I Review Bedding for a Living—Here Are The Top Deals I’d Buy Again This Prime Day

From Boll & Branch to Brooklinen

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If there’s ever a time to splurge on quality bedding, it’s during Prime Dayhappening now through July 11—especially if you’re investing in pieces you’ll use (and wash) weekly for years. I’ve tested more mattresses, comforters, pillows and sheets than I can count—some that pilled after one cycle, others that changed my sleep game entirely. In other words, trust when I say: not all bedding is worth the hype. But when the good stuff goes on sale? That’s when you stock up.

I’m a side sleeper who runs hot (as in, I keep a fan on year-round and still need breathable layers), so I’m extra picky about what makes it onto my bed. That’s why I’m especially excited about this year’s Prime Day markdowns: I’m seeing up to 30 percent off top-name brands, including everything from the buttery soft Boll & Branch Signature sheets to the breathable Purple Harmony Pillow to a faux-fur Cozy Earth throw that basically hugs you back. Whether you’re building a dreamy sleep setup from scratch or swapping in a few upgrades, these are the bedding deals that are worth every penny.

One thing worth noting: You'll need to be a Prime member to snag these deals. If you aren't, you can sign up for a free trial so you don't miss out.

The Best Prime Day Bedding Deals at a Glance

1

Boll & Branch Signature Hemmed Sheet Set

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2

Purple Harmony Pillow

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3

Brooklinen All-Season Down Comforter

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4

Cool Gel Chill Mattress

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5

Cozy Earth Bubble Cuddle Blanket

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As someone who sleeps hot (read: I wake up sweaty if the weave’s even slightly too dense), I’m picky about my sheets—and these pass the test every time. The long-staple organic cotton is woven in a four-over-one pattern that makes them feel light and breathable, but still rich and buttery to the touch. Plus, I’ve washed this set weekly for months, and they’ve only gotten softer over time. The fitted sheet has deep 17-inch pockets—which is crucial if, like me, you’ve layered on a cooling mattress topper—and the color options (I’m partial to Shore and Sageleaf) strike that quintessential 5-star hotel feel. 

2. Purple Harmony Pillow

Purple Sleep

I’ve tested more pillows than I can count, but the Purple Harmony is the one I keep coming back to—and definitely worth the splurge at 20 percent off. I went with the standard medium (ideal for side-sleepers like me), and what sold me was how perfectly it cradles my neck without ever going flat. The Talalay latex core is topped with Purple’s signature hexagonal GelFlex Grid, so it’s weightless but still supportive, and it bounces back the second I lift my head. Even better? It stays cool all night long thanks to the aerated materials and moisture-wicking mesh cover. No flipping to the “cool side” required.

This is the down comforter I reach for when I want that plush, catalog-worthy bed look without waking up in a full sweat. The all-season version (700 fill power, made with ethically sourced Canadian duck down) nails the balance between warm and breathable—it’s fluffy enough to feel luxe, but light enough that I don’t feel trapped under it. The baffle box construction keeps the fill evenly distributed, so no cold spots or clumping, and the 100 percent cotton shell feels smooth and breathable. At $239 for a queen (down from $299), it’s still an investment—but one that’s absolutely paid off in how many seasons I’ve used it without needing a replacement.

4. Cool Gel Chill Mattress

Cool Gel Mattress

This was my first “adult” mattress post-college, and honestly, it held up shockingly well for the price. The 14-inch profile combines a plush 3.5-inch cooling gel memory foam top with high-density base layers that keep me cool and supported all night long. I noticed a big difference in my shoebox NYC apartment—less night sweating, more deep sleep—and while I did have to flip it once after two years, the pressure relief and plush feel more than made up for it. If you want a boxed bed that won’t break the bank (and comes with two cooling pillows), I can’t recommend this enough.

When I first pulled this blanket out of the box, I genuinely thought it was folded in half—it’s that thick and plush. The faux fur pile is so soft and dense, it feels more like draping yourself in a luxury coat than a throw blanket (I’ve even mistaken it for my dog’s Sheepadadoodle fur). It’s heavy too—easily 10 to 15 pounds—which makes it feel like a hug every time I settle under it. I’ve washed mine on cold and air-dried it more times than I can count, and it hasn’t shed or matted once. Not to mention that the bubble texture adds a little dimension to the couch, and it comes in the dreamiest neutral shades—light grey, walnut, creme—that look high-end without trying too hard. You might want to keep it in storage until the temps wind down, but once fall hits? Game over.

Since switching to this cooling satin pillowcase, I’ve noticed way fewer overnight tangles and way more bounce—like I actually wake up with smooth, shiny hair instead of the usual frizzy halo. My skin’s been reaping the benefits too; it holds moisture better, doesn’t crease as easily, and has helped calm my occasional pillowcase-triggered breakouts. The fabric’s softer than silk (no drag on lashes or brows), and the zipper keeps everything in place. I went with ivory hue, but the full lineup—sage, blush, champagne butterfly—is pretty enough to display without a sham.


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