My old steamer did me well, but has started to leak, meaning it’s time for an upgrade. Originally I was drawn to how chic this portable steamer looks, but the fact that there are more than 4,700 five-star reviews got me really excited about it. According to reviews, it works super quickly and can fold up to easily to fit in a suitcase or weekender bag so I no longer have to stress over finding wrinkle-free wedding guest dresses for the numerous weddings I have this year (and next).” — Abby Hepworth, Fashion Editor

“I’m also snagging this cozy crewneck sweater ASAP. The creamy neutral shade is to die for and I already know it’s something I’m going to live in all fall and winter long. That’s why I appreciate the loose fit of it because I do not want to feel encased in fabric when I’m lounging at home. I also think it’s still chic enough to wear for Zoom meetings. My favorite detail is the bell-sleeve, though. I LIVE for a billowy sleeve that flares out—it just adds more va-va-voom to what would otherwise be a plain sweater.” — Stephanie Meraz, Associate Fashion Commerce Editor

“I have been dying to try Blake Lively's Betty Buzz sparkling sodas, which are made with all natural ingredients and are sugar-free. And since they're included in the sale it feels like the perfect time.” — Natalie LaBarbera, Assistant Editor

Best Conditioner for Thin Hair

28. R+Co Dallas Biotin Thickening Conditioner


“I have thin hair that lays pretty limp if I don’t give it a helping hand. This conditioner helps boost my locks to make them look thicker and give them a little extra volume and bounce. Combined with my newfound love for the diffuser attachment on my hair dryer, I think my hair is about to have its best year ever.” — Abby Hepworth, Editor

Best Facial Cleansing Device

29. PMD Clean Smart Facial Cleansing Device

PMD Clean

“The PMD Clean device has been an absolute game changer for me. I’ve been able to test one over the last eight weeks and I, a beauty/skincare skeptic, am majorly impressed. The pores on my nose are noticeably cleaner and instead of lasting for weeks on end, my breakouts (which have drastically deceased) clear up in a few days. I’d scoop a few of these up to gift to friends. That’s how good it is. (Plus, it has an average of 4.5 stars with over 4k reviews!)” — Marissa Wu, Associate SEO Editor

Destinee Scott

Assistant Sales and Deals Editor

Destinee Scott is PureWow’s Assistant Sales and Deals Editor. She’s been chasing sales and deals for a decade and knows a good one when she sees one for fashion, home, beauty...

IMG 0045 e1692204525583

Associate Fashion Commerce Editor

Stephanie Meraz is PureWow’s Associate Fashion Commerce Editor. Stephanie is a natural savant in the fashion, beauty, and dating & relationships beats. She has over 22+ years...

Why You Should Trust Us

PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.