I Shop for a Living—These Are the 10 Items on My October Prime Day Wish List

My cart is *so* full

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amazon october prime day product collage
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As a commerce editor, I spend practically all day shopping for the best products across the internet. From the top accessory trends of the season to Advent calendars and the latest tech, I always have my eye out for exciting new launches, viral products shoppers are loving and some unique finds you might not have stumbled upon yourself. So, of course, I've already scoured Amazon for the items I'm hoping to save on this Prime Big Deal Days 2025 (which is coming up from Oct. 7 through Oct. 8, ICYMI). Below, find ten products I have waiting in my cart that you'll want to get in yours, too.

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I've spent the past week making my way through the enthralling dark fantasy that is Alchemised by SenLinYu‚ only to realize that my current Kindle is in serious need of an upgrade. I've been wanting this Colorsoft version since it launched. Not only does it have all of the usual Kindle features I love (like a long battery life, light weight, glare-free screen and waterproof design), but you can actually highlight and view book covers, interior art and maps in color, which is something I've been wishing for with my Paperwhite model. Crossing my fingers it goes on sale.

One thing to know about me is that I'm practically useless before I get my morning coffee, and while I love the routine of indulging in a steaming cup while I'm still curled up in my blankets, it doesn't have the best effect on my teeth. So I'm definitely taking advantage of the deal on these whitening strips from Lumineux that are made with stain-targeting technology to get my smile brighter again. I love that they're made with natural ingredients like coconut oil, dead sea salt, lemon peel oil and more, which are effective but gentle, so my teeth won't feel overly sensitive after using them.

Another must-have on my wish list is this space heater from Dreo, which is designed to easily heat a room up to 300 square feet. It has five different heat levels, which will make it easy to adjust to the cooler (but never too cold) L.A. fall and winter weather, plus it has safety features like a child lock, tip-over protection, a cool-touch design, overheat protection and more. Honestly, this one would be well worth it even at full price, but if I have the chance to save some more on it, I'll definitely be jumping at that.

I've been eyeing this sweater for the past few weeks. It's the perfect fall color combo, made of 100 percent cotton and has tons of rave reviews, so even without the discount I was sold. "The sweater is soft and comfortable and not super thick/heavy," wrote one buyer. So honestly, I might follow their lead and grab it in a second color, too.

It's been *years* since I last updated my Apple watch, so I'm hoping that this newest version will get a markdown so I can finally get in on the latest updates. This 11 Series model can do so much, like provide a sleep score that notes the quality of your sleep, send heart rate notifications and monitor health metrics with the Vitals app. The battery can also last for up to 24 hours, per the brand, and it has a lighter, thinner design than my current watch, which I just know would make it feel that much more comfortable to wear daily.

I think this hair tool, which is heated so it can straighten your hair and tame frizz as you brush it, would be so convenient for travel, and I'm adding it to my cart now in preparation for a price drop. Although I have to say, I think it would be a worthwhile buy even now considering how good the reviews are. "I bought this right before a trip. It was a little heavier than I had hoped. But when I tried it I was sold! I loved it. It worked great to straighten and smooth my shoulder length hair. Well worth the price and few extra pounds in my carry-on luggage," said one shopper who snagged it recently.

Much like my Kindle, I've had the same TV for quite some time now, and while I don't necessarily need a new one, I've been on the hunt for something slightly bigger that won't totally destroy my budget. And I think I've finally settled on this Amazon Fire TV that's set to be released in just a few weeks. According to my colleague, Senior Commerce Editor Stephanie Maida, who recently tested it, it has a vivid 4K Ultra HD display plus Omnisense technology that can sense when you walk near it and will automatically display artwork or start watching your favorite show right away. Plus, the TV I have now is a much older Fire model, but it was incredibly easy to set up, so I expect the same from this one.

I'll be honest, I forgot just how much I love Sunday Riley's Good Genes treatment until I used a travel-sized sample I had lying around recently. I can use just a pump or two at night under my usual moisturizer and will wake up with my skin looking so much brighter. And since Sunday Riley usually goes on sale during Amazon Prime Day events, I'm counting on snagging it in a bigger size for way less. 

One change I have made to my small apartment over the past few months was switching out my Nespresso machine for a French press in an effort to clean up my counter space. But I have to say, I've regretted it almost every day since. While I don't mind plain coffee at all (as evidenced by the need for those Lumineux strips), I do find myself frequently wishing for the "fancier" options I could effortlessly make with Nespresso pods. So, alas, it looks like I'm just going to have to accept the need for a slightly larger coffee maker and grab this Vertuo Next machine while it's on sale. And if you've been looking for ways to switch up your home caffeine routine, I suggest you do the same.

I picked up a pack of these eye patches last Prime Day and I've been using them at least once a week since—so I'm definitely going back for more. They're packed with retinol, hyaluronic acid and other ingredients that help to moisturize and brighten my under-eyes. Plus, they just feel so nice and relaxing to put on after a busy day for an at-home spa moment.


natalie bio photo e1692204716113

Associate Commerce Editor

  • Writes commerce stories and features that span multiple topics, including fashion, beauty, travel, home and sales/deals
  • Has contributed to reports on ethical fashion and continues to stay up-to-date on sustainablility developments
  • Completed a bachelor's degree in psychology at the University of Pittsburgh and a master's degree in fashion studies at Parsons The New School

Why You Should Trust Us

PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.