Product of the Year hero

The Very Best Products of 2017

Think of it as the Academy Awards, but for products. Every year, Product of the Year USA (and a panel of 40,000 U.S. shoppers) test their faces off to select the breakout consumer goods of the year. Here, a peek at all 28 winners.


Running a load doesn’t have to be hard

laundry woman Piksel/Getty Images 

Snuggle PLUS SuperFresh Dryer Sheets

Finally—a dryer sheet that combats static and smell. Toss one in with your towels the next time you run a load and, thanks to patented odor-eliminating technology, they’ll come out smelling super fresh.

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laundry 1

Tide Purclean

This bio-based laundry detergent is free of dyes, chlorine, phosphates and optical brighteners, but still delivers outstanding results when it comes to color care and removing stains.

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laundry 2

Tide Pods Plus Febreze Odor Defense

Gross “where is that coming from” smells don’t stand a chance against these mini-detergent pods, designed to specifically fight tough set-in odors. (Hi, everything your children come in contact with.)

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laundry 3

Downy Fresh Protect with Febreze Odor Defense

This is basically deodorant for your clothes. Add it to your regular wash and the motion-activated technology will neutralize sweat whether you’re on a run…or a first date.

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Food & Drink

Wine included

fooddrink woman Twenty20 

ALDI Broken Clouds Pinot Noir

This medium, dry red—with hints of strawberry, raspberry and allspice—ships straight from Sonoma, California. It also pairs perfectly with truffle risotto. Yum.

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fooddrink 1

Werther's Original Soft Caramels

These decadent bite-sized treats are made with real butter and fresh cream. Exactly the kind of candy to always have in your purse.

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ALDI SimplyNature Organic White Cheddar Puffs

This vegetarian—and gluten-free—snack is made with baked rice and corn, a good-for-you choice that still comes with lots of cheesy flavor.

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tetley product of the year1
Tetley Tea

Tetley Super Tea

Choose from a range of green, herbal and black teas, all infused with vitamins and supplements that help support your body’s overall health.

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Russell Stover Pecan Delight

This combo of pecans and buttery caramel blended beneath a layer of milk chocolate is the ultimate defense against that 3 p.m. slump. 

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Sara Lee Artesano

It’s the newest addition to the Sara Lee bread family. This artisan-style bread will be your go-to for soup and sammies.

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Splenda Naturals

Saying goodbye to sugar is much easier thanks to this zero calorie sweetener, which delivers the sweetness of stevia, minus the bitter aftertaste.

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Smirnoff Red, White & Berry

This limited edition offering from Smirnoff delivers a mix of cherry, citrus and blue raspberry-infused vodka with a nod to summer—and patriotism—at the same time. 

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Inspired by Happiness

Inspired by Happiness Cravin' for Cookies & Cream Layered Cake

Celebrate all the occasions with this melt-in-your-mouth sponge cake infused with cookies and vanilla cream mousse. It’s also gluten-free!

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Del Monte

Del Monte Fruit Refreshers

At 100 calories per serving, these fruit cups combine hearty chunks of fruit with delicious fruit waters for a light and healthy snack that’s free of artificial flavors.

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Wellness & Beauty

Treat yo’self

beauty woman Twenty20 

Schwarzkopf Keratin Color

This pre-treatment product helps protect and repair hair before you color it yourself at home, making for up to 80 percent less breakage. 

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Amopé GelActiv Insoles and Inserts

Pain from too many hours in high heels is the worst. This ultra-thin gel insert will transform your shoes so your stilettos start to feel more like sneakers. 

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Centrum MultiGummies for Women & Men

These gluten-free gummies, enriched with vitamins B, C and E., are designed for both you can share 'em with your honey.

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Carmex Comfort Care Lip Balm

This blend of soothing oatmeal, fruit-seed oil and mixed berry flavor packs a punch when it comes to restoring moisture in your lips. 

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Kleenex Exfoliating Cushions

Revive your skin with one swipe of these water-activated cushions, designed to massage and exfoliate for a smoother (and more radiant) complexion.

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SweetSpot Labs Washes & Wipes

Available in three different scents (grapefruit verbena, vanilla blossom and neroli mandarin), these on-the-go wipes are pH balanced—and gynecologist-approved. 

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Sensodyne True White

This whitening formula is 10 times less abrasive than other leading toothpastes, so it gently lifts stains versus scrubbing them away.

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clear eyes product of the year
Clear Eyes

Clear Eyes Pure Relief Preservative Free Eye Drops

This preservative-free eye drop can be used over and over again, thanks to its unique purifying filter, designed to keep the bacteria out.

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Mucinex Liquid Gels

Arm yourself with these the next time you’re fighting the cold or flu. With three maximum strength formulas, they’ll relieve your symptoms so you feel better fast. 

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Charmin Essentials Soft

This two-ply toilet paper is the ultimate bathroom essential for any high-traffic home. (It’s also septic-safe.)  

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Home & Auto

Clean countertops are our happy place

home scrubbing Andrey Popov/Getty Images 

Lysol Disinfecting Wipes

Keep these wipes on hand to quickly sanitize surfaces and remove potential contaminants. (Ew, e.coli, salmonella and staph.)

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AirWick Bloom Scented Oil Warmer

Dial up—or dial down—the amount of fragrance in seconds when you plug in this scented oil warmer, equipped to freshen up any room regardless of size. 

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Lysol Power & Fresh 6 Automatic Toilet Bowl Cleaner

You can forget about manual cleanings when you hang this handy device inside your toilet bowl to continuously clean and prevent rings for up to four weeks.

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Rain-X Latitude Water Repellency Wiper Blades

These 2-in-1 wipers don’t just improve visibility while you’re driving, they treat your car’s windshield with a special coating to repel water when you’re off the road.

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