It’s Black Friday in July: Here Are 22 Competing Prime Day Sales to Shop

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ICYMI: Amazon Prime Day kicked off today and runs through July 13. And though the site is definitely packed with Black Friday-level deals, there are also tons of simultaneous sales happening at some of our favorite retailers that are just as good—if not better. Case in point: The 20 percent off sitewide sale at Our Place (and major deals at Madewell, Best Buy and Brooklinen). And we haven't even gotten to the sexual wellness and pet discounts. What we're saying is, it's like Black Friday in July, which is why we took the liberty of rounding up 22 of the best competing Amazon Prime Days sales to shop in 2022.

Amazon Prime Day 2022 Is Almost Here—& We Have Every Detail You Need to Know

competing prime day sale 2022 home


1. Bed Bath & Beyond

Sale: Up to 50 percent off sale and clearance items

Dates: July 8 - July 14

What to Buy: Now is your chance to grab as many outdoor items, kitchen gadgets and bath linens as you can without breaking the bank.

2. Buffy

Sale: 15 percent off select bedding

Dates: Now - TBD

What to Buy: We're obsessed with Buffy's Wiggle pillow, so when we heard that the brand was knocking 15 percent off its best-selling bedding for a limited time, we immediately whipped out our cards.

3. Brooklinen

Sale: 15 percent off sitewide

Dates: July 12 - July 13

What to Buy: We love pulling out this breathable down comforter any time of the year. Tip: Add one of its bestselling duvets on top to turn your bed into the coziest haven.

4. Kitchenaid

Sale: Up to $100 off select KitchenAid Stand Mixers

Dates: Now - July 16

What to Buy: Several best-selling KitchenAid Stand Mixer models are on major sale, including the must-have Professional 5 Plus Series 5 Quart Bowl-Lift (it's $100 off right now).

5. Our Place

Sale: 20 percent off sitewide (excluding the Cast Iron, Grill Press, Ovenware and Tagine)

Dates: July 12 - July 19

What to Buy: If sleek, multifunctional cookware is your weakness, you should hop on Our Place's Summer Sale to score 20 percent off everything from the cult favorite Always Pan to the must-have Perfect Pot.

6. Sunday Citizen

Sale: Up to 50 percent off sitewide

Dates: July 12 - July 13

What to Buy: Need new candles and bedding? Sunday Citizen's mega sitewide sale is the perfect excuse to finally buy some.

7. Target

Sale: Deal Days Savings Event

Dates: July 11 - July 13

What to Buy: Whether you're shopping for furniture, fashion and electronics, you can save big when you shop Target's Deal Days Savings Event.

8. Walmart

Sale: Deals for Days Savings Event

Dates: July 11 - July 31

What to Buy: Walmart always comes through with amazing deals year-round, and this week is no different. Not only can you score impressive discounts on must-have items from all categories, but you can also take advantage of its rollback deals for even steeper discounts.

9. Wayfair

Sale: Up to 60 percent off select fan-favorite outdoor furniture, bedding, décor and more

Dates: July 7 - August 28

What to Buy: Wayfair's Summer Save-a-Thon is on. In other words, today is the day to upgrade your outdoor furniture, décor and kitchen appliances.

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10. Best Buy

Sale: Price matching against Amazon Prime Day 2022

Dates: July 8 - July 15

What to Buy: If something you wanted to buy sold out during Amazon Prime Day 2022, you'll want to head over to Best Buy to see if it's in stock because the retailer is price-matching tons of best-selling electronics and gadgets right now.

11. Samsung

Sale: Enjoy some of the hottest deals on appliances, entertainment and more

Dates: Now - July 13

What to Buy: Take your pick of flat screens (including the buzzy Frame TV), smartwatches and more, while Samsung is generously slashing prices on most items you've had your eye on during its extended Fourth of July Summer Sale.

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Michael Kors


12. Aerie

Sale: Up to 60 percent off Aerie's entire collection

Dates: Now - July 14

What to Buy: Aerie's Go Coconut's Sale came just in time for you to snag up to 65 percent off almost everything you need for your upcoming vacay, from tops to bottoms.

13. Kate Spade

Sale: Take advantage of new markdowns on designer Kate Spade items

Dates: Now - TBD

What to Buy: The designer brand's sale section just got even bigger with new markdowns on versatile leather crossbodies, shoulder bags and accessories, starting at $20.

14. Macy's

Sale: Black Friday in July Specials

Dates: Now - TBD

What to Buy: You can save major $$$ across all categories this month, which is helpful because Macy’s has pretty much everything you need, from wedding guest dresses to workout clothes, plus tons of handbags and shoes for every occasion.

15. Madewell

Sale: Up to 60 percent off

Dates: July 8 - July 21

What to Buy: We're going straight for Madewell's stretchy, waist-accentuating jeans. You can't go wrong with any style, plus they're available in different washes and sizes 23 to 33.

16. Michael Kors

Sale: Up to 60 percent off hundreds of designer Coach handbags, accessories and shoes

Dates: Now - July 31

What to Buy: No need to save up for a Coach handbag because so many gorgeous styles are marked down during its Sun and Sand Sale, including the Jodie Small Logo Jacquard Tote Bag and Rose Small Quilted Crossbody Bag.

17. Nordstrom

Sale: Enjoy deep discounts across all categories during the Nordstrom Anniversary Sale 2022

Dates: Now - July 31

What to Buy: Nordy Club Icon, Ambassador and Influencer Members can unlock early access to the sale now. We're wasting no time hopping on all the best deals, including a $28 discount on a pretty Natori bra and this $39 deal on a soft cashmere crewneck sweater.

18. Saks Fifth Avenue

Sale: Take an additional 20 percent off sale items with coupon code ACTFAST20

Dates: July 12 - July 14

What to Buy: Want to buy designer items without the designer price tag? Stop by Saks Fifth Avenue's sale section to score an extra 20 percent off top brands like Jimmy Choo and Versace.

19. Zara

Sale: 60 percent off sitewide

Dates: Now - TBD

What to Buy: Zara's sale of the year is in full swing, and items are already selling out left and right thanks to the incredible deals, which start at 60 percent off.

competing prime day sale 2022 funboy


20. Chewy

Sale: Score major deals on pet items during Chewy's Deals for All the Feels Event

Dates: July 12 - July 13

What to Buy: Treat your furry friend to new toys, treats and more while tons of top-rated pet items are on sale.

21. Ella Paradis

Sale: Up to 85 percent off sitewide with coupon code PRIME

Dates: July 11 - July 15

What to Buy: Don't know where to start? We're fans of the Better Love Tap Dancer, Rabbit Lily vibrator and Better Love Snowman.

22. Funboy

Sale: Up to 34 percent off sitewide

Dates: Now - TBD

What to Buy: Sure, you should look through FUNBOY’s swimwear and poolside items, but you absolutely must snag a giant inflatable pool float for a fraction of the price.

Want to know which buzzy products are *really* worth buying? Sign up for our shopping newsletter to uncover our favorite finds.

Destinee Scott

Associate Sales and Deals Editor

Destinee Scott is PureWow’s Associate Sales and Deals Editor. She’s been chasing sales and deals for a decade and knows a good one when she sees one for fashion, home, beauty...

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Commerce Editor

Olivia Dubyak is PureWow's Commerce Editor and textbook Capricorn. She studied journalism at Duquesne University in Pittsburgh, Pennsylvania, but has gone from New York City to...