The Top 7 Wedding Makeup Trends of 2023 Prove That Glowy Skin Is Still All the Rage

From ethereal to romantic golden hour

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wedding makeup trends universal

Whether you’re a bride who prefers a no-makeup makeup look or full-on glam, there’s something you’re sure to love among these wedding makeup trends for 2023—no matter your wedding theme. Since you already have the dress, the shoes and even the hairstyle picked out, we tapped six celebrity makeup artists to share the top wedding makeup trends we’re going to see everywhere in the coming months. 

Meet the Experts:

  • Jamie Greenberg is a celebrity makeup artist based in Los Angeles and founder of Jamie Makeup. Her expertise ranges from red carpet looks to natural makeup styles and her clients include Kaley Cuoco, Tracee Ellis Ross, Elisabeth Moss and Rashida Jones. 
  • Elizabeth Seropian is a makeup artist based in Los Angeles with over a decade of experience in the beauty space. She specializes in red carpet looks, bridal makeup and editorial work. Her previous clients include Cindy Crawford, Noah Cyrus and Yasmina Zaytoun. 
  • Monina Wright is a professional makeup artist and licensed esthetician in the Bay Area. She is also the founder and CEO of Moderne Beauty & Esthetics, where she trains and mentors aspiring makeup artists. She has over 20 years of experience in bridal makeup and hair services. 
  • Steve Kassajikian is a global makeup artist for Urban Decay Cosmetics with over a decade of experience working with celebrities and campaigns for the brand. His clients include Rico Nasty, Chloe Cherry and Lizzo. 
  • Jeanine Lobell is a celebrity makeup artist and founder of Neen, who has over two decades of experience in the beauty space. Her clients include Natalie Portman, Cate Blanchett and Nicole Kidman. 

Ethereal Makeup Is Trending This Wedding Season. Here’s How to Get the Look

1. Cloud Skin Makeup

If you’re on the fence between matte and dewy looks, this hybrid gives you the best of both worlds. The cloud skin trend mixes your matte foundation with hydrating skincare products (like serums and moisturizers) for a soft, velvety finish. “Wedding beauty trends are mirroring the times with emphasizing skincare,” says Greenberg. “The rise of healthy skin and clean, serum-based foundations has brides looking for light coverage with a glowy/satin skin finish.” 

To find the right balance of matte and dewy, Greenberg recommends combining your cream and powder products together, which will reduce your chances of looking too oily or matte for the big day. “You want to make sure your skin is hydrated and apply thin layers of product with soft makeup brushes before lightly setting the look with a lightweight powder,” adds Greenberg. 

2. Angelic Glow

What bride doesn’t want to glow on her wedding day? Luckily, the coolest trend of the year happens to do just that and more. “This look is timeless and will never go out of style,” says Seropian. “It would be perfect for a soft garden-themed or destination wedding, especially during the spring and summer.” The secret to recreating the look? “Powder. Everyone is scared of powder, but if you prep your skin properly and use a soft amount, your glam will not move.” 

Seropian also suggests applying a lightweight primer for a natural glow before going in with a dewy foundation that offers light to medium coverage. And to elevate the glowy look even more, she recommends a soft pastel or neutral eyeshadow, a rosy pink blush, shimmery highlighter and a glossy nude lip. 

3. Romantic Golden Hour

Especially if yours is an outdoor wedding, try this this soft, natural look, which uses neutral tones, shimmers and lightweight formulas. “This soft golden hour look is popular because it creates an ethereal and dreamy ambiance. This emphasizes the glow that enhances the bride’s natural features without looking too dramatic,” explains Wright. 

To recreate the look, Wright recommends prepping with hydrating and brightening skincare products. She notes that serums and facial oils are the best route, telling us, “Brides want to create a natural glow on their wedding day because glowing skin is healthy skin.” As for your makeup routine, she says a lightweight foundation (or tinted moisturizer) will boost your complexion—and neutral tones in your blush, highlighter and eyeshadow is the way to go. 

4. Rose-Hued Makeup

Spring saw the rise of baby pink makeup, so it’s no surprise rosy hues are predicted to keep going strong for the warmer months ahead. “It’s a classic look that compliments all eye shapes and skin tones. Plus, it works all year round,” says Kassajikian. The beauty of this trend is that you can go as dramatic or subtle as your venue and other details call for. 

As Kassajikian mentioned, this trend works on all skin tones. If you are fair to medium, look for cooler rose tones (like baby pink and pastel pink). On the flip side, deeper skin tones should look for warmer rose shade with red, brown or purple undertones (like mauve, dusty pink and maroon). 

5. 'No Makeup' Makeup

If you’re looking to keep things low-key, this minimalist trend should be on your radar. “This makeup look focuses on enhancing your natural beauty and showcasing your features,” Kassajikian tells us. “It’s a great look for an intimate beach or outdoor wedding.” 

Kassajikian suggests using a tinted moisturizer before applying neutral brown shades on your lids and lips. Finish by adding a dab of mascara, brushing your brows and adding a touch of highlighter for a subtle glow. “Less is more, so start light and build up the look if needed to ensure a more soft, natural look,” adds Kassajikian.

Shop the Trend

6. Timeless Elegance

“Brides are looking for a classic, elevated makeup look,” says Lobell. “I think timeless makeup that enhances natural features is key.” This universally flattering makeup style will stand the test of time—even when you’re rocking out at the reception (or crying your eyes out during the first dance). The key players include a cream highlighter, lashes (or a voluminous mascara) and a cream blush. 

Lobell’s secret to mastering timeless elegance is applying highlighter and blush strategically on the cheekbones and the bridge and tip of the nose to avoid looking too shiny or greasy. Other key features include cluster lashes on the outer lash line to “extend the width of the eyes and avoid your eyes looking overwhelmed or sleepy in pictures,” using two shades lighter gel or powder to fill in your brows for a more natural finish and applying a lip liner closer to your natural color to ever so slightly extend the shape of your lips.  

7. Ethereal Makeup

This glam look is all about glitter and a pop of aquatic-inspired colors. According to a recent report by Pinterest and Zola, this trend is growing in search for its all-out shimmer effect that gives major Ariel vibes. “Ethereal makeup is meant to look otherworldly—soft glowing but not in a conventional way,” Chicago-based makeup artist Jenny Pantinkin told PureWowin a previous piece. “Unlike the warm tones in the natural makeup look that’s been popular for brides over the past few years, cool silver, lavender, blue, green and white ethereal tones are way less earthy and much more reminiscent of the moon and the stars.” 

Start with a hydrating and dewy base before going to town highlighting the areas the sun will hit the most (i.e., cheekbone, cupid’s bow and bridge of your nose). Then the fun begins with making the cheeks pop with a vibrant rosy blush, applying a light shimmer eyeshadow at the inner corners of your eyes and finishing the look with glossy lip. 

Got a Wedding Coming Up? Here Are 7 Beauty Looks You Can Definitely Pull Off Last Minute

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Associate Editor, Ultimate Fangirl, Aspiring Beauty Guru

Chelsea Candelario is an Associate Editor at PureWow. She has been covering beauty, culture, fashion and entertainment for over a decade. You'll find her searching the internet...