So, what is vampire skin?
Vampire Skin is a makeup technique that mixes foundation and a shimmer product (aka highlighter or eyeshadow) to leave a dramatic glow. It was created by TikTok creator August Sombatkamarai, who crafted the iridescent finish that would make Edward himself jealous.
Why is it so popular?
Look, vampires in general are having a moment again. Think: Interview with a Vampire (the reboot), The Invitation, What We Do in the Shadows, anyone? But nothing quite beats the popular Twilight series which turns 14 this month. Once a Twihard, always a Twihard.
Yes, it was a bit dramatic when Edward showed Bella what his skin looked like in the sun (because he has the skin of a killer, Bella!). But now, Gen-Z is getting ahold of the iconic look in all its glory.
Plus, in a beauty sense: dewy, glossy skin has been a big hit this year. From the glazed donut to jello skin, we always want a statement glow. So, the #vampireskin trend is not so weird, and the 1.5 million TikTok views are proof.