10 Beauty Trends We're Saying Goodbye to This Fall

Hasta la vista!

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beauty trends out for fall 2023 a collage of hailey bieber, jenna ortega and kylie jenner
Paula Boudes

Fall is a great time to try a new hair color or experiment with your manicure. But as we say hello to new trends in the season ahead, we’re also ready to bid farewell to some of the popular looks that dominated this summer. Ahead, eight experts guide us through the beauty trends to leave behind this fall (and share the ones to try out instead).

Meet the Experts: 

  • Elizabeth Seropian is a makeup artist based in Los Angeles with over a decade of experience in the beauty space. She specializes in red carpet looks, bridal makeup and editorial work. Her previous clients include Cindy Crawford, Noah Cyrus and Yasmina Zaytoun.  
  • Nicci Levy is a cosmetics and skincare expert with a decade of experience in the industry. She’s also the founder and CEO of Alchemy 43, a brand specialized in microtreatments such as Botox, dermal fillers and microneedling. 
  • Rachel Apfel Glass is the founder of GLOSSLAB, a membership-based nail studio in various locations across the country with celebrity clients like Jennifer Garner and Neil Patrick Harris. Glass has over five years of experience working in the nail space and ten years of experience in business/fundraising, which led to opening the studio in 2018.
  • Priscilla Ono is a celebrity makeup artist and global artist for Fenty Beauty with more than 16 years of experience in the beauty space. She also runs Ono Beauty, a three-day makeup course for aspiring makeup artists. Her clients include Rihanna, Meg Thee Stallion and Bella Hadid.
  • Mazz Hanna is a nail expert and celebrity manicurist, who specializes in nail care, nail art and red carpet looks for celebrities like Emma Roberts, Greta Gerwig and Julia Roberts. She’s also CEO of Nailing Hollywood, an agency focusing on nail-focused content creation. 
  • Emily Genzer is a licensed esthetician and shop educator at Heyday, a personalized facial experience with various locations throughout the U.S. She has over four years of experience performing skincare treatments such as light peels, microdermabrasion and LED services. 
  • David Cruz is a celebrity hairstylist and brand ambassador for Colorproof. He specializes in runway and editorial, and you might’ve seen his work at in New York Fashion Week and the Met Gala as well as in Vogue, W Magazine and Elle Magazine. His clients include Alexandria D’Addario, Kristin Chenoweth, Chrissy Teigen and Hilary Duff.
  • Steve Kassajikian is a global makeup artist for Urban Decay Cosmetics with over a decade of experience working with celebrities and campaigns for the brand. His clients include Rico Nasty, Chloe Cherry and Tinashe.

“Cinnamon Swirl,” “Apple Cider Copper” and 13 Other Hair Colors to Rock This Fall


beauty trends out in fall a photo of hailey bieber with dewy makeup and rihanna with matte makeup
@haileybieber/Taylor Hill/Getty Images

1. Out: Dewy Makeup // In: Matte Looks

“Summer is all about glowy skin with a dewy finish that reflects the sun and creates a super sexy sheen,” says Ono. “But as we transition to fall and the cooler months ahead, we’re covering up our skin more and getting more into matte textures.” To achieve the trend, Ono suggests swapping in soft matte products like skin tints, velvety lipsticks and powder blushes for a satiny-smooth finish.

beauty trends out in fall a photo of gigi hadid subtle lashes and selena gomez with voluminous lashes
Instagram: @patrickta/@selenagomez

2. Out: Subtle Lashes / In: Voluminous Lashes

“We often go for bare lashes with a bold lip for summer, but for fall, we can get more expressive with thicker, bolder lashes, which really accentuate the eyes and make your look more captivating,” says Ono. To boost your lashes, she recommends applying one swipe of volumizing mascara as it “gives a dramatic effect without having to use false lashes and instantly lifts and opens up the eyes.” 

beauty trends out in fall a photo of jenevieve with pop of pastel and tinashe with latte makeup
Instagram: @udstevek

3. Out: Pop Of Pastel / In: Latte Makeup

Look, the bright and colorful eyeshadows in your collection are still fun, but we’re toning things down a little for the season ahead. “With fall approaching, we’re looking for more earthy tones and brown hues that will be complimentary,” says Kassajikian. As the makeup artist explains, the “latte makeup” trend will be a hit for fall, which shows off brown and nude shades and gives you a bronzy glow. Consider rich brown eyeshadows, nude lipsticks and creamy taupe bronzers inspired by your favorite fall beverage. 

beauty trends out in fall a photo of sofia richie with golden hour makeup and jessica alba with 90s makeup
Instagram: @patidubroff/@jessicaalba

4. Out: Golden Hour Makeup / In: '90s Makeup

Golden hour makeup” was a great look for all the outdoor weddings you attended this summer, but Kassajikian is predicting a shift come September. “The “golden hour makeup” trend using rosy tones is beautiful for summer, but it doesn’t [work as well for] fall,” says Kassajikian. Instead, bring back the ‘90s makeup once more, focusing on smokey eyeshadows, dark red lipsticks and warm-toned blushes. 


beauty trends out in fall a photo of glazed donut nails and red nails
Instagram: @nailsbyzola/@glosslab

5. Out: Glazed Donut Nails / In: Maple Syrup Nails

Milky nails were everywhere during the warmer months, but we’re finally saying adios to the Hailey Bieber favorite manicure. “It has stayed popular for most of this year, especially in the summer, but now our clients want to try something a little different,” says Glass. “We are trading milky nails in for classic, darker and more neutral tones such as reds, navy and nudes.” Try spicing up your fall mani by dipping into one of the season’s top nail trends. Maybe “Maple Syrup Nails” or “Teddy Bear Brown” pique your interest? 

beauty trends out in fall a photo of barbie nails and green nails
Instagram: @apresnailofficial

6. Out: Barbie Nails / In: Green Martini Nails

OK, there must come a time when Barbiecore is no longer trending…right? Well, according to Hanna, we’ll be seeing it leave pretty soon. “Barbie Nails were everywhere this summer due to the excitement around the movie, but expect to see the exact opposite with moodier shades this fall,” says Hanna. A great alternative is the up-and-coming “Green Martini Nails,” which features hunter green polish and a shimmery top coat to bring the look together. 


beauty trends out for fall a photo of kylie jenner
Instagram: @kyliejenner/@alchemy43

7. Out: Overfilled Lips / In: Lip Flips

In the aesthetic procedure world, Levy is seeing clients stepping away from overfilled lips in favor of something subtler for fall. “In general, the trends are skewing more towards natural results and subtle enhancements, which is why ‘lip flips’ are an amazing alternative to fillers,” she explains. Lip flips involve a microdosed injection of Botox around the Cupid’s bow, which results in a fuller appearance along the upper lip without adding too much volume. (Post-treatment, Levy recommends applying a plumping gloss or a lip liner to further define your pout.)

beauty trends out in fall a photo of microneedling and facial
LaylaBird/domoyega/Getty Images

8. Out: At-Home Skincare / In: Facial Treatments

This might be controversial, but according to Levy, at-home skincare treatments (like microneedling and chemical peels) are out. “Microneedling should alwaysbe done by a licensed medical professional. Not only will you achieve the best results, but you will prevent the risk of causing infection and skin damage.” Instead, Levy recommends visiting a place that is certified  in the facial treatments you love or are interested in trying. And if you do stick to an at-home routine, she suggests speaking with a medical professional first to ensure you’re following best practices.

beauty trends out in fall a photo of face steaming and a face mask
Alain Shroder/Vladimir Vladimirov/Getty Images

9. Out: Skin Steaming / In: Peels Season

“Skin steaming is a ‘less is more’ approach and is perfect for an active summer, but as the days get shorter and the UV index gets smaller, we want more action in our routines to treat the damage accrued from all of the salt and sun,” says Genzer. For a smoother transition from summer to fall, the esthetician suggests going into “peels season,” which means elevating your skincare habits and adding a few new products to brighten, protect and nourish the skin. As she explains, “While skin steaming is easy for people to wrap their heads around, adding in a few products to help enhance your routine doesn't have to be intimidating. It’s time to add actives back into our routines. We want exfoliation, retinoids and other actives to start to undo hyperpigmentation, sun damage and congestion.” 


beauty trends out in fall a photo of jenna ortega and jlo
@chrisappleton1/Getty Images

10. Out: Wolf Cut / In: '90s Blowouts

The “wolf cut” is adored by many (including us), but it might be time to try something new—and bigger. “The “wolf cut” started as something that felt genuinely original and fresh with rockstar vibes. Now, it’s everywhere and it’s starting to lose appeal,” says Cruz. However, ‘90s beauty trends are still thriving, so be on the lookout for more voluminous blowouts soon. “Blowouts with lots of height and movement will be huge this fall. Everything has felt so ‘undone’ for so long that I think people are looking to feel a bit more glamorous with bouncy curls and long layers,” says Cruz. To recreate J.Lo’s style, Cruz suggests prepping your hair with a volumizing mousse before setting your hair up in rollers and using a blow dryer to lock in the barrel curls. Once you take off the rollers (and brush the curls a bit), finish off with a humidity spray to maintain shape, add shine and prevent frizz.

Maple Syrup Nails, Teddy Bear Manis and 8 Other Nail Trends for Fall

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about face matte fluid eye paint review chelsea candelario

Associate Editor, Ultimate Fangirl, Aspiring Beauty Guru

Chelsea Candelario is an Associate Editor at PureWow. She has been covering beauty, culture, fashion and entertainment for over a decade. You'll find her searching the internet...