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My Step-by-Step Wavy Hair Routine (with Pictures!)

Waves for days

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My Wavy Hair Routine: Original photos by Stephanie Maida showing her wavy hair and products
Original photos by Stephanie Maida

My thick, wavy hair has been through a lot; it’s been mermaid long and French-girl bobbed, fried with straightening irons and blonde hair dye, slicked back into tight ponytails and endlessly scrunched with gel. But over the past year or so, after dealing with a head full of dry, frizzy and damaged locks, I’ve committed to giving my mane a much-needed break. I’ve stopped going in for highlights and barely use any heat tools; instead of trying to force my locks into being something they’re not, I’m focusing instead on keeping my hair healthy and happy—and that involves embracing my natural waves.

I didn’t exactly set out to follow the so-called Wavy Girl Method, an offshoot of the popular Curly Girl hair care plan, but I’ve naturally gravitated toward practices that benefit my 2B strands, from using sulfate-free shampoo and conditioner to air-drying instead of blow-drying.

Since doing so, I’ve found my hair to be softer, silkier and generally less angry at me and the world—and my waves as bouncy and full as ever. Want in? Here’s my step-by-step wavy hair routine, with photos and product recommendations. Waves for days, right this way.

My Wash-Day Wavy Hair Routine

My Wavy Hair Routine: Original photo Briogeo Curl Charisma Shampoo and Conditioner
Original photo by Stephanie Maida

Step 1. Using Sulfate- and Silicone-Free Shampoo and Conditioner

I wash my hair every two to three days. Those wash days (well, nights) begin with a sulfate- and silicone-free shampoo and conditioner. Now, you may be wondering, what are sulfates and silicone, and why do curly and wavy-haired gals want to avoid them? As PureWow Beauty Editor Chelsea Candelario shared in her story explaining sulfates, a cleansing ingredient, “they’re a little bit too good at removing things—including your natural oils. As a result, they can leave hair looking and feeling dry, dull, frizzy and brittle.” Alas, not something someone with already frizz-prone locks wants in their rotation.

Silicone, meanwhile, is a popular additive in hair care products due to its moisturizing and sealing properties; however, silicone can start to build up on hair, weighing down those curls and waves, and eventually leading to a dry and dull finish.

All that said, I’ve been loving Briogeo’s Curl Charisma line, which includes a sulfate- and silicone-free set of shampoo and conditioner (made with nourishing ingredients like rice aminos, avocado and shea butter) that are specially formulated to care for and define wavy and curly strands. They’re both super lightweight and leave my hair feeling clean and fresh, but not weighed down.

My Wavy Hair Routine: Fable & Mane Hair Shine Mask
Original photo by Stephanie Maida

Step 2. Incorporating a Hair Mask

Once or twice a week, I will also add in a hair mask to give my strands an extra dose of hydration, and therefore, a nice glossy finish. I’ve been using this Shine Hydrating hair mask from Fable & Mane, which features black tea ferments, bio-sugar enzymes and hibiscus flower extract to revive hair from deep inside the cuticles.

This is meant to be applied after shampoo and before conditioner, so I apply a generous amount from the mid-lengths down (along with a tiny bit at the roots) and leave it on for around three minutes, per its instructions. In addition to smelling what could only be described as heavenly (and by that I mean, warm, spicy and chai-like), it never fails to leave my hair soft and shiny—and it has been a big help on my journey to reverse damage from dyeing.

My Wavy Hair Routine: Original photo of Stephanie Maida with hair in towel
Original photo by Stephanie Maida

Step 3. A Quick Towel Dry

While it is recommended for wavy hair havers to use a microfiber towel or T-shirt to dry in order to reduce frizz, I’m admittedly not as strict about it. I do, however, avoid rough towel drying, which can cause breakage. A short stint in a basic towel turban is all my hair needs.

My Wavy Hair Routine: Original photo of Stephanie Maida brushing hair with a wet brush
Original photo by Stephanie Maida

Step 4: Brushing and Detangling

After my strands have dried just enough to not be dripping, I part my hair into two sections and use my handy Wet Brush to get out any tangles. I find that the firm-but-flexible separated bristles are gentle enough to not pull or tear at my locks, but still do a great job at smoothing them out and getting rid of any knots.

my hair wavy hair routine curl cream
Original photo by Stephanie Maida

Step 5: Add a Curl Cream

Next, I’ve begun incorporating a soothing curl cream into my routine. The Rizos Curls Curl Custard, with flaxseed, olive oil, and shea butter, has been a total game-changer. I smooth a quarter-sized amount evenly throughout my mane and voilà. Not only does the super lightweight product  moisturize my hair and help to reduce frizz, it also works almost instantly to start defining my waves. Just take a look at my hair right after I apply it.

my wavy hair routine braids
Original photo by Stephanie Maida

Step 6: Separate and Braid

I usually wash my hair before bed, so to keep everything nice and tidy (and encourage my waves to develop nicely as I snooze), I then separate the two sections into loose braids or twist braids, tying them off towards the bottom with loose scrunchies.

My Wavy Hair Routine: Original photo of the Ouai Wave Spray
Original photo by Stephanie Maida

Step 7: Spritz on a Texturizing Spray

To lock in some texture, and wake up with that perfectly beachy look, I finish off my wavy hair routine by spritzing the braids from the top down with my favorite wave spray from Ouai. I’ve been using this stuff for years, but it has recently been revamped with an upgraded formula that, firstly, smells *so* good (truly, like a fresh ocean breeze), and secondly, creates body and volume without leaving behind any stickiness or crunch. It’s also particularly suited for wavy and curly manes since it uses hydrating rice protein instead of salt, the latter of which can leave hair dry and brittle. 

My Wavy Hair Routine: Morning After Results, original photo of Stephanie Maida
Original photo by Stephanie Maida

In the Morning

In the morning, I just let out my braids, run my fingers through my hair and go. (I try to avoid brushing when it’s dry as it will loosen the structure of the waves and generally expand my ‘do to Hermione Granger proportions.)

My In-Between Wavy Hair Routine

Step 1. Brush and Braid

On nights when I’m not washing my hair, I’ll wet it a bit to brush out any tangles, then repeat the process of loosely braiding into pigtails.

my wavy hair routine next day ouai
Original photo by Stephanie Maida

Step 2. Revive with Texture Spray

To revive my strands and keep my waves from going limp between wash days, I turn back to my Ouai wave spray; I spritz it throughout my mane in the morning, tousle it a bit and I’m good to go.

my wavy hair routine mousse
Original photo by Stephanie Maida

Step 3. Add Hold with Curl Mousse

If I want my waves to have more structure and hold, especially when they start to get limp and oily on day three, I incorporate a light curl mousse, like this one, also from Rizos Curls. To do this, I wet my hair a little and scrunch it through, from the mid-lengths down. This product has a cloudlike foamy texture that doesn’t weigh my strands down or leave them feeling hard and crunchy.

Then, when it’s time to wash, I simply rinse and repeat—literally.

Frequently Asked Questions

Is There a Wavy Girl Method?

Yes, the Wavy Girl Method follows a similar structure to that of the Curly Girl Method, but has a slightly more relaxed set of rules. As broken down by the folks at Merwave, the Wavy Girl Method also involves avoiding silicones and sulphates in products, as well as limiting the use of heat tools. Unlike the Curly Girl Method, however, this wavy hair routine allows for more frequent brushing (when wet, that is), and the use of a light mousse over gel. There is also less of a need to co-wash (i.e., use one product that both washes and conditions strands). All in all, the Wavy Girl Method advocates for keeping hair healthy and hydrated without using heavy products or too much heat.

What’s the Best Order of Products for Wavy Hair?

On a full wash day, the best order of products to apply to your wavy mane is as follows: shampoo, hair mask, conditioner, leave-in conditioner or curl cream, styling products like mousse or gel, and lastly, a texturizing spray or serum.

How Do You Protect Your Wavy Hair as You Sleep?

In addition to my go-to method of loose pigtail braids, you can also protect your wavy hair as you sleep by using a silk or satin pillowcase (which reduces friction, and therefore, frizz and breakage), adopting the “pineapple ponytail” from our curly-girl cousins or wrapping your strands in a silk scarf or bonnet.


stephanie maida

Senior Commerce Editor

  • Oversees PureWow's coverage of sales and deals, celebrity commerce and new launches across categories
  • Has worked as a writer and editor for 10+ years
  • Studied journalism at New York University

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