Brace yourselves: The most coveted dad sneaker of the year is on major sale right now. It’s the shoe your friend might ask, “Are those hand-me-downs?” of (but they’re totally jealous, if you ask us). Sportswear brand New Balance has been loved and revered for over a century amongst athletes, but over the past few years, the polarizing shoe became *the* brand for fashion girlies in the know—but more on that in a minute. Right now, you'll want to snag them for up to 22 percent off as part of the Nordstrom Anniversary Sale 2023, which is currently open to Nordy Club Icon, Ambassador and Influencer members. (Psst: If you’re too antsy to wait to shop the public sale on July 17, you can sign up to become a card member now and gain immediate Influencer status.)
We won't lie: When we heard that many selects from New Balance were marked down as part of this savings event, we stopped in our tracks, ready to ditch our current, suddenly drabby, shoes. Hear us out: This ‘dad’ sneaker, which originally reigned supreme in 1906, began to make its way back to the throws of social media in 2022, garnering 2.8 billion TikTok searches and resulting in a increase of sales by 115 percent year-over year, with styles like the 990v5 ($150), and the 574s (was $85, now $67) seemingly capturing the attention of every sneakerhead and influencer around.
As for this editor, well I’ve always been a sucker for a trendy shoe, especially one that’s comfortable and can go the extra miles (both literally and figuratively). Specifically, I’m looking for something supportive, well-cushioned, easy to walk in with a little-to-no break-in period and, well, pretty to look at.